cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota medan,
Sumatera utara
INDONESIA
JURNAL MUTIARA MANAJEMEN
Published by Universitas Sari Mutiara Indonesia
ISSN : -     EISSN : JMM     DOI : -
Core Subject : Economy, Science, Social, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences
Jurnal Ilmu Manajemen Universitas Sari Mutiara Indonesia berupaya untuk memaparkan pemikiran kritis maupun hasil penelitian yang berpijak kepada eksistensi Ilmu Manajemen menghadapi dinamika ekonomi, bisnis, pemerintah, politik, sosial dan budaya. Jurnal Ilmu Manajemen Universitas Sari Mutiara Indonesia terbit 2 edisi selama satu tahun. Jurnal Ilmu Manajemen Universitas Sari Mutiara mencoba menjadi sarana publikasi pemikiran dosen dan praktisi untuk berbagi ilmu pengetahuan khususnya di bidang Ilmu Manajemen.
Arjuna Subject : -
Articles 211 Documents
 9   10   11   12   13 
PENGARUH KUALITAS PELAYANAN TERHADAP KEUNGGULAN BERSAING PADA CHAMPION CAFÉ MEDAN Intan Bona Rejeki Sinaga; Elizabeth Haloho
JURNAL MUTIARA MANAJEMEN Vol 5 No 1 (2020): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of service quality on competitive advantage at Champion Café Medan. The method used is descriptive quantitative. The data collection technique used a questionnaire and the sampling technique used was random sampling. The sample in this study were 99 respondents or customers of Champion Café Medan. The analysis technique uses multiple regression. The results of this study indicate that (1) there is a positive and significant relationship between tangibles and competitive advantage, where tcount is 11.594, while ttable with N = 99 at the 10% significance level is 1.661, so tcount> ttable (11.594> 1.661). (2) there is a positive and significant relationship between reliability and competitive advantage, where t count is 4.095, while t table with N = 99 at the 10% significance level is 1.661, so tcount> ttable (4.095> 1.661). (3) there is no positive and significant relationship between empathy and competitive advantage, where t count is 0.780, while ttable with N=99 at the 10% significance level is 1.661, so tcount> ttable (0.780 <1.661). (4) there is no positive and significant relationship between responsiveness and competitive advantage, where tcount is -5.429, while ttable with N = 99 at the 10% significance level is 1.661, so tcount> ttable (-5.429 <1.661). (5) there is a positive and significant relationship between assurance and competitive advantage, where tcount is 5.124, while ttable with N = 99 at 10% significance level is 1.661, so tcount> ttable (5.124> 1.661).
PENGARUH STRATEGI PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN TAMU MENGINAP DI HOTEL REDDOORZ NEAR HERMES PLACE POLONIA MEDAN DI MASA PANDEMI COVID-19 Terima Jaya Harefa
JURNAL MUTIARA MANAJEMEN Vol 5 No 2 (2020): JURNAL MUTIARA MANAJEMEN
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of the hospitality industry in Medan has added to the increasingly intense competition between hotel companies, where each company is competing to attract consumers through superior offers compared to competitors and to retain consumers.The objective of these study are to know : (1) The effect of Promotion Strategy on guest’s decision to stay at the Hotel Reddoorz Near Hermes Place Polonia Medan In The Time Pandemy COVID-19.(2) The effect of Service Quality on guest’s decision to stay at the Hotel Reddoorz Near Hermes Place Polonia Medan In The Time Pandemy COVID-19.(3) The effect of the Influence promotion strategy andService Quality on guest’s decision to stay at the Hotel Reddoorz Near Hermes Place Polonia Medan In The Time Pandemy COVID-19.The research method that used is Quantitative Methods with descriptive analysis. The total information collected and expressed in numbers such as the number of stays in 2020.The technique of data collection that used to analyze this data by observation, interview, and distribution of questionnaires in the Hotel Reddoorz Near Hermes Place Polonia Medan In The Time Pandemy COVID-19.Result of research methodology showed that : (1) The Influence of Promotion Strategy on guest decisions to stay It was obtained TCount5,818> TTabel 1,672 with Sig a (0,000 <0,05),(2) The Service Qualityon guest decisions to stay it was obtainedTCount40,151> TTabel 1,672 with Sig a (0,008 <0,05), (3)The effect of the Influence promotion strategy andService Quality on guest’s decision to stayit was obtainedTCount181190,719 > TTabel 2,40.
THE INFLUENCE OF HOTEL MANAGEMENT POLICIES AND MARKETING STRATEGIES ON CUSTOMER TRUST TO STAY AT THE SUTOMO GUEST HOUSE MEDAN HOTEL IN THE COMING TIME (POST COVID-19 PANDEMIC) Reja Ferdynanta; Elisabet Tambunan
JURNAL MUTIARA MANAJEMEN Vol 5 No 2 (2020): JURNAL MUTIARA MANAJEMEN
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

