cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Budi Hermawan
Contact Email
-
Phone
+6281703408296
Journal Mail Official
info@kdi.or.id
Editorial Address
Jl. Flamboyan 2 Blok B3 No. 26 Griya Sangiang Mas - Tangerang 15132
Location
Kab. tangerang,
Banten
INDONESIA
eCo-Buss
Published by Komunitas Dosen Indonesia
ISSN : 26224291     EISSN : 26224305     DOI : https://doi.org/10.32877/eb
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Focus on the development of economic sciences especially ECommerce and Business, both scientific and practical review, so it is expected to become a scientific medium for the creation of integration between theoretical studies and practical studies for the development of economic science in various social aspects.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 590 Documents
 38   39   40   41   42 
Pengaruh Sosial Media dan Entrepreneurial Network dengan Digital Marketing Communication sebagai Pemoderasi Terhadap Kinerja Marketing Martin; Sendri; Kshanti Devi Ratnaningtyas
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1513

Abstract

Kinerja marketing yang optimal merupakan tujuan utama setiap perusahaan karena mampu memberikan keunggulan kompetitif dan meningkatkan profitabilitas. Penelitian ini bertujuan untuk mengevaluasi pengaruh media sosial dan entrepreneurial network, yang dimoderasi oleh digital marketing communication, terhadap kinerja pemasaran. Pendekatan kuantitatif digunakan dengan pengumpulan data melalui kuesioner skala Likert dan analisis menggunakan Smart-PLS. Dari 360 responden yang berpartisipasi, hasil analisis menunjukkan bahwa media sosial dan entrepreneurial network secara signifikan memengaruhi kinerja pemasaran. Media sosial telah terbukti menjadi platform efektif untuk membangun kesadaran merek, meningkatkan keterlibatan pelanggan, dan memperluas jangkauan pasar. Sementara itu, entrepreneurial network memainkan peran penting dalam menciptakan peluang baru dan memfasilitasi kolaborasi strategis yang dapat meningkatkan penetrasi pasar dan inovasi produk. Namun demikian, digital marketing communication sebagai pemoderasi menunjukkan hasil yang menarik dalam konteks penelitian ini. Meskipun memiliki dampak negatif langsung terhadap kinerja pemasaran, digital marketing communication mampu meningkatkan efektivitas entrepreneurial network. Hal ini mengindikasikan pentingnya peran communication yang tepat dalam mendukung kolaborasi dan pertukaran informasi antar anggota entrepreneurial network, yang pada gilirannya dapat memperkuat strategi marketing perusahaan secara keseluruhan. Implikasi praktis dari penelitian ini adalah perlunya perusahaan untuk meningkatkan pemanfaatan media sosial oleh tim pemasaran, serta memperluas entrepreneurial network dengan dukungan digital marketing communication yang efektif. Mendorong kolaborasi internal dan eksternal melalui platform digital dapat menjadi strategi yang efektif dalam mengoptimalkan kinerja marketing dan mencapai tujuan bisnis jangka panjang.
Pengaruh Profitabilitas, Leverage, likuiditas, Ukuran Perusahaan dan Struktur Aset Terhadap Nilai Perusahaan Ibril Umar Batistuta; Aris Munandar; Aliah Pratiwi
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1517

Abstract

Riset ini dimaksudkan guna menilai dan mengurai adanya keterkaitan secara parsial dan simultan pada nilai perusahaan pada subsektor properti dan real estate dari profitabilitas (ROA), leverage (DER), likuiditas (CR), ukuran perusahaan (FIRM SIZE), dan struktur aktiva (FAR). Penelitian asosiatif adalah jenis penelitian ini. Sebanyak 3 perusahaan dipilih sebagai sampel yaitu PT. Indonesia Prima Properti Tbk, PT. Agung Podomoro Land Tbk, dan PT. Metropolitan Land Tbk dari tahun 2017-2022. Teknik analisis data dengan analisis asumsi klasik termasuk uji normalitas, uji multikolinearitas, uji hetorekedastisitas, uji autokorelasi, analisis regresi linear berganda, uji determinasi dan uji hipotesis terdiri dari uji t dan uji f. Uji multikolinearitas menemukan bahwa variabel ROA, DER, CR, FIRM SIZE, dan FAR tidak terdapat multikolinearitas, hal ini sesuai dengan uji heteroskedastisitas dan autokorelasi. Nilai uji normalitas sebesar 0,200 > 0,05 menunjukkan bahwa statistik berdistribusi normal. Menyatakan tidak terdapat gejala autokorelasi atau heterokedastisitas, sehingga dapat dilanjutkan dengan pengujian hipotesis yaitu: (1) Profitabilitas berdampak positif pada nilai perusahaan, (2) Leverage berdampak signifikan pada nilai perusahaan, (3) Likuiditas (CR) berdampak signifikan pada nilai perusahaan, (4) Ukuran Perusahaan (FIRM SIZE) berdampak signifikan pada nilai perusahaan, (5) Struktur Aset (FAR) berdampak signifikan pada nilai perusahaan, ROA, DER, CR, FIRM SIZE, dan FAR berdampak simultan pada nilai perusahaan.
Business Model Canvas (BMC) Pada UMKM Ud. Zul Brother Usaha Olahan Ikan Patin di Kecamatan Kampar Arya Dilla; Mandataris Mandataris
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1518

