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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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INDONESIA
PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,186 Documents
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IMPLEMENTASI PROGRAM NASIONAL PEMBERDAYAAN MASYARAKAT MANDIRI PERDESAAN (Studi di Kecamatan Secanggang Kabupaten Langkat Provinsi Sumatera Utara) Tomi Razalie
PERSPEKTIF Vol 4, No 2 (2015): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v4i2.163

Abstract

This study aims to describe how the implementation of the National Program for Community Empowerment in Rural Secanggang, Langkat, to determine the factors that affect the process of implementation of the National Program for Community Empowerment in Rural Areas in Secanggang, Langkat. The method used is descriptive qualitative research method. This study uses four key informants and 9 the key informants. Data collected by using primary and secondary data collection, and data analysis techniques performed by the analysis of qualitative data. The results showed that the PNPM Rural in Secanggang, Langkat provide benefits for people, especially women namely the increasing standard of living of families with the help of infarstruktur rural development and venture capital for women, but in implementation of the program does not run properly.
Menakar Partisipasi Pemilih Pemula dalam Pemilihan Kepala Daerah di Masa Pandemi Covid-19 Khairunnisa Maulida; Hertanto Hertanto; Robi Cahyadi Kurniawan; Arizka Warganegara
PERSPEKTIF Vol 11, No 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5556

Abstract

This article aims to measure the participation of novice voters in the regional head election during the Covid-19 pandemic in the election of mayor and deputy mayor in Bandar Lampung in 2020. The problem is focused on beginner voters who have a strategic position in the 2020 Bandar Lampung Election. beginners in the 2019 election is 20% of the total voter turnout as a whole. In order to approach this problem, Gabriel Almond's theoretical reference on forms of political participation is used. The data was collected through an online survey using google form and analyzed qualitatively. This study concludes that, first, 92% of respondents know that in December 2020 in Bandar Lampung there will be an election for Wakot and 79.5% of novice voters exercise their right to vote voluntarily. Second, 47.3% of novice voters have protested against policies made by the government and 70.5% of respondents did not participate in the public debate of the mayor and deputy mayor of Bandar Lampung in 2020. Third, novice voters in choosing a candidate for mayor and the deputy mayor is not influenced by money politics with a percentage of 96.4%. Fourth, 81.3% of novice voters answered that they were not influenced by their parents in using their right to vote and Awareness of novice voters using their right to vote as citizens was 97.3%.
MEMBANGUN BIROKRASI YANG PROFESIONAL Rosmala Dewi
PERSPEKTIF Vol 2, No 1 (2013): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v2i1.106

Abstract

Since the reform era marked by the end of the New Order, many changes in the system of government of the Republic of Indonesia. During the New Order government system presented in ways that centralized power leads to a powerful president as both head of state and the head of government. Failure of efforts to reorganize the bureaucracy have broad impact on the fate of the people, this is of course an impact on the process of democratization. The fate of the people worse off because of the quality of legal services that are not optimal and non-functioning of legal services will tend to distort the process towards justice and welfare. If want to make improvements and eliminate the bad impression the government, the bureaucracy reform effort is urgent given the vast implications for society. For reform the bureaucracy, such as the need to consider internal measures, align the orientation of the oriented democracy and not on power, bureaucrats determined to strengthen the commitment to change towards the better, to build a new culture because all this bureaucracy has a bad image, rationalization of the bureaucracy towards streamlining efficiency, strengthen the rule of law which is based on a clear and improve the quality of human resources.
Efisiensi Kinerja Aparatur Sipil Negara dalam Sistem Work From Home Norma Parulian Saragi Napitu; Humaizi Humaizi; Budi Hartono
PERSPEKTIF Vol 11, No 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5372