2020 is a very difficult year for some countries due to the Covid-19 virus outbreak that has hit countries around the world. Covid-19 is a virus originating from China, precisely in the city of Wuhan. This virus has a very fast transmission, as a result of which many citizens of the country are quickly infected by this virus. The government in a number of countries, especially Indonesia, applies social restrictions and calls for all activities from home. As a result, the tourism sector has experienced a significant decline. This study entitled "The Effect of Hotel Management Strategies and Marketing Strategies in Increasing Public Trust to Stay at Sutomo Guest House. Have a problem formulation of how management policies and marketing strategies are able to increase guest confidence to stay at the Sutomo Guest House post-pandemic.This study uses a quantutative method. The data source used is questionnaire data taken from respondents / samples at Hotel Sutomo Guest House. The data will be analyzed using the SPSS application.Based on the data analysis, it is concluded that management policy (X1) and marketing strategy (X2) have a significant effect on increasing consumer confidence (Y) to stay at the Sutomo Guest House hotel. The effect of variable X is 29.4% and 71.6% is another variable not examined in this study.
PENGARUH EKUITAS MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA ADV 150 ABS (STUDI KASUS PADA KONSUMEN PT.INDOSTAR SUKSES MANDIRI MEDAN) Jesica Jesica; Mery Lani Purba
JURNAL MUTIARA MANAJEMEN Vol 5 No 2 (2020): JURNAL MUTIARA MANAJEMEN
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of brand equity and price on purchasing decisions for Honda ADV 150 ABS motorcycle PT. Indostar Sukses Mandiri Medan. The formulation of the problem in the study is how the influence of brand equity and price on the purchase decision of a Honda ADV 150 ABS motorcycle at PT. Indostar Sukses Mandiri Medan where this research uses descriptive analysis methods and statistical methods. The data used in this study are primary data and secondary data. The population in this study were customers at PT. Indostar Sukses Mandiri Medan. The results of the research based on the partial t-test for the effect of brand equity on purchasing decisions are shown by t count - 1,101 and t table of 1,688, while the effect of price on purchasing decisions is shown by t count 12,042 and t table of 1,688. By comparing F count amounting to 122.923 with F table = 3.14 means that the effectiveness of brand equity and price has a significant effect on purchasing decisions. The coefficient of determination (R2) shows that PT. Indostar Sukses Mandiri Medan that the coefficient of determination (R²) is 0.793. This means that 79.3% of purchasing decisions can be explained by brand equity and price variables, while the remaining 20.7% of decisions are influenced by other variables outside of this study, for example location, loyaltyetc.
PENGARUH PERTUNJUKAN MUSIK DAN HARGA PRODUK TERHADAP LOYALITAS PELANGGAN DI CAFÉ RILEK’S MEDAN Maria Agripina Taslulu; Elizabeth Haloho
JURNAL MUTIARA MANAJEMEN Vol 5 No 2 (2020): JURNAL MUTIARA MANAJEMEN
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisiss pengaruh pertunjukan musik dan harga produk terhadap loyalitas pelanggan di café rilek’s medan, mengetahui dan menganalisis pengaruh harga produk terhadap loyalitas pelanggan di café rirlek’s medan, dan menegetahui dan menganalisis pengaruh secara simultan pertunjukan musik dan harga produk terhadap loyalitas pelanggan café rilrk’s medan. Sampel yang diambil dari konsumen café rilek’s medan. Jumlah sampel dalam penelitian ini yaitu maksimal 80 responden dicafe rilek’s medan. Metode pengambilan sampel dalam penelitian ini adalah teknik nonprobability sampling dengan purposive sampling. Analisis regreasi