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Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Medan Area, Jalan Kolam No. 1, Pasar V, Medan Estate, Sumatera Utara
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PERSPEKTIF
Published by Universitas Medan Area
ISSN : 20850328     EISSN : 26849305     DOI : -
Core Subject : Humanities, Education, Social,
Humanities Languange, Linguistic, Communication & Media Social Sciences
PERSPEKTIF, is a journal of Governmental, Political, Public Administration, Communication and Social Sciences, for information and communication resources for academics, and observers of Governance Sciences, Social Sciences, Political Sciences, Public Administration Sciences, Communication Sciences, Methodology of Social Sciences and Social Work. The published paper is the result of research, reflection, and actual critical study with respect to the themes of Governmental, Political, Public Administration, Communication and Social Sciences, All papers are peer-reviewed by at least two referees. The scope of PERSPEKTIF is the Governmental, Political, Administration and Communication Sciences. Published twice a year (January and July) and first published for printed edition since Volume 1 No. 1 January 2012.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 1,186 Documents
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Demokratisasi Dan Desentralisasi Partai Demokrasi Indonesia Perjuangan Dalam Pemilukada Provinsi Sumatera Utara Tahun 2018 Junedi Lumban Gaol; Muryanto Muryanto; Heri Kusmanto
PERSPEKTIF Vol. 11 No. 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5637

Abstract

The purpose of this study is to analyze and explain the existence of internal party democracy and the decentralization of party authority in the PDI-P through the Djarot-Sihar election and the basis for consideration of PDI-P carrying out the cadres of the central board of directors as a candidate pair for regional heads at the 2018 North Sumatra Provincial Election. qualitative research with descriptive analysis. This study is intended to describe and explain in depth the level of democracy and decentralization of power and authority of political parties in decision-making, especially in the nomination, determination up to the stage of submitting the Candidates for Governor and Deputy Governor in the General Election of Regional Heads of North Sumatra for the 2018-2023 Period. PDI-P implements a form of internal party democracy with a guided pattern where the General Chair has special authority in determining the form and procedure for administering internal democracy itself which is guaranteed by the Party Charter, Party Articles of Association, and Party Bylaws; The recruitment of candidates for regional heads and/or deputy regional heads is not carried out democratically in accordance with the principles of liberal democracy, where the decision making in the nomination of candidates rests with the General Chairperson of the Party. The determination of Djarot-Sihar as a candidate pair for governor and deputy governor of North Sumatra Province in the 2018 Regional Head General Election was based on party strategic considerations in accordance with the political calculations of the General Chair and party elite ranks.
Netralitas Aparatur Sipil Negara Dalam Pemilihan Umum Kepala Daerah Kabupaten Asahan Tahun 2020 Hanifah Sadikin; Subhilhar Subhilhar; Heri Kusmanto
PERSPEKTIF Vol. 11 No. 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5639

Abstract

This study aims to find out and analyze the neutrality of the State Civil Apparatus in the 2020 Asahan district head election as well as to describe and analyze what factors and obstacles to the non-neutrality of the state civil apparatus in the 2020 Asahan District Head General Election. The type of research used is descriptive qualitative with descriptive analytical method. This study uses a qualitative approach that produces descriptive data in the form of recording researchers and facts that will be found in the field. This study uses the theory of bureaucracy according to Weber (1974) and the theory of neutrality according to Amin which states that neutral means not taking sides and not being involved. The results of this study revealed a lack of neutrality for ASN in Asahan Regency as evidenced by violations involving 8 ASN and field facts based on observations and interviews. Meanwhile, the factors that lead to the occurrence of violations are the position factor and the group similarity factor. From the research that has been carried out, it was found that the application of this neutrality rule has obstacles in the form of obstacles from the ASN body itself, the suboptimal monitoring system carried out by Bawaslu and KASN, public understanding of ASN neutrality, and the absence of a budget for monitoring ASN neutrality in the PILKADA of the Asahan Regency Government.
Strategi Kampanye Joko Widodo dan Ma'ruf Amin dalam Debat Calon Presiden pada Tahun 2019 Ribkha Annisa Octovina; Leo Agustino; Dede Sri Kartini
PERSPEKTIF Vol. 11 No. 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5656

