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Sebelas Maret Business Review
Published by Universitas Sebelas Maret
ISSN : 25280627     EISSN : 25280635     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
SMBR publishes both empirical and non-empirical (contextual, descriptive, case-study) articles emphasizing on the recent business issues nationally or internationally. To cope with the current advancement of publishing world especially in academic journal article, SMBR follows the modern-style of article journal presentation. Each article published in SMBR have an outstanding story inside, strong background and contribution, robust analysis and empirical testing, and convincing conclusion and managerial implications. Articles submitted to the SMBR should cover key business disciplines: general management, finance, accounting, marketing, human capital, operations management, entrepreneurship, leadership, strategy, business ethics, Islamic business, and international business. Other topics are welcome, as long as it could stimulate discussions about business. SMBR operate blind review processes for each submitted article to ensure rigorous publishing process.
Arjuna Subject : -
Articles 92 Documents
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How did Tokopedia assist economic recovery through the MSMEs during the Covid-19 pandemic? Inas Nurfadia Futri; Fifi Afisah; Nugroho Saputro
Sebelas Maret Business Review Vol 6, No 1 (2021): June 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i1.55644

Abstract

Discussing business during the Covid-19 pandemic is very interesting, especially about the acceleration of digitalization transformation in the country. Indonesia is predicted to have a high potential for digital economic growth in Southeast Asia. Online retail stores or e-commerce are part of the digital economy ecosystem growing rapidly in Indonesia. Tokopedia is an e-commerce technology company from Indonesia that has a mission to equalize the digital economy. This mission is in line with the Indonesian government, seeking to accelerate digital transformation, especially for local MSMEs (Micro, Small, and Medium Enterprises) as one of the drivers of the economy, especially during the Covid-19 pandemic. With the dominance of sellers from local MSMEs, Tokopedia contributes to the movement of the economy in Indonesia. Therefore, in addition to discussing the e-commerce digital economy ecosystem in Indonesia, this article aims to discuss Tokopedia's strategies in helping Indonesia's economic recovery during the Covid-19 pandemic through the digitalization of MSMEs. Tokopedia's series of strategies to digitize MSMEs provide inspirational stories to always be active in developing creative and innovative ideas in business processes.
The impact of exports and gross domestic product on Indonesian income per capita in the new normal era Francisca Sestri Goestjahjanti
Sebelas Maret Business Review Vol 6, No 2 (2021): December 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i2.57397

Abstract

Our research has an important objective to analyze and discuss the influence of exports and GDP on Indonesia's per capita income in the new normal era. Hypothesis testing was carried out because of the use of explanatory research methods, emphasizing the relationship between exports, GDP, and income per capita. We use linear regression for processing and reviewing time-series data from 2008 to 2020. Our results suggest that there is a significant positive effect of exports on per capita income. We also find a positive and significant effect of GDP on per capita income and a positive relationship between exports and GDP on Indonesian per capita income.
The strategy of a book publisher during the pandemic: A case study from Deepublish Ayu Dwi Utami; Aruming Sekar Sukrani Candra Dewi; Danang Yudhiantoro
Sebelas Maret Business Review Vol 6, No 1 (2021): June 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i1.55710

Abstract

This article provides a case study related to the strategy of the Deepublish publishing company in dealing with the Covid 19 Pandemic crisis that has entered Indonesia since March 2, 2020. We provide an explanation regarding the impact of the pandemic on the publishing world. This article uses a descriptive case study and a literature review using data from the Deepublish company. We found the company's marketing strategy, namely B2C, which was initially less superior than competing companies, actually became an advantage for Deepublish. The application of the flywheel marketing concept, adding title assets, and optimizing distribution channels encourage companies to continue to exist and increase company turnover. The results of this study are expected to be a benchmark for other publishing companies.  
Market conducts supervisory phenomenon in Indonesia Anto Prabowo
Sebelas Maret Business Review Vol 6, No 2 (2021): December 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i2.57399

