AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies
Alphabet is an open-access, biannual journal aimed at advancing and disseminating the state-of-the-art knowledge on language, literary and cultural studies. It instills the etymological spirit of the word alphabetos which means learning or lore acquired through reading. Reading, in this context, shall be understood as a process of critically examining or questioning the existing ideas and issues so as to offer alternative answers. In choosing articles for publication, Alphabet prefers manuscripts that present new ideas in the disciplines, originated from empirical, theoretical, and methodological research within both a single discipline and those that sub- or multi-disciplines. It encourages a high standard of scholarship, written in clear and straightforward organization without requiring that authors alter their analytical style and writing voice.
Articles
99 Documents
<![CDATA[GENDER OPPRESSION IN THE WORKPLACE DEPICTED IN FILM THE ASSISTANT (2019) ]]>
<![CDATA[Safitri, Dian Ari]]>;
<![CDATA[Februansyah, Rizki]]>;
<![CDATA[Aeni, Eni Nur]]>
<![CDATA[ Alphabet Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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<![CDATA[Gender issues are endless issues to be studied. The increasing number of women entering the workforce makes gender issues becoming increasingly interesting to discuss. One of the films that raised the issue of gender in the workplace is The Assistant (2019). This current study aims to analyse the issue of gender oppression experienced by the main female character in the film who works in a male-dominated company, especially those related to cultural imperialism. It uses a qualitative method using dialogue as the main data. These data will be analysed using the theory of the Five Faces of Oppression by Iris M. Young. The results of this study indicate that Jane experiences cultural imperialism which is influenced by the social norms prevailing in patriarchal culture. The cultural imperialism also triggers other forms of oppression which include the marginalization of women, exploitation of labour, and the powerlessness towards male co-workers and superiors. These oppressions occurred because of Jane's status as a woman and her position as an assistant. Jane experiences oppression because social norms and practices governing gender roles in society are also still applied in the workplace. Eventually, this research reveals that tasks that are usually done by women outside of their responsibilities can be categorized as oppression in the form of cultural imperialism which can reinforce oppression in other forms. Therefore, gender awareness is needed to be able to minimize acts of oppression for women in the workplace.]]>
<![CDATA[Translation Techniques of Indonesia Pusaka Song Lyrics in Chinese Version on Youtube Channel ]]>
<![CDATA[Supriyadi, Francisca Akhidnasiwi]]>;
<![CDATA[Junining, Esti]]>
<![CDATA[ Alphabet Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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<![CDATA[This study examines the techniques and ideologies used to translate Indonesian Pusaka songs into the Chinese version. The object of this research is the lyrics of Indonesia Pusaka songs in the Chinese version. This study addresses two main issues, namely: (1) the techniques used in the translation of Indonesia Pusaka songs into Chinese versions and (2) the ideology underlying the translation of Indonesia Pusaka songs into Chinese versions. A descriptive qualitative approach has been adopted in this research. The listen-and-record technique is employed in this research to gather data. . The lyrics of Indonesia Pusaka in Chinese version as the primary source of data for this research. The translation of Chinese- versions of Indonesian Pusaka songs is examined using Molina and Albir translation techniques. From the research conducted, there are 8 song lyrics that all use the Linguistic Amplification translation technique. As for the translation ideology used, it is more inclined to the domestication translation ideology. This domestication translation ideology can be seen from the techniques oriented to the target language, totalling 100%.]]>
<![CDATA[DIRECTIVE SPEECH ACTS IN 2 SELECTED EPISODES OF NUSSA ANIMATED SERIES ]]>
<![CDATA[Fitria, Salsabila]]>
<![CDATA[ Alphabet Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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<![CDATA[The purpose of this study is to find out the types of directive acts in 2 selected episodes of Nussa Animated Series on the YouTube channel entitled "Nussa: Episode Compilation Vol. 7" and "Nussa: Episode Compilation Vol. 7," also the function of the directive used by each character. This research is descriptive qualitative research. The data source for this research is the episodes of the animated series on the Nussa Official YouTube channel. The data of this study were taken from the language used in the conversations in 2 selected Nussa videos. The research findings show five types of directive acts: command, suggest, invite, request, and advise. There are 23 data classified as a command, 2 data classified as suggesting, 4 data classified as inviting, 6 data classified as requests, and 1 data classified as advising in total; This can indicate that the command is the most used directive action by this talk show speaker. This study also shows that directive speech acts in both episodes contain Islamic values and are in line with Islamic speaking procedures.]]>
