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JURNAL WIDYA GANESWARA
Published by Universitas Tunas Pembangunan
ISSN : 08530521     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Diterbitkan oleh fakultas ekonomi dan bisnis Universitas Tunas Pembangunan Surakarta.
Arjuna Subject : -
Articles 74 Documents
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UPAYA MENINGKATKAN LOYALITAS PELANGGAN MELALUI PEMASARAN RELASIONAL DENGAN DIMEDIASI OLEH KEPUASAN PELANGGAN (STUDI KASUS PADA CV BERKAH MANDIRI SURAKARTA JAWA TENGAH SRIWIJIASTUTI SRIWIJIASTUTI
JURNAL WIDYA GANECWARA Vol. 26 No. 1 (2016): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this research were: (1) To analyze and measure the influence of relationship marketing to customer loyality (2) To analyze and measure the influence of relationship marketing to customer satisfaction (3) To test the effect of customer satisfaction mediation on the influence of relationship marketing with customer loyality. This research was conducted at CV Berkah Mandiri in Surakarta city. Population used in this research is all customer CV. Berkah Mandiri Surakarta with 179 retailers. Then taken to be a sample of 66 retailers with purposive sampling. Analyzer uses path analysis. Results of data analysis found that there is a perfect mediation effect of customer satisfaction on customer loyalty in CV. Berkah Mandiri Surakarta. This means that relational marketing does not directly increase customer loyalty, but by increasing customer satisfaction, then customer satisfaction can increase customer loyalty. Keywords: relational marketing, customer satisfaction, customer loyalty, path analysis
PENGARUH NILAI PELANGGAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DALAM MENINGKATKAN RETENSI PELANGGAN PADA BATIK MEREK MERAK MANIS DI SURAKARTA LAKSONO SUMARTO
JURNAL WIDYA GANECWARA Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The expected goals of this study were (1) to analyze and measure the impact of customer value and brand image to customer satisfaction (2) To analyze and measure the impact of customer value and brand image on customer retention. (3) To analyze and measure the influence of customer satisfaction on customer retention (4) To analyze and measure customer satisfaction in mediating the effects of customer value and brand image on customer retention. The study was conducted at the customer's Batik Merak Manis in Surakarta. The population in this study are all consumers who buy batik silk crepe smooth. The number of samples specified by 40 respondents with a sampling technique using purposive sampling with certain criteria. In this study, researchers used a type of quantitative data from primary and secondary sources. The data analysis techniques using path analysis with t-test, F-test, analysis of determination. The results of the data analysis it was found that (1) there is a positive and significant impact of customer value and brand image to customer satisfaction. (2) There is a positive and significant impact of customer value and brand image on customer retention. (3) Customer satisfaction has positive influence on customer retention Batik Merak Manis. (4) Customer satisfaction mediates the effects of customer value on the retention of customers with smaller correlation when compared to the direct effect of customer value on customer retention. However, customer satisfaction in the brand image to mediate its effect on retention is greater than the direct effect of brand image on customer retention. Based on the value of the coefficient of determination that have a positive value of 0.769 indicates that customer retention Sweet Peacock in Surakarta batik can be explained by the variables of customer value, brand image and customer satisfaction variable as a mediating variable only by 76.90% while the remaining 23.10% explained by the study variables.
PENGARUH BAURAN PEMASARAN NON KONVENSIONAL TERHADAP KEPUASAN PELANGGAN DENGAN PENDAPATAN KONSUMEN SEBAGAI VARIABEL PEMODERASI ( Studi Kasus Pada Hotel Kusuma Sahid di Surakarta) SRIWIJIASTUTI SRIWIJIASTUTI
JURNAL WIDYA GANECWARA Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

