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Gema Wiralodra
Published by Universitas Wiralodra
ISSN : 16937945     EISSN : 26221969     DOI : -
Core Subject : Education,
Other
Gema Wiralodra adalah jurnal yang dikelola oleh LPPM Universitas Wiralodra. Gema Wiralodra telah ada sejak tahun 2005 dan merupakan jurnal pertama di Universitas Wiralodra. Gema Wiralodra merupakan jurnal berkala ilmiah yang diterbitkan dua kali setahun (bulan April dan bulan Oktober) yang mempublikasikan hasil penelitian orisinal dari berbagai disiplin ilmu. Jurnal ini bertujuan untuk mengembangkan konsep, teori, perspektif, paradigma, dan metodologi dalam kajian ilmu dari lintas kajian ilmu sosial, hukum, pendidikan, pertanian, teknologi dll.
Arjuna Subject : -
Articles 670 Documents
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Social media as a primary source of information: Exploring its role in disseminating the current situation in Palestine Maharani, Nadya Ayu Maharani
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.628

Abstract

The proliferation of social media has changed the global information paradigm, enabling immediate and direct access to breaking news. This research examines the role of social media as a primary source of information, focusing on the context of the conflict in Palestine. Through a qualitative desk research approach, it explores how social media contributes to disseminating current events in Palestine. The analysis involved a review of literature related to social media development, conflict information dynamics, and its impact on public opinion. The results show that social media has become an essential tool in accelerating and expanding the reach of information about the situation in Palestine. Individual actions, such as sharing news or personal views, can trigger significant public responses and shape narratives that influence global perceptions. Moreover, the active engagement of social media users in relaying actual information plays a key role in shaping opinions and attitudes toward the conflict. This research provides insight into the complex dynamics of social media as a key source of information, illustrating how information is disseminated and understood in the context of the Palestinian conflict. The implications of this research can contribute to further understanding social media's role in shaping public opinion and influencing the global narrative on sensitive issues such as the Palestinian conflict.
Analysis of public responses to political controversies in the beauty industry: A case study of Rose All Day and Esqa Brand owners in support of Israel Nazahra, Gusti Nadya
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.630

Abstract

On October 30, 2023, Indonesia's beauty industry was shocked by the boycott of two well-known local brands, ESQA and Rose All Day. The trigger for this boycott was the actions of the owners of the two brands, Angelina Cindy and Tiffany Danielle, who gave support to Israel by "liking" Gal Gadot's controversial post. The public response to this action led to disappointment and boycott from most Indonesian netizens. This research uses a qualitative method with a literature study approach. Analysis was conducted on the chronology of events, public responses on social media, and apologies from brand owners. The data was analyzed to understand the impact of individual actions in the context of social media and how public responses affect brand reputation. A simple action such as a "like" on social media by a brand owner can trigger a large public response and significantly affect brand reputation. Public responses to political controversies can result in product boycotts and create pressure on companies to take a stand. The brand owners, in this case Angelina Cindy and Tiffany Danielle, responded by apologizing and clarifying their stance on the Israeli-Palestinian conflict. This incident highlights the complexity of public response, the impact of individuals in the age of social media, and the need for dialog and education in dealing with sensitive issues.
The attractiveness of rural tourism as special interest tourism: Case study on natural attractions in Bogor District Pradana, Triandi; Simamora, Vera; Erwen, Ivana Valencia
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.632

Abstract

Tourism has become an activity of the needs of society in general, Tourism has become the main necessity of human life so that many tourists want to take a vacation to tourist attractions that they are interested in. There is a gap/problem that can be seen from this phenomenon, namely along with the development of tourism there is a problem called mass-tourism. Mass tourism occurs due to activities focused only on the most popular tourist attractions. This research was conducted to determine the potential for special interest tourism activities in Bogor Regency to minimize potential of mass tourism. The research method used qualitative methods with a case study approach. Data collection carried out is literature review, in-depth interviews, survey, and documentation. The interview data collected was analysed using triangulation techniques. Bogor Regency has a geographical type that falls into the category of rural tourism, which is dominated by highlands and many natural attractions have 20 attractions in the particular interest tourism category. Unique interest tourism attractions such as nature trekking, camping, mountain hiking, forest exploration, tourist / traditional villages, and agro-tourism. Tourists are interested in visiting special interest tourism objects with the highest percentage of 85.7%. The uniqueness and Novelty of this research is done to find out special interest tourism attractions in Bogor regency. The topic of previous research that is used as a reference in this research is tourism potential and tourism development strategies in Bogor regency.
The association between human development and citizen happiness in Indonesia: Study at 34 Provinces of Indonesia Hanafi, Imam; Salsabilla, Sekar Aqila
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.633

