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JBIMA (Jurnal Bisnis dan Manajemen)
Published by Universitas Peradaban
ISSN : 23389729     EISSN : 25988948     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The journal provides a forum for original research articles and reviews from various topic in business and management, including but is not limited to Business Strategy and Policy, Entrepreneurship, Micro and Small Medium Enterprise, Financial Management, Corporate Finance, Behavioral Finance, Banking and Finance, Capital Market, Islamic Finance, Risk Management, Marketing Management, Product Innovation Management, Human Resource Management, Organizational Behavior, Production and Operational Management, Supply Chain Management, and Strategic Management. The journal publishes theoretical or empirical manuscripts twice in a year (March and September).
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Articles 77 Documents
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Strategi Komunikasi Pemasaran Melalui Facebook (Studi Kasus pada Pengusaha Kue Kering Alissa Cookies) Maulida Dwi Kartikasari; Mursyidah Dwi Hartati
JBIMA (Jurnal Bisnis dan Manajemen) Vol 6 No 1 (2018): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

This research is aimed to find out how marketing strategy done by Tegal businessman "Alissa Cookies". Starting in 2017 Alissa Cookies” uses Facebook as a marketing strategy. This research uses a qualitative method with descriptive qualitative type. This study is focused on the implementation of Facebook as a marketing communications strategy at Alissa Cookies. From the study, it was obtained a comprehensive impact on the use and accompanied by the resulting result. The results show that Facebook is a very helpful strategy in marketing. Often promoting both product, business, and innovation through Facebook not only increases sales, but many benefits are gained. The benefits are information, increasing business partners, and the trust of the community. The amount of profit earned, of course, not only increases the sales but increases in sales every day.
Pengaruh Service Quality dan Fasilitas Terhadap Minat Berobat Kembali Melalui Kepuasan Pasien Sebagai Variabel Intervening di RSUD dr. Soedirman Kebumen Parmin Parmin
JBIMA (Jurnal Bisnis dan Manajemen) Vol 5 No 2 (2017): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

This study aims to examine and analyze the influence of service quality and facilities on patient satisfaction and their interest in re-treatment in RSUD dr. Soedirman Kebumen. Data were collected by questionnaire using non-probability sampling and applied accidental sampling technique. This study took the sample of 100 outpatient care patients as respondents of the internish-poly of RSUD dr. Soedirman Kebumen. Data analysis techniques were using descriptive and statistical analysis techniques including validity test, reliability test, classical assumption test, hypothesis test, path analysis, and correlation analysis by using SPSS 22.0 for windows program. The results of this study indicate that all variables are valid and reliable, there is no multicollinearity and no heteroskedasticity, and the model meets the assumption of normality. The effect of the facility to patients’ satisfaction show that facility is significant to patients’ satisfactory. The effect of service quality on the interest of re-treatment shows that service quality is not significant to the interest of re-treatment. The effect of the facility on the interest of re-treatment indicated that the facility is not significant to the interest of the return of treatment. The effect of patients’ satisfaction on the interest of re-treatment shows that patient satisfaction is significant to the interest of re-treatment. Patient satisfaction is explained by service quality and facilities of 45.4% while the remaining 54.6% is influenced by other variables. Interest in re-treatment is explained by service quality, facilities, and patient satisfaction of 50.5%; while the remaining 49.5% influenced by other variables.
Penguatan Usaha Mikro Kecil dan Menengah (UMKM) Melalui Berbagai Model Skema Pendanaan di Indonesia: Sebuah Telaah Konseptual Eko Suyono
JBIMA (Jurnal Bisnis dan Manajemen) Vol 5 No 2 (2017): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

Small and medium enterprises (SMEs) are the main pillars of a country economy, especially in developing countries. Actually, the existence of this type of business in Indonesia has been since the Dutch colonial era long decades ago. However, nowadays its existence is threatened due to the rapid expansion of modern businesses that spread into rural areas of Indonesia. Therefore, under full of limitations, SMEs are in dire need of government assistance, both central and local governments in term of financial and nonfinancial to strengthen the SMEs' capital so they are able to sustain their businesses. This paper intends to analyze several financing scheme model for SMEs that could be given by the government through financial institutions so that the SMEs will be getting an easy access to the capital resources. In the other word, this condition is expected to give maximum support for SMEs development. As a result, the SMEs will contribute to eradicating unemployment and poverty by strengthening county economy.
Kemampuan Prediktif Teori Akuntansi Positif Terhadap Praktik dan Riset Akuntansi: Sebuah Kajian Konseptual Eko Suyono
JBIMA (Jurnal Bisnis dan Manajemen) Vol 6 No 1 (2018): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

This study intends to evaluate the predictive value of the positive accounting theory approach. Using the internet and library research, this study sought to collect research literature using the positive accounting theory approach from the early to the current period. After a careful and in-depth review of the extant literature using the positive accounting theory approach, this study concludes that positive accounting theory has a good predictive value for current and future practices and research in accounting besides there are several critics on the positive accounting theory methodology and philosophy. Therefore, the future studies will contribute to solving the positive accounting theory problems.
Moderasi Inklusi Keuangan Terhadap Hubungan Literasi Keuangan dan Keputusan Struktur Modal UKM Muhammad Irfai Sohilauw
JBIMA (Jurnal Bisnis dan Manajemen) Vol 6 No 2 (2018): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

