MediaTor: Jurnal Komunikasi
Mediator: Jurnal Komunikasi focuses on communication studies and media. Although centered on communication, Mediator is open and welcomes the contribution of many disciplines and approaches that meet at crossroads with communication studies. Type of writing is in the form of scientific articles (the results of field research, conceptual articles, or desk studies). This journal is intended as a medium of scientific study to communicate vision, reflection, conceptual thinking, research results, interesting experiences in the field, and critical analysis-studies on contemporary communication issues.
Articles
410 Documents
<![CDATA[Women’s Fashion Simulacra A Compulsive Narrative in Syahrini’s Shopee Advertisement ]]>
<![CDATA[Irwanto Irwanto]]>;
<![CDATA[Laurensia Retno Hariatiningsih]]>;
<![CDATA[Iin Soraya]]>;
<![CDATA[Nur Iman El Hidayah]]>;
<![CDATA[Dito Anjasmoro Ningtyas]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Unisba Press ]]>
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DOI: 10.29313/mediator.v15i2.9675
<![CDATA[Advertising is essential in persuading, strengthening, and reminding the product of the public. Advertising is a representation of a product. From the modern communication perspective, advertising is used to make up the product's image. Recently, advertisements have appeared not only in conventional media but also in new media. Advertising works are becoming more varied and creative considering that new media are relatively uptight regulation than conventional media. This creates a hyper-reality that goes beyond the function of the ad itself. This study seeks to reveal Syahrini's Shopee marketplace advertisement on Youtube. The advertisement's content is examined critically and analyzed using Pierce's triangle of meaning: object, interpretant, and representamen. The research found that hyper-reality simulacra were created as a compulsive shopping narrative. This occurs due to unpleasant events or negative feelings caused by addiction, depression, and boredom. However, the public does not know this.]]>
<![CDATA[Polymedia on Working Mothers with Long Distance Marriage ]]>
<![CDATA[Dian Widya Putri]]>;
<![CDATA[Yulianti - Yulianti]]>;
<![CDATA[Stephani Raihana Hamdan]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Unisba Press ]]>
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DOI: 10.29313/mediator.v15i2.10503
<![CDATA[People in this cyber era use various media to carry out all kinds of communication. the concept of polymedia sees how a person navigates and manages so many media according to their interpersonal communication needs. This study looks at the application of the polymedia concept to working mothers who experience Long Distance Marriage (LDM). The research method is descriptive qualitative with data collection techniques through interviews and observations. The informants in this study are working mothers who have a long-distance marriages. The results of this study in the polymedia contour section found that the informants develop the use of media by updating and combining several media. The most favorite or frequently used media are those with full features and low cost. The level of accessibility, affordability, and media literacy of informants varied but tended to move in a better direction. The results from the elements of polymedia are that the informants feel that the media can convey affection, feelings, and emotions in interpersonal communication with their families. In the element of remediation, there is a reciprocal relationship that informants choose the media that suits their interpersonal communication needs. Otherwise, technological advances in media have also changed how they communicate. Overall, Flexibility, focus, and adaptability are key for informants to navigate new media and their abundance of interpersonal communication.]]>
<![CDATA[Inclusive Journalism on Disability News in TribunSumsel.com during Covid 19 Pandemic Era ]]>
<![CDATA[Rindang Senja Andarini]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Unisba Press ]]>
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DOI: 10.29313/mediator.v15i2.10351
<![CDATA[Reports in the mass and online media tend to present people with disabilities in an insufficient representation. When people with disabilities are portrayed in the news, they are often marked by the stigma attached by society. This shows the importance of directing the approach of journalists toward inclusive journalism. This research aims to examine how the representation of different abilities is portrayed in the local online media TribunSumsel.com. This research uses the framing analysis method of Zhongdang Pan and Gerald M. Kosicki. The results of the research show that many news of TribunSumsel.com presented a positive portrayal of people with different ability by avoiding the use of stereotypical language or phrases. However, in terms of news sources, this media more often used non-disabled sources, even in disability news. In other topics, people with disabilities were not involved as news sources. The use of images was still focused on people with physical disabilities, while other disabilities were not raised. In addition, the portrayal of people with different abilities as inspiring objects still stood out (inspiration porn). This result showed that the media still needs to apply the principles of inclusive journalism.]]>
