cover
Contact Name
Mila Karmila
Contact Email
jisora@uniga.ac.id
Phone
+6282219291520
Journal Mail Official
jisora@uniga.ac.id
Editorial Address
Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut Jl. Cimanuk No. 285A Garut, Jawa Barat, 44151 e-mail: jisora@uniga.ac.id
Location
Kab. garut,
Jawa barat
INDONESIA
Jurnal Ilmu Sosial Politik dan Humaniora (Jisora)
Published by Universitas Garut
ISSN : 26543583     EISSN : 26543338     DOI : https://doi.org/10.36624/jisora
Core Subject : Humanities, Social,
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) is a multidisciplinary open access journal on a national scale with a combination of Social, Political and Humanities studies. All articles published go through a rigorous and fast review process to meet journal quality standards. In particular, JISORA discusses more topics on Human Resources, Community Studies, Community Services, and Social Economics. whether it is a theory-oriented article, it is also practically questionable to improve research in the social, political and humanities fields. JISORA also regulates the relevance of eligibility and the text to be published.
Articles 125 Documents
Batik Blimbing Malangan MSME’s Internationalization Strategy in Entering the Malaysian Market Ranni Endriana Putri; Nur Luthfi Hidayatullah
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 9 No 1 (2026): JISORA (Jurnal Ilmu Sosial Politik dan Humaniora)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36624/jisora.v9i1.228

Abstract

This study aims to describe Batik Blimbing Malangan’s internationalization strategy in marketing its products in the Malaysian market, as well as identify challenges, opportunities, and product characteristics that become the key strengths. Batik Blimbing Malangan is a Micro, Small, and Medium Enterprise (MSME) producing Batik fabric with original cultural design from Malang, Indonesia. This research used a qualitative approach with a case study method, and data collection through in-depth interviews, observation, and documentation. The results show that Batik Blimbing Malangan adopts various strategies to enter the international market, including digital marketing optimization, active participation in international exhibitions, creative collaboration with local designers, and the use of halal certification as an added value. The main characteristic of the product lies in the original design of Malang Mask, Star fruit Flower, bright colors, and the use of electric batik technology. Batik Blimbing Malangan’s designs are perceived as a representation of local culture that has a strong appeal in the Malaysian market, which has similar cultural affinity and religious values. The findings confirm that the successful internationalization of culture-based MSMEs relies heavily on the synergy between cultural identity preservation, product innovation, and adaptability to global market dynamics. This study contributes to the development of export strategies for cultural MSMEs in Indonesia.
Strategi Partai Persatuan Pembangunan dalam Mempertahankan Kursi DPRD Kabupaten Jepara Tegar Satriya Kusuma; Dewi Qodrun Nada; Mohammad Nur Rofiq Arddiansyah
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 9 No 1 (2026): JISORA (Jurnal Ilmu Sosial Politik dan Humaniora)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36624/jisora.v9i1.308

Abstract

Penelitian ini bertujuan untuk mengkaji strategi politik Partai Persatuan Pembangunan (PPP) dalam mempertahankan dominasinya di Kabupaten Jepara. Sejak didirikan pada tahun 1973 PPP sebagai partai berlandaskan nilai-nilai keagamaan telah menjadi kekuatan politik utama di wilayah tersebut. Pengaruh PPP di Jepara terutama berasal dari dukungan solid kalangan Islam yang tersebar luas di daerah Jepara. Dalam upaya mempertahankan dukungan politik, setiap ppartai tentu membutuhkan strategi yang tepat, termasuk dalam hal merancang dan menawarkan progam-progam politik kepada masyrakat PPP, meskipun memiliki posisi yang cukup kuat, tetap menghadapi tantangan yang tidak ringan, seperti kompetisi antar partai yang semaikn ketat serta pergeseran prefensi pemilih yang kian dinamis tertaman terlihat dari penurunana perolehan suara dalam beberapa pemilu terakhir. Sebagai partai dengan akar keagamaan yang kuat, PPP harus mampu menavigasi perubahan iklim politik lokal yang semakin kompetitif. penelitian ini menggunakanpendekatan kualitatif dengan metode analisis deskriptif. Data dikumpulkan melalui studi pustaka, mencakup jurnal ilmiah, artikel akademik, serta pemberitaan di media sosial yang relevan.
Studi Metode Campuran untuk Membingkai Ulang Pembangunan Ekonomi melalui Kesetaraan Gender di Indonesia Siti Pitriani; Muhammad Ihsan Maulana; Laura Novelia Suhanto
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 9 No 1 (2026): JISORA (Jurnal Ilmu Sosial Politik dan Humaniora)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36624/jisora.v9i1.323