TThis study aims to explain the relationship between financial literacy and the capital structure decisions of SME debtors which are moderated by financial inclusion. This research is an explanatory research in the city of Makassar. The population taken is all traditional market entrepreneurs of SMEs in Makassar City. The selection of research samples uses a non-probability sampling method with a clustering method and stratified random sampling. With the help of SPSS software, data were analyzed using descriptive and inferential statistical methods. The results obtained are financial inclusion strengthening the relationship of Financial Literacy with the SME capital structure decision in Makassar City.
Implementasi Corporate Governance Mechanism Terhadap Kinerja Perusahaan Korporasi di Makassar Rosdiana Thamrin
JBIMA (Jurnal Bisnis dan Manajemen) Vol 6 No 2 (2018): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

The purpose of this study is to analyze the influence of corporate governance mechanism on the performance of corporate corporations in Makassar. This research according to the level of exploration is included in causality research. This study uses purposive sampling technique. The type of sample used is the non-probability sampling method. The results of the study explain that (1) board characteristics variables have a positive and significant effect on company performance, (2) the audit committee has a positive and significant effect on the company's performance.
Analisis Pengaruh Faktor-Faktor Positioning Produk Terhadap Citra Merek Pada Produk Roudup Biosorb 480 SL di Brebes Selatan Mukhroji Mukhroji
JBIMA (Jurnal Bisnis dan Manajemen) Vol 5 No 2 (2017): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

The purpose of this study was to determine the effect on the brand image of products positioning (study cases of Roundup Biosorb 480 SL). This study used 58 respondents from the village in six subdistricts (Tonjong subdistrict, Bumiayu subdistrict, Sirampog subdistrict, Paguyangan subdistrict, Bantarkawung subdistrict, Salem subdistrict), each 1 respondent representing a village. The sampling method uses purposive techniques or probability sampling, which is the selection of a random sample obtained by certain considerations. The data testing used in this study is to test the data outliers, processed by the classical assumption. This research uses a statistical method possible canonical correlation analysis. The result of the study showed that there is a significant relationship between positioning, value, usage, class, competitors, and benefit, with brand image, through excellence, strength, and uniqueness. It can be seen from the test results as of significant multivariate under the level of confidence.
PELATIHAN DAN PENDAMPINGAN PENERAPAN LOCAL MARKETING OF ORGANIC PRODUCTS (IFOAM’S GUIDE FOR SME’S) BAGI KELOMPOK PETANI ORGANIK, DESA MELUNG, KECAMATAN KEDUNGBANTENG, KABUPATEN BANYUMAS Sumarsono Sumarsono; Untung Kumorohadi
JBIMA (Jurnal Bisnis dan Manajemen) Vol 1 No 1 (2013): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

Training and guidance for the application of Local Marketing of Organic Product (IFOAM’s Guide For SME’s) to organic farmers in the Melung village, Banyumas regency. It’s conducted to apply marketing strategies recommended by IFOAM is a guide for small and medium enterprises in local marketing in the marketing of organic products. This activity aims to 1) increase the knowledge and ability to partner with the interpersonal contact consumers for the purpose of educating consumers and convincing consumers of the advantages and benefits of organic products, and 2) increase access to consumer potential marketing partners in collaboration with grassroots (association, communication, etc.) to visit and socialization of organic products are not directly develop the strategy of word of mouth publicity for organic products.The results of activities improve their knowledge and skills for organic farmers in the implementing effective communication strategies to target consumers. Socialization of organic products to the public increase consumer knowledge about the advantages and benefits of organic products and where to get organic produce from the village and is able to gain access of organic farmers for potential consumers.
DESAIN ONE-CARD SYSTEM BERORIENTASI OPERASI PROSES PELAYANAN AKADEMIK (Studi Kasus di Fakultas Ekonomi dan Bisnis, Universitas Jenderal Soedirman Purwokerto) Dimastuti Dimastuti; Bambang Sunarko; Jaryono Jaryono
JBIMA (Jurnal Bisnis dan Manajemen) Vol 2 No 1 (2014): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

Faculty of Economics and Business of Jenderal Soedirman University Purwokerto is a formal education that can’t be separated from technological development. But in fact, the Faculty is still using manual facilities in the academic services of the operating system so it means that situation still not efficient and effective for students and College as well. To solve the problem, RFID is appropriate technology. Students and staff will have only one RFID card as an identity card and they can use the cards for various purposes such as loaning books, parking a vehicle and present students list. It provides system that easy, comfortable, effective, and efficient.The results of this research will show the model of design one-card system using RFID technology (Radio Frequency Identification) that will be applied in the process of academic services at the Faculty of Economics and Business of Jenderal Soedirman University Purwokerto.
Sistem Pengupahan Tenaga Kerja Ditinjau dari Prinsip Muamalah dan Undang-Undang Nomor 13 Tahun 2003 Tentang Ketenagakerjaan Edwin Hadiyan
JBIMA (Jurnal Bisnis dan Manajemen) Vol 3 No 1 (2015): JBIMA (Jurnal Bisnis dan Manajemen)
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Abstract

The problem of women labour in company are never stoped in public. That isues are interesting. The descrimination about women ever hold in the company. And that problem never finished. The discrimination and equality about women are showed very clear. The problem about harassment, is not stable, the discrimination ever act everywhere, some time there is not the stable about that problem. The gender inequality persists in companies, discrimination and marginalization of women are still on going on the world of work in Indonesia, where as the Act, Regulation, Instruction, ILO (International Labour Organization) set up everything so that it is clear there is no discrimination in a variety of factors. Why is this still going on, all those who care about the world of work have the courage to be and do their best to rectify the situation.

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