Abstract

In order to minimize the spread of the new type of corona virus or SARS-CoV-2 which causes covid-19, people are asked to work, study and worship from home. face-to-face activities to be postponed or canceled. work from home has the same obligations and responsibilities as working from the office. work from home has challenges and obstacles that are not easy, because not all sectors of work can be done from home. The research objective was to determine and analyze the efficiency of performance and to determine the factors inhibiting the efficiency of the performance of the State Civil Apparatus in the Work from Home system in the Regional Office VI of the Medan State Civil Service Agency. with qualitative methods, data analysis techniques using descriptive research. The results showed that during WFH the cost of office expenses was reduced by 40% each month, the employees who are obliged to be in WFH are those who use public transportation and are over 50 years old, but it does not rule out the possibility that the age below 50 can still be in WFH, sick condition. Inhibiting factors in implementing WFH are the unavailability of facilities and infrastructure such as laptops / computers, printers and internet data packages, interference from family members, procrastinating work, prioritizing work at home compared to office work. It is recommended that employees during WFH create a special room, list of jobs, time limits, and communicate regularly with superiors.
Peran Wartawan Dalam Perlindungan Hak Anak Perspektif Undang-Undang Pers Dedi Sahputra
PERSPEKTIF Vol 11, No 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5261

Abstract

In the mass media coverage of children in conflict with the law, children's rights must be protected. Therefore journalists in producing journalistic works and mass media that disseminate information about children in conflict with the law must keep the identity of the child, both the child as the perpetrator, the child as the victim, and the child as a witness, as well as all information related to the child. In the process of producing journalistic work, a press institution has a flow of copy process which is a mechanism to ensure the fulfillment of checks and balances on the information produced. In addition, there is also a right of reply mechanism in the mass media that regulates if violations occur in journalistic work as mandated in the Press Law and Journalistic Code of Ethics. This mechanism is regulated is nothing but to guarantee the freedom of the press in carrying out the functions of the press which is essential in the life of the nation and state. With this right of reply mechanism, the press that publishes journalistic works that violate the rights of children in conflict with the law, must still be responsible without having to involve aspects of criminal law in it.
STRATEGI KOMUNIKASI PEMASARAN PT. OPPO INDONESIA DALAM MENINGKATKAN CITRA SMARTPHONE OPPO Windo Chandra Siahaan; Yan Hendra; Armansyah Matondang
PERSPEKTIF Vol 6, No 1 (2017): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v6i1.2539

Abstract

Background of this research by sales information smartphone OPPO Year 2017. According to IDC (International Data Corporation) with counterpoint.com, smartphone OPPO was ranked as the second smartphone best-selling in Indonesia, a phenomenon that a major reason researchers. The purpose of this study to determine how the marketing communication strategy PT. INDONESIA OPPO in improving the smartphone OPPO image, and the contributing factorsimage smartphone OPPO is not significantly increased. Researchers used Promotion Mix theory is supported by Diffusion of Innovations. The method I use in this research is descriptive qualitative. Researchers chose Trainer smartphone OPPO as a key informant, and supported by five additional informants to strengthen the validity of a study. The results of the present study, researchers found that the tagline "Selfie Expert and Leader", After Sales, Training Personality, comparison with smartphones otheras well as a "Selfi" with friends, managed to change the negative image into a positive image.
Peran Humas Dalam Membangun Citra Pemerintahan Sumatera Utara Pada Kantor Biro Humas Gubernur Dolly Indra Syahputra; Yan Hendra; Taufik Wal Hidayat
PERSPEKTIF Vol 7, No 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2523

Abstract

Thisresearchismotivatedbytheimportance ofpublic relationsroleinbuildingthe imageofgovernment.Thepurposeofthisstudy istoexplaintheroleof publicrelationsin buildingtheimageofthegovernmentofNorthSumatra.Theoriesusedinthisstudyinclude the theoryofcommunication,public relationsandthe theory ofimage. The type ofthis research isqualitative research usingqualitativedecriptive method,Researchdatacollected byinterviewing someresource. Resourcepersonsofthisresearcharepersonnelinpublic relationsdepartmentof North  Sumatera  such  as  public  relations  sub-chairman  and  four  public  relations  staff, researchresultshowsthatpublicrelationsrole inbuildingimageofNorthSumateraisseen frompublic relationsrole asexpertadvisor,public relationsroleasproblem solver,public relationsrole ascommunicationfacilitator.Overallitcanbeexplainedthatthe public relationsof NorthSumatragovernmenthasdoneitsrolein building theimageofNorth Sumatera government. 
PERILAKU PEMILIH PEREMPUAN ETNIS BATAK TOBA PADA PEMILIHAN LANGSUNG WALIKOTA DAN WAKIL WALIKOTA MEDAN TAHUN 2010 DI LINGKUNGAN XIV KELURAHAN SIDORAME TIMUR KECAMATAN MEDAN PERJUANGAN KOTA MEDAN Susi Elfrida Marpaung
PERSPEKTIF Vol 3, No 2 (2014): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v3i2.154