Abstract

This article aims to describe the political campaign strategy of Joko Widodo and Ma'ruf Amin in the presidential candidate debate in the 2019 presidential election. The problem is focused on the campaign strategy carried out by the PDI-P party to support the political debate agenda against the presidential candidates Joko Widodo and Ma'ruf Amin. In order to approach this problem, Nursal's theoretical reference is used to use the theory of political campaign strategy. The selection of this theory in this study is because it is more suitable to describe the findings of political campaign strategies for the candidate pairs Joko Widodo and Ma'ruf Amin in the 2019 presidential candidate debate that can attract sympathy or gain support as described in the preliminary study. The data were collected through interviews and analyzed qualitatively. This study concludes that in the implementation of the presidential candidate debate in the 2019 presidential election, the political campaign strategy applied by PDI Perjungan to support Joko Widodo and Ma'ruf Amin, one of which is the marketing of political products through the mass media. First, strengthen the material. Second, observing the target and determining the target for the political debate. Third, approach the media throughout the media, including media that are affiliated and unaffiliated.
Analisis Kualitas Pelayanan Bus Samsat Keliling Unit Pelayanan Pendapatan Daerah Medan Selatan Badan Pengelolaan Pajak Dan Retribusi Daerah Provinsi Sumatera Utara Hubalillah Hubalillah; Badaruddin Badaruddin; Heri Kusmanto
PERSPEKTIF Vol. 11 No. 1 (2022): PERSPEKTIF - January
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i1.5662

Abstract

The purpose of this article is to analyze the service and the inhibiting factors of the Samsat Bus service around the Regional Revenue Service Unit (UPPD) of South Medan BPPRDSU. This study uses a descriptive method with qualitative analysis techniques. With data collection techniques from interviews, documentation, and observation. Based on the results of interviews and observations using 4 indicators from Tjiptono (2002) regarding the service quality of the Mobile Samsat Bus at Simpang Pemda Medan Selayang District, it is good or quality. However, comfort is still not good or inadequate because the facilities are still limited. Barriers that are often found are people who complain about the facilities. This is because the existing facilities are still unsatisfactory. Then the undisciplined officers of the Mobile Samsat Bus at the Simpang Pemda Medan Selayang District. Namely, the Samsat Bus Officers at the Simpang Simpang Pemda Medan Selayang Subdistrict enter and leave the office on time. And the community wants the operation time of the Samsat Roving Bus at the Medan Selayang District Government to be extended.
Implementasi Kebijakan Pelayanan Administrasi Kependudukan Secara Daring Pada Dinas Kependudukan Dan Pencatatan Sipil Kabupaten Deli Serdang Yuli Ajizah Hasibuan; Rudi Salam Sinaga; Adam Adam
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.5680

Abstract

Therefore, the authors are interested in conducting research that aims to find out and analyze the implementation and policy constraints of the Minister of Home Affairs Regulation no. 7 of 2019 concerning Online Population Administration Services at the Deli Serdang Regency Population and Civil Registration Service. The research approach used in this study is a qualitative approach, namely problem solving procedures investigated by describing the current state of the subject/object of research based on visible facts. The results of the study found that the application of online population administration services at the Deli Serdang Regency Population and Civil Registration Service had been carried out in accordance with the Minister of Home Affairs Regulation Number 7 of 2019 so that population administration documents could be served. This can be seen from communication, socialization of resources, disposition and bureaucratic structure. The obstacles faced by agencies in implementing online population administration services according to the Minister of Home Affairs Regulation Number 7 of 2019 are: information systems that are densely used/accessible so that they are constrained in speed of service, lack of funds to be able to improve existing facilities and infrastructure, and lack of employee desire. to improve the quality of public services.
Implementasi Kebijakan Bantuan Langsung Tunai Dana Desa di Desa Taba Air Pauh Kabupaten Kepahiang Heru Purnawan; Deni Triyanto; Subhan Ilham Thareq
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.5700

Abstract

This BLT-DD policy was made by Taba Air Pauh Village based on a village meeting organized by the village government, the Village Consultative Body, and several village community leaders taking into account the pandemic conditions which impacted the decline in village community income. The purpose of this study is to describe the process of implementing the BLT-DD Policy as an economic solution for the Taba Air Pauh village community in the post-Covid-19 pandemic and explain what strategies are taken by the Taba Air Pauh Village Government in the process of implementing the Village Fund Direct Cash Assistance Policy (BLT). -DD) Taba Air Pauh, Tebat Karai District, Kepahiang Regency. The research method used is qualitative with a descriptive approach. The results of this study include 1. The BLT-DD policy is fully supported by all levels of government; 2. BLT-DD is direct cash assistance from the Village Fund sourced from the State Revenue and Expenditure Budget (APBN); 3. BLT-DD recipients are non-beneficiaries of Social Service assistance, Micro, middle-class Enterprises, and other assistance that are not from BLT-DD; 4. There are still BLT-DD recipients who are not yet on target; and 5. There was a crowd of villagers receiving BLT-DD at the Kepahiang branch of the National Bank of Indonesia (BNI).
Analisis Profesionalisme Pegawai dalam Pelayanan Wajib Pajak pada Kantor Badan Pengelolaan Pajak dan Retribusi Daerah Provinsi Sumatera Utara UPT PPD Sidikalang Marihot Baktiar Purba; Heri Kusmanto; Warjio Warjio
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.5718

