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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
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Articles 38 Documents
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Search results for , issue "Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023" : 38 Documents clear
PENGARUH SOCIAL NETWORK MARKETING DIMODERASI ROLE OF ECO-FRIENDLY ATTITUDE: CUSTOMER EXPERIENCE DALAM PEMBELIAN KEBERLANJUTAN Fitri Nuraeni; Ritta Setiyati
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.897

Abstract

There has been a change in people's behavior in shopping for daily needs from offline to online. Along with package delivery services, there has been an increase in plastic waste from package delivery services up to 62% during the pandemic which can threaten environmental health.  This shows a significantly increased consumer awareness of the consumption of environmentally friendly products and indicates the willingness of the domestic market to introduce products that are used sustainably. Get the results that the content hypothesis that comes from social media marketing to sustainable purchases, Customization to sustainable purchases, interactions originating from social media marketing to sustainable purchases and customer experience to sustainable purchases is proven to be significant from the results of data processing and hypotheses. Environmentally friendly consumer attitudes moderate the influence of custumization, environmentally friendly consumer attitudes moderate the influence of word of mouth and environmentally friendly consumer attitudes moderate the influence of trends proven to significantly affect sustainable purchases. Keywords: Social Network Marketing; Role of Eco-Friendly Attitude; Customer Experience; SustainablePurchase.
BRAND AWARENESS, BRAND LOYALTY, BRAND ASSOCIATION, DAN PERCEIVED QUALITY TERHADAP CUSTOMER LOYALTY LAYANAN MOBILE BANKING M-BCA Sintara Kunfahmi Padmawati; Ari Susanti
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.804

Abstract

Digitalization in the banking industry has had an impact on the pressure to keep abreast of the times by making various adjustments that have triggered many banks to compete to provide innovative online banking services and increase their existence to maintain customer loyalty. This research aims to determine the effect of brand awareness, brand loyalty, brand association and perceived quality on customer loyalty. The type of research carried out is quantitative research. The population in this research is M-BCA service customers in Solo Raya who have the M-BCA mobile banking application and have used M-BCA mobile banking at least 5 times. The sample used was 100 respondents who were taken using the purposive sampling technique and the data collection method used in this study was a questionnaire. The results of the analysis using multiple linear regression explained that the brand awareness variable did not have a significant effect on the customer loyalty variable, while the brand loyalty, brand association and perceived quality variables had a significant effect on customer loyalty. The results of the F test analysis explain that brand awareness, brand loyalty, brand association and perceived quality simultaneously have a significant influence on customer loyalty.Key words: Brand Awareness, Brand Loyalty, Brand Association, Perceived Quality, Customer Loyalty.
PENGARUH LOKASI PROPERTI, JENIS PROPERTI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI DIGITAL MARKETING Imas Sukaesih; Rosyid Rosyid; Siti A. Immawati
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.789

Abstract

The Property business in Indonesia, especially in Jabodetabek, still has a good opportunity where there is still a lot of strategic land to be developed and the general public is looking for property that is not only for residential but also for long-term investment. This study was conducted to determine the effect of property location, property type and service quality on consumer purchasing decisions through digital marketing as an intervening variable, a case study of PT Trinitiland Tbk located in Tangerang. The long-term goal to be achieved from the results of this study is to develop a learning model by considering residential and building marketing strategies on Collins Boulevard. The research method used is a quantitative method to explore and reveal the process. The research subjects are prospective consumers or consumers of Collins Boulevard Serpong Tangerang. Analysis of research data using quantitative data analysis is an effort made by working with data, organizing data, sorting it into manageable units, synthesizing it, searching for and finding what is important and what will be learned. The results of the analysis show that either partially or simultaneously the location of the property, the type of property and the quality of service on digital marketing and purchasing decisions have a positive and significant effect. Keywords : Property Location, Type Of Property, Quality Of Service For Purchasing Decisions, Digital Marketing
DAMPAK PEMBERDAYAAN DAN KOMUNIKASI INTERPERSONAL DALAM MENINGKATKAN ORGANIZATIOAN CITYZENSHIP BEHAVIOR KARYAWAN GENERASI Y Susi Adiawaty; Maria Angellina Daso
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.900

