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INDONESIA
JURNAL LENTERA BISNIS
Published by Politeknik LP3I Jakarta
ISSN : 22529993     EISSN : 2598618X     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Lentera Bisnis (ISSN 2252-9993, e-ISSN 2598-618X) ini merupakan jurnal ilmiah berkala yang terbit berdasarkan kaidah jurnal ilmiah ditujukan untuk mempublikasikan karya ilmiah hasil penelitian, pengembangan dan studi pustaka di bidang ilmu administrasi bisnis meliputi peminatan ilmu bisnis.
Arjuna Subject : -
Articles 719 Documents
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PENGARUH LITERASI KEUANGAN, FINTECH PAYMENT DAN PERILAKU KONSUMTIF TERHADAP PERILAKU PENGELOLAAN KEUANGAN PRIBADI GENERASI Z DI JAWA BARAT Risma Yulia Citra; Esi Fitriani Komara
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1393

Abstract

This study aims to examine more deeply the influence received by Gen Z Financial Behavior in West Java from financial literacy, fintech payments, and consumptive behavior. This study uses a quantitative approach with a descriptive and associative approach. The researcher used Google Form to collect primary data obtained by distributing questionnaires. The population studied is generation Z in West Java as many as 16,113,985 people, with a sample taken as many as 100 from 18 cities/regencies using simple random sampling. The collected data was analyzed by Multiple Linear Regression. It was found that financial literacy, fintech payment, and consumptive behavior each had a positive effect on personal financial management behavior and simultaneously financial literacy, fintech payment, and consumptive behavior had a positive effect.
PENGARUH JOB PORTAL DAN PERSEPSI PENCARI KERJA TERHADAP MINAT MELAMAR PEKERJAAN DI KOTA TANGERANG Eko Sugiyanto; Nur Haris Ependi; Siti Nurmita Hojaindaroh
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1412

Abstract

The purpose of this research is to carry out an analysis and determine the magnitude of the influence of the Job Portal variable and the job seeker's perception variable on the interest variable in applying for a job in Tangerang City. Technological developments are increasingly advanced and growing rapidly, making it easier for job seekers to search for work online by utilizing Job Portals such as JobStreet. In the research that has been carried out, using quantitative methods to test hypotheses through multiple linear regression analysis is carried out in order to know and understand the magnitude of the influence of the independent variables, namely the Job Portal and perceptions of job seekers, on the dependent variable, namely interest in applying for jobs. The data collection process used a questionnaire via Google Form and distributed online to 96 respondents in Jatiuwung District, Tangerang City. From previous research, the research results explain that there is or is a significant and positive influence from the Job Portal variable and the job seeker's perception variable on the interest variable in applying for a job. The regression coefficient for Job Portal is -0.70, indicating that there is a negative influence on the Interest in Applying for a Job variable, while for the job seeker perception variable it is 1.214, indicating that it has a positive influence. Meanwhile, the results of the F Test indicate that the combination of these two variables simultaneously or as a whole influences the variable interest in applying for a job with a calculated F value of 544.749 and a significant level of 0.000. Based on the variables that have been studied, the R Square value is 0.920, indicating that there is 92% variation in interest in applying for jobs. Meanwhile, the remaining 8 percent of the variations are influenced by other components and are not explained or discussed in this research.
PENGARUH VARIASI MENU DAN HARGA TERHADAP LOYALITAS PELANGGAN GEN’Z MIE GACOAN DI SIDOARJO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI Briliantine Caesar Eka Wantoro; Ayu Lucy Larassaty; Achmad Zaki; Afifatus Sholikhah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1427

Abstract

This study uses purchasing decisions as a mediator to test how price and menu variety affect Generation Z loyalty at Mie Gacoan Sidoarjo. Quantitative methods and explanatory analysis were used to collect data from 170 respondents through questionnaires.  PLS-SEM analysis revealed that although menu changes have a large impact on the decision to purchase, they do not directly increase consumer loyalty.  Meanwhile, price has a great influence on loyalty and purchase decisions.  The results of this study emphasize how important menu innovation and aggressive pricing tactics are to increase consumer loyalty through wise purchases. 
PENGAMANAN ASET PRASARANA JALAN DAN BANGUNAN PT X Sara Rizka Rotua Manurung; Ria Arifianti
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1428