<![CDATA[Online Independence Day Celebration: Adjusting Group Ties and Social Dynamics in Urban Area ]]>
<![CDATA[Reza Praditya Yudha]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Unisba Press ]]>
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DOI: 10.29313/mediator.v15i2.9778
<![CDATA[This study examines people's engagement in the media that relates to the socio-cultural dynamic to adjust to the Covid-19 pandemic situation. This study aims to describe online activities -in the context of the 76th Indonesia's Independence Day celebration- as a form of socio-cultural mediatization. This study is using digital ethnographic methods and collects data through observations, interviews, activity participation, and documentation of the informants' conversations on WhatsApp groups. This study finds the meaning of online activities as a form of community adaptation to social situations and efforts to maintain routine, harmony, and togetherness. Online activities are a form of social transformation and a new pattern of celebrating Independence Day which is increasingly related to the practice of using digital media, especially during the Covid-19 pandemic. Online activities are also an opportunity that shifts social values that are based on togetherness in terms of time and place, into virtual presence and participation.]]>
<![CDATA[Slacktivism Strategi Aktivis Mengubah Kebijakan: Studi Kasus Petisi Online Tolak Aturan JHT ]]>
<![CDATA[Mimi Silvia]]>;
<![CDATA[Irwansyah Irwansyah]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Unisba Press ]]>
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DOI: 10.29313/mediator.v15i2.10529
<![CDATA[Changes in the web have led to the emergence of slacktivism as a social movement with high participation in society at low risk and low cost. Slacktivism relies on the characteristics of Web 1.0, which focuses on hypertext, and Web 2.0, which emphasizes user participation. This research examines the use of Web 1.0 and Web 2.0 by activists as initiators of the online petition Rejection of the 56-year Liquid JHT Rule (Jaminan Hari Tua). This qualitative research uses a case study method by conducting interviews with the initiators of the online petition for the Rejection of the 56-year Liquid JHT Rule. The results of this study found several factors that support the success of slacktivism, including activists' deep understanding of an issue, activists' critical power using Web 1.0 and Web 2.0, issue factors, and storytelling of the issues raised. Activists rely on Web 1.0 as the primary source of information, but Web 2.0 is an essential medium for disseminating information with the power of storytelling regularly. This follows previous research that states that critical people use the Web with different practices than business rhetoric. Slacktivism is a legitimate social movement that can change stakeholder policies with high participation from internet users.]]>
<![CDATA[Chance and Hindrance for Elders Toward Digital Inclusion: a Literature Review ]]>
<![CDATA[Dian Rousta Febryanti]]>;
<![CDATA[Irwansyah Irwansyah]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Unisba Press ]]>
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DOI: 10.29313/mediator.v15i2.10097
<![CDATA[The number of older adults is significantly increasing globally. In Indonesia, the elderly represent a growing large proportion of the population. They form a thriving market for commercial products and services in this sense. On the other hand, the development of Information and Communication Technology (ICT) has transformed people’s daily lives. The ability to use ICT is considered a prerequisite of the “Information Society.” However, the role of ICT in determining the quality of life (QOL) of the elderly has received less attention from existing studies and focuses more on medical technology. By reviewing and synthesizing the previous 20 kinds of literature between 2017-2022, this paper aims to examine the possibilities of the internet and ICT to improve the quality of life of the elderly and contribute to their social inclusion. This study found that using ICT and the internet reduces their loneliness and social isolation, increasing self-control, providing social support and leisure, and integrating them into society. In the process of adopting ICT and the internet, the elderly have barriers intrapersonal, interpersonally, structurally, and functionally.]]>
<![CDATA[Firehose of Falsehood Propaganda Model in the 2019 Indonesian Presidential Election ]]>
<![CDATA[Akhirul Aminulloh]]>;
<![CDATA[Myrtati Dyah Artaria]]>;
<![CDATA[Yuyun Wahyu Izzati Surya]]>;
<![CDATA[Fathul Qorib]]>;
<![CDATA[Lukman Hakim]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Unisba Press ]]>
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DOI: 10.29313/mediator.v15i2.10573
