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JBIMA (Jurnal Bisnis dan Manajemen)
Published by Universitas Peradaban
ISSN : 23389729     EISSN : 25988948     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The journal provides a forum for original research articles and reviews from various topic in business and management, including but is not limited to Business Strategy and Policy, Entrepreneurship, Micro and Small Medium Enterprise, Financial Management, Corporate Finance, Behavioral Finance, Banking and Finance, Capital Market, Islamic Finance, Risk Management, Marketing Management, Product Innovation Management, Human Resource Management, Organizational Behavior, Production and Operational Management, Supply Chain Management, and Strategic Management. The journal publishes theoretical or empirical manuscripts twice in a year (March and September).
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Articles 77 Documents
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Internal Marketing: Membangun Merek Perusahaan dengan Employee Branding Bukan Employer Branding Tri Esti Masita
JBIMA (Jurnal Bisnis dan Manajemen) Vol 3 No 2 (2015): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

This article is a literature review that discusses the importance of building brand for the survival of company through internal marketing. Internal marketing is a method of building the image of company through employee branding that encourages employees identifies himself with brand, or a psychological connection between employees and the company's brand where employees internalize the desired brand image and motivated to project the image to the customer and constituent organizations.
Pengaruh Top of Mind Terhadap Keputusan Pembelian Convenience Goods di Supermarket Mo-Ro Mall Purwokerto Wahyu Eko Prasetyanto
JBIMA (Jurnal Bisnis dan Manajemen) Vol 3 No 2 (2015): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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Abstract

Purchasing decisions by consumers is very important, because it is one measure of the success of marketing strategies and tactics that have been made by a company. Consumers tend to buy brands that are well known because they feel safe to something already known. Consumers who have the highly brand awareness, predicted to be more loyal. Each manufacturer will try to brand its products can occupy the position of top of mind in the minds of consumers, as it will facilitate and accelerate decision-making or purchasing a product. The importance of that brand their products become top of mind in the minds of the purchase decider increasingly felt for convenience goods product manufacturer; namely consumption goods are often necessary (and purchased) on a regular basis, instantly / immediately and requires only a minimum of effort to get it. This study attempts to examine further how much top of mind can really influence purchase decisions on products of convenience goods. The research was conducted on visitors Supermarket Mo-Ro Purwokerto.
Pengaruh Rasio Likuiditas dan Solvabilitas Terhadap Profitabilitas dengan Penggunaan Teknologi Informasi Sebagai Variabel Moderasi Arief Adhy Kurniawan; Sutarmin Sutarmin
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 1 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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The problem in this research is about the uncertainty of achieving the company profitability, so management needs to minimize business risk by predicting variables that affect the profitability. The aims of this research was to determine the effect of liquidity ratios, solvency, the use of information technology to profitability, the influence of information technology in moderating variable between ratios of liquidity and solvency to profitability. Studied company is banking companies in the Indonesia stock exchange. The analytical method used is linear regression analysis with moderation. The results of this study can be concluded liquidity ratios significant positive effect on profitability, solvency does not affect the profitability, the use of information technology has no effect on profitability, use of information technology can moderate the relationship variables liquidity to profitability.
Analisa Kualitas Pelayanan dan Kepuasan Konsumen di Perpustakaan Erny Rachmawati
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 1 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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The study 'Analysis of the Quality of Service and the Satisfaction of Students in the Library ' have issue 1) structuring learning place seats rated distance is too short so when learning feels cramped 2) structuring the book is not appropriate place so that confuses students 3) the existence of several bags that are placed on the floor so it looks indestructible. Therefore research objectives 1) to prove the existence of a student complaint among the 5 dimensions of service quality in library 2) to obtain the results of priority instructions on nuclear facilities to improve services. Whose hypotheses H1: the problem that looks physically felt less satisfying than consumer expectations. H2: security issues felt less satisfying than consumer expectations. Method used, each dimension of quality of service contains the items assessed by questions of measurement scale of 1-5 Likert. Further data are analyzed in a descriptive and shown through the table to get an overview of the level of satisfaction. As a result, states that: the problem that looks physically felt less satisfying than the expectations of consumers, are not accepted. Security issues are perceived less satisfying than the expectations of consumers, are not accepted. This means that both hypotheses one and two show results to satisfy consumers.
