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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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DIGITAL LEADERSHIP AS A GROWTH ENGINE IN SMES: BRIDGING CAPABILITY, SELF-EFFICACY, AND ENTREPRENEURIAL PERFORMANCE Novi Handayani; Wahyu Eko Pujianto
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1473

Abstract

Entrepreneurial performance has an important role in determining the sustainability and growth of SMEs. This study aims to analyze the effect of digital leadership on entrepreneurial performance with the mediating role of digital capability and self-efficacy as moderation. The research was conducted on small and medium enterprises (SMEs) in Sidoarjo and Pasuruan, involving 200 respondents from shop heads, managers, and decision-makers. The sampling technique used cluster sampling to group samples from a population distributed in two regions. Data analysis was carried out using quantitative methods, such as conducting item validity and reliability tests and testing hypotheses with SEM-PLS version 4.0. The results showed that digital leadership has a significant effect on entrepreneurial performance. Digital capability mediates the relationship between digital leadership and entrepreneurial performance. However, self-efficacy weakens the relationship between digital leadership and entrepreneurial performance, showing a negative moderation effect. This study confirms the importance of digital leadership and digital capability in improving the performance of SMEs while providing insights for business people to manage self-efficacy proportionally.
PENGARUH KREDIBILITAS TERHADAP NIAT BELI MELALUI MEDIA SOSIAL YANG MEDIASI SIKAP PENGGUNA DAN DI MODERASI INFLUENCER FOLLOWER Risma Rifatul Koirunisa; Rini Kuswati
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1474

Abstract

This study aims to explain the effect of credibility on purchase intention through social media mediated by user attitudes and moderated by influencer followers. Sampling in this study used a nonprobability sampling technique with a purposive sampling method. Sample collection used a questionnaire with a Likert scale. The population of this study were active social media account users with active Instagram accounts. with the number of respondents obtained 150 people. The results showed that Influencer Followers and Influencer Credibility have a positive and significant influence on consumer Purchase Intention. This finding shows the importance of building trust and involvement in influencer-based marketing strategies. Meanwhile, the interaction between Influencer Followers and User Attitudes towards Purchase Intention did not show a significant effect. Thus, it can be concluded that the direct influence of Credibility and influencer follower involvement is more dominant in forming purchase intention than the indirect path or interaction between variables in this model.
ANALISIS STRATEGI PEMASARAN RENDANG GADIH MELALUI PLATFORM SHOPEE UNTUK MENINGKATKAN PENJUALAN Ikka Ade Sophia; Roni Afrizal; Alfikri Alfikri
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1475

Abstract

Rendang Gadih implements digital marketing and is able to increase sales through the shopee platform. The purpose of this research is to analyze the marketing strategy implemented by Rendang Gadih. This research uses a descriptive qualitative approach with data collection methods in the form of interviews, observation, and documentation. The data analysis technique uses the interactive data analysis technique of the Miles and Huberman model (2014): Data reduction, Data presentation and Conclusion drawing. The strategy analyzed refers to the concept STP (Segmentation, Targeting and Positiong) and the 4P marketing mix (Product, Price, Place, Promotion). The results showed that Rendang Gadih applies demographic, geographic, and psychographic segmentation and focuses the target market on consumers outside West Sumatra through digital marketing. Product positioning is strengthened through branding supported by government awards and customer loyalty. The marketing mix strategy is actively implemented through the presence of product variants, the application of psychological pricing and price bundling, the utilization of Shopee CRM and promotions through Shopee Live, Shopee Ads, and Shopee Campaigns. The implementation of this strategy is proven to have a positive impact on sales. This research is expected to be a reference for other UMKM  in optimizing digital marketing to increase competitiveness
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI RETENSI KARYAWAN PADA KANTOR CABANG BANK CENTRAL ASIA Surya Hardi Lukita; Ahmad Hidayat Sutawijaya; Siti Mariam; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1477