Abstract

Penelitian ini bertujuan untuk mengetahui model bisnis dari UD. Zul Brother dengan menggunakan pendekatan Business Model Canvas (BMC). Adapun dalam penelitian ini mencakup eksplorasi pada faktor internal dan eksternal yang mempengaruhi model bisnis dari UD. Zul Brother. Metode yang digunakan dalam penelitian ini adalah kualitatif dengan pengumpulan data melalui observasi, wawancara, dokumentasi, dan audio-visual. Hasil penelitian menunjukkan 9 blok BMC pada UD. Zul Brother yaitu Customer Segment, mempertahankan dan memperkuat hubungan dengan pelanggan yang sudah ada. Value Proposition, menawarkan nilai melalui kualitas tinggi dan keaslian rasa ikan salai. Channels, memiliki saluran distribusi sudah cukup baik dan efektif dengan sistem distribusi, rantai pasok, dan jasa pengiriman yang andal. Customer Relationship, menyediakan layanan pelanggan dan mengedepankan sikap ramah dan loyal terhadap pelanggan. Revenue Streams, memiliki arus pendapatan berasal dari penjualan olahan ikan salai. Key Resources, memiliki karyawan, tempat produksi, peralatan produksi, dan fasilitas penunjang produksi. Key Activities, memiliki dua aktivitas utama yaitu aktivitas produksi dan aktivitas pemasaran. Key Partner, memiliki mitra supply yang terdiri dari petambak ikan, buruh penyedia kayu bakar dan kedai harian penyedia kemasan, dan mitra penjualan yang terdiri dari rumah makan, kedai harian dan tengkulak serta pengecer. Cost Structure, UD. Zul Brother dapat melakukan upaya meminimalkan pengeluaran tanpa harus mengurangi kualitas.
Pengaruh Audit Internal dan Good Corporate Governance Terhadap Kinerja Keuangan Perbankan Syariah Indonesia Nur Isra Laili; Maya Richmayati; Elminaliya Sandra
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1525

Abstract

This research aims to analyze the effects of internal auditing and effective corporate governance on the financial performance of Islamic banks in Indonesia. The study utilized financial data from the annual reports of Islamic banks registered with the Financial Services Authority (OJK) from 2019 to 2021. Employing purposive sampling, the study gathered data from 33 observations. The analysis was conducted using multiple regression to test the research hypotheses. The results demonstrate that internal audit activities, combined with governance structures including the board of directors, the audit committee, and the Sharia supervisory board, significantly influence the banks' return on assets (ROA). In particular, the internal audit functions and the board of directors were found to have a notable impact on the financial outcomes. However, the audit committee and the Sharia supervisory board did not exhibit a statistically significant effect. Correlation analyses further indicate significant relationships between return on equity and the examined variables: internal audit (X1), board of directors (X2), audit committee (X3), and Sharia supervisory board (X4). The model's coefficient of determination (R²) is 0.328, suggesting it accounts for 32.8% of the variance in financial performance, with the remainder influenced by unexamined factors.
Mengintegrasikan Analisis SWOT dan Business Model Canvas: Pendekatan Strategis untuk Kedai Kopi di Indonesia Rendy Sumara
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1530