Abstract

This study aims to determine and analyze the professionalism of employees and their obstacles in the service of taxpayers at the Office of the Regional Tax and Retribution Management Agency of North Sumatra Province UPT PPD Sidikalang. In order to answer and find solutions to problems, this research will use qualitative research methods. With this qualitative approach, the researcher went directly to the field to examine the object of his study and held direct interaction with the community aimed at obtaining in-depth information about the Analysis of Employee Professionalism in Licensing Services at the Office of the Regional Tax and Levy Management Agency of North Sumatra Province UPT PPD Sidikalang. The results of the study found that employees at the Office of the Regional Tax and Levy Management Agency of North Sumatra Province UPT PPD Sidikalang were still less professional in taxpayer services so they were less supportive of community activities. Factors constraining the professionalism of employees at the agency are employees at the agency doing more dominant work because they want to get a big income, taking the opportunity to commit violations if there is a possibility that their superiors don't know it, employees are not fully aware that the image of the agency is attached to each and most of the employees are not aware of it. willing to listen to public complaints outside of working hours, even though during working hours the employee also seems to be always busy so there is very little opportunity for the community to submit their complaints.
Strategi Komisi Independen Pemilihan Kabupaten Pidie dalam Meningkatkan Angka Partisipasi Pemilih Marginal pada Pemilu 2019 Zulfan Zulfan; Muryanto Amin; Arifin Saleh
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.5800

Abstract

This study aims to determine what steps aretaken by the Independent Election Commission (KIP) of Pidie Regency in increasing the level of marginal voter participation.  And want to know what strategy the Independent Election Commission (KIP) of Pidie Regency has done in increasing the level of marginal voter participation.  The research method used in this study is a qualitative research method with a descriptive approach.  The theory used in this research is political participation theory, election theory and strategy theory.  Where from the results of his research, it was obtained that the low level of marginal voter participation was caused by several factors, including (1) apathy, (2) lack of understanding and education on elections (3) candidates who were carried out were not in line with expectations (4) there was a promise  politics that are not fulfilled (5) prioritize daily needs, (6) there is no change and improvement in every election implementation.  Actors that can increase voter participation are community leaders, religious leaders or elders in the gampong area.  And the strategy taken by the Independent Election Commission (KIP) of Pidie Regency in increasing the participation rate of marginal voters is to increase socialization activities to the maximum and massively by involving democratic volunteers.
Evaluasi Strategi E-Commerce sebagai Upaya Penguatan Ekonomi pada Himpunan Pengusaha Pribumi Indonesia Heri Kusmanto; Warjio Warjio; Evi Yunita Kurniaty
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.5812

Abstract

Digitalization is an important need, during the pandemic there is an increase in consumer demand for e-commerce, digital literacy, and delivery requests. This is felt in the Micro, Small and Medium Enterprises of food and beverages through the increasing demand for take away, delivery, and e-commerce sales. The understanding of Micro, Small and Medium Enterprises actors on technology, limited online marketing, production processes, and online market access are still considered not optimal enough. On the other hand, consumers feel insecure in conducting digital transactions. The production sector must foster awareness and build a framework of thinking on business strategies in e-commerce, namely producing competitive products, targeted promotions and creativity in product delivery, while management must provide knowledge of e-commerce law. , regarding trademark protection, electronic payments, obligations and responsibilities of e-commerce actors. The conclusion that the authors get is that the evaluation of the strategy of the Micro, Small and Medium Enterprises of the Indonesian Indigenous Entrepreneurs Association in e-commerce is that there is no proper e-commerce business strategy for Micro, Small, and Medium Enterprises which results in problems or obstacles in supporting business digitization. Micro, Small, and Medium.
Implementasi Smart Economy Dalam Pemberdayaan Industri Kecil Menengah Kota Kediri Menuju Smart City Caisar Pieter Vega Arwanto; Sri Wibawani
PERSPEKTIF Vol. 11 No. 2 (2022): PERSPEKTIF - April
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v11i2.5817

Abstract

This research was conducted by the author entitled "Implementation of Smart Economy in Empowering Small and Medium Industries of Kediri City Towards Smart City". The purpose of this study is to analyze how the implementation of a smart city in empowering small and medium industries in the city of Kediri towards a smart city. This is done because the City of Kediri has potential in the industrial sector, as well as many other potentials such as tourism, and typical Kediri products such as tofu and woven fabrics. The author uses a policy implementation model that can affect the success of implementation according to Van Metter and Van Horn. The type of research used is descriptive research with a qualitative approach. The results of this study, the government of the City of Kediri has implemented the smart economy in empowering small and medium industries, it is well seen that there are many business actors who are on-boarding in digital marketing, and there are many programs, trainings, and workshops conducted by the government of the City of Kediri to the public. businessmen. This study concludes that the implementation of the smart economy in empowering small and medium industries has been going well, but there are still obstacles, one of which is the limited budget, because the focus of the budget is on health issues.

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