linier dalam penelitian ini digunakan untuk menegetahui dan menganalisis pengaruh pertunjukan musik terhadap loyalitas pelanggan dicafé rilek’s medan, pengaruh harga produk terhadap loyalitas pelanggan dicafé rilek’s medan, dan pengaruh secara simultan pertunjukan musik dan harga produk terhadap loyalitas pelanggan dicafe rilek’s medan. Hasil analisis diperoleh nilai probabilitis thitung (2,893) > ttabel (1,664) dan nilai signifikansinya 0,005 < 0,05, maka Ha diterima atau Ho ditolak, sehingga dapat disimpulkan bahwa variabel pertunjukan musik (X1) berpengaruh signifikan terhadap loyalitas pelanggan (Y) pada café rilek’s medan, diperoleh nilai probabiliti thitung (3,831) > ttabel (1,664) dan nilai signifikansinya 0,000 < 0,00, maka Ha diterima atau Ho ditolak, sehingga dapat disimpulkan bahwa variabel harga produk (X2) berpengaruh signifikan terhadap loyalitas pelanggan (Y) pada café rilek;s medan, dan adapun pertunjukan musik dan harga produk terhadap loyalitas pelanggan dengan nilai fhitung adalah 27,290> ftabel (3.97) dan tingkat signifikansinya 0,000 < 0,05. Hal ini mengindikasikan bahwa hasil penelitian menolak H0 dan Ha diterima.
PENGARUH FASILITAS DAN HARGA TERHADAP KEPUASAN ORANGTUA MURID DI SEKOLAH STANFORD INTERNATIONAL PRE-SCHOOL MEDAN Lydia Sari Ayu; Mery Lani Purba
JURNAL MUTIARA MANAJEMEN Vol 5 No 2 (2020): JURNAL MUTIARA MANAJEMEN
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The ministry of education stated that early childhood is considered important because has become a priority of government policy as strengthening institutions to improve the quality of paud education services. This increasingly varied educational condition makes parents more selective in choosing and increasingly critical both in terms of fasilities and prices (cost). The objective of these study are to know : (1) The effect of facilities parent’s satisfaction in Stanford International Pre-School Medan in 2019/2020, (2) The effect of price parent’s satisfaction in Stanford International Pre-School Medan in 2019/2020,and (3) The Influence of facilities and price on parent’s satisfaction in Stanford International Pre-School Medan in 2019/2020. The research method that used is Quantitative and Qualitative Methods with descriptive analysis. The technique of data collection that used to analyze this data by using the study of the distribution questionnaires to parent’s Stanford International Pre-School Medan in 2019/2020. The population in this study was parents who entrolled their children in the Stanford International Pre-School for period 2019/2020. The sampling technique is purposive sampling from 77 respondents. The result of research methodology showed that (1) The Facilities variable has positive and significant effect parent’s satisfaction in Stanford International Pre-School Medan in 2019/2020. It was obtained TCount10,969> TTabel 1,665 with Sig a (0,025 <0,05) , (2) The Price variable has positive and significant effect parent’s satisfaction in Stanford International Pre-School Medan in 2019/2020. It was obtained TCount -7,168> TTabel 1,665 with Sig a (0,00 <0,05) , and (3) The Facilities and Price variable have positive and significant effect parent’s satisfaction in Stanford International Pre-School Medan in 2019/2020. It was obtained FCount 185,185> FTabel 1,292 with Sig a (0,00 <0,05). Based on the analysis, the coefficient of determination (R2) that is 0,834 which means that the decision of parents is influence by brand image and location that consist of 83,4 %, and the remaining of 16,8% is influenced by other factors.
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT. PALMANCO INTI SAWIT Desi Desi; Elisabet Tambunan
JURNAL MUTIARA MANAJEMEN Vol 5 No 2 (2020): JURNAL MUTIARA MANAJEMEN
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v5i2.3055

