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Journal of Management and Business Innovations
Published by Universitas Islam Negeri Sumatera Utara
ISSN : -     EISSN : 26865602     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Business Innovations (JOMBI) is an online peer-reviewed International research journal aiming at promoting and publishing original high quality research in all disciplines of management and business. JOMBI is a journal that published by the Department of Management, Faculty of Islamic Economics and Business Universitas Islam Negeri Sumatera Utara Medan Indonesia. JOMBI published a journal twice a year, in June and December. The mission of JOMBI is to share, develop and facilitate the output of research papers about Management and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 76 Documents
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Price, Brand Image, and Promotion's Impact on Parepare City Online Transportation Customers Loyalty Annur, Destina Efri; Semaun, Syahriyah; Musmulyadi, Musmulyadi; Muliati, Muliati; Bahri, Andi
Journal of Management and Business Innovations Volume: 06, Number: 01, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i01.23107

Abstract

The purpose of this study is to examine the variables that affect the loyalty of Parepare City's online transportation users, namely those who use Grab, Maxim, and Gojek. The research methodology combines an associative approach with quantitative descriptive research of the field study type. With a sample size of 90 samples and certain criteria, the population consists of the Parepare City Community users of Grab, Maxim, or Gojek. A Google Form questionnaire was utilised to collect data for the study. The study's findings indicate: Price and customer loyalty have an impact on each other, according to the t-test results, which indicate a value of 0.000 < 0.05. With a score of 0.000 < 0.05, brand image has an impact on customer loyalty. Additionally, there is a 0.007 < 0.05 correlation between customer loyalty and promotion. Additionally, according to the f test results, which indicate that the computed f value is higher than the f table where 52.912 > 2.71, it can be concluded that pricing, brand image, and promotion all significantly affect consumer loyalty either separately or in combination.Keywords: Brand Image, Customer Loyalty, Price, Promotion
The Effect of Human Resource Quality, Work Professionalism, and Commitment on Employee Performance: A Case Study At PT Pelindo Multi Terminal Eriza, Zulfira; Prayudi, Ahmad; Syahrial, Herry
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23566

Abstract

This paper examines the relationship between human resource quality, work professionalism, and employee commitment on performance at PT Pelindo Multi Terminal Branch Belawan. Using a quantitative approach with a full sample of 50 employees, the study found that human resource quality (β = 0.316), professionalism (β = 0.218), and commitment (β = 0.477) each have a significant positive effect on performance. These results highlight the importance of improving employee capabilities, encouraging professional behavior, and fostering loyalty to enhance operational success in port activities. Keywords: Commitment, Employee Performance, HR Quality, Professionalism
The Influence of Green Product and Green Advertising on Purchasing Decisions: A Case Study of The Body Shop Sinaga, Radika; Yunita, Nindya; Mulia Utama, Amrin
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23554

Abstract

This study analyzes the influence of sustainable products and environmentally friendly advertising on consumer purchasing decisions at The Body Shop in the Medan Johor District. A quantitative method was used with a population of 154,096 people. Based on the Slovin formula with a tolerance of 10%, 100 respondents were obtained through purposive sampling. Data was collected using a Likert scale questionnaire. Analysis was conducted using SPSS 27, including validity, reliability, normality, multicollinearity, heteroskedasticity, multiple linear regression, t-test, F-test, and the coefficient of determination R². The results indicate that sustainable products have a significant positive influence on purchasing decisions. Eco-friendly advertising was also found to have a significant positive influence on consumer purchasing decisions. Both independent variables simultaneously and significantly influence purchasing decisions. Practical Implications: Cosmetics companies need to optimize sustainability elements in product development and promotional strategies. Focusing on environmental value communication can enhance consumer appeal and drive purchases. These findings provide strategic guidance for management in developing effective sustainable marketing approaches.Keywords: Green Advertising, Green Product, Purchase Decision
The Influence of Trust, Service Quality and Brand Image on Customer Decisions: A Case Study of Prudential in Babura Sunggal Village Hutagaol, Reski Br; Alfifto, Alfifto; Tarigan, Eka Dewi Setia
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23547