Abstract

Work on happiness and human development share a common lineage, both have been driven partly by an interest in understanding and measuring human progress and well-being. The paradox of the relationship between human development and happiness encourages us to examine the factors that influence happiness. The study of happiness is considered to be important in public administration due to public administration's concern with the relationship between government and society. For policies and programs to be truly effective to this end, they must gain a better understanding of happiness. This research uses a quantitative approach as the research design with the correlational study. This study uses two units of analysis, the first one being provinces in Indonesia and the second one being people. The Provincial data used are taken from the Central Bureau of Statistics (Badan Pusat Statistik) (BPS), about 34 Provinces. The second level unit is individuals or people and uses data from Survey Pengukuran Tingkat Kebahagian (SPTK) 2017 conducted by the Central Bureau of Statistics (BPS), which consists of 72,317 household heads. The result shows that human development is associated with citizen happiness in Indonesia. Overall, HDI is associated with happiness. These findings suggest that improving human development is fundamental for the happiness of Indonesian citizens, especially improving expected years of schooling, mean years of schooling, and income per capita.
Recalculation of Pump Speed and Stroke Length to Increase Production Rate and Volumetric Efficiency of HPU Well BTN-01 Indarti, Adrian; Fitri, Muhamad Bintang
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.634

Abstract

In the "BTN-01" well, one of the wells is owned by KSO PT PERTAMINA EP PT Sarana GSS Trembul. The "BTN-01" well is installed with a hydraulic pumping unit pump that experiences decreasing production, and based on tests on January 30, 2023, the output of the "BTN-01" well produces only 216 bfpd with 98% of water cut. The pump operates on 8 SPM of pump speed and 74-inch stroke length, with 43% of volumetric efficiency. As per theory, a proper design of hydraulic pumping unit pump will produce a volumetric efficiency value above 70%. To overcome this problem, it is necessary to perform research, started with an evaluation on the existing design and continue to quantitative research by recalculating the optimum production rate from IPR calculation, recalculating pump speed, recalculating pump stroke length, and recalculating volumetric efficiency to achieve higher value on both production rate and volumetric efficiency of the pump. In the "BTN-01" well, IPR was calculated by the Wiggins method, and it is known that the oil production rate is 5.53 bopd, 421.96 bwpd of water rate, and the fluid production rate is 427.5 bfpd. Based on the results of HPU redesign and recalculation of the optimum production rate, the new value of pump speed is 7 SPM (existing 8 SPM), the pump stroke length is 70 inches (existing 74 inches) with a volumetric efficiency of 78.45% (existing 43%) that can be called optimal.
The influence of product quality and Word of Mouth (WOM) on repurchase intentions through the mediation of consumer satisfaction Sartika, Ipen; Salim, Muhartini
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.637

Abstract

Repurchase intention is one of the main goals of the marketing strategy planned by every businessperson. This research aims to determine the direct influence of product quality and word of mouth on repurchase intentions, which is mediated by consumer satisfaction with Mixue products in Bengkulu City, which occurs due to the phenomenon of the Mixue brand, which is starting to mushroom in every region of Indonesia. The research method uses a quantitative approach, with a sample of 100 respondents using a purposive sampling. Data is processed using SmartPLS 4. The research results show that product quality and word of mouth have a significant effect on consumer satisfaction, consumer satisfaction has a significant effect on repurchase intention, product quality has no significant effect on repurchase intention, word of mouth has a significant effect on repurchase intention, product quality and word of mouth has a significant effect on repurchase intention through consumer satisfaction. This research provides insight for companies to increase consumers repurchase intentions by recognizing the positive impact of product quality and word of mouth in helping companies achieve customer loyalty and sustainable business growth.
Customer Loyalty: the influence of company image, service quality, and customer satisfaction as mediators Safirda, Dea Astry; Salim, Muhartini
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.639

