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INDONESIA
Jurnal Ilmiah Manajemen dan Bisnis
Published by Universitas Pendidikan Nasional
ISSN : 25281208     EISSN : 25282077     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal ini diterbitkan dengan maksud utama mendiseminasi artikel ilmiah baik berupa hasil penelitian maupun telaah literatur (setara dengan hasil penelitian) dibidang manajemen, bisnis, pemasaran dan ilmu ekonomi. Jurnal Ilmiah Manajemen dan Bisnis menerima artikel (yang tidak dipublikasikan dalam jurnal lain) dengan ruang lingkup: Manajemen Sumber Daya Manusia, Manajemen Pemasaran, Manajemen Keuangan, Manajemen Bisnis dan Kewirausahaan, Manajemen Operasi, Manajemen Strategi, dan Manajemen Pariwisata.
Arjuna Subject : -
Articles 315 Documents
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BRAND IMAGE DAN BRAND AWARENESS TERHADAP CUSTOMER LOYALTY PRODUK SMARTPHONE Desak Made Febri Purnama Sari
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 1 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

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Abstract

Brand Image dan Brand Awareness Terhadap Customer Loyalty Produk Smartphone. Penelitian ini dilatarbelakangi oleh kemajuan teknologi yang sangat pesat terutama smartphone. Permintaan akan teknologi dalam genggaman berimplikasi pada meningkatnya permintaan akan berbagai jenis alat komunikasi salah satunya yaitu smartphone. iPhone adalah salah satu merek smartphone yang keberadaannya turut mendominasi pasar smartphone. Ini dibuktikan dari eksistensi iPhone yang tetap bertahan walaupun banyak merek smartphone lain bermunculan dan menjadi pesaing yang kuat. Loyalitas pelanggan yang dijaga dan dipertahankan dengan baik merupakan faktor penting bagi iPhone agar tetap mampu bersaing sampai saat ini. Mencipatakn kondisi pembelian berulang di pasar sehingga membentuk pemikiran awal minat beli konsumen dipasar dalam mencari produk handphone adalah harapan dari terciptanya brand image dan brand awereness . Loyalitas pelanggan menjadi salah satu tujuan utama yang diupayakan dalam pemasaran modern.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image dan brand awareness terhadap customer loyalty. Sampel dalam penelitian ini adalah pengguna iPhone sebanyak 60 responden. Analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Berdasarkan hasil uji hipotesis bahwa brand image dan brand awareness berpengaruh positif dan signifikan sebesar 73,3% terhadap customer loyalty produk smartphone iPhone di Kota Denpasar dan sisanya sebesar 26,7% dipengaruhi oleh variabel lain diluar penelitian iniKata kunci: brand image, brand awareness, customer loyalty
PENERAPAN SISTEM MANAJEMEN KESELAMATAN DAN KESEHATAN KERJA DALAM UPAYA MENEKAN KECELAKAAN KERJA DI PT. JASAMARGA BALI (TOLBALI MANDARA) wayan wijayanti
Jurnal Ilmiah Manajemen & Bisnis Vol 1 No 1 (2016): Jurnal Ilmiah Manajemen Dan Bisnis
Publisher : Universitas Pendidikan Nasional

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Abstract

This study aimed to determine the application of Occupational Health and Safety Management System (SMK3) in an effort to suppress the rate of workplace accidents in PT. Jasamarga Bali Tol (Tol Bali Mandara). The Occupational Health and Safety Management System (SMK3) is part of the overall management system that includes organizational structure, planning, responsibility, implementation, procedures, processes and resources needed for the development, application, achievement, assessment and maintenance of safety and health policies in order to create a workplace that safe, secure, efficient and productive (Permen PU, 2008). This study used qualitative data derived from the documents in the company and also the Audit Checklist of Occupational Health and Safety Management System sourced from Minister of Manpower Regulation No.05 / MEN // 1996. Data analysis technique used was qualitative descriptive. The results of the data analysis obtained found a fact that this company in the application of SMK3 obtained Good category that got the Certificate and Golden Flag. It was achieved because the company had fulfilled the requirements of the Audit Check List as many as 146 elements (88%) of the 166 elements. The company was deemed to be in violation as many as 12% for 20 elements could not be fulfilled. For two years (2013-2015) there had been a nine cases of accidents suffered by the employees, it is suggested that in the future the company should continue to seek to complete the elements that are still violated in order to achieve all the elements determined by government regulation.  
PENGARUH HEDONIC MOTIVATION, SOCIAL INFLUENCE, DAN PERCEIVED ENJOYMENT TERHADAP PENGGUNAAN MARKETPLACE PADA UMKM DI BALI: STUDI KASUS PADA HIPMI PROVINSI BALI Gusi Putu Lestara Permana; A.A. Ayu Indah Parasari
Jurnal Ilmiah Manajemen & Bisnis Vol 4 No 1 (2019)
Publisher : Universitas Pendidikan Nasional