Analisis Stres Kerja dan Konflik Kerja Terhadap Kinerja Pegawai Instalasi Bedah Sentral (IBS) RSUP Dr. Cipto Mangunkusumo Jakarta Gus Andri
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 1 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
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The purpose of this study was to analyze the stress of work and conflict of work to employee performance Installation of Central Surgical Hospital Dr. Cipto Mangunkusumo. The method used is quantitative method. In this study, the population was an employee of the Central Surgical Hospital Installations Dr. Cipto Mangunkusumo totaling 73 people as well as a sample in this study with a total sampling technique. Based on these results it appears that stress of work variables significantly influence employee performance with a value of 1.244 regression with a significance level of 0.000 or <0.05. While the conflict of work variable significant effect on employee performance with a value of 0,349 regression with a significance level of 0.000 or < 0.05. At the t test for stress of work variables seen that t > t table (14.979 > 1.666). Where the effect of stress of work on performance amounted to 1,244, or 124.4%, with a probability of 0.000 or < 0.05. Then to variable conflict of work seen that t > t table (5.211> 1.666), where the influence of conflict of work on the performance of 0,349 or 3.49% with a probability of 0.000 or <0.05. In the F test seen that F count > F table (285.577 > 3.133) with a significance level of 0.000 or <0.05 consequently H0 and H1 accepted which means that stress of work variables and conflict of work jointly significant effect on employee performance. The coefficient of determination (adjusted R2) of 0.888 means that 88.8% of employee performance is affected by stress of work and conflict of work and 11.2% influenced by other variables.
Pengaruh Spiritual Leadership dan Emotional Intelligence Terhadap Organizational Citizenship Behaviour dengan Workplace Spirituality Sebagai Variabel Intervening Irfan Helmy
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 1 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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The purpose of this study was to examine the influence of spiritual leadership and emotional intelligence toward OCB with workplace spirituality as an intervening variable. The method used in this study is a quantitative analysis method. The samples using non-probability sampling method with purposive random sampling. Data were analyzed using Structural Equation Modelling (SEM) with Analysis of Moment Structure (AMOS). This study was conducted in Madrasash Tsanawiyah Kebumen. Respondent are some 250 teachers. The results showed that the spiritual leadership and emotional intelligence positively affecting on OCB. In addition spirituality in the workplace is able to mediate the influence of spiritual leadership and emotional intelligence of the OCB.
Pengaruh Kompetensi Guru dan Fasilitas Belajar Terhadap Prestasi Siswa di Pusat Kegiatan Belajar Masyarakat (PKBM) Al-Falah Kelurahan Sumur Batu Kecamatan Bantar Gebang Kota Bekasi Wahyu Eko Prasetyanto
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 1 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
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That the success of learning achievement is determined by several factors. This study tried to examine the relationship between Teacher Competencies and Learning Facilities on Student Achievement. Research conducted at the Community Learning Center (CLC) Al-Falah subdistrict Sumur Batu Bantar Gebang Bekasi, with the number of a sample of 50 students. Data processed by regression techniques using Microsoft Excel 2010. The results showed that both factors (Teacher Competencies and Learning Facility) has an influence on Student Achievement, each with a coefficient of 0.472 and 0.482, and simultaneously influence by 76%, with a coefficient of 0.762 Goodness of Fit.
Peran Inovation Relation Behavior dalam Memperkuat Hubungan Psychological Empowerment dan Affective Commitment Employee pada Customer Satisfaction Sahara Sahara
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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The purpose of this paper is to seek to examine the mediating role Relation Innovation Behavior (IRB) in association with psychological empowerment (PE) and Affectif Commitment employe (AC) to improve Customer Satisfaction (CS) in the industry small and medium enterprises (SME) sector services in Cirebon, Indonesia. Respondents in this study were employees and managers of SMEs by 115 respondents. Structural equation modeling and confirmatory factor analysis was performed to evaluate hypothetical model. The size of the reliability and validity were also examined. Findings: Statistical analysis showed that following each PE and AC have a positive impact on the AC, and AC affecting CS. The practical implications of this research provide a complete picture of power relations in building relationships in the SME sector and offer a deeper understanding of the factors affecting the AC, and how air conditioning affects CS. This understanding will help practitioners formulate human resources policies are effective and restructure their training programs to increase the level of commitment and performance of their employees who directly be felt customers in improving customer satisfaction.