Abstract

Our study aims to contribute to the research literature in market conduct supervision as a global and fundamental component in financial consumer protection, especially the post-2008 Global Financial Crisis. The international regulatory institutions had agreed on the need for a robust framework for market conduct supervision. However, the actual implementation of market conduct supervision by the Indonesia Financial Services Authority is lacking behind other topics. General research articles of market conduct supervision in Indonesia rarely discuss the economic aspects of the phenomena, emphasizing the analysis of the legal dynamics of the phenomena. Therefore, using focus group discussion, literature review, and Social Fabric Matrix, we try to visualize the overall landscape of the market conduct supervision in Indonesia.    
AirAsia Group Berhad strengthens SuperApp during the Covid-19 Pandemic Rolina Rahardjoputri; Ronaldo Yolanda Putra; Heru Agustanto
Sebelas Maret Business Review Vol 6, No 1 (2021): June 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i1.55705

Abstract

Many times, the world has gone through economic crises and one of the worst is the Covid-19 pandemic. This pandemic has spread across the globe and various policies to limit people's mobility are implemented such as flight restrictions that affect airlines' business. With a significant reduction in the number of passengers, the revenue stream from airline passengers has also decreased significantly. This case study explains the business decisions made by AirAsia in the face of the Covid-19 pandemic. The Covid-19 challenges companies to respond and run their operations in new, effective, and efficient ways to continue the business. We use a descriptive case study approach with PEST (Political, Economic, Social, and Technology) and SWOT analysis (Strength, Weaknesses, Opportunity, and Threats) to determine the internal and external factors used to monitor and evaluate business decisions. We find that AirAsia Group Berhad has an excellent opportunity to make AirAsia’s SuperApp even more developed amidst the Covid-19 pandemic and become a new revenue stream. However, AirAsia management must be wary of its big competitors who are more experienced in digital applications.
BOD characteristics and firm performances: Evidence from Indonesia Muhammad Taufik; Louisky Chua
Sebelas Maret Business Review Vol 6, No 2 (2021): December 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i2.56224

Abstract

This paper investigates the relationship between gender diversity in BOD, BOD size, BOD independence, BOD meeting, BOD tenure, BOD turnover, and BOD remuneration to financial performances. This research is an empirical analysis using stewardship theory, which underlies BOD represents as stewards and tends to be pro-organization. The research sample is a company listed on the Indonesia Stock Exchange for the 2016-2019 period which consists of 237 companies and 940 observations. It is revealed that BOD size and BOD remuneration positively and significantly affect sales or business volume, ROA, and ROE. In contrast, gender diversity in BOD and BOD independence is considered unable to become stewards because companies and regulators did not accommodate those. BOD meetings, BOD tenure, and BOD turnover do not affect financial performance. We contribute to giving empirical reason to the government to accommodate the existence of female BOD and BOD independence in regulation and give suggestions to companies to evaluate the tenure of directors and the recruitment system. This paper also found an optimal BOD size which might be used as a reference for regulatory changes.
Islamic Fintech and Indonesian MSMEs during the Pandemic Vira Amalia Putri; Nimas Melenia Mutiara Akbary
Sebelas Maret Business Review Vol 6, No 2 (2021): December 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i2.56063

Abstract

The COVID-19 pandemic has had a tremendous impact on Micro, Small, and Medium Enterprises (MSMEs). MSMEs are required to be able to adapt to existing business developments by using technological adaptation. This study aims to investigate Islamic Financial Technology (Islamic Fintech) as the alternative financing for the MSMEs. The use of Islamic Islamic Fintech is considered crucial, looking at the Muslim population in Indonesia. Islamic Fintech is the provision of financial services based on Islamic principles that bring together or connect financiers with financing recipients to carry out financing contracts through an electronic system using the internet network. Islamic Fintech could make financial services cheaper, faster, and easier. The method used in this research is the descriptive analysis method with a qualitative approach. In this paper, we find that Islamic Fintech can play a role in facilitating business actors in obtaining funding based on Islamic principles.
Can Islamic crowdfunding support Indonesian Islamic Economic Masterplan? Trisninik Ratih Wulandari; Bimo Saktiawan; Dian Ahmad
Sebelas Maret Business Review Vol 6, No 1 (2021): June 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i1.55839