<![CDATA[The Alchemist: Figurative Language Translation Analysis ]]>
<![CDATA[Sastrawinata, Chairunisa Sonya]]>
<![CDATA[ Alphabet Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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<![CDATA[This study investigates the translation methods and analysis of figurative language in the novel “The Alchemist†by Paulo Coelho from English to Indonesian. The main theory used to help find the answer in the process is Peter Newmark and Chesterman’s theory, along with other supporting journals. The research method applied is qualitative descriptive. The result showed the writer found 54 syntactic strategy (47 literal translation, 1 calque, 2 phrase structure change, 1 cohesion change, 2 sentence structure change, 1 transposition), 10 semantic strategy (10 synonymy ), and 7 pragmatic strategy (7 explicitness change).]]>
<![CDATA[News Site as Virtual Linguistic Landscape: Representation on Linguistic Landscape and Multimodal Discourse Analysis ]]>
<![CDATA[Permana, Putu Gede Angga Mahaputra]]>;
<![CDATA[Ma, Ling]]>;
<![CDATA[Firdha Insani, Kania]]>;
<![CDATA[Rusmawati, Roosi]]>
<![CDATA[ Alphabet Vol. 6 No. 2 (2023) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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<![CDATA[This study explores the linguistic landscapes of virtual news articles and aims to determine the websites' choice of language from the linguistic perspective as well as to understand what distinct visual components are highlighted within the websites. This includes how the virtual linguistic landscape of news websites reflects cultural, political, and social ideologies; and examines how linguistic choices and multimodal elements influence the framing of news, the construction of identity, and the negotiation of power dynamics. The data for the study consists of five different international news sites which utilize English as the primary language. The study utilizes principles of Multimodal Discourse Analysis (MDA) and Linguistic Landscape (LL) theory from Pauwels (2012). By understanding how news organizations leverage the virtual linguistic landscape, we gain a deeper understanding of the dynamics that shape our contemporary information landscape and how language and visuals influence public discourse and collective comprehension.]]>
<![CDATA[The Perlocutionary Effect of “Insya Allah” among Indonesians: A Gender-Based Analysis ]]>
<![CDATA[Sapran, Aditya Rizky Wibisono]]>;
<![CDATA[Rusmawati, Roosi]]>
<![CDATA[ Alphabet Vol. 7 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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DOI: 10.21776/ub.alphabet.2024.07.01.03
<![CDATA[This paper aims to investigate the perlocutionary effects of the utterance Insya Allah in commissive speech acts among Indonesians. Other studies have explored the roles and the illocutionary effects of Insya Allah, but none have pinpointed the perspective of the addressees upon hearing the utterance of a promise. The data were extracted from questionnaire results completed by 20 college students in Malang, an ideal city to represent Indonesia because it has more than 70% of students enlisted from various parts of Indonesia. This paper employs a descriptive qualitative method equipped with various technical analyses. The analysis includes investigations of the perlocutionary effects of Insya Allah. The analysis continues by addressing the details of the perlocutionary effects based on gender, followed by classifying the rationale behind such effects. The findings show a tendency from the respondents of being indecisive as the most prominent perlocutionary effect. The study also reveals three rationales behind the effects: theo-based, trait-based, and experience-based. Despite the religious value of Insya Allah, many Indonesians are reluctant to asso-ciate this utterance when it is inserted into a promise.]]>
<![CDATA[Islam in the Mediatization of the Straight Edge Scene: a Case Study of Positive Youth Indonesia's Instagram Visual Communication ]]>
<![CDATA[Bhaskara, Hilman Ahdi]]>
<![CDATA[ Alphabet Vol. 7 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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DOI: 10.21776/ub.alphabet.2024.07.01.02