Abstract

In this era of globalization and intense competition in the business world, retaining qualified and potential employees is an important challenge for many companies, especially banks. However, a high employee turnover rate is one of the main problems that companies often face. BCA as one of the banks that is able to maintain employee retention well, therefore, analyzing factors such as Job Satisfaction, Compensation, Company Culture and Career Development Opportunities which are thought to influence Employee Retention at BCA bank branch offices is important. The research approach used in this research is quantitative research using SPSS software. The population in this study were employees at BCA bank branch offices with the criteria of having permanent employee status, working for more than or equal to three years and domiciled at BCA bank branch offices in JABODETABEK. Determining respondents used a non-probability sampling method with a total of 130 respondents. The results of this research showed that the variables Job Satisfaction, Compensation, Company Culture and Career Development Opportunities simultaneously had a positive effect on Employee Retention at BCA bank branch offices in JABODETABEK. Then it was also found that the results of this research partially showed that Job Satisfaction and Company Culture did not have a positive effect on Employee Retention at BCA bank branch offices in JABODETABEK. Compensation and Career Development Opportunities have a positive effect on Employee Retention at BCA bank branch offices in JABODETABEK.
PENGARUH FEAR OF MISSING OUT (FOMO) TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE DENGAN KONTEN MEDIA SOSIAL TIKTOK SEBAGAI VARIABEL MODERASI Fitri Fauziah; Netti Nurlenawati; Dexi Triadinda
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1478

Abstract

Technological advances make it easier for people to access various information, in terms of shopping, including in the increasingly growing skincare industry. One of the elements that influences consumer behavior in making skincare purchases is the Fear of Missing Out (FoMo) which triggers the fear of missing the opportunity to get the latest products or follow popular trends. Through user reviews, influencer recommendations, and product reviews, social media contributes significantly to the rapid spread of information about skincare products. By using social media content as a moderating variable, this study tries to find out how FoMo influences the purchase of skincare products. The methodology of this study is a quantitative approach that combines a purposive sampling approach on social media users who also use skincare products. Determination of the number of samples using the Hair formula which produces 100 respondents. The collected data was transformed using MSI then analyzed using the classical assumption test and moderation regression with the SPSS analysis tool. The study findings show that social media and FoMo content influence consumer decisions to purchase significantly and positively, and the interaction between FoMo and social media content has a negative effect although it remains significant. Overall, FoMo and social media content have been shown to influence consumer purchasing decisions.
ANALISIS PMK NO. 66 TAHUN 2023 DALAM KEBIJAKAN PEMBERIAN NATURA DAN CORPORATE SUSTAINABILITY Edryanto Edryanto; Harti Budi Yanti
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1480

Abstract

Significant changes in Indonesia’s tax regulations following the COVID-19 pandemic were a response to the national economic instability, particularly in 2020, when economic growth, based on Gross Domestic Product at Constant Prices, and tax revenues experienced a notable decline. The objective of this study is to analyse the implementation of Minister of Finance Regulation (PMK) Number 66 of 2023 concerning the income tax treatment of benefits in kind and/or allowances, as well as its impact on non-salary compensation policies and corporate sustainability strategies in security service companies. This research focuses on PT.XYZ, a company that routinely provides benefits in kind to its employees. A descriptive qualitative method with an instrumental case study approach was employed. Data were collected through interviews, observations, and document analysis, using thematic analysis and source triangulation techniques. The findings indicate that the allowances of benefits in kind can enhance tax efficiency, although it presents certain challenges. Therefore, a well-developed adaptation strategy is necessary to prevent negative impacts on employee motivation and, indirectly, to contribute to the environmental sector. These three aspects, employee retention, tax efficiency, and environmental contribution are integral components of the 3P (People, Profit, Planet) framework in corporate sustainability
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, RETURN ON EQUITY RATIO, TERHADAP HARGA SAHAM PADA PERUSAHAAN MANUFAKTUR SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI Umi Mas 'Ulah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1481

