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MediaTor: Jurnal Komunikasi
Published by Universitas Islam Bandung
ISSN : 14115883     EISSN : 25810758     DOI : -
Core Subject : Education,
Languange, Linguistic, Communication & Media
Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the results of field research, conceptual articles, or desk studies). This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, interesting experiences in the field, and critical analysis-studies on contemporary communication issues.
Arjuna Subject : -
Articles 410 Documents
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Komunikasi Nonverbal dalam Proses Pelatihan Rochajat Harun
MediaTor (Jurnal Komunikasi) Vol 3, No 2 (2002): Memilih Pendekatan dalam Penelitian: Kuantitatif atau Kualitatif?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v3i2.777

Abstract

Komunikasi nonverbal merupakan hal yang amat penting diperhatikan untuk mencapai keberhasilan dalam suatu pelatihan. Sebab. para peserta-latih tidak hanya memperhatikan kata-kata yang diucapkan pelatih. tapi juga mencermati berbagai lambanglain di luar kata-kata. Bagaimana seorangpelatih menampilkan diri dari segi pakaian, sikap, nada suara, aspek waktu penggunaan fasilitas pelatihan merupakan bagian dari komunikasi nonverbal yang perlu dikelola dengan baik.
“Corporate Social Responsibility” (CSR) Antara Publisitas, Citra, dan Etika dalam Profesi Public Relations Ani Yuningsih
MediaTor (Jurnal Komunikasi) Vol 6, No 2 (2005): Bagaimana Kita Menjelaskan Penerapan Teknologi?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v6i2.1211

Abstract

The field of PR activities are commonly focused on efforts to build strong brand image, product positioning, advertising, promotion and publicity. In the world of high competition, this strategy is not enough. Many multinational corporate nowadays choose Corporate Social Responsibility (CSR) as new strategy to build positive image and gaining good reputation. The existence of CSR program indicate corporate sense of social responsibility toward public interests. In practice, a tension between corporate need to build image and its consistencies toward moral integrity and social commitment was often found. Corporate often use its CSR program as a momentum of publicity instead of showing a real and genuine interest in community development. Therefore, an understanding to PR values and ethics was needed to plan and implement CSR program.
Strategi Komunikasi Deteksi Dini Kanker Serviks di Kota Bandung Rina Mariana
MediaTor (Jurnal Komunikasi) Vol 12, No 1 (2019): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v12i1.4091

Abstract

A good and planned communication strategy is not only a tool to provide knowledge and education, but moreover it is full of persuasive content that can encourage the target audience to act in accordance with predetermined communication objectives. The purpose of this study was to develop a communication strategy as an effort to support the health program of early detection of cervical cancer in the form of IVA or Pap smear examinations by referring to the description of the initial attitude of the study respondents. The method used in this research is descriptive quantitative. The research was conducted in Bandung in April 2018 involving 50 respondents. Data analysis was performed statistically which included data tabulation, descriptive statistical analysis, and interpretation thereof. The results showed that the level of knowledge about early detection of cervical cancer is still low in line with the very low behavior of respondents in conducting early cervical cancer examination so that it requires a persuasive communication strategy so that public awareness and concern for this health program can increase  
The Role of Media Education in Developing Children's Critical Thinking Toward TV Programs Antar Venus
MediaTor (Jurnal Komunikasi) Vol 1, No 1 (2000): Salam (Pembuka)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v1i1.681