Good quality services will influence consumers to make, a strong relationship with the company. Furthermore, this allows the company to a better understanding carefully the desires and needs of consumers, so that can meet the wants and needs of consumers. The purpose of this study are (1) Knowing the implementation of non conventional marketing mix of Sahid Kusuma Hotel services consisting of service personnel, physical infrastructure, the service process. (2) Analyze the influence of non-conventional marketing mix of Sahid Kusuma Hotel service consisting of service personnel, physical infrastructure, and service process, to customer satisfaction. (3) Knowing the influence the consumer's income as a moderating variable to customer satisfaction. The types of data used in this study are drawn from primary data customers of Sahid Kusuma Hotel. The samples taken are 100 from populations. The results of analysis using hierarchical regression analysis techniques found that the care workers have a significant positive impact on customer satisfaction; physical infrastructure has a significant positive impact on customer satisfaction; service process has a significant positive impact on customer satisfaction; interaction service representatives and service processes with a variable income as moderating effect of consumers not influential to customer satisfaction, and the consumer's income as a moderating effect strengthens the influence of physical infrastructure on the level of customer satisfaction of Sahid Kusuma Hotel. Given service personnel, physical infrastructure and service process has a significant influence on customer satisfaction, then the hotel management should improve these factors. Some ways that can improve the hotel management, are; Improving personnel selection and job placement, skills of staff in services, infrastructure improvement in customer service.
THE INFLUENCE OF FINANCIAL RATIO AGAINST THE STOCK RETURNS OF BANK COMPANIES IN INDONESIAN STOCK EXCHANGE IN 2014-2017 AJENG LAKSMI DEWANTI; YULI CHOMSATU; ENDANG MASITOH
JURNAL WIDYA GANECWARA Vol. 28 No. 2 (2019): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of0this study was to examine the effect of financial ratios such as Return on Equity (ROE), Current Ratio (CR), Debt to Equity Ratio (DER), Total Asset Turnover  (TAT) and  Price to Book Value (PBV) on stock returns on banking companies listed on the Stock Exchange in Indonesia. The number of samples in this study were 130 companies from 2014 to 2017 that had been selected0by purposive sampling method. The research method used is multiple linear regression analysis using SPSS version 22.0. The results of0this study indicate that the ROE variable partially  has a positive and significant effect on stock0returns.
PENGARUH MODAL SOSIAL, MODAL INSANI DAN MOTIVASI BERWIRAUSAHA TERHADAP KEBERHASILAN PENGUSAHA ‘UKM’ DI KECAMATAN BANJARSARI KOTA SURAKARTA MRIHRAHAYU RUMANINGSIH
JURNAL WIDYA GANECWARA Vol. 26 No. 2 (2017): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this research were: (1) To examine and measure the partial influence between social capital, human capital, and entrepreneurship motivation to business success on micro small medium business actors in Banjarsari sub district of Surakarta city (2) To know the most dominant factor of influence to the success of the business to small and medium entrepreneurs in Banjarsari sub district of Surakarta city   The study was conducted on UKM entrepreneurs in Banjarsari sub district of Surakarta city. The population in this study is all the UKMs in Banjarsari sub district which amounted to 18,916 UKMs. The samples taken as many as 50 UKMs. The sampling technique was done by simple random method.. Methods of data collection using questionnaires with data analysis techniques using logistic regression analysis.   The results of the study found that both partially and simultaneously there is a positive and significant influence of social capital, human capital, and entrepreneurial motivation to the success of the business on small and medium entrepreneurs in Banjarsari sub district of Surakarta city. Social capital has the strongest influence among human capital and entrepreneurship motivation.   The success of the business in micro small medium enterprises in Banjarsari sub district of Surakarta city can be explained by the variable of social capital, human capital, and entrepreneurship motivation of 65.50%, while the rest 34, 50% explained by the variable outside the model of this study.
PERSEPSI RESPONDEN TERHADAP CITRA PERUSAHAAN YANG DIBANGUN MELALUI KEGIATAN CORPORATE SOCIAL RESPONSIBILITY PADA BANK JATENG CABANG SURAKARTA SUGIJADI SUGIJADI
JURNAL WIDYA GANECWARA Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The aim of this study were: (1) To identify the categories of CSR Central Java Bank in Surakarta. (2) To analyze the factors that affect the imaging Central Java Bank in Surakarta through CSR activities. (3) To know the most important factor in imaging Central Java Bank in Surakarta CSR activities This research takes an object on Central Java Bank in Surakarta, with research subjects CSR program participants in the Central Java Bank Surakarta, the number of samples taken were 96 respondents. The sampling technique using random sampling method. The data collection method using a questionnaire, questionnaires, and observations with data analysis techniques using indices and chi-square analysis. The results of the analysis it was found that there is a positive relationship between corporate identity, reputation, service oferring, physical environtment, and personal contact with the company's image on Central Java Bank in Surakarta. The results of calculation of the index of consumer attitudes are at a good reception area. Based on the results of factor analysis service offering the ultimate in imaging Central Java Bank in Surakarta through CSR activities. This can be seen from the value of X2 is equal to 1.042541, followed by personal contact, corporate identity, physical environtment and reputation.
PENGARUH AKTIVA TAK BERUJUD TERHADAP KINERJA KEUANGAN DAN KEBIJAKAN KEUANGAN SERTA DAMPAKNYA PADA NILAI PERUSAHAAN (Studi Pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi di Bursa Efek Indonesia Periode 2013-2015) SUYAMTO SUYAMTO
JURNAL WIDYA GANECWARA Vol. 26 No. 2 (2017): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this study are as follows: (1) Testing the influence of intangible assets (intav) on the value manufacturing companies  of consumer goods sector in Indonesia Stock Exchange. (2) Examine the effect of financial performance mediation (roa) on the influence of intangible assets on firm value. (3) Examine the effect of financial policy mediation (der) on the influence of intangible assets on firm value. This research was conducted on manufacturing companies listed in Indonesia Stock Exchange period 2013-2015. The population in this study are all companies manufacturing of consumer goods sector totaling 43 companies. Then take 29 sample of companies with purposive random sampling method. The results of the study found that there is a positive and significant influence of intangible assets to the value of the firm. There is an effect of financial policy mediation on the influence of intangible assets on firm value. The effect of financial policy mediation effect on intangible assets is partial. This means that the intangible assets directly or indirectly influence through the financial policy to the value of the firm. There is an effect of financial performance mediation on the influence of intangible assets on firm value. The effect of financial performance mediation effect on intangible assets is full mediation. This means that intangible assets will improve financial performance first, then financial performance will increase the value of the firm.
PASAR TRADISIONAL DALAM MENINGKATKAN PENDAPATAN MASYARAKAT DI DESA KAYUAPAK KECAMATAN POLOKARTO KABUPATEN SUKOHARJO Abdullah Zailani
JURNAL WIDYA GANECWARA Vol. 26 No. 1 (2016): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The aim of this study as follows (1) to determine the response of society based on the characteristics to the existence of traditional market Kayuapak Polokarto. (2) To determine the most dominant factor relation between the characteristics of the community and surrounding Polokarto on the existence of traditional market Kayuapak Polokarto. This research was conducted in Traditional Markets Kayuapak Polokarto. Population in this research is the entire community of users Kayuapak Polokarto Market. The samples were taken as many as 100 people using Cooper method. Problems statement in this study as follows: (1) How is the public response to the existence of traditional market Kayuapak Polokarto? (2) What factors most strongly linked between community characteristics and surrounding Polokarto on the existence of traditional market Kayuapak Polokarto? The Results of the study found that the presence of the market well received by the public Polokarto. There is a relationship between the role of the market with the characteristics of the user community. The most powerful relationship is the relationship between work and the role of traditional market Kayuapak Polokarto who helped create jobs for the community and surrounding Polokarto. The second sequence is the relationship between the income with the market's role in helping to improve the income regions, especially sub-district Polokarto, and the third is the relationship between education with the market's role as the community needs Polokarto.     Keywords: traditional market, the characteristics of the community.
ANALISIS POTENSI PEDAGANG TERHADAP HASIL USAHA (STUDI PADA PEDAGANG SEKTOR INFORMAL DI JALAN MR. SARTONO KELURAHAN NUSUKAN BANJARSARI KOTA SURAKARTA) MRIHRAHAYU RUMANINGSIH
JURNAL WIDYA GANECWARA Vol. 25 No. 1 (2015): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

