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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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PENGARUH PELATIHAN METODE E-LEARNING TERHADAP KOMPETENSI PESERTA PELATIHAN : STUDI KASUS PADA PT VIDASKILL SOLUTION INDONESIA Faridah Faridah; Yoeliastuti Yoeliastuti
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1457

Abstract

E-learning method is a learning process that utilizes sophisticated technology where learning activities are carried out online. online learning is equipped with various tools that can be used in learning activities or training for training institutions, such as communication and interaction activities, conducting question and answer sessions, and asking questions to trainers or vice versa. The purpose of the study was to analyze the effect of the e-learning method as a training medium on the competence of participants from various groups. the research method uses a descriptive quantitative method, with sampling using saturated sampling (census), where the population is used as a research sample. to obtain data using a likert scale by distributing questionnaires to all participants who have participated in training with the e-learning system. the data that has been collected is then processed with the spss 25 application, using simple linear regression. for data analysis with validity and reliability tests, and classical assumption tests, normality tests, linearity tests and heteroscedasticity. based on the results of the research data processing, it can be concluded that the training system with the e-learning method has an effect on increasing the competence of training participants by 0.460 or 46%.
PENGARUH COMMUNICATION, WORK DISCIPLINE DAN WORK LIFE BALANCE TERHADAP KINERJA KARYAWAN YANG DIMEDIASI OLEH MOTIVASI KERJA PADA PT X BOYOLALI Dwi Eko Prasetyo; Nur Achmad
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1461

Abstract

The objective of this research is to examine the extent to which communication, work discipline, and work-life balance influence employee performance, with work motivation functioning as a mediating variable. The target population comprises employees of PT X located in Boyolali. A purposive sampling method was employed, resulting in a total sample of 130 participants. Data collection was conducted through a structured questionnaire utilizing a Likert scale to measure responses. The analytical approach adopted in this study was Partial Least Squares (PLS), executed using the SMARTPLS 4.0 software. The PLS-SEM method involves the evaluation of both the measurement model (outer model) and the structural model (inner model). Empirical findings indicate that neither communication nor work discipline exert a statistically significant influence on employee performance, whereas work-life balance demonstrates a positive impact. Furthermore, communication, work discipline, and work-life balance are all found to significantly affect work motivation. While communication does not significantly influence employee performance through the mediating role of motivation, work motivation is found to mediate the relationship between both work discipline and work-life balance with employee performance.
PENGARUH KUALITAS PELAYANAN, WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNAAN JASA NBTRANS TOUR AND TRAVEL Alfi Rizka; Ugy Soebiantoro; Virginia Mandasari
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1462

Abstract

This study aims to analyze the extent to which Service Quality and Word of Mouth influence consumer decisions in using NBTrans Tour and Travel services in the Sidoarjo area. This research uses a quantitative approach. The sample selection was carried out through purposive sampling technique, with a population consisting of the Sidoarjo community and a total of 110 respondents. Data were collected through field observations, interviews, distributing questionnaires, and literature studies. Data analysis was carried out using the Structural Equation Modeling (SEM) method on a component basis through the Partial Least Square (PLS) approach. The results of the analysis show that Service Quality has a positive and significant effect on decisions in using services, as well as Word of Mouth which also has a positive and significant effect on consumer decisions on the selection of NBTrans Tour and Travel services.
PENGARUH PRESEPSI KONSUMEN, STRATEGI PEMASARAN DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK BITTERSWEET DI SURAKARTA Muhammad Umron Afif; Muhammad Sholahudin
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1463