Abstract

Pengaruh televisi terhadap anak masih menjadi isu hangat yang diperdebatkan hingga saat ini. Sebagian pakar komunikasi berpendapat bahwa televisi memiliki pengaruh negatif yang bersifat langsung terhadap pembentukkan kepribadian anak. ahli lainnya meyakini bahwa pengaruh tersebut bersifat tidak langsung dan cenderung positif. Sementara, pakar komunikasi lainnya lagi berdiri di tengah-tengah kedua kubu ekstrem tersebut. Namun apapun bentuk pengaruh yang ditimbulkan televisi terhadap anak, sebagian besar pakar komunikasi sependapat bahwa sebaiknya anak di bekali kemampuan berpikir kritis ketika menonton televisi. Salah satu cara terbaik untuk menumbuhkan daya berpikir kritis tersebut adalah dengan melibatkan anak pada propgram edukasi media. Tulisan ini bermaksud menganalisis benarkah program edukasi media tersebut mampu mengembangkan kemampuan berpikir kritis anak ketika menonton televisi. Hasil-hasil studi tentang program edukasi media di beberapa negara yang dipaparkan di sini memberikan kesimpulan yang berbeda. Hal ini mengindikasikan perlunya dilakukan penelitian lebih lanjut.
Pengaruh Etos Pimpinan terhadap Motif Berprestasi Kerja Karyawan Maman Suherman
MediaTor (Jurnal Komunikasi) Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v9i2.1119

Abstract

In order to gain the predicate of Good Corporate Government, some government bureaus have managed to run strategic moves. PT Telkom was among those whose ambitions was to be the best e-government organization. The success of such program was never easy because many factors contributed on such matters. One of crucial factors contributed for the creating a good exemplar of Good Corporate Government is the workforce group, especially on the workers ability for working. To implement a good working performance, PT Telkom created a corporate culture reflected some ideal values, i.e.  Cleanliness,  Transparency, and Professionalism. It was the role of leaders then to socialize the values. Leaders have responsibilities to motivate workers in his unit. Motivation derived from many sources: given materials, communication activity,  financial/material rewards, and so on. This paper examinee how leader’s ethos could be very effective in influencing workers motivation.  In order to do so, ethos concept is divided by three aspects: credibility, attraction, and power. Research results show that the influence of leader’s credibility toward motivation is insignificant. On the other hand, there is significant relationship between appeals and leader’s power toward workers/staff motivation.
Manajemen Komunikasi “Bidan Delima” Kota Bandung Saleha Rodiah
MediaTor (Jurnal Komunikasi) Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v8i2.1258

Abstract

To become a private midwife with the tittle of bidan delima, one’s should be able not only to communicate both in verbal and non verbal communication but also able to manage a positive impression management. The study is conducted in qualitative method by the perspective of phenomenology and it is aimed to know about bidan delima’s effort in managing their communication act. The result of study has shown that midwives and their clients performed the communication management in form of interpersonal and intrapersonal communication both in a verbal and nonverbal manner. Then, in forms of verbal communication, the informants used mother tongue, informal language, warnings, greetings, and motivation. While in forms of nonverbal communication, the informants performed body gesture, touch, time management, status mark, competition, and identification. Moreover, the bidan delima performed their verbal communication mostly in spoken language, friendly greetings, and as the symbols of their nonverbal communication towards their client, they performed face expression, touch, time schedule, status mark, competition, and identification board. The other result of the study has shown that in terms of the bidan delima’s value of communication competence, the informants have enriched their value by adding ethics, experiences, and positive self-concepts into their communication act. Therefore, based on the result above, the author created a model of bidan delima’s communication management.
Wacana, Pengetahuan, dan Ideologi: Reformulasi Sejumlah Persoalan Klasik Teun Van Dijk
MediaTor (Jurnal Komunikasi) Vol 4, No 1 (2003): Merayakan Wacana Kontemporer
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v4i1.785

Abstract

Ideologi merupakan sistem sosial yang digunakan bersama dalam kelompok dan menjadi representasi mental kelompok tersebut. Ideologi lebih fundamental ketimbang pengetahuan. Ideologi melambangkan prinsip-prinsip yang mendasari kognisi sosial dan karenanya membentuk dasar-dasar pengetahuan, sikap, dan lebih spesifik lagi kepercayaan-kepercayaan yang digunakan bersama oleh suatu kelompok. Seluk-beluk representasi mental, proses, dan strategi-strateginya menjadi kontrol ideologis bagi wacana. Ada pengetahuan umum dan juga pengetahuan lainnya yang bias ideologis, serta terlibat dalam produksi dan pemahaman wacana.
Teori dan Metodologi Penelitian “Public Relations” Elvinaro Ardianto
MediaTor (Jurnal Komunikasi) Vol 5, No 2 (2004): Seorang Periset yang Baik Mesti Memiliki Sikap Enteng
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v5i2.1159