Analisis Pengaruh Lokasi, Produk, Citra Merek dan Promosi Terhadap Keputusan Pembelian Mobil Suzuki (Studi Kasus di PT Gedong Jembar Pemalang) Hartoyo Hartoyo; Santi Suciningtyas
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
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This research entitle the “ Analysis of influence location, product, brand image, and promotion to purchase decision Suzuki car” (Case Study in PT. Gedong Jembar Pemalang)”. This research target is : first, to know and analyse influence of location variable to purchase decision Suzuki car variable, second, to know and analyse influence of product variable to purchase decision Suzuki car variable, third, to know and analyse influence of brand image variable to purchase decision Suzuki car variable, fourth, to know and analyse influence of promotion variable to purchase decision Suzuki car variable, fifth, to know and analyse influence of location variable, product variable, brand image variable, and promotion variable to purchase decision Suzuki car variable. At this research used by sample as much 90 respondents that is some of customer PT. Gedong Jembar Pemalang. As for examination of at this research done with validity test, reliability, classical assumptions, multiple linear regression analysis and hypothesis test in the form of t test and F test. With multiple linear regression analysis at this research obtained by result b1 = 0,237 showing influence which are significance of location variable (X1) equal 0,237 to purchase decision Suzuki car, b2 = 0,188 showing influence which are significance of product variable (X2) equal 0,188 to purchase decision Suzuki car, b3 = 0,177 showing influence which are significance of brand image variable (X3) equal 0,177 to purchase decision Suzuki car, b4 = 0,441 showing influence which are significance of promotion variable (X4) equal 0,441 to purchase decision Suzuki car. While for the hypothesis examination in partial used by t test, obtained by value tcount for location variable (X1) equal to 3,080, product variable (X2) equal to 3,059, brand image variable (X3) equal to 2,716, promotion variable (X4) equal to 2,716 with criterion of ttables of equal to 1,987 used in this examination. And for examination as a whole be used by F test. Be obtained by F count equal to 32,641 with level significance of 0,000 far smaller than 0,05 and bigger than Ftable of equal to 2,48. Coefficient determinant (R2) equal to 60,6%, what mean that purchase decision Suzuki car together be influenced by location variable, product variable, brand image variable, and promotion variable, while the remaining equal to 39,3% influenced by other variables that are not included in the model equations.
Analisis Faktor-Faktor yang Mempengaruhi Kualitas Pelayanan dan Promosi serta Minat Nasabah dalam Memutuskan Menabung di Bank Danamon Simpan Pinjam Unit Pemalang Putranto Hari Widodo; Suripto Suripto
JBIMA (Jurnal Bisnis dan Manajemen) Vol 4 No 2 (2016): JBIMA (Jurnal Bisnis dan Manajemen)
Publisher : Universitas Peradaban

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This study entitled “Analysis of The Factors Affecting The Quality of Services and The Promotion and Customers' Interest in Deciding Savings in Bank Savings and Loans Unit Danamon Pemalang” (The case study of danamon bank saving and loan unit pemalang). The purpose of this study was to determine and analyze the effect of significantly variable location of the decision customer savings, promotion to the decision variable customer savings, variable interest rate decision to customer savings and variable service to the customer savings decision. In this research using accidental sampling method, which is a technique-based sample determination or spontaneity factor coincidence and random sampling method, namely sampling on the basis of certain considerations, among respondents who are customers of the institution at least 1 year. The testing in this study conducted by validity, reliability, classical assumptions, multiple linear analysis and hypothesis testing in the form of t test and F test. With multiple linear regression analysis in this study showed b1 = -0.129 variables showed a negative influence Location (X1) to the Customer Decision Saving, b2 = 0,016 variables showed significant influence Promotion (X2) to the Customer Decision Saving, b3 = 0.757 show influence a significant variable interest rate (X3) against Decision Customer Savings and b4 = -0.094 variables showed a negative influence Services (X4) against Decision Customer Savings. To test the hypothesis partially used t test, obtained tcount for variable location (X1) is -1.759, variable Promotions (X2) of 0.178, a variable interest rate (X3) of 8.528 and a variable Services (X4) of -0.654 with criteria t tabel amounting to 1,990 were used in this test. From the F test results obtained Fcount 20.046 with a significance level of 0.000 was much smaller than 0.05 and greater than Ftable of 2.49. Determinant coefficient (R2) of 51.0%, which means that the variable Saving Decision Customer Area affected by variable factors, variables Promotion, variable interest rate and variable service while the remaining 49.0% is influenced by other factors outside the model equations.

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