Abstract

Voter participation was the subject not the object of mobilization, so he has the independence to build awareness, formulating options as well as expressing his choice. This study highlights the problem of voter behavior Female Ethnic Batak Toba in Lingkungan XIV Kelurahan Sidorame Timur Kecamatan Medan Perjuangan Medan in the direct election of Mayor/ Deputy Mayor of first and second round of Field in 2010 by using the factors: 1) Ethnicity 2) Political Preferences Family 3) Gender 4) Identification of Party 5) Political Money 6) Image of the candidate. Studies using random sampling by involving women sample 79 ethnic Batak Toba. Results of the study it was concluded that candidate a dominant factor affecting voter behavior in the first and second rounds. It is evident from the distribution of the answers of respondents regarding the candidate's image, where the indicator lights placed first of four (4) indicators that are offered that as much as 79.
PENGARUH MUTASI TERHADAP SEMANGAT KERJA PEGAWAI NEGERI SIPIL PADA KANTOR PELAYANAN PAJAK PRATAMA KOTA PEMATANG SIANTAR Arnimisari Juliana Ambarita; Hatta Ridho
PERSPEKTIF Vol 5, No 2 (2016): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v5i2.177

Abstract

The Organization must develop its own human resources so that the organization develop. Employee development efforts i.e. mutation with the process of the transfer of functions, responsibilities and status of employees. Boost morale of mutation with the new environment. Morale is an employee-owned enthusiast-level to complete its work. The purpose of this research is to know the mutation effect positive or negative towards the morale of civil servants at KPP Pratama Kota Pematang Siantar. The method used is quantitative. The data processed by the correlation coefficient and the determinant Moment Product to see the great influence of the variable X against Y variable. Based on the results of the research of the variable X and Y variables, then retrieved rxy= 0.404 showed a mutation effect on morale of civil servants of KPP Pratama Kota Pematang Siantar and the magnitud is 16,32%
Proses Komunikasi Organisasi dalam Koordinasi Pelaksanaan Operasi Pencarian dan Pertolongan oleh Kantor Search And Rescue Medan Sariman Sutrisno Sitorus; Yan Hendra; Bahrum Jamil
PERSPEKTIF Vol 6, No 2 (2017): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v6i2.2527

Abstract

Communication process is a process that describes the inter-human communication activities that are interactive, relational, and transactional where communicators send messages to the communicant through a certain media with a specific purpose and purpose. The operation of SAR is related to saving human life when disaster occurs. Organizational communication and coordination seen in SAR operations handling sinking case of KM.  Kumala Endah where the distance of the location of the event far enough from the SAR Medan office, while the communication must continue to run during the SAR operation process takes place. This research uses qualitative approach with descriptive data analysis method. This approach was chosen because the researchers wanted to obtain how the process of organizational communication in coordinating the implementation of SAR operations conducted SAR Medan office. Data collection techniques used interviews, observation and documentation studies. The results showed that organizational communication and coordination conducted by the head of Medan SAR office and rescuer team SAR Medan office during the operation handling case sinking of KM. Kumala Endah has gone well. Constraints faced by SAR team when handling KM.Kumala Endah sinking case is a big wave problem, dirty sea water that reduces the divers's visibility when dive searching for victims and disruption  of  reception  signal  via  HT  (HandyTalk)  but  everything  can  be overcome well. 

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