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Abstract

The purpose of this research is 1) To find out the positive influence of Hedonic Motivation on the Use of Marketplace in UMKM registered in the Hipmi Province of Bali. 2) To find out the positive influence of social influence on the use of the marketplace in UMKM registered in the Hipmi Province of Bali. 3) To find out the positive influence of Perceived Enjoyment on the Use of Marketplace in UMKM registered in Hipmi Province of Bali. The technique of collecting data using a questionnaire. The sample in this study were 100 people who belonged to the active member of Hipmi Bali Province with a purposive sampling method. Data were analyzed using regression analysis techniques, descriptive statistics, determination, F test, and t test with the help of SPSS for Windows software. The results of the study found that 1) Hedonic Motivation had a positive and significant effect on marketplace use in UMKM. 2) Social Influence has a positive and significant effect on marketplace use in UMKM. 3) Perceived Enjoyment has a positive and significant effect on marketplace use in UMKM.Keywords: hedonic motivation, social influence, perceived enjoyment, umkm, marketplace
KEPUASAN KERJA, KOMITMEN ORGANISASIONAL, DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOR TERHADAP KINERJA KARYAWAN HOTEL BALI RELAXING RESORT & SPA, NUSA DU Ni Wayan Lasmi; Ni Kadek May Fang Deliana Fungky
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 2 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

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Abstract

Job Satisfaction, Organizational Commitment, and Organizational Citizenship Behavior on Employee Performance of Hotel Bali Relaxing Resort & Spa, Nusa Dua.This study aims to determine the impact of job satisfaction, organizational commitment, and organizational citizenship behavior on employee performance. This research is conducted at Hotel Bali Relaxing Resort & Spa, Nusa Dua by using its employees, especially Room Attendants and Stewards as respondents. The number of respondents in this study are 35 employees, which 25 employees are Room Attendants and 10 employees are Stewards. The data analysis technique used is multiple linier regression analysis technique which are operated through the SPSS version 23.0 program. The results of the analysis show that job satisfaction has a positive and significant effect on employee performance, organizational commitment has a positive and significant effect on employee performance, and organizational citizenship behavior also has a positive and significant effect on employee performance. Based on the significant value of 0,000 < 0,50, means that there is a significant simultaneous influence between job satisfaction, organizational commitment, and organizational citizenship behavior on employee performance at the Hotel Bali Relaxing Resort & Spa, Nusa Dua especially in the Room Attendats and Stewards section. The coefficient of determination (Adjusted R square) in this study is 0,792 or 79,2%, means that the employee performance variables can be explained by the job satisfaction, organizational commitment, and organizational citizenship behavior variables. While the remaining 20,8% is explained by other variables not examined in this study. Keywords: job satisfaction, organizational commitment, organizational citizenship behavior, employee performance.
Kesalahan Interlingual Dalam Bahasa Inggris Oleh Siswa Kelas Tujuh Smp Jembatan Budaya Kadek Adyatna Wedananta
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

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Abstract

This study analyzes some Interlingual errors that occurred to seventh-grade students of SMP Jembatan Budaya who have low scores on each exam. That is why it is easy to find some of the Interlingual errors of these seventh-grade students. In addition, the use of second language acquisition or the use of L2 often occurs in the classroom as they learn L2 especially English. This can happen from teacher to student or student to teacher or can see when students make some written tasks. This study found evidence that English (L2) used still at the Interlanguage level (IL) because some students still had Interlingual errors when they used English (L2) such as the use of To Be, prepositions and adjectives/nouns. Therefore, the researchers found the strategy of school teachers to solve the problem of Interlingual errors by using Drill method that makes them do the repetition about the use of To Be, adjectives/nouns, etc. And the latter was a perspective on the relationship between Interlingual Errors with the businessman in the Global Era which was said to be closely related to the interest of foreign business clients when interacting with the business, if the businessman is speaking with good grammar and correctness then the business client of the foreign country will give plus points and assess the businessman as a smart and intelligent partner.Keywords: Second Language Acquisition, Interlingual Errors, Businessman in Era Global
PENGARUH KUALITAS PELAYANAN DAN PENANGANAN KOMPLAIN TERHADAP KEPERCAYAAN PELANGGAN: STUDI KASUS PADA HONDA ASTRA MOTOR Ketut Gede Sri Dwiya
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 1 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