Abstract

The purpose of this research is to examine the effects of consumer perception, marketing strategy, and halal labeling on product purchase decisions. A quantitative approach is employed in this study. The population under investigation consists of consumers of Bittersweet in Surakarta, and the sampling technique applied is purposive sampling, with a total of 145 respondents. The survey instrument utilized a Likert scale format to collect data. For data analysis, PLS was conducted using SMARTPLS 3.2 software. The PLS-SEM analysis involves two primary components: the Inner model and the Outer model. The findings indicate that consumer perception significantly and positively influences purchasing decisions. Additionally, marketing strategies, including people, process, and physical evidence strategies, show a significant positive impact on purchasing decisions. Furthermore, halal labeling also has a significant and positive effect on purchasing decisions. This research introduces a novel approach by integrating consumer perception with elements of service marketing strategies, namely people, processes, and physical evidence, in the context of analyzing purchasing decisions. The addition of the halal label variable provides religious values ​​that are relevant to the characteristics of consumers in Indonesia. Focusing on Bittersweet products in Surakarta also provides a new perspective, as it is rarely studied in the context of contemporary desserts. The combination of these variables is still rarely studied simultaneously, thus providing significant theoretical and practical contributions.
PENGARUH STRATEGI GREEN MARKETING DAN LABEL HALAL TERHADAP MINAT PEMBELIAN ULANG KONSUMEN PADA KONSUMEN FORE COFFE DI KOTA SURAKARTA Ayatullah Muhammad Ibrahim; Muhammad Sholahuddin
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1464

Abstract

The objective of this research is to examine the effect of green marketing strategies and the presence of halal certification on consumers’ intention to repurchase Fore Coffee products in Surakarta. The target population comprises individuals who consume coffee in the Surakarta region. A purposive sampling method was employed to select participants, yielding a total sample size of 150 respondents. Data were collected through a structured questionnaire utilizing a Likert scale to measure responses. For the purpose of data analysis, the study adopted PLS methodology, facilitated through the SMARTPLS 4.0 software. The analytical framework of PLS-SEM encompasses two main components: the measurement model (outer model) and the structural model (inner model). The findings indicate that green marketing dimensions specifically green product, green price, green place, and green promotion exert a significant influence on consumers’ repurchase intentions. Moreover, the halal label is found to have a positive and statistically significant impact on repurchase behavior. This study has a novelty in combining green marketing mix strategies with halal labels in analyzing consumer repurchase intention, which has not been widely studied simultaneously. The focus on Fore Coffee in Surakarta City also provides a new perspective because similar studies are generally conducted in big cities. In addition, this study highlights repeat purchase behavior, not just initial purchase intention, and integrates environmental and religious values ​​in the unique context of Indonesian consumers.
PENGARUH SELF-EFFICACY, PERTIMBANGAN PASAR KERJA, DAN PENGETAHUAN PERPAJAKAN TERHADAP MINAT BERKARIR MAHASISWA SEBAGAI KONSULTAN PAJAK Rizky Nirmalasari; Andy Dwi Bayu Bawono
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1465

Abstract

The purpose of this study is to analyze the effect of self-efficacy, labor market considerations, and taxation knowledge on students' career interest as tax consultants. This type of research is quantitative research. In this study, the method used for sampling was non-probability with purposive sampling technique. The type of data used is primary data. The data collection technique used in this research is a questionnaire. The data analysis techniques used are descriptive statistical tests, validity tests, reliability tests, normality tests, multicollinearity tests, heteroscedasticity tests, hypothesis tests, multiple linear regression tests, coefficient of determination tests, F tests, and T tests. The results of this study are self-efficacy has a positive and significant effect on students' career interest as tax consultants. Labor market considerations have a positive and very significant effect on students' career interest as tax consultants. Tax knowledge has a positive but insignificant effect on students' career interest as tax consultants.
DETERMINAN PERTUMBUHAN EKONOMI SEKTOR PERTANIAN DI KABUPATEN KARANGANYAR Ita Iva Kuriah; Eni Setyowati
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1468