Abstract

This research aims to see the influence of empowerment and interpersonal communication on improving organizational citizenship behavior. The influence seen is the partial influence and the simultaneous influence between the dependent variable and the independent variable. The research was conducted on 92 WJU Generation Y employees. The research is quantitative using two analysis methods, namely the descriptive method and the data analysis method using SMART PLS. To see the influence of the dependent variable on the independent variable, the t test and F test were used. The research results show that empowerment and interpersonal communication can influence the increase in employee organizational citizenship behavior both partially and simultaneously. Between these two influences, it is known that the influence of empowerment is higher than the influence of interpersonal communication. The aspects of interpersonal communication that need to be improved so that increasing organizational citizenship behavior has a stronger impact are the alturism aspect and the sportsmanship aspect. Keywords: Empowerment, Interpersonal Communication, Organizational citizenship behavior
PENGARUH SIKAP KONSUMEN DAN MOTIVASI PEMBELIAN TERHADAP KEPERCAYAAN KONSUMEN MENGGUNAKAN APLIKASI TIKET.COM Yoeliastuti Yoeliastuti; Faridah Faridah
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.905

Abstract

The pandemic era has had an impact on changing patterns of people's lives. Limited space and time lead to increased use of the internet. Through the internet, many conveniences are obtained by the community to fulfill their daily needs, such as buying and selling transactions and ordering products that can be done without face to face using a mobile phone. Application is an important requirement in the online world. The benefits of online applications provide convenience for people anywhere and when they need them. Likewise, the travel business is taking advantage of the pandemic situation by providing online transactions through its application. The daily routine of work causes the boredom and fatigue experienced by today's society. Travel is one way that can be done to eliminate boredom. To meet tourism needs, currently people do not need to queue long to order tickets. To obtain tourist information in the current technological era, the public can use website-based applications such as tiket.com, traveloka.com. pegi-pegi.com and many other ticket booking applications. The rapid development of technology has led to very diverse business competition in any field. Consumer trust in a service provided by the company is the spearhead for the progress of the company. The results of the research conducted by distributing questionnaires revealed that all the results of the instrument assessment were declared valid and reliable. The instrument was declared valid because it obtained the value of t count > t table (valid) and r count > r table, namely 0.312 where r count > 0.60 (Cronbach alpha). The multiple linear regression equation for this study yields Y = 1.997 + 0.365X1 + 1.267 X2 + e Keywords: Consumer Attitudes, Purchase Motivation And Consumer Trust
PENGARUH PENGEMBANGAN KARIR TERHADAP TURNOVER INTENTION MELALUI KINERJA KARYAWAN YANG DIMODERASI OLEH BUDAYA ORGANISASI Netty Situmorang; Abdul Haeba Ramli; Heru Kreshna Reza
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.890

Abstract

Intention to move is an early indicator of someone's possibility of leaving their job. The tendency for employees to leave can lead to a number of negative impacts including company costs to recruit and train new employees, lower productivity, volatility in terms of overall company performance and reduced satisfaction among remaining employees. The purpose of this study is to determine the effect of career development on turnover intention through employee performance which is moderated by organizational culture. Research data was collected using a questionnaire distributed during the survey period in July 2023 to 200 employees. Research data was processed and analyzed using the Structural Equation Model Partial Least Square (SEM-PLS). The results of the study show that career development has no significant effect on turnover intention, in other words the data does not support the hypothesis. Organizational culture does not moderate the relationship between career development and employee performance, in other words the data does not support the hypothesis. Key words: Career Development, Turnover Intention, Employee Performance, Organizational Culture 
PENGARUH KEMAMPUAN KERJA, BUDAYA ORGANISASI DAN DISIPLIN KERJA TERHADAP KINERJA (STUDI KASUS PADA KARYAWAN PUSKESMAS DI KECAMATAN KRANGGAN, KABUPATEN TEMANGGUNG) Christine Gita Anggraeni; Widarta Widarta
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.861

Abstract

This study aims to analyze the effect of work ability, organizational culture, and work discipline on the performance of Public Health Center employees in Kranggan District, Temanggung Regency. This type of research is a quantitative descriptive research. Data collection techniques used through the distribution of questionnaires and interviews. The sample used was 80 respondents, consisting of two research objects, namely Kranggan Health Center and Pare Health Center. Determining the number of samples using the Non-probability approach through the saturated sample method, where the entire population is used as a sample. In this study using data analysis multiple linear regression test, t test and F test, the coefficient of determination. The results of the study show that work ability, organizational culture, and work discipline have an effect on employee performance partially or simultaneously. This conclusion is proven by the results of the t (partial) test which shows that work ability has a significant effect on employee performance by 0.048 <0.05, organizational culture has a significant effect on employee performance by 0.001 <0.05, and work discipline has a significant effect on employee performance by 0.016 <0.05. The results of the determination test show that the percentage of work ability, organizational culture, and work discipline simultaneously influences employee performance by 52.5%, while the remaining 47.5% is influenced by other variables outside of this study.Key words: Work Ability, Organizational Culture, Work Discipline, Employee Performance
ANALISIS FUNDAMENTAL CRYPTOCURRENCY TERHADAP FLUKTUASI HARGA (STUDI KASUS CRYPTOCURRENCY KOIN CARDANO PERIODE 2022-2023) Chornolius Hendreo; Nia Pratiwi; Syarif Muhammad Ilham
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.920

