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INDONESIA
DIALEKTIKA
Published by Universitas Langlangbuana
ISSN : 19071159     EISSN : 26545985     DOI : -
Core Subject : Education, Social,
Languange, Linguistic, Communication & Media Social Sciences
DIALEKTIKA: Jurnal Ilmu Komunikasi berisi tulisan yang diangkat dari hasil penelitian bidang Ilmu Komunikasi.
Arjuna Subject : -
Articles 141 Documents
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STRATEGI MEDIA LUAR RUANG DALAM MENINGKATKAN JUMLAH PENGUNJUNG "INDONESIA MOTORCYCLE FEST" EVENT Yoga Adhitya; Fitria Ayuningtyas
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Currently, a lot of business development in Indonesia is growing rapidly, especially in the automotive field that became the necessity of daily living. Increasingly fierce competition among automotive business owners requires owners to more aggressively to conduct marketing and develop their creative ideas in promoting their products or services, in order to compete with other brands. Various ways can be done by automotive business owners to promote or enhance brand image of a brand to target market and consumers. One of the biggest event in Indonesia that called as Indonesia Motorcycle Fest used advertising through radio, magazines, brochures, and flyers. The purpose of this research is to to know more the strategy of outdoor advertisement media to increasing consumer in Indonesia Motorcyles Fest Event. This research used the theory of strategy of outdoor advertisment and consumer interest. The methodology of this research used descriptive qualitative, the data obtained in the form of sentences and statements with data collection techniques used based on triangulation data. The results of this research in the Motorcycles Fest Indonesia Event, there are three stages of change namely the change of sponsorship each year, the change of event content and the last about visitor changes, in the first event that held in 2013 visitors reached 6,000 visitors and in the second year, held in 2014 increased the number of visitors as many as 9,000 visitors, as well as in the third event that held in 2015 Indonesia Motorcycles Fest Event got a very good response from visitors with the number of visitor as many as 13,500 visitors. Conclusions, based on the results of this research, outdoor advertisement media helps to attract consumers to come to the Indonesia Motorcycles Fest Event, consumers feel very enjoyable and satisfied with the existence of automotive events such as Indonesia Motorcycles Fest Event because it can be a place where the gathering of automotive lovers, especially two wheels.
PENGARUH PESAN IKLAN SLO DENGAN SIKAP KHALAYAK TERHADAP KEINGINAN MEMBUAT SLO Windhi Tia Saputra; Witanti Prihatiningsih
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

This research discusses about the public service announcements message from the Ministry of Energy and Mineral Resources (ESDM). Subject of this research is Sertifikat Laik Operasi (SLO) advertisement. The purpose of this study was to determine the effect of SLO advertising messages exposure with public attitudes towards the desire to apply SLO. This study uses a quantitative method with linear regression analysis. The population in this study were active students of FISIP UPN "Veteran" Jakarta, with total 1,202 students. By using Slovin purposive sampling techniques and formulas, it results in a sample size of 92 students. The theory used in this research is the theory of cognitive response. Based on the result data collected, there is a significant and strong relationship between advertising messages SLO with public attitudes towards the desire to apply SLO. Also, SLO advertising messages has an influence on the attitude of the public desire to apply SLO.
PENGARUH BUDAYA PERUSAHAAN TERHADAP KETERIKATAN KARYAWAN DI PT DENTSU AEGIS NETWORK INDONESIA Surahmad Surahmad; Ratu Nadya W; Uljanatunnisa Uljanatunnisa
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The increasing number of multinational companies in Indonesia, and one of them is a company engaged in the media agency, namely PT Dentsu Aegis Network Indonesia. Because it is a multinational company of course affects the entire management of PT Dentsu Aegis Network Indonesia management, most of the management of PT Dentsu Aegis Network Indonesia are people from different countries and cultural backgrounds. In addition, it is interesting that PT DAN was previously two different companies namely PT Dentsu and Aegis. But in 2014 has been merged and in 2016 the management of PT DAN has done a new office relocation to support their long-term plan. So that once between PT Dentsu and PT Aegis apart now has been in one roof. Then can be seen from the background will form the culture of a diverse company. The application of corporate culture in the internal environment of employees is the first step to provide convenience for adaptation and interaction process, in an effort to create a conducive working atmosphere amid increasing market competition. It can be said that corporate culture is the basic foundation of employee loyalty creation to the company. Take samples of 86 employees of corporation with correlational quantitative data collection technique that is research by way of processing and presentation of data by using statistical method that is regression analysis with purpose to determine influence of company culture to employee's attachment to PT Dentsu Aegis Network Indonesia so as enable researcher to conclude objective condition. Based on table t test examination obtained value of tcount (9.712)> table (1,291) so Ho is rejected and H1 is accepted means there is corporate culture to employee engagement.
PEMBENTUKAN IDENTITAS DIRI ANGGOTA KOMUNITAS EXO - L BANDUNG Kumala Hayati; Mohamad Syahriar Sugandi
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

