cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
M. Irwan Padli Nasution
Contact Email
irwannst@uinsu.ac.id
Phone
+6285206661017
Journal Mail Official
manajemen@uinsu.ac.id
Editorial Address
Jalan Williem Iskandar Pasar V Medan Estate 20371, Indonesia
Location
Kota medan,
Sumatera utara
INDONESIA
Journal of Management and Business Innovations
Published by Universitas Islam Negeri Sumatera Utara
ISSN : -     EISSN : 26865602     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Journal of Management and Business Innovations (JOMBI) is an online peer-reviewed International research journal aiming at promoting and publishing original high quality research in all disciplines of management and business. JOMBI is a journal that published by the Department of Management, Faculty of Islamic Economics and Business Universitas Islam Negeri Sumatera Utara Medan Indonesia. JOMBI published a journal twice a year, in June and December. The mission of JOMBI is to share, develop and facilitate the output of research papers about Management and Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Sistem Informasi Menejemen
Articles 76 Documents
 4   5   6   7   8 
Analysis Michael E Porter's Generic Strategy on Increasing Furniture Products Sales Ramadania, Devi Fitriani; Dharma, Budi
Journal of Management and Business Innovations Volume: 05, Number: 02, 2023
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v5i02.19252

Abstract

In times of economic instability, such as when the Covid-19 pandemic spreads in Indonesia, furniture companies need the right strategy to compete. Increasing sales during these conditions takes work; therefore, a fairly effective strategy is required through the three-point strategy coined by Michael E Porter, namely cost leadership, differentiation, and focus. This research aims to find a generic strategy suitable for implementation at PT. Home Center Indonesia Retail Informa branch Warung Jambu Bogor. The author chose the in-depth interview research method as a qualitative descriptive analysis technique. They were guided by Michael E Porter's generic strategy theory, namely cost leadership strategy, differentiation strategy, and focus strategy, as a tool to analyze this research. The results of the research conducted by the author concluded that the focus strategy had more influence on increasing sales of PT. Home Center Indonesia Retail Informa branch Warung Jambu Bogor.Keywords: Focus Strategy, Generic Strategy, Increasing Sales, Sales Innovation.
The Effect Of Profitability, Leverage, And Company Size Financial Distress In Healthcare Service Companies Listed On IDX Azhar, Iqlima; Lubis, Nurliza; Nurjanah, Siti
Journal of Management and Business Innovations Volume: 06, Number: 01, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v5i01.21733

Abstract

This research examines the influence of profitability, leverage, and company size on financial distress among healthcare service companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2022. Using a quantitative approach, the study utilizes secondary data from the IDX and official company websites. The sample includes 14 healthcare service companies selected through purposive sampling. Employing multiple regression analysis with the Ordinary Least Square (OLS) method, the findings reveal that profitability positively and significantly impacts financial distress (0,034 < 0,05), leverage negatively and significantly impacts financial distress (0,008 < 0,05), while company size shows a positive but insignificant impact (0,610 > 0,05). The regression model explains 62% of the variance in financial distress.These results suggest that enhancing profitability can reduce the risk of financial distress, while managing leverage levels is critical for maintaining financial stability. The findings offer practical insights for financial managers and stakeholders in the healthcare sector to adopt robust financial planning and monitoring strategies to mitigate distress risks, thereby ensuring operational sustainability. For policymakers, the study underscores the importance of creating supportive financial frameworks for healthcare companies, particularly in volatile economic conditions.Keywords: Company Size, Financial Distress, Leverage, Profitability
Digital Transformation and Human Resource Development Strategies to Enhance the Global Competitiveness of the Halal Industry Putra, Trisno Wardy; Siradjuddin, Siradjuddin; Lutfi, Mukhtar
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.22907

Abstract

This study examines digital transformation and human resource (HR) development in the halal industry through a systematic approach. The main objective of this study is to understand how digital technology and HR development are implemented in the halal industry sector, as well as the challenges and opportunities that arise in the process. The research method uses qualitative with a literature study approach, including searching for relevant literature in various academic databases, critical analysis of the collected literature, and synthesizing the resulting findings. This study found that although digital transformation provides many opportunities, the success of its implementation is highly dependent on the development of employee digital skills and changes in organizational culture that support innovation. Thus, the results of this study are expected to provide new insights for the development of effective digital transformation strategies in increasing the competitiveness of the halal industry at the global level. Keywords: Digital transformation, Halal industry, Human Resources.
Exploring Relationship Between Brand Equity and Customer Loyalty On Mobile Telecommunications Product Darmansyah, Muthya Rahmi
Journal of Management and Business Innovations Volume: 06, Number: 01, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v5i01.21973