Abstract

This study aims to determine and analyze the effect of promotion and product quality on purchasing decisions at PT. Palmanco Inti Sawit. The formulation of the problem in the study was " The effect of promotion and product quality on purchasing decisions at PT. Palmanco Inti Sawit ". This research was conducted using descriptive analysis methods and statistical methods. The data used in this study are primary data and secondary data. The results of the study based on the partial t-test showed that promotion had an effect on purchasing decisions and product quality had an effect on purchasing decisions. By comparing the F count of 3.372 with the value of F table = 3.14, it means that the effectiveness of promotion and product has a significant effect on purchasing decisions. The coefficient of determination (adjusted R²) is 0.067. explained promotion and product quality, while the rest, namely 33 %%, purchasing decisions are explained by other variables such as price, location, etc.
PENGARUH INOVASI PRODUK DAN PEMASARAN MEDIA SOSIAL TERHADAP KEUNGGULAN BERSAING PADA LIM’S CAFE KISARAN Elizabeth Haloho; Mery Lani Purba; Idahwati Idahwati
JURNAL MUTIARA MANAJEMEN Vol 5 No 1 (2020): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v5i1.1332

Abstract

Penelitian ini bertujuan untuk (1) mengetahui dan menganalisis produk inovasi berpengaruh positif signifikan terhadap keunggulan bersaing pada Lim’s Cafe Kisaran (2) mengetahui dan menganalisis pemasaran media sosial berpengaruh positif signifikan terhadap keunggulan bersaing pada Lim’s Cafe Kisaran, dan (3) mengetahui dan menganalisis produk inovasi dan pemasaran media sosialberpengaruh positif dan signifikan terhadap keunggulan bersaing pada Lim’s Cafe Kisaran. Metode penelitian yang digunakan adalah kuantitatif deskriptif. Populasi pada penelitan ini adalah pelanggan pada Lim’s Cafe Kisaran yang berjumlah 185 orang. Jumlah sampel pada penelitian ini 65 orang. Teknik pengambilan sampel yang digunakan purposive sampling. Analisis data menggunakan Analisis Regresi. Hasil penelitian menunjukkan (1) produk inovasi berpengaruh positif dan signifikan terhadap keunggulan bersaing dengan thitung 4,927 > ttabel 1,998 p-value 0,000 < 0,05, (2) pemasaran media sosial berpengaruh positif signifikan terhadap keunggulan bersaing dengan 2,897 > ttabel 1,998 p-value 0,005< 0,05, (3) produk inovasi dan pemasaran media sosial berpengaruh positif dan signifikan secara simultan terhadap keunggulan bersaing dengan Fhitung 26,906>Ftabel 3,15p-value 0,000 < 0,05.
Pengaruh inovasi Produk, Keunggulan Bersaing, dan Strategi Pemasaran Terhadap Kinerja Pemasaran Shintia Ningrum; Valen Desliena Fitra; Vicky F Sanjaya
JURNAL MUTIARA MANAJEMEN Vol 5 No 2 (2020): JURNAL MUTIARA MANAJEMEN
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v5i2.1614

Abstract

Product innovation, competitive advantage and marketing strategy are indicators to measure the success and success of managing a business. Because product innovation and product excellence are variables that are believed to be able to improve marketing performance, especially for micro, small and medium enterprises (UMKM). The purpose of this study was to directly test the variables of product innovation, competitive advantage and marketing strategy on marketing performance. To consumers. The number of samples included in this study was 82 and PLS3 was used as an analysis tool. The results showed that the effect of product innovation, competitive advantage, and marketing strategy had a positive effect on marketing performance.
Use of Social Media and Consumer Behavior towards Students Lifestyle in Lampung Pegi Pradana; Rian Pangestu; Lisa Ayu Fitriani; Vicki F Sanjaya
JURNAL MUTIARA MANAJEMEN Vol 5 No 2 (2020): JURNAL MUTIARA MANAJEMEN
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v5i2.1630

Abstract

Social media is a group of internet-based applications built on the ideology and technological foundations of web 2.0 which enable the creation and exchange of generated content. Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and position goods, services, ideas, or experiences to satisfy their needs and wants. The development of student consumer behavior is influenced by their family origin, environment, psychology, culture, and lifestyle. Lifestyle is a pattern in which people spend time and money. Nowadays, lifestyle is very influential on student behavior. Now, social media has become a necessity for everyone, especially for students, it has become their primary need. The use of social media can affect the student's lifestyle, but it may also not affect the student's lifestyle. This study is to determine the use of social media and consumer behavior towards student lifestyle. This type of research is a quantitative research based on the results of several samples using a questionnaire containing related statements. Data were collected using a questionnaire and processed using partial least squares. The results showed that social media and consumer behavior towards lifestyle had a positive effect on students

Page 11 of 22 | Total Record : 211

 9   10   11   12   13 

Filter by Year

2016 2025


Reset
Filter By Issues
All Issue Vol 10 No 2 (2025): Jurnal Mutiara Manajemen Vol 10 No 1 (2025): Jurnal Mutiara Manajemen Vol 9 No 2 (2024): Jurnal Mutiara Manajemen Vol 9 No 1 (2024): Jurnal Mutiara Manajemen Vol 8 No 2 (2023): Jurnal Mutiara Manajemen Vol 8 No 1 (2023): Jurnal Ilmu Manajemen Vol 7 No 2 (2022): Jurnal Mutiara Manajemen Vol 7 No 1 (2022): Jurnal Mutiara Manajemen Vol 6 No 2 (2021): Jurnal Mutiara Manajemen Vol 6 No 1 (2021): Jurnal Mutiara Manajemen Vol 5 No 2 (2020): JURNAL MUTIARA MANAJEMEN Vol 5 No 1 (2020): Jurnal Mutiara Manajemen Vol 4 No 2 (2019): JURNAL MUTIARA MANAJEMEN Vol 4 No 1 (2019): JURNAL MUTIARA MANAJEMEN Vol 4 No 1 (2019): JURNAL MUTIARA MANAJEMEN Vol 3 No 1 (2018): Jurnal Mutiara Manajemen Vol 3 No 1 (2018): Jurnal Mutiara Manajemen Vol 2 No 1 (2017): Jurnal Mutiara Manajemen Vol 2 No 1 (2017): Jurnal Mutiara Manajemen Vol 1 No 1 (2016): Jurnal Mutiara Manajemen Vol 1 No 1 (2016): Jurnal Mutiara Manajemen More Issue