AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies
Alphabet is an open-access, biannual journal aimed at advancing and disseminating the state-of-the-art knowledge on language, literary and cultural studies. It instills the etymological spirit of the word alphabetos which means learning or lore acquired through reading. Reading, in this context, shall be understood as a process of critically examining or questioning the existing ideas and issues so as to offer alternative answers. In choosing articles for publication, Alphabet prefers manuscripts that present new ideas in the disciplines, originated from empirical, theoretical, and methodological research within both a single discipline and those that sub- or multi-disciplines. It encourages a high standard of scholarship, written in clear and straightforward organization without requiring that authors alter their analytical style and writing voice.
Articles
99 Documents
<![CDATA[The Gay Culture in I Told Sunset About You Series as Depicted by Teh and Oh-Aew’s Character ]]>
<![CDATA[Alda Shavira Ramadhani]]>;
<![CDATA[Luly Prastuty]]>
<![CDATA[ Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 3, No 2 (2020) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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DOI: 10.21776/ub.alphabet.2020.03.02.05
<![CDATA[Lesbian, gay, bisexual, and transgender are referred to as LGBT. LGBT includes a range of gender identities and sexual orientations. Gay means liking the same gender (men) or homosexuals. This article aims to learn about gay culture represented by the two main characters, Teh and Oh-Aew, in the series titled I Told Sunset About You (2020). The characterization theory from Joseph M. Boggs and Dennis W. Petrie was applied with the qualitative method in the data source to collect and analyze the data. This article aims to demonstrate the gay culture that the main character represents. Based on their portrayals, Teh and Oh-Aew demonstrate that they are gay. There are two positions in a gay relationship: the top role is more superior and masculine, while the bottom is more inferior and feminine. Teh has a top role in a gay relationship in the series I Told Sunset About You (2020), and Oh-Aew as a bottom. In conclusion, Teh shows the gay culture by changing his appearance into a more masculine one by styling his hair and changing his clothes to attract Oh-Aew's attention. On the other hand, Oh-Aew also shows the gay culture when he meets Teh by using accessories and woman's clothes. Therefore, the writer hopes this article will enrich the readers’ knowledge to raise understanding of the gay culture.]]>
<![CDATA[Mini Magazine as an Elicitor to Enhance Students’ Creativity in Writing ]]>
<![CDATA[Yuni Astuti]]>;
<![CDATA[Istiqomah Wulandari]]>
<![CDATA[ Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 3, No 1 (2020) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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DOI: 10.21776/ub.alphabet.2020.03.01.02
<![CDATA[Expressing ideas in the form of written expression is usually challenging for many students in ESL/EFL classes. Along with the acquisition of the second language (L2), to write in L2 students might experience some social and cognitive challenges. For instance, Students may have little confidence to write in L2 compared to that of their first language. Moreover, language proficiency in L2 adds on to the quality of good writing. Some quandaries may contribute for this situation, in writing; students may face common issues such as: grappling with grammar aspects, choosing the appropriate vocabularies, copping with punctuation and mechanics, making coherence and cohesion, and generating ideas (Al Badi, 2015; Younes & Albalawi, 2015). Thus, the researchers are going to stimulate thdents' creativity in writing via mini magazines to help students in generating their ideas and sharpen their writing skills. By assigning the students to make mini-magazines, the researchers believe that it will have a positive impact on the students' writing skills and language proficiency.]]>
<![CDATA[Utopian Delusions in Shirley Jackson’s The Lottery: A Psychoanalysis Approach ]]>
<![CDATA[Maya Sekartaji]]>
<![CDATA[ Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 5, No 2 (2022) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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DOI: 10.21776/ub.alphabet.2022.05.02.04
<![CDATA[This study reveals the relationship between the plot, characterizations, point of view, and symbols-allegory in the short story The Lottery by Shirley Jackson. Through the psychoanalytic approach proposed by Carl Gustav Jung, this qualitative research also looks at the correlation between the utopian delusions that occur in the story. Based on the results of the textual analysis, it was found that the utopian delusion relation was found in three parts, including (1) the delusion of fidelity to tradition, (2) the delusion of time, and (3) the delusion of utopia. The application of psychoanalytic theory will propose a different point of view from previous studies which are still more focused only on the symbol-irony relation of tradition. In fact, the conflict, setting, actions of the characters, and symbols in the story are related to the human subconscious which requires perfection of action that results in delusions.]]>
