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INDONESIA
DIALEKTIKA
Published by Universitas Langlangbuana
ISSN : 19071159     EISSN : 26545985     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
DIALEKTIKA: Jurnal Ilmu Komunikasi berisi tulisan yang diangkat dari hasil penelitian bidang Ilmu Komunikasi.
Arjuna Subject : -
Articles 141 Documents
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PENGARUH PESAN IKLAN TELEVISI GOOGLE VERSI “CARI LIRIK” TERHADAP PENGGUNAAN FITUR OK GOOGLE PADA MAHASISWA DI BANDUNG Aviesni Sabrina; Berlian Primadani Satria Putri
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Advertising media is one of the ways to introduce a new product to consumer. One of the advertisement types which has many advantages is television. Google is one company which use television as their advertising media. Researcher chose the "Cari Lirik" version from others Google advertising version on tv. This study reasearch aims is to find out on how big the influence of Google TV advertising messages version of “Cari Lirik” on the use features of ‘OK Google’ to student in Bandung. This study reasearch aims is to find out on The Influence of Google Television Ads Library messages search lyrics to Google's Use of Ok Features in Bandung. The type of this research is used a quantitative type, while the population in the study were student in top 10 University in Bandung. The sample used is 100 respondents by using purposive sampling technique. The results showed a positive influence between elements of advertising ,essages by 36.7 % against the use of ‘OK Google’ features. While the remaining 67.3% influenced by other variables that not included to be researched. Descriptive research results, explain the percentage of responses to Google TV advertising messages version of “Search Lyrics” by 80 % , where the use of the features has 70 % on percentages.
PENGARUH PESAN IKLAN TOTAL ALMEERA VERSI “DETERJEN HALAL PERTAMA DI INDONESIA” PADA MEDIA TELEVISI TERHADAP SIKAP KONSUMEN (STUDI PADA WANITA MUSLIM DI BANDUNG) Vanita Maya Sri Hutami; Martha Tri Lestari
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

In recent years, many halal products have emerged in Indonesia.. The use of halal predicate is a new strategy in marketing various products. The market share of a very large Islamic religion is clearly appealing. Total Almeera is one of the trademarks of PT. Total Chemindo Loka is innovating by issuing the first halal detergent in Indonesia. One of the marketing strategies that has been used by Total Almeera is issuing ads on television using emotional appeal. Detergent ads generally highlight the advantages of its products that can clean and soften and the fragrance of clothing, then Total Almeera presented with a different ad style by carrying the concept of hijrah. In this study involves one independent variable namely Advertising Message (X) and one dependent variable Consumer Attitude (Y). The results showed that the influence of Ad Message variable (X) to Consumer Attitude variable (Y) was 54%. While the remaining 46% influenced by other factors not examined in this study. The t-test results show that the Ad Message variable (X) has a tcount greater than the ttable value because tcount (21,594)> ttable (1.96) of significance level 0,000 <0.05 then H0 is rejected and H1 is accepted. This means that Total Almeera’s advertising message as "Deterjen Halal Pertama di Indonesia" on television towards consumer attitude.
AKTIVITAS KOMUNIKASI PADA RITUAL KEAGAMAAN (STUDI ETNOGRAFI KOMUNIKASI DALAM RITUAL TUMPEK WARIGA DI BALI) Putu Feby Sukma Yanti; Iis Kurnia Nurhayati
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Indonesia consists of various provinces, regions, tribes, and customs with cultural diversity. One of famous region in Indonesia which is the best known for its culture is Bali. The cultures could be in form of sacred ritual as the special honor either for the human beings themselves or the environments, started from the human life cycle to the environmental cycle. Tumpek Wariga as one of sacred ritual in Bali is conducted as human gratitude and thanks to the Almighty God for all the plants which have given prosperity and welfare for human life. The interesting thing from Tumpek Wariga ritual is that in this globalization era, when people grows more selfish and ignores the environment and culture around them, evidently there are still people who hold their cultural about environment conservation principle and their religious responsibilities. This research uses qualitative method with ethnography communication studies, and also with constructivism paradigm. The data was collected through partisipants observation, depth interview and literature review. This research is intended to explain the communication activity on Tumpek Wariga ritual in Bali through diskrit units those are communicative situation, communicative events and communicative acts. Based on the result of the research, the conclusion is that the communicative situation on Tumpek Wariga ritual was really peaceful, quite, sacred, full of Hindu culture and tradition and full of hope. Communicative events are reflected ritual procession in sequence from the start to the end. While on communicative acts showed how acts or interactions which happen through verbal, nonverbal and symbol of communication. All three elements of research results consisting of communicative situation, communicative events and communicative acts became the key in describing communication process that was found on Tumpek Wariga ritual in Bali.