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Abstract

Pengaruh kualitas pelayanan dan penanganan komplain terhadap kepercayaan pelanggan:Studi kasus pada honda astra motor. Konsumen yang semakin kritis dan sadar akan hak-hak mereka menyebabkan perusahaan harus menangani servis dengan baik. Penanganan servis yang baik akan berdampak pada kepercayaan pelanggan. Untuk memperoleh data dalam penelitian ini dilakukan dengan menyebarkan kuesioner. Kuesioner yang disebar adalah menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. Untuk menganalisis pengaruh Kualitas Pelayanan dan Penanganan Komplain terhadap Kepercayaan Pelanggan di Honda Astra Motor Cokroaminoto .menggunakan analisis regresi linier berganda, dengan alat analisis SPSS versi 23.0. Persamaan regresi yang dihasilkan adalah Y= 6,880 + 0,032X1 + 0,589X2. Dari hasil analisis tersebut menunjukkan bahwa Kualitas Pelayanan  berpengaruh positif, namun tidak signifikan terhadap  Kepercayaan Pelanggan, artinya semakin tinggi kualitas pelayanan maka cenderung meningkatkan Kepercayaan Pelanggan namun tidak terlalu berarti peningkatannya.. Penanganan Komplain berpengaruh positif dan signifikan terhadap Kepercayaan Pelanggan. Besarnya pengaruh Penanganan Komplain terhadap Kepercayaan Pelanggan sebesar 0,589. Artinya semakin banyak Penanganan Komplain diselesaikan semakin besar berpengaruh pada peningkatan Kepercayaan Pelanggan. Sedangkan besarnya presentase pengaruh Kualitas Pelayanan dan Penanganan Komplain terhadap Kepercayaan Pelanggan adalah sebesar 38,5 %.Kata kunci : Kualitas pelayanan, penanganan komplain, dan kepercayaan pelanggan
OPTIMALISASI KEBUTUHAN TENAGA KERJA, BERDASARKAN ANALISIS BEBAN KERJADI PT. NICEPRO MEGATAMA Lestari Widya; Martini Oka
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

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Abstract

ABSTRACT PT. Nicepro Megatama is a company that have business on produce of product or raw material food become serve food, fluency of production process at this company effected by determination of appropriate employee number. This study aim to find out the optimaiitzation of employee need based on work load analysis at PT. Nicepro Megatama. This study is descriptive. Data collecting method by using interview, documentation and observation. Data analysis technique was conducted by qualitative descriptive method. Planning of employee and employee need at PT. Nicepro Megatama based on the work laod can be concluded that in 2014 mean of employee will be need for each month is                      35 people to produce meat by mean of 2.078 kg. while number of employee that has been exist at PT. Nicepro Megatama in 2014 by mean is 42 people. Thus it compare that mean of employee in 2014 with mean of employee total that should be exist, hence in 2014 has been occurred over labour at each month as much of 7 people.
KUALITAS PRODUK, KUALITAS PELAYANAN TERHADAP WORD OF MOUTH DENGAN KEPUASAN KONSUMEN DAN LOYALITAS PELANGGAN SEBAGAI VARIABEL INTERVENING Agung Anak Gde Agung Hardi Wahyu Dana; Anak Agung Ngurah Eddy Supriyadinata Gorda
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 2 (2017): Jurnal Ilmiah Manajemen danBisnis
Publisher : Universitas Pendidikan Nasional