Abstract

Asset security encompasses control and regulation activities in asset management to ensure proper utilization.. The security of road infrastructure and building assets at PT X is crucial for maintaining sustainable public transportation operations in DKI Jakarta Province. This research aims to understand asset security based on theory by (Agus Puji & Riyanto, 2012) using three main indicators: administrative security, physical security, and legal security. The research employs a descriptive qualitative method with data collected through observation, interviews, and document analysis. The results show that PT X has implemented administrative security through comprehensive asset recording and ownership documentation. However, challenges exist in asset utilization that is still under discussion for utilization schemes to ensure benefits for both parties. Physical security has been implemented with advanced technology security systems and regular guarding. Legal security shows that local government regulations and internal regulations are already running side by side. PT X needs to highlight improvements in administrative systems and physical security standards, as well as strengthening legal policies in PT X asset management. With an integrated security strategy, PT X infrastructure assets are expected to continue benefiting the public and supporting Jakarta's development as a global city with modern and sustainable transportation systems.
PENGARUH LINGKUNGAN KERJA FISIK DAN KESELAMATAN KERJA TERHADAP KEPUASAN KERJA PADA KARYAWAN BAGIAN PRODUKSI LOUFIE COLLECTION KABUPATEN TASIKMALAYA Sindi Tonia; Mochamad Vrans Romi
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1433

Abstract

The physical work environment is a place where employees carry out activities every day. It is important to pay attention to a conducive work environment that provides a sense of security and allows employees to work optimally. Collection Tasikmalaya Regency accidents still often occur on average due to job characteristic factors, such as lack of knowledge and ability, workers who do not care about using personal protective equipment which in the end will become the potential for work accidents. This research aims to determine the influence of the physical work environment and work safety on job satisfaction among employees in the Loufie Collection Production section, Tasikmalaya Regency. The sampling technique uses a simple random sampling method. The data analysis used in this research used multiple linear regression analysis with the SPSS version 25.0 program. The respondents in this research were 33 employees of the Loufie Collection Production section, Tasikmalaya Regency. The results of this research show that both the physical work environment and work safety have a significant partial or simultaneous effect on job satisfaction among employees in the Loufie Collection Production Department, Tasikmalaya Regency.
OPTIMALISASI DESTINASI WISATA KALIMAS MELALUI PENGEMBANGAN FASILITAS PUJASERA Truli Nugroho; Andreas Aris Eko Mulyono; Suryo Adinugroho; Kristian Faskahariyanto; Jeremy Teira Taosu; Anjelino Da Silva
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1434

Abstract

The Kalimas River tourist destination in Surabaya has great potential to be developed as a leading tourist destination in Surabaya. This research aims to identify the role of developing food court facilities in optimizing the Kalimas River tourist destination in Surabaya. The research method used is a mixed method with a qualitative and quantitative approach. The research results show that the development of food court facilities contributes significantly to increasing tourist attraction, visitor satisfaction and regional income. With adequate food court facilities, tourists can enjoy a variety of typical culinary choices that support a more complete and satisfying tourism experience. This research is an in-depth analysis of the influence of food court facilities on river tourism destinations, which has not been widely studied in Indonesia. The aim of this research is to test the potential for the development of Pujasera as a strategy to optimize tourism destinations on the Kalimas River in Surabaya. The research results show that well-integrated food facilities will improve tourist attractions, extend the length of tours, and promote the economy of the surrounding community. These findings are expected to be a reference for tourism destination producers and political-manager decisions in facility design that supports tourism sustainability.
STRATEGI PEMASARAN GLOBAL SAMSUNG MENGGUNAKAN CELEBRITY ENDORSEMENT “BTS” DI INDONESIA TAHUN 2020-2024 Saniyyah Putri Ramadhan; Resa Rasyidah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1435