K-POP or Korean Pop is term for Korean Fever or Korean Wave which focused in fashion, film, drama, and music, has become trendsetter which followed by youngster and bring K-POP artists, called Hallyu Star to Indonesia. One of them is EXO, who has begun their debut on April 2012 with mini album, MAMA. The popularity of EXO, seen from the established of fans community in Bandung, called EXO – L Bandung which every activity to support EXO. Every member who join community, without realized, it will form self identity as fans of EXO which seen from daily activity of them. It will bring up self concept which show how theirself want to look as fans of EXO. This study disscuss about how self identity formation in community member, how they meaning their identity as fans of EXO which show at daily activity, until it bring them to self concept which how they want seen as fans of EXO by others. This study use qualititative method with fenomenology approachment and non structure interview technique and observation and literature study. According to the result of research and disscusion, is known that the process of identity formation community members affected by the public (society) where people nearby such as family and friends (significant other), then, bias (favorite member of EXO) and the community itself (generalized other), the meaning of fans from the mind, is shown through the selection of lifestyle which their do, then raises their self-concept (self) as a loyal fan, and adults, the changes of taste to Korea, the desire to be a figure of EXO or have a partner like EXO and go to Korea to meet with them.
PENGARUH JINGLE IKLAN VIDEO SUNSILK CONDITIONER VERSI "RAMBUT GA KUSUT, GA LEPEK" DI YOUTUBE TERHADAP RESPON KOGNITIF KHALAYAK Irsalina Fitri; Sylvie Nurfebiaraning
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Jingle is one of creative strategy in advertising. The use of songs that attract attention and contains a simple message about a product is one of the creative strategies that many advertisers use but not for personal care products such as shampoo. Sunsilk recently used jingle in one of Sunsilk Conditioner's advertising campaigns. Its not broadcasted in conventional media such as television and radio but are broadcasted on interactive media, Youtube. The rapid use of internet in Indonesia encourages Sunsilk to utilize Youtube as advertising media. This study would like to see the effect of jingle video ads on Youtube towards the cognitive response of audiences. This research is a quantitative research with descriptive data analysis using simple linear regression analysis technique, with 400 respondents using non probability sampling method and sampling is used on women Youtube users, aged 17-30 years. The results of descriptive data obtained by the score of sub variable memorability of 72.70%, meaningfulness of 82.80%, likeability of 80.17%, adaptability of 76.90%, protectability of 78.47%, message thought of 82.82%, Source oriented thought of 72.92% and ad execution thought of 77% means that all variables are well rated by the respondent based on the continuum line. Based on the regression test it was found that ad jingle influenced cognitive response of 0.797. Based on the hypothesis test (t test) its had significant effect on the cognitive response, and based on the coefficient value of determination found that it influenced cognitive response equal to 52,6%.
PENERAPAN BRAND PLACEMENT BISKUIT BETTER MELALUI MEDIA FILM Ni Luh Putu Eka Putri Saraswati; Dini Salmiyah Fithrah Ali
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Brand Placement is a marketing strategy that allows brand name to be placed in any media program such as television program, film,etc. This strategy has a purpose to remind and increasing consument awareness about the brand name and also increasing the visibility of the brand. Film is one of the media that usually used in brand placement because of the smooth characteristic so that brand will be placed naturally with the plot of story and create a good perception for audience. This research is a qualitative descriptive research to analyze the perception of film community member in Telkom University Bandung (FFT) about the brand placement of BETTER biscuit in Koala Kumal Movies. This research use a focus group discussion as a method. The result of the research is that brand placement is doing a great job as a reminder. The member of Telkom University film community has a good perception about the placement and they could tell the characteristic of BETTER in Koala Kumal movies clearly.
PENGARUH SIARAN PERS PT. NIPPON INDOSARI CORPINDO TBK. PASCA AKSI 212 TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SARI ROTI (STUDI PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS TELKOM UNIVERSITY) Tino Dhamroni; Muhammad Sufyan Abdurrahman
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