Abstract

This study aims to understand and analyze the impact of trust, service quality, and brand image on Prudential customer decisions in Babura Sunggal Village. Applying quantitative methods, the researcher selected 99 respondents from a total of 11,330 residents using purposive sampling techniques, then analyzed the data through multiple linear regression. The results of the study show that the three variables have a significant influence on customer decisions. Trust shows the greatest influence with a significance value of 0.000, which indicates a very strong relationship. Service quality has a significant influence with a significance value of 0.035. Meanwhile, brand image shows an important influence with a significance value of 0.026 and a calculated t value of 2.266, which exceeds the t table of 1.985. Together, trust, service quality, and brand image are proven to have a significant impact on customer choice. This can be seen from the calculated F value which is higher than the critical F and the significance level of 0.000. This finding confirms that these three factors are strategic elements that are crucial for insurance companies in designing marketing strategies, attracting new customers, and improving customer satisfaction. Keywords : Brand Image, Customer Decision, Service Quality, Trust
The Role of Internet Media in Enhancing MSME Sales in Tanjung Balai City Efendi, Nasrul; Pelawi, Pioner; Ginting, Mbayak; Ginting, Sugianta Ovinus; Siagian, Hanny; Lubis, Tya Wildana Hapsari
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.24310

Abstract

This study aimd to examine the extent of internet media use and its impact on sales growth among MSMEs in Tanjung Balai City. This type of research is a descriptive qualitative study using a qualitative triangulation approach, which integrates observation, semi-structured interviews, questionnaires, and documentation to strengthen data validity without conducting statistical tests. The results of the study indicate that optimal use of internet media results in an average increase in sales of 32% compared to the period before adoption. The most widely used media and contributing to this increase is Facebook social media. Other findings in this study suggest that MSME actors still lack a strategic understanding of how to utilize digital platforms effectively and other obstacles related to limited technological infrastructure and high market competition, which hinder product visibility and consumer engagement. These results indicate the need for capacity building initiatives and digital literacy training to help MSMEs maximize the benefits of internet media for business growth. Keywords: Digital Marketing, MSMEs, Tools
The Influence of UGC and Influencer Marketing on Consumer Buying Interest: A Case Study of Warunk Juragan Nasution, Natasya Sanika Putri; Yunita, Nindya; Sabrina, Hesti
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23549

Abstract

This study explores the influence of UGC and Influencer Marketing on consumer buying interest, with a focus on Warunk Juragan in Pangkalan Masyhur Village, Medan Johor. A quantitative approach was employed, involving 99 respondents aged 15 to 44, determined using the Slovin formula from a population of 10,439 residents in 2024. Data were collected through a questionnaire and analyzed using multiple linear regression. The study demonstrates that both UGC and Influencer Marketing exert a positive and significant influence on consumer purchase intention. This indicates that content created by users and promotional efforts by influencers can effectively shape consumer decisions, emphasizing the importance of digital engagement strategies. However, despite their statistical significance, the practical impact of these approaches may be limited if not properly aligned with consumer preferences. For businesses such as Warunk Juragan, this highlights the necessity of customizing digital marketing efforts to resonate with their target audience. Practically, this involves enhancing content authenticity and choosing influencers whose personal brand aligns with the company’s values. Theoretically, the findings affirm the importance of trust, social validation, and credibility in influencing online consumer behavior, offering valuable insights for SMEs aiming to strengthen engagement and boost buying interest through social media.Keywords: Consumer Buying Interest Influencer Marketing, UGC.
The Effect of Compensation Equity and Social Work Environment on Employee Retention: The Mediating Effect of Job Satisfaction Fauzan, Hemmy; Pitaloka, Tongku Rifa Ayu; Putra, Irhamsyah; Yaman, Bahrul; Suhendra, Suhendra
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.24200

Abstract

This study investigates the impact of compensation equity and the social work environment on employee retention, with job satisfaction serving as the mediating variable, among employees of PT JPT Jatidiri Trans. The employed quantitative method was path analysis utilizing data from 116 respondents. The study's results indicated that equitable compensation and a positive social work environment greatly enhanced job satisfaction, therefore leading to improved employee retention. The findings indicate that equitable remuneration and a conducive work environment substantially improve job satisfaction and employee retention. Organizations should prioritize equitable compensation and a conducive work environment to improve employee satisfaction and retention. Keywords: Compensation Employee Retention, Equity, Job Satisfaction, Social Work Environment
The Influence of Relationship Marketing And Logistics Service Quality on Customer Satisfaction: A Case Study of JNE Express In Tanjung Rejo Village Azzura, Dinda; Yunita, Nindya; Tarigan, Eka Dewi Setia
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.23552