Abstract

This research aims to analyze Cryptocurrency Fundamentals Against Price Fluctuations (Case Study of Cardano Coin Cryptocurrency for the period 2022 to 2023). This research will analyze the relationship between fundamental factors which include variables such as market capitalization and trading volume with Cardano Coin price fluctuations. This research was conducted at the explanatory level, which aims to explain the causal relationship between the variables involved through hypothesis testing. The method used in this research involves data processing using the SPSS version 26 program. The research results show that the two independent variables, namely Average Trading Volume (X1) and Average Market Capitulation (X2), have a significant influence on Average Price -average (Y) on Cardano cryptocurrency. The high calculated t coefficient values for Average Trading Volume (X1) and Average Market Capulation (X2) indicate that they have a strong influence on Cardano price fluctuations. Average Trading Volume (X1) has a significant positive relationship with Average Price (Y). Average Market Capulation (X2) has a significant negative relationship with Average Price (Y). Keywords : Cryptocurrency, Market Capitalization, Trading Volume, Price Fluctuation, Cardano Coin.
PENGARUH PEMASARAN DIGITAL MENGGUNAKAN METODE SOSTAC TERHADAP KEPUTUSAN MENGGUNAKAN APLIKASI HAI MENTOR Qonita Maharani; Donni Juni Priansa
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.828

Abstract

Industrial evolution has brought about major changes in the delivery of education, one of which is the emergence of learning applications. The Hai Mentor learning application is a learning startup platform to increase knowledge and the quality of learning for its users. However, its users still need to be more optimal. For this reason, an appropriate marketing strategy is needed through digital marketing using Sostac so that the Hai Mentor application can increase its users. The research aims to find out how digital marketing is using the Sostac method in the Hai Mentor application, how is the decision to use the Hai Mentor application, and how digital marketing influences the Sostac method on the decision to use the Hai Mentor application. This research is descriptive verification research. Descriptive is used to explore the variables studied, while verification measures the relationship between variables. The population of this study was students in the city of Bandung who had downloaded the Hai Mentor application with a sample size of 100. This research found that digital marketing carried out by the Hai Mentor application was in a high category; The decision to use the Hai Mentor application is in the sufficient category, and digital marketing has a significant effect on the decision to use the hai mentor application with a very strong level of influence classification.Keywords: Digital Marketing, Purchasing Decisions
PENGARUH GAYA HIDUP DAN KEMUDAHAN BERBELANJA ONLINE TERHADAP MINAT BELI MAHASISWA PENDIDIKAN EKONOMI 2019 STKIP PGRI BANGKALAN Riska Amelia; Ruski Ruski; Subandy Widjaya
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.829

Abstract

The basis of this research is the ease of shopping online, with online trading sites, so that people do not need to come to shopping centers and can buy the goods they need just by looking at the pictures and specifications of the goods. This research was made to find out the Effect of Lifestyle and Ease of Shopping Online on the Buying Interests of Economics Students 2019 STKIP PGRI BANGKALAN. A quantitative research approach was adopted for this study. The sample consisted of 30 respondents. using a basic random sample approach with sample probability. The questionnaire is used as a research instrument measurement tool. Multiple Linear Regression Test, Hypothesis Test, and Classical Assumption Test are used in statistical analysis. Based on research findings, lifestyle (X1) and ease of online shopping (X2) have a partial influence on the purchase intention of 2019 STKIP PGRI Bangkalan Economic Education Students (Y). Lifestyle (X1) and Ease of Online Shopping (X2) have quite a big influence on STKIP PGRI Bangkalan Economic Education Students' Purchase Interest (Y). The calculated R Square value of 0.788 indicates that the combined effect of variables X1 and X2 on variable Y is 78.8%, with the influence of other factors not included in this study taking into account the remaining effect.Key words: Lifestyle, Ease of Online Shopping, Buying Interest

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