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Abstract

Kualitas produk, kualitas pelayanan terhadap word of mouth dengan kepuasan konsumen dan loyalitas pelanggan sebagai variabel intervening. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk, kualitas pelayanan terhadap word of mouth dengan kepuasan konsumen dan loyalitas pelanggan sebagai variabel intervening. Responden pada penelitian ini adalah merupakan pelanggan yang sudah pernah melakukan pembelian minimal dua kali produk sepeda motor skuter automatic jenis Honda di Kota Denpasar. Jumlah dari responden pada penelitian ini adalah 100 orang dengan menggunakan teknik pengambilan sampel yaitu Icidental Sampling. Penelitian ini menggunakan Path Analisis dengan menggunakan program Statistik Amos For Windows 23.0. Mengacu pada 9 hipotesis yang diajukan oleh peneliti, keseluruhan dari hipotesis tersebut mendapatkan hasil positif dan signifikan. Diharapkan hasil penelitian ini dapat menghubungkan implikasi teoritis dan Implikasi manajerial bagi perushaan dengan hasil yang secara keseluruhan telah diuraikan pada BAB penutup sub bagian kesimpulan. Kata Kunci: kualitas produk, kualitas pelayanan, kepuasan konsumen, loyalitas pelanggan dan word of mouth.
PEMBERDAYAAN USAHA MIKRO KECIL DAN MENENGAH (UMKM) MELALUI PROGRAM BINAAN DI PROVINSI BALI Ni Nyoman Sunariani; A A N Oka Suryadinatha Gorda; Ida IDM Rai Mahaputra
Jurnal Ilmiah Manajemen & Bisnis Vol 2 No 1 (2017): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

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Abstract

ABSTRACTUMKM in national economy play an important role and strategic for the economic growth, not only in developing countries like Indonesia but also in developed countries. Nine district of a city that has the potential strategic support revenue in the area.Local revenue Bali Province to decrease from year 2015 it is only of 41,29 %, is much lower compared to last 2014 of 60,92 %. Which is due by UMKM sector.This condition is making UMKM very reasonable and potentially more empowered.In 2010, especially UMKM sector experienced a decline in the value exsport from year to year, declined significantly. From research exploratif to the field , problems identification , with AHP ( analitical hierarchy process ) found way UMKM, in Bali Province , who improve significantly sales good for the domestic market and exports Bali Province .This empowerment , in acceleration regional economic growth , job creation and the increase in competitiveness UMKM products .The research results show factors barrier UMKM, namely capital , human resources , access banking , of the nature of products lifetime short , and the limited market access good in the market national and international .Program under the jurisdiction of UMKM in Bali Province be done in collaborate with the government , banking , soe , cooperatives , lpd , bumd , college collaborated through an incubator business .Based on the research done , can formulated policy recommendations , under the jurisdiction of program partner between the government and UMKM in Bali Province. The government needs to simplification licensing procedure, cheap and fast through one roof.
ANALISIS STRATEGI PEMASARAN KEPUTUSAN PEMBELIAN KONSUMEN BERDASARKAN PENGARUH VARIABEL GREEN MARKETING, CUSTOMER RELATIONSHIP MARKETING DAN BUDAYA: STUDI KASUS PADA KONSUMEN THE BODY SHOP DI 5 KOTA BESAR INDONESIA Putu Dyah Permata Korry
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 1 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

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Abstract

Analisis Strategi Pemasaran Keputusan Pembelian Konsumen Berdasarkan Pengaruh Variabel Green Marketing, Customer Relationship Marketing dan Budaya: Studi Kasus pada Konsumen The Body Shop di 5 Kota Besar Indonesia. Di era global saat ini, keputusan pembelian konsumen dipengaruhi oleh berbagai macam hal baik dari internal maupun eksternal perusahaan. Indonesia memiliki karakteristik konsumen yg sangat beragam yang dipengaruhi oleh budaya dan adat istiadatnya. Penelitian ini bertujuan untuk melihat factor-faktor yang mempengaruhi keputusan pembelian konsumen dalam membeli produk dari The Body Shop Indonesia. Variabel yang dipergunakan dalam penelitian ini adalah green marketing, customer relationship marketing budaya dan melihat pengaruhnya terhadap keputusan konsumen The Body Shop. Populasi dari penelitian ini adalah konsumen The Body Shop Indonesia yang tersebar di lima kota besar di Indonesia untuk melihat karakteristiknya berdasarkan budayanya. Sampel dalam penelitian ini sebanyak 100 orang, dengan metode pengumpulan data menggunakan kuisioner atau link yang disebarkan melalui google form. Hasil analisis menunjukkan bahwa green marketing memiliki pengaruh yang paling dominan terhadap keputusan konsumen dalam membeli produk The Body Shop. Sedangkan variable lainnya yaitu Customer relationship marketing dan budaya juga memiliki pengaruh secara positif dan signifikan terhadap keputusan konsumen dalam membeli produk The Body Shop.Kata kunci: green marketing, customer relationship marketing, budaya, keputusan pembelian

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