<![CDATA[Conceptual Metaphor Analysis on Terrorism in Indonesian Online Mass Media ]]>
<![CDATA[Anandya Asprillia]]>
<![CDATA[ Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 6, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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<![CDATA[Since the existence of the Conceptual Metaphor Theory by Lakoff and Johnson (2003), many research has focused on how the conceptualization of the abstract domain is represented in a concrete domain. This leads to a realization that metaphor is more than just a poetic device, it can show how a community understands an abstract concept using a more concrete one. In this study, conceptual metaphors of terrorism are investigated to find out how the Indonesian mass media represent it in their publication. The results show that most of the metaphors are conceptually related to LIVING ORGANISM while one being specific to Indonesian culture, which is SHADOW PUPPET. In contrast, there are no violent conceptual metaphors found in the Indonesian mass media, such as TERRORISM IS WAR or DISEASE. This can bring different effects on the readers of mass media, such as psychological and social. Also understanding the conceptual metaphors in mass media can help us understanding the framing of terrorism, in this case, in Indonesia.]]>
<![CDATA[Insta-Health: The Multimodal-Social Semiotic Analysis of WHO’s COVID-19 Promotion Campaign Posters ]]>
<![CDATA[Ihza Amalia Farahdina]]>;
<![CDATA[Suhandoko Suhandoko]]>
<![CDATA[ Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 6, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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<![CDATA[The study aimed to provide an in-depth understanding of the messages conveyed by the posters related to COVID-19. Employing descriptive qualitative method, the study analyzed the verbal and visual elements of health promotion posters posted by the World Health Organization’s (WHO) official Instagram, using Halliday’s social semiotic metafunction and Kress and van Leeuwen’s multimodality. The study found that the multimodal posters effectively conveyed messages related to instructions, information, and prohibitions. However, an imbalance in the application of various modes within the posters was identified, posing the potential for misunderstanding and confusion among viewers. Nevertheless, the study offers several suggestions on creating health promotion posters that are both persuasive and informative. The findings contribute to the development of health campaign poster materials that capture attention, convey messages effectively, and align with expectations outlined in health campaign targets, while simultaneously ensuring comprehensive communication. The study provides evaluative results that can inform effective communication strategies for promoting public health during the ongoing COVID-19 pandemic.]]>
<![CDATA[Japanese Advertisements with Systemic Functional Linguistics (SFL) and Multimodal analyzed ]]>
<![CDATA[Sri Aju - Indrowaty]]>;
<![CDATA[Ika Farihah Hentihu]]>
<![CDATA[ Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 6, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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<![CDATA[Advertising is an endless source of research. The language used in advertising is a language that is easy to understand and persuasive. This paper discusses the Japanese language of Japan’s advertisements taken from printed and online magazines. This research was analyzed with Systemic Functional Linguistics (SFL) by Halliday and Hasan (1985: 64 ) and Multimodal by Kress & van Leeuwen (1996, 2006). This research is qualitative and descriptive and analyzed as grammar of Japanese advertisements. The objects of the advertisement were obtained in three stages of advertising - pioneering, competitive, and retentive stages. This type of pioneering advertising is used in the introductory stages of the life cycle of a product. Competition is useful when the product has reached the market-growth and especially the market-maturity stage. The Retentive advertisement is when the product has achieved a favorable status in the market, maturity, or declining stage. The results showed that many Japanese advertisements in pioneering and competitive steps can be analyzed with SFL and used material process. In the Retentive step, many ads are in ellipsis words so only analyzed with Multimodal. All the advertisements used the grammar of material and relational processes. This paper is useful not only for the linguistic world, especially Japanese linguistics but also for the actors or advertisers so that consumers are more interested in using their products]]>
<![CDATA[Qasidah and Dangdut as Means for Political Contest in Romansha's Kelir Slindet and Telembuk: Dangdut dan Kisah Cinta yang Keparat ]]>
<![CDATA[Rae Shella Tivani Mareta]]>