SARACEN DI MEDIA ONLINE PERIODE AGUSTUS-SEPTEMBER 2017 (ANALISIS FRAMING BERITA EGGI SUDJANA DALAM KELOMPOK SARACEN DI MEDIA INDONESIA.COM DAN OKEZONE.COM) Erna Diani; Arie Prasetio
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The Internet has provided various facilities to the public in obtaining and producing information. But with the ease offered by the internet, not infrequently people take advantage of these excellence to the negative thing. Saracen is a group of hate speech spreaders and racial issues arrested by the Police on August 23, 2017. In the Saracen group's arrest report there is Eggi Sudjana's name, a lawyer and activist who allegedly involved in the Saracen as Advisory Council. The purpose of this research is to know the framing of news about the involvement of Eggi Sudjana in Saracen group in online media mediaindonesia.com and okezone.com. This research uses framing analysis of Robert N. Entman with qualitative research method and constructivist paradigm. The results show that mendiaindonesia.com and okezone.com have different views in framing the news. Mediaindonesia.com tends to be neutral and objective in its reporting and frames the involvement of Eggi Sudjana in Saracen group is still an allegation as a fact and informations that comes from the police. While okezone.com tends to be subjective and biased to Eggi Sudjana as seen from the issues that are shown from Eggi Sudjana’s side by emphasizing the fact that Eggi Sudhaja is an innocent person.
STRATEGI KOMUNIKASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY DI PT. TELEKOMUNIKASI SELULAR (TELKOMSEL) (STUDI KASUS PADA PROGRAM INTERNET BAIK) Amalia Nurul; Ayub Ilfandy Imran
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

This study discusses the communication strategy of Corporate Social Responsibility program at PT. Telekomunikasi Selular (Telkomsel). The background of this research is the Internet BAIK program has reached the target of Internet BAIK program up to now has educated 27 cities with 56 schools, 3972 students, 4764 parents, teachers, and community, and 1145 Internet BAIK ambassadors. Internet BAIK Program won an award from MIX Marketing Communication Magazine in the 2017 Best Social Campaign category. This research uses qualitative method with case study approach and using constructivist paradigm. In this study there are four informants that are two key informants and two supporting informants. Based on the results of this study, Telkomsel's CSR communication strategy on the Internet BAIK (Responsible, Safe, Inspirational, and Creative) Internet program that this program has six goals, the target of this program are elementary, junior high, community, teachers, and parents. Submission of the message must be tailored to the target audience and the content of the message relates to the use of the Internet BAIK. The media used are mass media, online media, and social media. The series of activities are radio talkshows, seminars, workshops, and educational classes. There are nine parties who help this Internet BAIK program and the timing of communication execution tailored to calendar and mapping timings. Evaluation is done on every activity, city, and overall. This program does not have a scientific benchmark and the program will continue until 2018. The conclusion is that Telkomsel through this Internet BAIK program uses CSR communication strategy that is aim, objectives, messages, instruments and activities, resources and time scale, series of activities, evaluation, benchmarks of success and sustainability of the program in carrying out its communications activities.
PERSONAL BRANDING SELEBGRAM MELALUI AKUN INSTAGRAM (STUDI DESKRIPTIF PADA AKUN @NADYAROSMANIA) Nabila Triyani Putri
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Social media has taken a vital in Marketing Communication nowadays, especially instagram which becoming a one stop social media for its users to brand their self personally. celebgram in one of instagram’s market product, being a celebgram someone should have a strong Personal Brand which can be used to differ themself from others, that fact led celebgram to build Personal Branding. the purpose of this research is to find out Nadya Rosmania applied her Personal Branding as a celebgram through her instagram account @Nadyarosmania. Nadya use her speciality in fashion thus becoming an ambassador of Indonesia’s famous Fashion brand product which is, Zalora. the method used in this research is Descriptive Qualitative with Post-Positivism Paradigm, and reffered to Authentic Personal Branding Criteria. The Result of the research shows that Nadya has fulfilled the entire eleven components which is in the Authentic Personal Branding Criteria (Authenticity, Integritity, Consistency, Specialty, Authority, Difference, Relevancy, Visibility, Persistence, Goodwill and Performance).