Abstract

Researchers are trying to understand how certain figures about companies, such as the amount of money they have compared to their debts (known as the Current Ratio), their debts compared to the money deposited by their owners (known as the Debt to Equity Ratio), and how they generate money for their owners (known as Return on Equity), impact their stock prices.We observed food and beverage businesses listed on the Indonesian stock exchange and operating.We want to know whether these figures impact the overall stock price or the individual stock prices.This method is researchDeductive research using a quantitative and descriptive nature.The significant test results (0.000 less than 0.05) indicate that investors look at all financial figures simultaneously.On the other hand, they look at how all those numbers work together to determine how healthy a business is.This study looks at available cash, company debt, and total profit to help explain stock price changes.Investors in the food and beverage stock market from 2020 to 2023 paid more attention to the overall financial picture rather than just looking at one number.During that time, there are other important factors outside the company that might be very significant.
PENGARUH PENDIDIKAN DAN PELATIHAN (DIKLAT) TERHADAP KINERJA KARYAWAN CV MAHATAMA KARYA Arif Rahman; Jaenudin Akhmad; Yosi Suranti
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1483

Abstract

This study aims to determine the effectiveness of education and training(diklat), to determine the obstacles that occur, and to determine the solutions taken toovercome obstacles to employee performance at CV Mahatama Karya. The research method used in this study is quantitative research with a correlational approach at CV Mahatama Karya. Every company often faces problems with employee performance, therefore, education and trining become a means of coaching and career development. CV Mahatama Karya has also provided various training to its employees, but the training provided has not been optimal and the number of employees who have participated in the training is still too small so that the performance produced has not been optimal.
KORELASI ANTAR VARIABLE MONETER DAN FISKAL YANG MEMPENGARUHI JUMLAH KREDIT PERBANKAN DI INDONESIA Khairani Khairani; Clarrissa Winata
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1485

Abstract

This study aims to analyze the determinants of the amount of credit successfully distributed by banks and analyze the correlation between variables. The type of data used is secondary data collected using the documentation method. Data sourced from the Central Statistics Agency and the Financial Services Authority using monthly data from 2019-2024. The data analysis technique used is SEM PLS with the help of SmartPLS 3.8 software. All model criteria have been met in terms of Q square and GoF. The results of the BI rate hypothesis test have a positive and significant effect on banking ROA in Indonesia, while inflation and banking NPL show a significant negative effect on banking ROA, on the other hand there is not enough evidence that banking DPK has a significant effect on banking ROA. The results of the hypothesis test also show that banking DPK and banking ROA have a significant positive effect on the amount of investment credit and the amount of working capital credit in banking in Indonesia. Meanwhile, the results of the test for banking NPL in Indonesia show a significant positive effect on the amount of banking working capital credit, but do not have a significant effect on the amount of banking investment credit. The results of the Gross Domestic Product hypothesis test have a significant positive effect on banking DPK, while the Consumer Price Index shows no significant effect on DPK collected by banks in Indonesia.
ANALISA KEPUASAN PELANGGAN DALAM KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PADA PENGGEMAR GRUP MUSIK Dohan Faqih Ibrahim; Siti Mariam; Ahmad Hidayat Sutawijaya; Abdul Haeba Ramli
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1486

Abstract

The purpose of this research is to determine how the analysis of customer satisfaction in service quality and price affects loyalty among music group fans. This research method uses a descriptive method with a quantitative approach. The sampling technique used was purposive sampling technique, and the data collection method in this research used observation and questionnaires. Data obtained from the questionnaire with a total of 120 respondents. The testing of the questionnaire data used SPSS version 26 for the calculations, with a significance level of a = 5% for this test. The results of this study indicate that customer satisfaction, service quality, and price significantly affect fan loyalty, with a coefficient of determination test of 0.567. This means that 56.7% of the customer loyalty variable can be explained by the variables of customer satisfaction, service quality, product quality, and price. The remaining 43.3% can be described by other variables that were not examined in this study. Customer satisfaction with loyalty through the t-test hypothesis with a calculated t-value of 5.016, so that H1 is accepted. The quality of service towards loyalty obtained a t-test hypothesis value of 9.172, thus H2 is accepted. Product quality towards customer loyalty through the t-test hypothesis yielded a value of 2.265, thus H3 is accepted. Price towards customer loyalty has a t-statistic value of 8.466, thus H4 is accepted. For future research, the sample studied can be expanded, such as extending the research to all of Indonesia to represent every fan.

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