Abstract

Artikel Public Relations (PR) yang banyak tersaji di media massa atau pun jurnal, lebih banyak membahas tentang PR is Art atau PR is Practice. Paparan kali ini mencoba membahas tentang PR is Science, sebagai kajian keilmuan, dengan mengemukakan tentang teori dan model Public Relations, serta teori kontemporer yang diadopsi menjadi teori dan model PR, serta membahas pula bentuk penelitian kualitatif dan penelitian kuantitatif PR. Tulisan ini diakhiri dengan rekomendasi komisi pendidikan yang teregabung dalam satu konsorsium asosiasi organisasi komunikasi/public relations seperti Public Relations Association of Amerika (PRSA), International Public Relations Assocation (IPRA), The International Communication Association, dan lainnya. Komisi ini merekomendasikan kurkulum PR untuk program Sarjana (S1), program Master  (S2), dan program Doktor (S3).
Educating Youth Against Tobacco Advertising: A Media Literacy Approach for Reducing Indonesia's Replacement Smokers Santi Indra Astuti
MediaTor (Jurnal Komunikasi) Vol 10, No 1 (2017): (Accredited Sinta 3)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v10i1.2677

Abstract

According to recent data extracted from Global Tobacco Atlas (2015), about 66% Indonesian male aged no less than 15 years old are active smokers.  It means 2 among 3 Indonesian male are smokers. The number of young smokers arose significantly. Smokers among 15-19 years old has increased 17 % each year, meanwhile, baby smokers among 5-9 years old has multiplied 400 %. These figures implied the rise of health risk among Indonesians.  The tobacco industry tries every year to recruit young people to replace those current smokers who are dying or quitting. This youth being targeted by tobacco industry is called ‘replacement smokers’, and is lured to start smoking through the work of advertising and creative marketing strategy. A study carried out by Health Ministry of Indonesia showed that 70% youth were started to smoke after heavily exposed by cigarette advertising. In order to break tobacco advertising spell, a brand jamming strategy based on media literacy approach was conducted toward junior high school pupils.  By educating them about advertising-behind-the scene and challenging them to creatively produce a ‘mocking’ version of popular tobacco ads, students now are capable enough to deconstructing the real message behind tobacco ads.
Pengaruh Kepemimpinan Manajer Public Relations terhadap Kualitas Manajemen Public Relations dan Korelasinya dengan Efektivitas Sistem Komunikasi Perusahaan Neni Yulianita
MediaTor (Jurnal Komunikasi) Vol 3, No 2 (2002): Memilih Pendekatan dalam Penelitian: Kuantitatif atau Kualitatif?
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v3i2.767

Abstract

The focus of this research was to study the personal skills and leadership functions of the public relations manager which is assumed will bear its influence on the quality of public relations management in order to enhance the effectiveness of the communication system of his organization. The approach used in this research was systems approach in the social-science context which is interlaced with interdicipliner approach from the psychology, communication, sociology,and management perspective. As for the method used was ""the Explanatory Survey Method"".  The research object was conducted in 19 BUMN in DKI Jakarta and West Java. Tocollect the data, the researcher used questionnaires, in depth interview, observation, and library study. The questionnaires were distributed to 85 respondents among Public Relations Officers (PRO) and 96 respondents among corporate managers. To fullflll the research data, the researcher took in depth interview to 19 public relations manager from selected BUMN. The conclusion from the result of hypothesis using Path AnalySis-Statistical Test and ProductMoment Correlation Coefficient 'r' ofident that either the main hypothesis or subhypotheses proposed were accepted. The leadership (Viewed from the aspect of personal skills and leadership function) of Public Relations Manager among BUMN significantly influenced the quality of Public Relations Management and the quality of PR Manajement had significantly correlation with the effectiveness of a corporate communication system.

Page 8 of 41 | Total Record : 410

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