<![CDATA[ Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 6, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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<![CDATA[Qasidah and Dangdut Pantura are cultural products in the form of opposite musical arts; a paradox. Both genres are very popular in Indramayu. This paradox is narrated in the novel series entitled Kelir Slindet and Telembuk: Dangdut dan Kisah Cinta yang Keparat by Kedung Darma Romansa. Two characters (Pak Darmawan and Kaji Nasir) used Qasidah and Dangdut as political tools. This research aims to find out the factors that influence differences in public perceptions of qasidah and dangdut and how the strategies of the two characters dominate the arena. This was a qualitative descriptive study. It used the theory of Pierre Bourdieu's Habitus and Arena. The results showed that the different perspectives and choices of people in the two novels were influenced by social piety, prestige, experience, and taste. In conclusion, Pak Darmawan with his strategy using Dangdut won the village head election because Dangdut was not only considered entertainment but it depicted the culture of Indonesia.]]>
<![CDATA[Gender – Based Violence in Chao Te-Yin’s Nina Wu (灼人秘密 ) Movie ]]>
<![CDATA[I G A Putri Natalie Udayana]]>;
<![CDATA[Ressi Maulidina Delijar]]>
<![CDATA[ Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 6, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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<![CDATA[Literature work is one of many creative mediums for an author in expressing their imagination. The imagination set forth in a literary work is closely related to the author's environment and social phenomena, together with the intrinsic and extrinsic elements of a literary work, these messages are made livelier so that they are more accepted by their respective audience. The social reflection raised in a literary work is often in the form of criticism of the author regarding an issue, using literary work to convey criticism regarding a social issue isn’t something unheard of, there are plenty of authors that did exactly that, and Chao Te - yin is no exception. Chao Te-Yin 《趙德胤》 or better known as Midi Z raises the issue of gender-based violence in the film industry through his movie titled Nina Wu《灼人秘密》. Using the mimetic approach paired with the descriptive qualitative method, the author conducts in-depth observations to collect data obtained through dialogue, and symbols presented in the movie. By doing so, the author found that there are various forms of abuse or misconduct in the film industry namely psychological, emotional, physical, and sexual that severely impacted the victim’s mental well-being.]]>
<![CDATA[Toxic Parenting in “My Papa’s Waltz” By Theodore Roethke ]]>
<![CDATA[Andini Dwi Wardani]]>
<![CDATA[ Alphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies Vol 6, No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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<![CDATA[This study investigates toxic parenting portrayed in Theodore Roethke’s poem, “My Papa’s Waltz”, by applying the Reader-response theory. This poem is chosen due to its lines that portray toxic parenting. This study is descriptive qualitative research, so this study focuses on words rather than numbers. The data source is Theodore Roethke’s poem, “My Papa’s Waltz”. The result shows that there is evidence of toxic parenting in “My Papa’s Waltz” such as the father having more power in the family than the mother, the father feeling frustrated and easily emotional, and the son does not have the power to stand out for his rights. The researchers also find the reason why his parents become toxic. Then the researchers apply reader-response theory to analyze in deep regarding the findings. This study concludes that toxic parenting has influenced children’s psychology. It is due to that parents play an important role in encouraging children's early learning]]>
<![CDATA[Navigating the Complexity of Gender and Sexual Identities in 2gether the Series ]]>
<![CDATA[Daniswara, Royhan Abdiel]]>;
<![CDATA[Aprilia, Aindra]]>;
<![CDATA[Kurniawan, Sahara Ramanda Gibtha]]>
<![CDATA[ Alphabet Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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<![CDATA[This study investigates the complexity of gender and sexual identities portrayed in LGBTQ+ series, 2gether the Series, by applying Stuart Hall’s representation theory. The series is chosen due to its discourses that portray sexual and gender identities. This study is a qualitative research, so this study focuses on the dialogues and discourses. Therefore, gender and sexual identities are investigated to find out how popular culture like 2gether the Series represents them in contemporary media. The result shows that the series challenges the traditional norms regarding sexual identities present in scenes that highlight fluidity, gender roles, and coming out. The researchers also find that several scenes in the series reinforce some of the stereotypes by embracing them in the discourse among the characters. Then, the researchers apply representation theory to analyze the data. This study concludes that gender and sexual identities in 2gether the Series are depicted in a complex manner, challenging traditional norms while also perpetuating certain stereotypes, which highlights the ongoing evolution of perceptions and acceptance in contemporary media.]]>