Abstract

Every region throughout Indonesia plays an important role in driving national economic growth. Local governments, as parties with in-depth understanding of the actual conditions in their regions, are expected to be able to formulate policies that are in line with the needs of the community to support regional economic development. This study aims to analyze the extent of the impact of working capital credit distribution, investment credit, the size of the labor force, and the extent of agricultural land on economic growth, particularly in the agricultural sector in Karanganyar Regency. The research approach used is an empirical approach with quantitative research methods. To meet the data requirements for the research process, the researcher utilized secondary data from Karanganyar Regency for the period 2011–2023. For data analysis, the researcher used multiple linear regression analysis. The results of this study indicate that working capital loans and agricultural land area have a significant impact on economic growth in the agricultural sector in Karanganyar Regency, while investment loans and the labor force do not influence economic growth in the agricultural sector in Karanganyar Regency. The coefficient of determination indicates that the influence of the independent variables, namely working capital loans and the labor force, on the dependent variable, agricultural economic growth in Karanganyar Regency, is 83.1%, while the remaining 16.9% is influenced by other factors outside the variables studied.
FAKTOR YANG MEMPENGARUHI KEPUTUSAN PENGGUNAAN JASA KURSUS MANDARIN DI XIN MIAO Febrianus
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1469

Abstract

This study aims to analyze the effect of brand awareness and perceived quality on the decision to use Chinese language course at the Xin Miao Chinese Language Center through loyalty. This study is a quantitative study with a population of users of Chinese language courses at the Xin Miao Chinese Language Center with 100 respondents who using the course. The analysis technique used is the structural equation models (SEM) by using the IBM SPSS Amos 24 application. The results of this study indicate a positive and significant effect between brand awareness of decisions, perceived quality of decisions, brand awareness and perceived quality of loyalty, brand awareness and perceived quality influences purchasing decisions directly through loyalty.
PENGARUH BRAND IMAGE, DIGITAL MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PRODUK SIGNATURE DI COFFEE SHOP GEMATI KOTA SURAKARTA Farrel Putra Artantyo; M. Farid Wajdi
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1470

Abstract

The objective of this research is to examine the impact of brand image, digital marketing, and electronic word of mouth (e-WOM) on consumers’ purchasing decisions regarding signature products offered by Gemati Coffee Shop in Surakarta. This investigation employed a non-probability sampling strategy, specifically utilizing purposive sampling to select participants. Data were gathered through a structured questionnaire using a Likert scale to measure responses. The target population comprised individuals from the general public who expressed an intention to purchase the coffee shop's signature products, with a total sample size of 100 respondents. Empirical findings from the study reveal that both brand image and e-WOM exert a statistically significant and positive influence on purchasing decisions. Conversely, digital marketing was found to have no significant effect on consumer choices. These results contribute to the understanding of key determinants shaping purchasing behaviors in the context of local specialty coffee establishments, with a particular focus on Gemati Surakarta. The lack of a notable impact from digital marketing presents a noteworthy contradiction to prevailing assumptions regarding its effectiveness, suggesting the need for more nuanced and consumer-oriented marketing approaches. This insight emphasizes the pivotal role of brand perception and consumer-driven communication in formulating successful promotional strategies.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL, STRES KERJA, DAN KEPUASAN KERJA TERHADAP TURNOVER INTENTION Inni Dian Rohani; Dwi Nita Aryani
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1471

Abstract

Transformational leadership style can increase employee motivation and job satisfaction. Job stress has the potential to decrease employee satisfaction and increase intention to leave the company. Job satisfaction can be a determining factor in retaining employees to remain committed to the organisation. This study aims to analyse the effect of transformational leadership style, job stress, and job satisfaction on turnover intention; as well as the role of stress and job satisfaction as intervening variables. This type of research is quantitative by distributing questionnaires to employees of Public Company Jasa Tirta I, with a sample of 109 people. Regression test to see the direct effect between variables and mediation test to determine the role of job satisfaction and job stress in mediating the effect of transformational leadership on turnover intention. The results showed that transformational leadership style has a positive effect on job satisfaction and a negative effect on turnover intention. Job stress has a positive effect on turnover intention, while job satisfaction has a negative effect on turnover intention. Job satisfaction and job stress act as significant mediating variables in the influence between transformational leadership and turnover intention. The implication of this study is that companies need to implement effective transformational leadership to increase job satisfaction and reduce turnover intention. Good management of job stress is necessary to retain employees in the long term.

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