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Journal of Business and Applied Management

business-applied-management
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Published by Universitas Bunda Mulia

ISSN : 19799543 EISSN : 26212752 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Journal of Business and Applied Management is an academic journal published twice annually (March-September) by Department of Management in Master Degree of Universitas Bunda Mulia.

Arjuna Subject : -

Articles 6 Documents

Search results for , issue "Vol 9, No 2 (2016)" : 6 Documents clear

BISIKAN DARI BALIK LAYAR: NETNOGRAFI STRATEGI BISNIS BERORIENTASI PASAR Edi Purwanto; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 9, No 2 (2016)
Publisher : Universitas Bunda Mulia

Netnography is an interpretative approach to study consumer behavior from different cultures andcommunities in the cyberspace or Internet. The approach was also called as a “digital ethnography”or “virtual ethnography”. As a marketing research technique, “netnography” uses the informationsources published in the online forums. This research uses the reviews on zomato.com as a source ofdata to assess the market orientation development in business practice, especially at Restaurant X.The result of netnography analysis indicates that customer orientation, competitor orientation, interfunctionalcoordination and long-term focus are the dimensions of market orientation and should bedeveloped for customer satisfaction and loyalty leading forward to the business performance.

PENGARUH PEMEREKAN KOTA “ENJOY JAKARTA” TERHADAP CITRA KOTA Chandra Wibowo Widhianto; Henilia Yulita
Journal of Business & Applied Management Vol 9, No 2 (2016)
Publisher : Universitas Bunda Mulia

Jakarta, as the capital of the Republic of Indonesia, finally for the first time launched the "EnjoyJakarta" on March 21, 2005. The main reason for the launched program is to increase the number offoreign tourists as many as 2.2 million visitors or twice as compared to year 2014. This studyexamines the effect of Jakarta‟s city brand: “Enjoy Jakarta” to city image. Data were obtained from110 respondents who are citizens of Jakarta and outside Jakarta. This type of research is associativeresearch conducted to link the variable with other variables. The results showed that the ANOVA (Ftest) simultaneously variables city brand has a significant effect on the image of the city indicatedvariables of the Sig. 0,000 <Alpha 5%. Variables city brands accounted for 51.9% of the variableschange the image of the city, while the remaining 48.1% is explained by other variables outside themodel.Keywords: City Brand, City Image

FAKTOR-FAKTOR PENDORONG DAN PENARIK CALON MAHASISWA MEMILIH JASA PENDIDIKAN TINGGI: STUDI KILAS BALIK Grace Putlia; John J.O.I. Ihalauw
Journal of Business & Applied Management Vol 9, No 2 (2016)
Publisher : Universitas Bunda Mulia

This retrospect study aims at studying the push and pull factors of prospective students in choosinghigher education services of the management program of study at Satya Wacana Christian University.This retrospect study uses grounded theory design with triangulation of data sources. The findingsshowed three push factors, namely suitable benefit offered, prospect‟s motivation, and trustedrecommendation. Twelve pull factors include service availability, promotion-mix, location, servicequality, relationship, reputation, communication, process, price, human resources, facility, andguarantee. A mini-theory comprising of a set of 17 propositions is proposed to be further tested infuture.Keywords: push factor, pull factor, mini-theory

PENGARUH PENGAKUAN MUTU JASA PROGRAM STUDI DAN PENGAKUAN MUTU INSTITUSI TERHADAP MAHASISWA (STUDI KILAS BALIK) Yustinus Yuniarto; Michael Christian
Journal of Business & Applied Management Vol 9, No 2 (2016)
Publisher : Universitas Bunda Mulia

Educational institutions in Indonesia are growing in numbers year by year. This results in increasingcompetition. Thus,these institutions had tried to reach standardized recognition to its learning processquality (program of study‟s accreditation ) and institution‟s quality (ISO certification). This researchaims at figuring out empirically the impact of these variables to the students‟ decision (flashbackdecision). Using SPSS 17.0, this research showed that students‟ decision was influenced by therecognition of the program of study‟s quality. On the other side, the decision was not influenced by theinstitution‟s quality. Generally, further research needs to elaborate other related factors such as therecognition in achieving IWA 2 or the image of the accreditation bodies.Keywords : department’s quality, institution’s quality, accreditation

PESONA KENANGAN YANG TAK TERLUPAKAN MELALUI PEMASARAN BERBASIS PENGALAMAN ALA AHADIAT HOTEL & BUNGALOW, BANDUNG Yenli Megawati; Novita Novita
Journal of Business & Applied Management Vol 9, No 2 (2016)
Publisher : Universitas Bunda Mulia

Bandung is a developing city that has a lot of attractions. One of them is the beauty of nature. AhadiatHotel & Bungalows has a different concept to other hotel in Bandung. Located in Sukajadi which isjust 10 kilometers from the center of city, Ahadiat Hotel & Bungalow impressed of its uniquenessbecause it is out of the noise but still accessible to the city. This study investigates whether theexperiential marketing effect on customer loyalty. Respondents in this study were 107 customers whostayed at Ahadiat Hotel & Bungalow, Bandung. The results showed that the experiential marketing ofAhadiat Hotel & Bungalow effect on customer satisfaction. And customer satisfaction affects customerloyalty to stayed at Ahadiat Hotel & Bungalow, Bandung.Keywords: experiential marketing, satisfaction, loyalty

FAKTOR KEPERCAYAAN, GETOK TULAR, KUALITAS YANG DIPERSEPSI, KESADARAN MEREK SISWA SMA JAKARTA TERHADAP UNIVERSITAS XXX Rudy Santosa Sudirga
Journal of Business & Applied Management Vol 9, No 2 (2016)
Publisher : Universitas Bunda Mulia

Evaluation factors which include trust, word of mouth, perceived quality, and brand awareness areimportant in determining senior high school students‟ choice to study at University XXX. The researchaims at identifing factors that are most important and interesting for the senior high school students inmaking their choice. A stratified random sampling of 400 senior high school students were employedto evaluate the evaluation of factors. In addition this sudy also aims to determine why senior highschool students are interested in choosing University XXX. The Long term goal of this study is todetermine whether changes need to be made and alterations have to be decided both in policyregarding the effectiveness of academic factors or other factors. In addition it will also look at theeffectiveness measures of the academic promotion factor. For the marketing of University XXX, thisresearch contributes in determining the strategy and other relevant factors to recruit more senior highschool students to join University XXX.Keywords: Trust, Word of Mouth, Perceived Quality

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Sela Marsela Gusman

Contact Email
sgusman@bundamulia.ac.id

Phone
-

Journal Mail Official
aheryjanto@bundamulia.ac.id

Editorial Address
-

Location
Kota tangerang,

Banten

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sela Marsela Gusman

Contact Email sgusman@bundamulia.ac.id

Phone -

Journal Mail Official aheryjanto@bundamulia.ac.id

Editorial Address -

Location Kota tangerang, Banten INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sela Marsela Gusman

Contact Email
sgusman@bundamulia.ac.id

Phone
-

Journal Mail Official
aheryjanto@bundamulia.ac.id

Editorial Address
-

Location
Kota tangerang,

Banten

INDONESIA