Abstract

This study aims to determine the effect of company image and service quality on customer loyalty through customer satisfaction at PT PLN (Persero) ULP Teluk Segara. This research methodology uses a questionnaire as a data collection tool obtained from PT PLN (Persero) ULP Teluk Segara. The sampling method uses a non-probability strategy technique with a sample of 120 respondents who use company services at PT PLN (Persero) ULP Teluk Segara. The analysis used is the Structural Equation Model (SEM), which is processed using SmartPLS. The results of the analysis show: 1) Company image has a significant effect on customer satisfaction; 2) Service quality has a significant effect on customer satisfaction; 3) Customer satisfaction has a significant effect on customer loyalty; 4) Company image has a significant effect on customer loyalty; 5) Service quality has a significant effect on customer loyalty; 6) Company image has a significant effect through customer satisfaction on customer loyalty; 7) Service quality has a significant effect through customer satisfaction on customer loyalty. With the findings of this study, it is hoped that the PT PLN (Persero) Teluk Segara ULP company can focus more on improving its image and service quality to increase customer satisfaction, which will ultimately support higher customer loyalty.
The influence of product quality and brand image on consumer loyalty is mediated by customer satisfaction Alfeb, Nochia Vedora; Salim, Muhartini
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.640

Abstract

Based on BPS 2021, Indonesia's cosmetics industry grew by 9.61%. BPOM recorded a 20.6% surge in cosmetics companies in 2022 and continued to increase in 2023. Indonesians trust local products to care for themselves; for example, Scarlett whitening dominated the market share with 11.32% (thus becoming the top brand), with IDR 23.8 billion in the second quarter of 2022. The research I conducted in October 2023 was quantitative, distributing questionnaires filled out by 140 respondents who used Scarlett Whitening throughout Indonesia. Then, the data was processed using SmartPLS4 (PLS-SEM). The results showed that Product quality has a significant effect on customer satisfaction, Brand image has a significant effect on customer satisfaction, Product quality has a significant effect on Customer Loyalty, Brand image has a significant effect on customer loyalty, Product quality has a significant effect on customer loyalty through customer satisfaction as a mediating variable; Brand image has a significant effect on Customer Loyalty through customer satisfaction as a mediating variable; Customer satisfaction has a significant effect on Customer Loyalty. These results provide insight for consumers in choosing products and things for companies that can increase Customer Loyalty. It is recommended that future research consider more factors that affect customer loyalty.
The influence of green perceived value and green awareness on purchasing decisions through purchase interest Alamsyah, Muhammad Hafizh; Salim, Muhartini
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.642

Abstract

Awareness of sustainable purchasing decisions. This study uses quantitative methods with an associative descriptive approach and data processing using the PLS-SEM 4 application. The research population includes consumers of Alfamart customers in Bengkulu who have purchased environmentally friendly shopping bags. The questionnaire was distributed to 100 respondents. The results showed a significant influence between Green Perceived Value and Green Awareness on purchasing decisions for environmentally friendly shopping bags through purchase interest based on simultaneous and partial hypothesis testing. The study concludes that Green Perceived Value and Green Awareness significantly influence Purchase Interest and Purchasing Decisions related to environmentally friendly shopping bags. The findings emphasize the importance of incorporating environmental values, increasing consumer awareness, and generating buying interest in marketing strategies. Future research should expand sample coverage and consider additional factors like socio-economic variables, consumer preferences, and specific marketing strategies influencing purchase decisions for such products. These findings have practical implications for manufacturers and marketers, suggesting the importance of integrating environmental values into marketing strategies to increase consumer awareness and foster buying interest in eco-friendly products. The results offer valuable guidance for designing effective strategies that align with consumer preferences for sustainability. Future research should expand sample coverage and consider additional factors, such as socio-economic variables, to refine marketing approaches for environmentally friendly products further.
The influence of micro-influencers and content marketing through customer engagement on purchasing decisions Setiawan, Rudi; Salim, Muhartini
Gema Wiralodra Vol. 15 No. 1 (2024): Gema Wiralodra
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/gw.v15i1.643

Abstract

Technology has had a huge impact on the marketing field. In today's digital era, technology has completely changed the way we interact and communicate with customers. Instagram is the object of research because this platform has become one of the largest and most popular social media in the world. This research aims to determine the influence of micro-influencers and content marketing through customer engagement on product purchasing decisions on Instagram. The data obtained by this research is through a questionnaire from 100 respondents. Instagram users. This research data was processed using SEM (Structural Equation Modeling) using the SmartPLS4 application. The results of this research show the positive influence of Micro-influencers on Customer engagement, Content marketing on Customer engagement, Micro-influencers on purchasing decisions, Content marketing on purchasing decisions, Customer engagement on purchasing decisions, and Micro influencers on work decisions through customer engagement. Content marketing on employment decisions through customer engagement. Implementation for companies that market their products via Instagram is expected to use Micro-Influencers and Content Marketing to attract buyers and good customer engagement, resulting in purchasing decisions on the Instagram application.

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