Abstract

Samsung Electronics Co., Ltd. is a leading technology company from South Korea that has played a significant role in the global smartphone industry. Samsung's market success is closely related to its international marketing strategies as a multinational corporation seeking to penetrate the Indonesian market. The widespread influence of Korean culture in Indonesia has contributed to its positive reception among the public, leading to the phenomenon known as the 'Korean Wave.' This cultural phenomenon, with its far-reaching impact, has significantly shaped Samsung's marketing strategy. The impact of the Korean Wave has made Korean cultural elements widely adopted for product promotion in various industries, including the smartphone sector. Samsung is one of the companies that are leveraging this cultural phenomenon to enhance its promotional efforts. This study analyzes Samsung Electronics' global marketing strategy in Indonesia, focusing on celebrity endorsement, particularly its collaboration with K-Pop group Bangtan Sonyeondan (BTS) from 2020 to 2024. Using a descriptive qualitative research method, this study collects data and applies the theories of global marketing strategy, the marketing mix, and celebrity endorsement. The findings indicate that Samsung actively promoted its products alongside BTS from 2020 to 2024, utilizing social media campaigns and offering exclusive incentives for certain smartphone purchases.
ANALISA STRATEGI PENJUALAN PADA PT. LION SUPER INDO JAKARTA UTARA Umi Hanik Makmuroh; Mira Firlana
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1436

Abstract

This study uses a qualitative descriptive research method with data collection techniques through interviews, observations and literature studies. The purpose of this study is to analyze the Sales Strategy at PT. Lion Super Indo using SWOT analysis. The results of the study show that the sales strategy at PT. Lion Super Indo's sales activities are known to carry out marketing mix activities ranging from products, prices, places and promotions. Sales are integrated activities to develop strategic plans that are directed at efforts to satisfy the needs and desires of buyers/consumers, in order to get sales that generate profits or benefits. Customers who still want to redeem cheaply even though they do not shop according to the requirements can join with other customers whose nominal purchases reach or exceed Rp. 120,000 and for member applications that are error can restart the cellphone. The company can make an introduction to the application to the public in the form of a special small brochure containing a barcode and create ideas for holding a lottery.
ANALISIS KEPUASAN PESERTA BPJS KESEHATAN TERHADAP PENGGUNAAN APLIKASI MOBILE JKN Metya Lutviani
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1438

Abstract

This study discusses the benefits of using the JKN Mobile Application for BPJS Kesehatan participants. The JKN Mobile Application is one of the applications that continues to be developed by BPJS Kesehatan which can be downloaded by smartphone users and functions to assist JKN participants in the administration process or obtain information about the JKN-KIS program. The purpose of this study was to analyze the level of consumer satisfaction with the use of the JKN Mobile application. In this study, the researcher used a qualitative research method with a descriptive approach by interviewing five participants who used the JKN mobile application. The results of the study showed that participants were satisfied with the use of the JKN Mobile Application because with the JKN mobile application, BPJS Kesehatan participants received fast, responsive and reliable service, because this application can be accessed anywhere and anytime. However, there are still several obstacles faced by BPJS participants when they are going to use the JKN mobile application, especially in taking a queue at a specialist polyclinic, because taking a queue at a specialist polyclinic is very difficult due to the limited number of patients served each day so that BPJS participants have difficulty getting a queue number if they want to go to a specialist polyclinic and some elderly patients also have difficulty using the JKN Mobile application because elderly patients do not understand how to use gadgets. It is hoped that in the future there will be a solution provided by BPJS Kesehatan regarding the ease of service in specialist policies so that all people have the right to obtain treatment easily and quickly and for elderly patients can be given assistance for their JKN mobile registration which is assisted by health workers at each health facility.
ANALISA PROSEDUR MONITORING KINERJA KARYAWAN PADA BAGIAN PRODUKSI PT TOKAI RUBER AUTO HOSE INDONESIA Tri Winarto; Amri Rahmawati
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1441

Abstract

This study was conducted to determine the monitoring of employee performance in the production department at PT Tokai Rubber Auto Hose Indonesia. The purpose of this study was to determine the monitoring procedure, obstacles and solutions in monitoring employee performance in the production department at PT Tokai Rubber Auto Hose Indonesia. The data collection technique was through observation, namely directly observing the object being studied. The obstacles to the monitoring procedure for employee performance in the production department at PT Tokai Rubber Auto Hose Indonesia were that in the production process, employees did not follow the SOP and were often late to enter the line. The temporary solution was to evaluate and supervise employee activities in understanding good procedures.

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