Abstract

This study aims to examine how customer satisfaction with JNE Express in Tanjung Rejo Village, Medan Sunggal, is impacted by relationship marketing and the caliber of logistics services. This study employs an associative technique in addition to quantitative methods. The 18,940 residents of Tanjung Rejo Village make up the research population. The Slovin formula was used to determine the sample size, which was 99 responses. Multiple linear regression techniques were used to analyze the data. The findings demonstrated that relationship marketing significantly affects customer satisfaction, with a p-value of 0.000 <0.05 and a t-count value of 1,984. Customer satisfaction is significantly impacted by the quality of logistics services, as evidenced by the t-count value of 6,667 and the p-value of 0.000 <0.05. With a significance value of 0.000 <0.05, both factors have a simultaneous and significant impact on customer satisfaction. With an Adjusted R2 value of 0.786, the research model demonstrates strong predictive power. It shows that relationship marketing and the caliber of logistical services can account for 78.6% of changes in customer satisfaction, with the remaining 21.4% coming from factors not included in the study. Keywords : Consumer Satisfaction, Logistic Service Quality, Relationship Marketing
The Effect of Work Environment, Organizational Commitment and Competence on Employee Performance at UPTD Puskesmas Abang II Arthawan, I Ketut Agus Muliadi; Terimajaya, I Wayan; Budi Artha, I Wayan; Thelma, Chanda Chansa
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.25163

Abstract

This study investigates employee performance in public health services at the community health center level, focusing on how internal and external factors shape outcomes. Using a quantitative approach, it explores whether organizational commitment mediates the impact of the work environment and competence on performance. The research surveyed all 64 staff at UPTD Puskesmas Abang II, collecting data through carefully tested questionnaires. Analysis included reliability, validity, classical assumption checks, and path analysis. Key findings reveal that a supportive work environment and higher competence both significantly strengthen organizational commitment. Additionally, the work environment and competence each directly enhance employee performance, while organizational commitment independently boosts performance levels. However, organizational commitment does not mediate the relationship between the work environment or competence and performance. This suggests that although commitment is beneficial, it does not serve as a connecting pathway in this context—possibly due to factors like work stress, organizational culture, or heavy workloads. The study highlights the importance of managerial efforts to align employee values with organizational goals, foster motivation, and deepen commitment to ensure sustained improvements in employee performance. Keywords: Put your keywords here, keywords are separated by comma. We would like to encourage you to list your keywords in this section
Motivation as a Mediator of Communication and Work Discipline on Employee Performance : A Study at Karangasem Hospital Rangga Permana, I Wayan Yogi; Kusumawijaya, Ida Ketut; Sili Antari, Ni Luh
Journal of Management and Business Innovations Volume: 07, Number: 01, 2025
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v7i01.25219

Abstract

This research examines the role of communication and discipline in influencing employee performance, with motivation serving as a link, at Karangasem Regional Hospital. In the healthcare sector, the quality of employee performance is crucial for institutional success and is closely tied to effective communication and consistent discipline. The study involved 73 medical personnel using a census approach, with data collected through questionnaires. The analysis included validity, reliability, classical assumption tests, and path analysis. The findings indicate that both communication and discipline positively impact work motivation. This increase in motivation correlates with enhanced employee performance. Furthermore, motivation was found to act as a mediator between communication and work performance, though no similar effect was observed between work discipline and performance. Based on these results, the study recommends that hospital management focus on improving communication patterns among medical staff and strengthen discipline standards to boost motivation and productivity. These findings offer valuable insights for human resource management within the regional health service environment and provide a foundation for future research in similar fields. This research underscores the importance of fostering a motivating work environment through improved communication and discipline to optimize employee performance in healthcare settings. Keywords: Communication, Motivation, Performance, Work Discipline

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