This research uses quantitative research method with descriptive and associative research type using causal relation. Sampling technique used was nonprobability sampling technique. Technique taken from nonprobability sampling was purposive sampling technique and incidental sampling technique with number of sample counted 100 respondents. Data analysis technique used was descriptive analysis and simple linear regression analysis. Based on the results of partial hypothesis testing (t-test), obtained from PT. Nippon Indosari Corpindo Tbk. press release has a significant influence on purchase decision of Sari Roti among students of School of Economics and Business Telkom University. This is proofed by the results t-count> t-table (7.438> 1.984). Then, based on the results determined, obtained press release PT. Nippon Indosari Corpindo Tbk was able to explain consumer's purchase decision of 36.1%, while the rest equal to 63.9% by other factors not examined in this research such as brand image, and promotion in television media. The conclusion of this research is press release PT. Nippon Indosari Corpindo Tbk and consumer purchase decision of Sari Roti have entered into good category. Then, the influence of PT. Nippon Indosari Corpindo Tbk Press Release on consumer purchase decision of Sari Roti is already significantly.
ANALISIS FRAMING BERITA KASUS DUGAAN PENISTAAN AGAMA OLEH AHOK PADA PORTAL BERITA MEDIA ONLINE DETIK.COM DAN REPUBLIKA.CO.ID Hanif Khoirul Sodik; Diah Agung Esfandari
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

The element of ethnicity, religion, race and inter-group relations (SARA) is a sensitive matter, particularly in Indonesia. As what happening and becoming a horrendous in society is a religion defamation allegation acted by Jakarta Governor, Basuki Tjahaya Purnama, or so-called Ahok. Ahok is alleged to act a religion defamation when delivering a speech in Kepulauan Seribu. The said allegation is not separated from reports on online media. The online media taking part in reporting that are Detik.com and Republika.co.id. Based on constructionist perspective, news written on it are constructed and framed by their reporters, and includes of interest and ideology of the media. According to the phenomenon above, the problem identification of this research is how news framing conducted by Detik.com and Republika.co.id on the religion defamation allegation that befalls Ahok. The used analysis method was Zhongdang Pan and Gerald M. Kosicki’s framing with observing syntax, script, thematic and rhetorical structures. The object of this study was news texts regarding religion defamation allegation by Ahok on Detik.com and Republika.co.id news portals. Result of this research shows how the different framing formed by Detik.com and Republika.co.id relating to the said case.
POLA KOMUNIKASI BARETONG DALAM PROSESI PERNIKAHAN ADAT KABUPATEN PADANG PARIAMAN SUMATERA BARAT Tiara Andesti; Yuliani Rachma Putri
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Baretong is an activity that mention money given by big family, people around, and invited guests. Janang Alek (the chairman) will be a center in the whole of baretong activity. This research has a purpose to find out communication patterns that used between Janang Alek, bride’s family, people around and also invited guests in that wedding reception. Theories that used in this research was activity communication to describe the communication pattern that happened in Baretong. This research used descriptive qualitative method and constructivism paradigm. Result of this research is communication patterns that happend is centralized communication patterns where we can find out the role of a chairman that leads baretong activity.
PERAN KOMUNIKASI ORGANISASI TERHADAP PARTISIPASI ANGGOTA KOPERASI MAHASISWA (STUDI KUALITATIF PADA ANGGOTA KOPERASI MAHASISWA BS UPI) Iwang Puspa Negara; Ayub Ilfandy Imran
Dialektika Vol 4 No 2 (2017): Vol.4 No.2 (2017) September
Publisher : Prodi Ilmu Komunikasi FISIP Universitas Langlangbuana

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Abstract

Koperasi Mahasiswa BS UPI Koperasi is one of student cummunity in Uinversitas Pendidikan Indonesia which maintaning in cooperative specific field. Koperasi Mahasiswa BS UPI maintaining trade and service business. Koperasi Mahasiswa BS UPI is cooperative which have many achievement in west java consist of 4 coach, 2 supervisor, 24 center management and 3000 members. In spite that Koperasi Mahasiswa BS UPI have many members but level of member participation still lower, while participation is the important thing for Koperasi Mahasiswa. Higher or lower number of member participation is relate to how center management build their communication with member. The methods used in this research is qualitative approach by interview toward informant consist 1 couch, 2 center management and 3 members, observation and documentation. The purpose of this research to explained role of communication organization in Koperasi Mahasiswa BS UPI towards of members participation. Based on the result of the research,it can be known that role of communication organization which build from event and commitee is effective for increasing of members participation.

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