Abstract

Islamic crowdfunding is a crowdfunding platform designed to comply with Islamic principles, a collective effort to collect/raise funds to fund projects (including startups), provide financing for personal or business, and other needs through an internet platform following Islamic principles. As a country with the largest Muslim population globally, Indonesia sees this as an excellent opportunity to support its economic development. In this regard, the purpose of this article is to find out how the Islamic Crowdfunding opportunity is an alternative solution to Islamic funding in support of the Indonesian Islamic Economic Masterplan (MEKSI). Based on data from the Ministry of Finance (Kemenkeu) through the 5th Annual Islamic Finance Conference (AIFC), Islamic Fintech assets in Indonesia grew to reach 134 billion rupiahs in June 2021, representing 3 percent of total fintech assets in Indonesia. From this data, it can be interpreted that the opportunity for Islamic Crowdfunding, which is one of the products of Islamic Fintech as alternative funding, is still very wide open. Using SWOT analysis, we find in this paper that Islamic Crowdfunding could be an alternative to Islamic funding in Indonesia. Therefore, it is expected that the government and related agencies, especially the Financial Services Authority (OJK), can take the right steps in managing Islamic crowdfunding. It is also expected that Muslims can participate in campaigning or supporting the Indonesian Islamic Economic Masterplan (MEKSI) through Islamic Crowdfunding.
Islamic insurance in Indonesia: Future and prospects Vinka Sindy Agustin
Sebelas Maret Business Review Vol 5, No 2 (2020): December 2020
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v5i2.55842

Abstract

In Indonesia, insurance companies started operating in 1853 and are still experiencing ups and downs due to the emergence of various community movements. Insurance in Indonesia continues to grow, which is marked by the increasing number of insurance companies to more than 100 companies. Some of the insurance companies are categorized as Shariah or Islamic insurance. The purpose of this paper is to investigate the current condition of Islamic insurance in Indonesia and the prediction about its prospects and future. Using secondary data from various sources, we find that Islamic insurance in Indonesia has experienced a decline over the past year. One of the causes of the decline in the growth of Islamic insurance is the domino effect of the Covid-19 pandemic. In addition, Islamic insurance is also quite challenging to develop in Indonesia, even though the majority of the population is Muslim.
Perceived intrusiveness, consumer attention, and intent to purchase: The moderating effect of celebrity preferences Tiara Nur Anisah; Miswanto Miswanto
Sebelas Maret Business Review Vol 6, No 2 (2021): December 2021
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v6i2.57401

Abstract

This study aims to investigate the moderating effect of celebrity preferences on the relationship between perceived intrusiveness, consumer attention, and intent to purchase by applying Stimulus-Organism-Responds (SOR) Theory as a foundation. A total of 310 questionnaires were used in this study. This study uses the Structural Equation Modelling (SEM) Analysis approach by dividing a sample into two groups: (1) preference and (2) non-preference. A total of 155 samples filled out advertisements that matched respondents’ preferences and 155 samples filled out advertisements that did not match respondents’ preferences. The finding of this study are: (a) perceived intrusiveness is negatively affects consumer attention, (b) consumer attention positively affect intent to purchase, (c) celebrity preference moderates the effect of perceived intrusiveness on consumer attention, in a way that the higher celebrity preference will reduce the effect of perceived intrusiveness on consumer attention, and (d) celebrity preference moderates the influence of consumer attention on intent to purchase, in a way that the higher celebrity preference will strengthen the influence of consumer attention on intent to purchase. This finding could indicate the presence of intrusive advertising if the ad matches the preferences of the audience, then the ad will still get the attention of the audience and even affect the consumer's intention to buy.

Page 7 of 10 | Total Record : 92

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