Abstract

Increased customer loyalty indicates to enhancement of brand equity for products and services. Customers are the benchmark of a company's success. This study aims to elaborate the brand equity dimensions on customer loyalty in the scope of the mobile telecommunications operator market whose products are cellular cards in Medan City. Purposive sampling technique was used in sampling with a total of 300 people. Data analysis processed using SPSS 24. The results of the study showed that brand equity dimensions have a significant effect on customer loyalty. This study are expected to provide additional insight for telecommunications companies in creating customer loyalty. In addition, this provides a basis for business actors to develop their strategies in planning and implementing actions in achieving company goals. Methods for this research is quantitative study. Further researchers can develop this research with qualitative methods so that it can provide more valuable knowledge and different perspectives in building customer loyalty.Keywords: Brand Association, Brand Awareness, Brand Equity, Customer Loyalty, and Perceived Quality
Strategy to Increase Sales Volume Through Marketing Mix in Los Lhokseumawe Market Putra, Hendrawan Syah; Harahap, Ainul Yusna; Ibrahim, Siti Sara
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.23058

Abstract

This research aims to determine the strategy for increasing sales volume through the marketing mix at the Los Market in Lhokseumawe city. This type of research is descriptive qualitative. The results of the research show that the products sold at Los Market are not yet diverse, mostly women's and children's clothing, the prices offered are relatively the same for the same products, the location of Los Market is very strategic, located in the center of Lhokseumawe city, sales promotions have not been optimally carried out by Los Market regarding the sales activities of its products, the buying and selling process takes place face to face at Los Market, the employees who work are workers who specialize in selling clothes according to the products being sold, the shop layout is not much different from one shop to another. The strategy that is expected to increase sales volume is to offer more diverse products at lower prices and carry out more intensive promotions to attract buyers' interest. The buying and selling process should also be done online by utilizing skilled employees and displaying the uniqueness of the shop selling the products. Keywords: Increase Sales Volume, Marketing Mix, Strategy
The Importance of Innovation in Learning Facilities to Support Student Competency Development Harianto, Budi
Journal of Management and Business Innovations Volume: 06, Number: 01, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v5i01.21775

Abstract

Innovative learning environments play a critical role in fostering key competencies in higher education. The research was conducted using a survey method involving the participation of alumni representatives from all study programs at UINSU. Based on the findings from 490 samples alumni, it is known that the emphasis on learning and learning aspects contribute significantly to predicting the perception of competence possessed by alumni (Y). However, learning facilities do not significantly contribute to Y. Based on the findings, facilities such as laboratories, libraries, and classrooms were deemed statistically insignificant in affecting competency development. Instead, learning methods, student engagement, and teaching quality played a more dominant role. Some of the causes of insignificant learning facilities are underutilization of resources, traditional teaching, and access barriers. The recommended improvement is innovation in evolve to become more integrated with teaching methods, fostering active, experiential, and collaborative learning. Universities should focus not only on building modern facilities but also on ensuring these facilities are effectively utilized to support competency development. Keywords: Leaning facilities innovation, Competency development, Higher studies
The Influence of Emotional Value and Value for Money on Repurchase Intention of Gofood Users in The Distric Tanjung Morawa Fahrezi Saragih, Reynaldi; Yunita, Nindya; Khairunnisak, Khairunnisak
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.21937

Abstract

This research aims to examine the influence of emotional value and value for money on repurchase intention among Gofood users in Tanjung Morawa sub-district. This research uses a quantitative type of research, which is tested using the SPSS statistics 23 program. The population in this research is people in Tanjung Morawa sub-district who have made transactions on Gofood 2 or more times and the total population is 227,396 people in Tanjung Morawa sub-district. This research method uses a quantitative method, the research method is one way obtain and seek tentative truth, not absolute truth. Based on the answer obtained from 100 people who use GoFood more than 2 order in tanjung morawa sub district for each statement in the variabel X2 (value for money) which has been tested by researchers in the multiple linear regression test, the partial results (t-test) obtained that value for money has a t-count value of 0.000 < 0.1. Keyword: Emotional Value, GoFood, Repurchase Intention, Value For Money
The Effect of E-Service Quality E-Word of Mouth on Purchasing Decisions at the PF Store Pematang Siantar Akbar, Agasi; Yunita, Nindya; Aramita, Finta
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.21936