<![CDATA[Mediatization is an area of media that connects certain thought-building with other media or different content. Positive Youth Indonesia as a punk community with the Straight Edge scene, is trying to mediate the teachings of Islam in its social campaign on Instagram. The social campaign is in the form of a series of propaganda posters and social activities. In this regard, this study aims to reveal the mediatization of Straight Edge which brings elements of Islamic teachings as well as visual culture acculturation that is applied in it. The study uses a descriptive qualitative method with a society in spectacle approach as well as literature studies related to multidisciplinary regarding the Straight Edge sub-culture scene and social campaigns from the point of view of visual communication design. The results of this study indicate that there is mediatization of the Straight Edge scene by incorporating elements of Islamic theories and the acculturation of Islamic visual culture in each Instagram post. The mediatization arises repeatedly in every online and offline social campaign program using the visual style and language of Straight Edge's punk sub-culture .The existing acculturation of Islamic visual culture is presented ideologically and conceptually which blends with Straight Edge's visual style.]]>
<![CDATA[The Color Representation of Death: A Study of Death Flag Color in Javanese Culture ]]>
<![CDATA[ayu, diajeng]]>;
<![CDATA[Asprillia, Anandya]]>
<![CDATA[ Alphabet Vol. 7 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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DOI: 10.21776/ub.alphabet.2024.07.01.04
<![CDATA[The study of color in anthropolinguistics is continuously growing as it relates to language and local culture. Several colors such as yellow, white, green, red, and black are the representation of the death flag in Javanese culture. Through this study, we attempt to examine most of the death flags and the understanding of its meaning in the Javanese community. The sample of the study was taken from 100 participants of the Javanese people in Malang, Surabaya, and Gresik. We interviewed them based on our questionnaire regarding the color of the death flag in Javanese community. The results show yellow being the most common death flag in Javanese, even though most cultures associated black with sadness or grief. This phenomenon leads to cross-cultural discussion regarding Javanese people perceiving the colors of the death flag outside of their intended meaning.]]>
<![CDATA[Incorporating Entrepreneurial Digital Storytelling in Teaching Business English ]]>
<![CDATA[Muhammad Nasir]]>
<![CDATA[ Alphabet Vol. 7 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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DOI: 10.21776/ub.alphabet.2024.07.01.05
<![CDATA[Entrepreneurship, as an academic discipline, in higher education institutions (HEIs) is crucial in supporting the government's mission to promote entrepreneurial education. As part of this trend, there have been growing interests in integrating entrepreneurship into a course’s curriculum, including in English as a Foreign Language (EFL) class, specifically within the Business English subject. This study proposes the incorporation of entrepreneurial digital storytelling (EDST) contents, encompassing personal narratives and real-life experiences of successful entrepreneurs within the Business English course in higher education settings. This study employs a qualitative approach through literature review to support the theoretical perspective and practical implementation of this study. The article highlights the benefits of incorporating entrepreneurial storytelling content to support EFL students in enhancing their motivation to learn English, particularly to improve the language skills. Furthermore, its implementation is useful for the development of students' entrepreneurial intentions and motivation while simultaneously enhancing their English language proficiency and academic growth.]]>
<![CDATA[Perceiving the Character Development of Dickon Sowerby in Burnett’s The Secret Garden based on Watson’s Behaviorist Theory ]]>
<![CDATA[Maghfiroh, Hanim]]>;
<![CDATA[Amri, M. Misbahul]]>;
<![CDATA[Masduqi, Harits]]>;
<![CDATA[Chotib, Mochamad Nasrul]]>
<![CDATA[ Alphabet Vol. 7 No. 1 (2024) ]]>
Publisher : <![CDATA[Universitas Brawijaya ]]>
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DOI: 10.21776/ub.alphabet.2024.07.01.01
<![CDATA[This study delves into the character development of Dickon Sowerby, a child character in Frances Hodg-son Burnett's novel, The Secret Garden. As a supporting character to Mary Lennox and Colin Craven, the study explores Dickon's characterization using Watson's behaviorist theory to analyze observable behavior and environment in children's developmental processes. The analysis draws from dialogue and narration related to Dickon's character, examining his behavior towards family, neighbors, and nature's wild crea-tures. Additionally, the study looks at the influence of Dickon's home, consisting of parents and siblings, as well as the neighborhood's moorland, which serves as the heath.]]>