FILM DOKUMENTER “YANG TERJERAT JALA” (FILM DOKUMENTER MASYARAKAT PEDULI LINGKUNGAN DI PESISIR PANTAI SURABAYA) Clara Bella Julia
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The vast seas of Indonesia made the citizen of Indonesia to live in the beaches and make use of the sea products. But Waste which still are the unsolved problems, affected the number of fishes catched. In this piece of creation, the creator will show the condition of the waste problem in the coastlines of surabaya, as well as the explanations from the experts. The targets of this film are individuals of all ages especially teenagers and adults. The creator wishes by the existance of this movie, can lead people to care more about the environment.
ANALISIS ELECTRONIC WORD OF MOUTH #Gerakan1000Tumbler PROGRAM BANDUNG CLEAN ACTION Annisa Luthfiyyah; Itca Istia Wahyuni
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Through #Gerakan1000Tumbler Bandung Clean Action program urging the community around the town of bandung to change the habit to bring a water bottle or tumbler from home rather than buying water in the form of pack that will produce and that garbage to lead increasing where garbage in the form of plastic constituting litter inorganic difficult to be unraveled biologically.Currently there are 2.472 post on Instagram that used #Gerakan1000Tumbler. The purpose of this study is to find, understand, and able to describe electronic word of mouth #Gerakan1000Tumbler Bandung Clean Action program. The method that used in this research are qualitative descriptive, by conducting in-depth interview to main informant of the bandung clean action program, informants supporting a volunteer #Gerakan1000Tumbler and the experts electronic word of mouth. Based on the research done, we can see that electronic word of mouth #Gerakan1000tumbler Bandung Clean Action program is not good enough, from the quality of electronic word of mouth #Gerakan1000Tumbler, quantity #Gerakan1000Tumbler and expertise messaging electronic word of mouth #Gerakan1000Tumbler.
PENGARUH KAMPANYE PADA YOUTUBE WEB SERIES TROPICANA SLIM “SORE-ISTRI DARI MASA DEPAN” TERHADAP SIKAP GAYA HIDUP SEHAT MAHASISWA PERGURUAN TINGGI SWASTA DI KOTA BANDUNG Siska Merdekawati; Martha Tri Lestari
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Nowadays, the digital media, especially social media gives a huge influence on the marketing world. This is where YouTube has become popular as a social media and regards as one of media platforms since many companies nowadays creating content marketing. Tropicana Slim, a company that has applied the content marketing trough YouTube in a format web series with the title "SORE-Istri Dari Masa Depan”. Web series is a shorter series of narratives that use the internet as a medium for its spread. Web series "SORE-Istri Dari Masa Depan" is one of the web series that has an interesting message that is campaigning healthy lifestyle for young people. Thus, this research is aimed to examine the influence of Campaign on YouTube Tropicana Slim web series “SORE-Istri Dari Masa Depan” to The Attitude of healthy lifestyle of private college students in Bandung City. This study was divided into two independent variables and one dependent variable. The first independent variable was campaign (X1), the second independent variable was YouTube Video (X2), and the dependent variable was Attitude (Y). This research uses quantitative method with descriptive analysis and multiple linear regression. Sampling using nonprobability sampling method with 100 respondents coming from three largest private universities in Bandung City, Universitas Pasundan, Universitas Telkom and Universitas Komputer Indonesia. Based on descriptive analysis, the result revealed that the response of respondents as a whole were in a very good category. It can be seen that there was a significant influence of Campaign on YouTube Tropicana Slim web series "SORE- Istri Dari Masa Depan" to The Attitude of healthy lifestyle of private college students in Bandung City.
CORE VALUE DALAM BUDAYA ORGANISASI RABBANI Tita Melia Milyane; Siti Syarah; Windi Ayu
Dialektika Vol 5 No 2 (2018): Vol.5 No.2 (2018) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The development of the fashion world is now reaching an impressive point, supported by the advancement of information technology that broadens knowledge about various kinds of fashion. Especially Muslim fashion trends are characterized by the development of the "hijabers" community, Muslim fashion stores such as Rabbani, Shafira, Zoya, and others. Even Muslim clothing sales are also growing through online media. Muslim fashion experiences development with more interesting and modern innovations, namely an idea, practice, or thing that is considered / felt new by individuals or groups of people. Muslim fashion innovation is also experiencing several stages of innovation such as an awareness of innovation, the desire to innovate, the decision to innovate, try innovation and adopt these innovations.

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