Abstract

This research investigates the influence of E-Servqual and E-WoM on purchasing decisions in the context of social media-based e-commerce, with a case study of PF Store Pematang Siantar, an Instagram-based fashion retailer in North Sumatra, Indonesia. As social commerce through Instagram becomes increasingly prevalent in regional markets, understanding the factors that influence consumer purchasing decisions is crucial for business sustainability. The study employed a quantitative approach with 98 respondents, selected through the Slovin formula from 5,050 Instagram followers of PF Store as of May 2024. The findings reveal significant contributions to understanding consumer behavior in social media-based retail. E-Servqual (X1) demonstrated a greet impact on purchasing decisions, with t-count value is greater than the t-tabel at a significance level of 0.02. Similarly, E-WoM (X2) showed a stronger positive influence at a significance level of 0.03. The simultaneous effect of both variables was confirmed through F-test results with a significance value of 0.001, indicating their crucial role in driving consumer purchasing decisions in social commerce platforms. These results provide valuable insights for small and medium-sized enterprises utilizing Instagram as their primary e-commerce platform, particularly in regional markets. The study highlights the importance of maintaining high-quality electronic services and managing customer feedback effectively in social media-based retail environments. Keywords: E-Servqual, E-WoM, Purchasing Decisions
Impact of Digital Marketing and Electronic Word of Mouth on Cafe Purchasing Decisions Yunita, Nindya; Tanjung, Jully Angreani
Journal of Management and Business Innovations Volume: 06, Number: 01, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i01.23095

Abstract

The purpose of this research is to investigate how digital marketing and electronic word-of-mouth affect customers' choices to buy at Pojok Kesawan Cafe. The SPSS 27 program and a multiple linear regression-based approach are used to evaluate this study, which has a quantitative, descriptive research design. surveys to collect information. The research sample consisted of 92 respondents, while the study's population consisted of patrons that visited Pojok Kesawan Cafe between September and November 2024. The sample gathering process used purposive sampling. The data analysis procedure included the use of instrument testing, multiple linear regression testing, classical assumption testing, and hypothesis testing. According to the study's findings, Pojok Kesawan Cafe customers' purchasing decisions are positively and significantly impacted by both (1) digital marketing and (2) electronic word-of-mouth.Keywords: Digital Marketing, Electronic Word of Mouth, and Purchasing Decisions
Marketing Management of Microfinance at Bank Aceh Syariah Andriani, Winda; Asra, Asra; Muhayatsyah, Ali; Safrina, Lia
Journal of Management and Business Innovations Volume: 06, Number: 02, 2024
Publisher : Management Department Universitas Islam Negeri Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jombi.v6i02.23139

Abstract

This study aims to analyse the marketing management of Microfinance at Bank Aceh Syariah. The research method used is qualitative with interview techniques. The results found that the marketing strategy of Bank Aceh Syariah Samudera Branch on iB microfinance is carried out by providing several alternative channels that customers can choose from to obtain financing, employees who provide good service and are responsive. In addition, the bank provides attractive margins to customers every time there is a promo, displays the superiority of the quality and quality of these products, the varied prices offered to customers, the location or place of the bank which is well arranged for the convenience of customers and a strategic location. Advertising is done through brochures, digital media and other social media, then direct sales-based sales. There are several obstacles in implementing Bank Aceh Syariah's marketing strategy in iB microfinance, namely the cancellation of financing applications by other parties, problematic collateral such as disputed land and building certificates, impatient customers, and lack of vehicles to reach customers who are far away.Keyword: Marketing, Management, Microfinance and Bank Aceh Sharia

Page 6 of 8 | Total Record : 76

 4   5   6   7   8 

Filter by Year

2019 2025


Reset
Filter By Issues
All Issue Volume: 07, Number: 02, 2025 Volume: 07, Number: 01, 2025 Volume: 06, Number: 02, 2024 Volume: 06, Number: 01, 2024 Volume: 05, Number: 02, 2023 Volume: 05, Number: 01, 2023 Volume: 04, Number: 02, 2022 Volume: 04, Number: 01, 2022 Volume: 03, Number: 02, 2021 Volume: 03, Number: 01, 2021 Volume: 02, Number: 02, 2020 Volume: 02, Number: 01, 2020 Volume: 01, Number: 02, 2019 More Issue