To respond  increasing complexity and dynamism of the needs of consumers,  the company formed an alliance organization of sales with other sales organizations, it aim to building a more cooperative marketing system and maintain an ongoing relationship with consumers. The purpose of this study were (1) To find empirical evidence of the influence of intensity to the level of trust and communication with the cooperation that exists. (2) to find empirical evidence of the influence of commitment to cooperation that exists. (3) to find empirical evidence of the influence of trust with the cooperation and effectiveness of relationship marketing (3) to find empirical evidence of the influence of co-operation with the effectiveness of relationship marketing. The types of data used in this study is the primary data drawn from retailers Tbk PT Indofarma Global Medika in Central Java. Sample as many as 100 persons determined by the method of random sampling. The results of analysis using Structural Equation Modelling(SEM) technique has been found that there was a positive influence on the intensity of communication with the level of trust and cooperation,   significant effect between the commitment to cooperation that exists; there is a reciprocal relationship between trust in co-operation;   influence on the effectiveness of the relationship of trust variables marketing, and there was a positive influence between the variables of cooperation with the effectiveness of relationship marketing. .Given the factors that influence relationship marketing such as communication, commitment, trust and cooperation have significant impact both directly and indirectly towards relationship marketing, therefore, should the management of PT Indofarma Global Medika Tbk. maximize the influence of these factors. Some ways that may be made by the management; companies need to do better interactions with retailers, enhance intimacy and learn the appropriate service expectations of retailers, giving attention to the ongoing transaction, and give attention to the relationship that the transaction in the future.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN KONSUMEN DALAM PEMEMBELIAN PERUMAHAN DI SURAKARTA TUTI EDIATI
JURNAL WIDYA GANECWARA Vol. 24 No. 1 (2014): JURNAL WIDYA GANESWARA
Publisher : Fakultas Ekonomi dan Bisnis UTP Surakarta

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Abstract

The purpose of this research  is: (1) To measure the extent to which consumer attitudes toward product attributes housing type 45/90 in the city of Surakarta which include price, location, quality of construction, and the environment. (2) To test and measure the partial effect between price, location, quality of construction, and the environment of the home purchase decision type 45/90 in the city of Surakarta. (3) To test and measure the simultaneous effect between price, location, quality of construction, and the environment of the home purchase decision type 45/90 in the city of Surakarta. The research  was conducted in a residential-type 45/90 housing Surakarta city built by the developers. The population in this research is the number of consumers who have bought a house type 45/90 in the city of Surakarta. Samples were taken of 100 respondents with a cluster sampling technique. The analysis technique used is using index analysis, multiple linear regression, t test, the F test and coefficient of determination. The results of the research found that found that positive consumer attitudes toward product attributes housing type 45/90 in the city of Surakarta. This means that the people in Surakarta accept both the existence of housing type 45/90. Partially and simultaneously there is influence between price, location, building and the environment against the decision of consumers in the purchase of housing types 45/90 in Surakarta city. Decisions of consumers in the purchase of housing types 45/90 in the city of Surakarta influenced by factors of price, location, building and the environment by 91.70% and the remaining 8.30% is influenced by other variables that are not observed in this research.  

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