<![CDATA[The general election is a democratic means to gain power constitutionally. Several groups, however, use all the possible means to achieve that power. Firehose of falsehood is an example of political propaganda models that use every means to influence public opinion. This model of political propaganda finds its momentum through propaganda on social media. The purpose of this research is to understand the model of the firehose of falsehood on social media in the 2019 Indonesian presidential election. This research method uses a discourse analysis approach to identify the phenomena and events regarding the use of political propaganda on social media. Meanwhile, data collection is carried out through Twitter social media documentation. The results of this analysis indicated that the Firehose of Falsehood propaganda model was used as a political propaganda in the 2019 Indonesian presidential election. Social media, especially Twitter, became a means of propaganda to influence public opinion. The message delivery models were carried out through several methods. First, they were disseminated massively through various channels; second, they were carried out continuously and repeatedly; third, they were not following objective facts; and fourth, the media were lack of consistency.]]>
<![CDATA[Penerapan Etika Digital di Kalangan Content Creator TikTok ]]>
<![CDATA[Olivia Lewi Pramesti]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Unisba Press ]]>
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DOI: 10.29313/mediator.v15i2.10460
<![CDATA[Content creator is becoming an in-demand profession for the millennial generation, along with increased social media consumption in Indonesia. Content creators do not just upload content but are required to create creative content. These content creators can be called citizen journalists because they perform media functions, including providing information, mobilizing, entertaining, and spreading values to society. Content creators are also required to be professional. Professional means content creators not only create creative content but also need to pay attention to digital ethics. This study will look at the application of digital ethics among TikTok content creators. Digital ethics is essential because this moral guide will help content creators reflect on uploaded content. This study uses qualitative research with a case study method. The results show that content creators do not fully understand digital ethics principles. Digital ethics was only discovered after the informant received punishment from TikTok for the uploaded content. Furthermore, this study shows that content creators are more dominant in practicing device literacy than digital ethics.]]>
<![CDATA[Pola Baru Pengelolaan Media Digital Dalam Instagram @humasjogja ]]>
<![CDATA[Filosa Gita Sukmono]]>;
<![CDATA[Adinda Putri Surya Kencana]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Unisba Press ]]>
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DOI: 10.29313/mediator.v15i2.10705
<![CDATA[The use of digital media has been very influential in all circles. This phenomenon forces the government to adapt and familiarize itself with digital media. The problem of information in the midst of the pandemic shows the importance of both central and regional government’s official social media as a source of information or as media that can show that the government “cares” during the pandemic. This study aims to determine the communication strategy carried out by the Yogyakarta Government in managing Instagram @humasjogja. This is because the people of Yogyakarta always spread the posts uploaded by Yogyakarta’s Public Relations. This study uses a qualitative method. Based on the results of the study, the authors see that the Yogyakarta Government uses the official Instagram to appeal to the people of Yogyakarta, especially during the pandemic, by releasing new content and strategy. One of the content is “Sapa Aruh” which is a direct appeal from the Governor of Yogyakarta.]]>
<![CDATA[Projection of Solar Energy Consumers as Renewable Energy in Indonesia ]]>
<![CDATA[Fitria Avicenna]]>;
<![CDATA[Muhammad Shobaruddin]]>;
<![CDATA[Nufian S Febriani]]>
<![CDATA[ MediaTor (Jurnal Komunikasi) Vol 15, No 2 (2022): (Accredited Sinta 2) ]]>
Publisher : <![CDATA[Unisba Press ]]>
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DOI: 10.29313/mediator.v15i2.10497
<![CDATA[In today's world, there is a shift from non-renewable to renewable energy sources. The potential of renewable energy, such as solar energy, has yet to be widely utilized, even though renewable energy has considerable potential, especially in Indonesia. For this study, researchers obtained data on solar panel consumers through the official contact list website for potential consumers of the Ministry of Energy and Mineral Resources. Researchers obtained data through online questionnaires distributed to 207 consumers of products related to the renewable energy. Researchers use this sample because they are consumers or users of the renewable energy in the form of solar panels. In data presentation, data in the form of responses received from online questionnaires can generally show the demographic characteristics of the respondents. This research aims to formulate an effective promotional strategy by identifying consumer characteristics.]]>
