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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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INDONESIA
PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,186 Documents
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Strategi Komisi Pemilihan Umum Provinsi Sumatera Utara Dalam Meningkatkan Partisipasi Masyarakat Pada Pemilihan Gubernur Sumatera Utara 2018 Sri Juniarti Hasibuan; Abdul Kadir; Muhammad Husni Thamrin Nasution
PERSPEKTIF Vol 7, No 1 (2018): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v7i1.2519

Abstract

Community participation at the time of the North Sumatera Governor Election is a very important aspect so that the General Election Commission uses a special strategy to increase public participation in the Gubernur Pemilihan of North Sumatera. The nature of this research is descrptive. The result of the research shows that the strategy of North Sumatera Provincial Election Commission in increasing the society participation in Sumatera Governor Election 2018 is seen from three stages namely the formulation stage shows there is clarity of socialization plan. The stage of action selection shows the implementation of sosialization to the voters segment with the methode of socialization third stage of resource allocation namely by doing technical guidance to the committee. The constraints experienced by the Election Commission of North Sumatera Province is located on the allocation of human resources is very limited in the region.
Analisa Strategi E-Marketing Dinas Koperasi UKM Kota Medan terhadap UKM Binaan di Tengah Pandemi Covid-19 Tahun 2020 Ida Lindiawati; R. Hamdani Harahap; Siti Mardiana
PERSPEKTIF Vol 11, No 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5365

Abstract

The objectives of this study are to: 1) Analyze and explain the effectiveness of internet-based online marketing strategies for SME products, 2) Analyze and explain the implementation of internet-based online marketing strategies for SME products, 3) Analyze and describe the supporting factors for the success of internet-based online marketing strategies for SME products, and 4) Analyze and describe the factors inhibiting the success of the internet-based online marketing strategy for SME products. The results showed that the effectiveness of the internet-based online marketing strategy of the SME products assisted by the Medan City Cooperative Office was still not optimal. The causative factor for this is due to the limited promotional budget owned by the Medan City UKM Cooperative Office in 2020 as well as the refocusing policy. The implementation of an internet-based online marketing strategy for SME products guided by the Medan City UKM Cooperative Office in 2020 in the midst of the Covid-19 pandemic was implemented and complied with the principles of coordination, the idea of cooperation through BRI banks to open easy access to credit, cooperation with online businesses to build digital market place with Grabfood, providing a market place at Bukalapak. Barriers to training distance and high interest in participating in training were seen to be quite dominant.
Persepsi Masyarakat tentang Citra Pemerintah Kota Medan Melalui Akun Media Sosial Instagram @humas_pemkomedan Muhammad Wahyu Effendi; Yan Hendra; Armansyah Matondang
PERSPEKTIF Vol 8, No 1 (2019): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v8i1.2541

Abstract

This research is based on the social media account of Instagram @humas_pemkomedan which contains the image of Medan City Government. The purpose of this study to determine the public perception about the image of Medan City Government through social media accounts Instagram. Theories used in this study include the theoretical description of communication, perception, society, image, social media, Instagram. The research method used is qualitative descriptive method. Selection of informants here is the people of Medan City who follow social media accounts Instagram @humas_pemkomedan and informants in this study following the principle of saturation where if the data needed is still less will be done addition of informants to get new information until the data obtained reach saturation point that if from the source is the same, then the data collection through the interview is stopped. Data collection   techniques  were  conducted   by  semi-structured interviews to all informants, and the results of this study showed that where the perception of the image is described into the first two aspects through Instagram profile and the second is the content of Instagram @humas_pemkomedan consisting of 6 categories of uploads are as follows: The activities of Medan city administration, news reports on work, information and appeal, congratulations, videos, figures, then Public Perceptions About Government Image Medan City Through Social Media Account Instagram is tend to be positive.
PEMBERDAYAAN MASYARAKAT MISKIN MELALUI PENGEMBANGAN SISTEM PENDUKUNG BAGI USAHA MIKRO KECIL MENENGAH (UMKM) KOTA MEDAN Dilli Asril
PERSPEKTIF Vol 3, No 2 (2014): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v3i2.149

Abstract

Micro, small and medium enterprises (SMEs) are the supportyng system of the economy of the people who are expected to become an integral part of the people economy. SMEs are also expected to overcome the obstacles that poverty. One of the participating office are implement eradication program is Dinas Koperasi dan UMKM Medan, in 2012 has implemented several programs supporting reduce poverty in the city of Medan. Type research descriptive and techniques of collecting data with an informer a lock (key informen) and a questionnaire to 50 people msmes picking up medan with uses the technique ball of snow. The results of research shows the existence of different activity that is performed dept. of cooperatives to develop msmes with convention of various seminars and training to increase knowledge and skill
TINGKAT PARTISIPASI MASYARAKAT TERHADAP KEPEMILIKAN AKTA TANAH (Studi Di Desa Bale Kecamatan Bukit Kabupaten Bener Meriah Provinsi Aceh) Zefri Noci Vera
PERSPEKTIF Vol 5, No 1 (2016): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v5i1.173

Abstract

Community participation is needed of the ownership of land, current land position in accordance with the development, the land is a means to carry out the construction, agricultural land, industry, and trade. The problems proposed in this research is "How tinggkat public participation in the ownership of the land deed in the village of Bale" and "Factors that influence the level of public participation in the ownership of the land deed" Results of research and discussion to explain the level of participation of rural communities Bale extremely high participation in the activities of the land deed registration, there are some society participation in the follow land registration activities, namely: participation in the direct involvement, community participation of individuals, participation in the form of support. It can be concluded that community participation is very important in the possession of the land deed.
Ekspresi Verbal dan Nonverbal Customer CGV Cinemas Focal Point Medan terhadap Carry Bullying pada Instagram Ruslan Hakiki Sambo; Effiati Juliana Hasibuan; Taufik Wal Hidayat
PERSPEKTIF Vol 8, No 2 (2019): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v8i2.2593