Abstract

This research examines the correlation between Gender Equality and Inclusive Economic Growth. While, analyzes economic policies using liberal feminist theory and the CEDAW normative framework. Liberal feminism emphasizes equal rights and access for women, focuses on women's challenges in formal sector employment and barriers to full economic participation. The research method used is mixed methods by combining qualitative and quantitative methods. Combining qualitative and quantitative methods in the same study is an approach that ensures that data is fully supported, valid, and reliable. The implementation of CEDAW and Liberal Feminism principles has not been fully reflected in existing policies in Indonesia, especially in policies that do not fully focus on gender issues. Based on the results of our research, we provide recommendations in the form of a She-covery Blueprint that aims to optimize the alignment of general-based policies with the principles of CEDAW and Liberal Feminism.
Cultural Wisdom and Social Values in the Sondlah Tradition: A Reflection of Local Identity in Sundanese Culture Desi qoriah; Dioka Muhammad Akbar; Mutiana Nurmalasari; Muhamad Hilman Firmansyah
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 9 No 1 (2026): JISORA (Jurnal Ilmu Sosial Politik dan Humaniora)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36624/jisora.v9i1.329

Abstract

This study investigates the cultural wisdom and social values embodied in the traditional Sundanese game Sondlah as a reflection of local identity. The main problem addressed is how symbols and linguistic expressions within the game convey moral and philosophical meanings in Sundanese culture. Using a qualitative analytical method that integrates semiotic and ethnolinguistic approaches, data were obtained through literature review, observation, and interviews with local cultural practitioners. The semiotic analysis interprets movement, spatial design, and game objects as symbolic signs representing life balance, discipline, and human intention, while the ethnolinguistic analysis reveals linguistic expressions such as hampura (sorry) and ulah pegat (don’t break it) as manifestations of humility, respect, and social harmony. The findings show that Sondlah functions as a living medium of cultural transmission and moral education, integrating physical, verbal, and philosophical dimensions of Sundanese identity. The study concludes that Sondlah embodies the philosophy of hirup sauyunan “living in harmony” and continues to serve as a dynamic cultural code preserving local wisdom in modern society.
Persepsi Risiko sebagai Mediator Niat Konsumen dalam Pembelian Produk Palsu pada Konteks Kebijakan Publik Pemerintah Jawa Barat Husnaeni Fauziah Amani; Sarah Ayu Putri Novaria; Agus Priyanto
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 9 No 1 (2026): JISORA (Jurnal Ilmu Sosial Politik dan Humaniora)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36624/jisora.v9i1.411

Abstract

Peredaran produk palsu di Indonesia, khususnya di Jawa Barat, semakin meningkat dan dipengaruhi oleh faktor perilaku konsumen serta lemahnya efektivitas kebijakan publik. Penelitian ini didasarkan pada kerangka Theory of Planned Behavior yang menjelaskan bahwa sikap dan norma subjektif memengaruhi niat pembelian, dengan persepsi risiko sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden di Jawa Barat dan dianalisis menggunakan analisis jalur (path analysis) dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa sikap dan norma subjektif berpengaruh positif dan signifikan terhadap niat pembelian, sedangkan persepsi risiko berpengaruh negatif dan signifikan terhadap niat pembelian. Namun, persepsi risiko tidak berperan signifikan sebagai variabel mediasi dalam hubungan antara sikap dan norma subjektif terhadap niat pembelian. Temuan ini mengindikasikan bahwa pengaruh langsung sikap dan tekanan sosial lebih dominan dibandingkan peran persepsi risiko dalam membentuk niat pembelian produk palsu. Dengan demikian, dapat disimpulkan bahwa persepsi risiko tidak efektif sebagai variabel intervening, sehingga strategi kebijakan publik perlu lebih menekankan perubahan sikap dan norma sosial masyarakat.

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