Abstract

Oppression is a violence, threat or force to abuse or intimidate others, bullying on social media has become entertainment through memes, in giving opinion research and perception of memes on Instagram. This research concerning the corruption case of the former chairman of thePartai Golongan Karya Setya Novanto, has caused so many memes that satirize the official. This type of research is qualitative, with a descriptive approach. The source of this research data obtained through primary data and secondary data, from the theories of verbal and nonverbal communication can provide carry media social media data especially on instagram, this research was conducted to find out the perception of social media users especially on instagram. 
EVALUASI PELAKSANAAN TANGGUNG JAWAB SOSIAL PT. ADIRA FINANCE DI KELURAHAN SATRIA KECAMATAN BINJAI KOTA KOTA BINJAI Barham Siregar
PERSPEKTIF Vol 3, No 1 (2014): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v3i1.140

Abstract

Development, in addition to the positive impact also brought environmentaldisaster for many because the environment is considered as an object that connotescommodities and continue to be exploited without taking into account the carryingcapacity of the environment. One of the efforts to improve the environmentalbalance is through a program of Corporate Social Responsibility (CSR). CorporateSocial Responsibility (CSR) which is the formulation of research problems is theimplementation of the implementation of Corporate Social Responsibility (CSR) asthe social capital of PT. Adira Finance, how assessment Corporate PerformanceAssessment Program (PROPER) on Corporate Social Responsibility (CSR) PT.Adira Finance and favorable factors and inhibiting the implementation ofCorporate Social Responsibility (CSR) PT. Adira Finance.This type of research isdescriptive qualitative. Primary data were obtained from interviews andquestionnaires to the 40 members of the public and direct observation.Inimplementing CSR PT. Adira Finance has been working on the preservation of theenvironment, support environmental awareness programs. And for CSR activitiesconducted in the Village District Satria Binjai City PT. Adira Finance held areforestation program to plant 400 mahogany trees.
PEMBINAAN APARATUR PEMERINTAHAN DALAM PELAKSANAAN TUGAS TUGAS ORGANISASI DI BAGIAN UMUM SEKRETARIAT KANTOR BUPATI KABUPATEN DELI SERDANG Eko Surya
PERSPEKTIF Vol 4, No 2 (2015): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v4i2.164

Abstract

In an effort to improve performance, local governments do things that lead to the achievement of the organization at the local authority as mandated in the legislation. Absolute internal improvements done as a provision in the service eksternal.Tujuan this study to see how peminaan conducted by the local government of Deli Serdang Regency to the general secretariat of the apparatus at the office of Regent of Deli Serdang. This type of research is qualitative descriptive approach through data collection using literature study and interview. The results showed there are a variety of training programs undertaken by the government of Deli Serdang area in order to increase the capacity of the performance capability on the part of public servants including the secretariat office of Regent of Deli Serdang.
IMPLEMENTASI PENGAWASAN TAHAPAN PEMUTAKHIRAN DATA PEMILIH (DPT) DALAM PEMILU KEPALA DAERAH KOTA MEDAN TAHUN 2010 (STUDI KASUS KELURAHAN PUSAT PASAR KECAMATAN MEDAN KOTA KOTA MEDAN) David Susanto
PERSPEKTIF Vol 2, No 1 (2013): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v2i1.119

Abstract

The successful implementation of the policy will be determined by many variables or factors, and each of these variables are related to one another. In view of Edwards III, policy implementation is influenced by four variables, namely: (1) communication, (2) resources, (3) disposition, and (4) bureaucratic structure. This research is a descriptive study with a qualitative approach. The results are as follows: (1). Implementation of the discussion using the theory of policy implementation at the stage of monitoring the implementation of data updating voters (DPT) in the city of Medan in 2010 Election not running optimally be seen from the number of people who are not enrolled in the DPT and the limited performance of the Supervisory Committee (2). Inhibiting factors that affect the performance of the Supervisory Committee of Medan in 2010 is a limited member of the Supervisory Committee, the limited time of the establishment (regulation / legislation governing the Supervisory Committee / Election Supervisory Body), HR is not the same (level of education) between Panwas City, District, and Village
IMPLIKASI DISTORSI DEMOKRASI PADA PEMILUKADA TERHADAP PENGUATAN DEMOKRASI LOKAL Rudi Salam Sinaga
PERSPEKTIF Vol 2, No 1 (2013): Perspektif Januari
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v2i1.107

Abstract

Indonesia to start the general election of regional heads (Election first implemented in 2005, from the results of research that has been done by M.Iksan in the know in generalelections in 2005 which carried on wel run, orderly, safe, smooth and democratic. Soebagio research results conducted in the year after the year 2004 and 2009 indicatethe occurrence of distortion in the transition to democracy in Indonesia with the mark of democracy is only able to move in a procedural-electora dimensions have not touched the substantial aspects. Journey's transition to democracy in Indonesia has a new persolan when the distortion is giving its implications for strengthening local democracy in Indonesia. This study uses descriptive evaluative. The results of this study found a strong relationship of understanding the implications of the distortion of democracy that is limited to the dimensions of proceduraldemocracy-electoral posed a serious threat to the strengthening of local democracy inIndonesia where the practice of transactional relationships between the contestants andkonsituen as the implications of procedural-electoral democracy.

Page 44 of 119 | Total Record : 1186

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