Abstract

The coffee shop industry in Indonesia has experienced significant growth due to changing consumer preferences towards urban lifestyles and coffee consumption as a daily habit. Coffee shops have evolved into centres for socializing and conducting business, contributing to Indonesia's creative economy by promoting local employment, creativity, and innovation. This research aims to investigate the strategic combination of SWOT Analysis and the Business Model Canvas to improve the competitiveness and sustainability of coffee shops, focusing specifically on Kedai Kopi Semangat in Bekasi. The study utilizes a qualitative approach, incorporating in-depth interviews, participant observation, and online review analysis. Data were collected through semi-structured interviews with owners, managers, baristas, and customers, as well as participant observation to capture daily interactions and operational practices. Additionally, online reviews were analyzed to gain insights into customer perceptions and satisfaction. Through a case study design, a comprehensive exploration of phenomena in the unique context of Kedai Kopi Semangat is conducted, offering valuable contextual insights. The findings reveal several strengths of Kedai Kopi Semangat, such as an iconic rooftop area, strategic location, and strong brand visibility. However, the coffee shop also faces notable weaknesses, including limited parking access and high costs of goods sold (COGS). Opportunities identified include the growing trend of specialty coffee consumption and the increasing popularity of local coffee shops. Conversely, threats consist of frequent new coffee shop openings and economic fluctuations that could affect consumer spending. The study concludes that integrating SWOT Analysis and the Business Model Canvas provides a robust framework for strategic planning and business sustainability. This integrated approach helps coffee shop owners optimize their strengths, address weaknesses, seize opportunities, and mitigate threats. The strategic insights gained from this research can guide coffee shop owners in navigating the complexities of the market and achieving long-term success. By addressing the specific needs and challenges of coffee shops in Indonesia, this study contributes to the overall development and sustainability of the industry, offering practical implications for business owners and managers. Specifically, the research suggests targeted strategies such as enhancing customer experience, optimizing operational efficiency, and developing innovative marketing approaches to ensure sustained competitive advantage.
Promoting Financial Well-Being through Financial Literacy for Gen Z Okta Prihatma Bayu Putra; Michelle Easter Feren Sambeka; Prischa
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1532

Abstract

The phenomenon of 'living paycheck to paycheck' among Gen Z has become one of the barriers for Gen Z to be financially prepared for emergencies. This statement is also supported by information from the US National Association of Plan Advisors (NAPA) that Gen Z has the lowest level of financial literacy. This research method implemented is a quantitative descriptive approach. To collect data from 219 domestic migrant college students (Gen Z) in the Jabodetabek Area of Indonesia, the paper uses a survey by questionnaire method with the simple random sampling technique. The study constructs demonstrated acceptable validity and reliability indices based AVE, Cronbach's Alpha, and Composite Reliability (CR) values. Among domestic migrant college students (Gen Z) in the Jabodetabek Area of Indonesia, financial literacy significantly improves their financial well-being. Furthermore, it has been shown that Financial Self-Efficacy does mediate the effect of Financial Literacy on the Financial Well-Being of Domestic Migrant College Students (Gen Z). Thus, the results of this research confirm the mediation effect, establishing that Financial Literacy significantly influences Financial Well-being through the mediating factor of Financial Behavior. Measurement is carried out on the objective measure and the findings of this study can be used as a reference to understand financial literacy optimally.
The Effect of Return on Assets, Interest Rates, and Inflation on Stock Prices in Private Banks 2015-2023 Renita Melinda; Kartika Berliani
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1538

Abstract

The objective of this research is to examine the impact of inflation, interest rates, and return on assets (ROA) on the stock prices of private banks that are listed on the Indonesia Stock Exchange between 2015 and 2023. With approaches to verification and description, the research methodology is quantitative. The financial reports from banking sub-sector companies obtained through documentation approach and literature review constitute the secondary data used. The study sample, which included Bank OCBC NISP (NISP), Bank BCA (BBCA), and Bank Permata (BNLI), was selected using purposive sampling. Descriptive and verification statistics, such as multiple linear regression and traditional assumption tests, were used to analyse the data. The t-test results indicate that while interest rates have a nearly substantial negative link with stock prices, inflation has no significant effect on stock prices, and return on assets (ROA) has a large positive effect. The findings of the F test demonstrate that the combination of ROA, interest rates, and inflation in the regression model significantly affects stock prices. According to the study, the stock prices of Indonesian private banks show no obvious effect from inflation, financial performance (ROA) and interest rates are major drivers. For investors and financial managers making financial strategy and investment decisions, these findings offer insightful information.
ANALISIS BUSINESS MODEL CANVAS DAN VALUE PROPOSITION CANVAS SEBAGAI STRATEGI PENGEMBANGAN USAHA BISNIS MAKANAN SEHAT PASCA PANDEMI COVID-19 Nur Afidah
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1547

Abstract

  As the pandemic COVID-19 comes to an end, there have been changes in shopping methods and food preferences among the public. Offline shopping has resumed, and there is a wider variety of food choices available. Asinan Niekting, a culinary SME, is one of those that survived during the pandemic experiencing the decline of sales after the pandemic. Their products, which offer numerous health benefits, became popular choices for personal consumption and for sending to those in isolation not performed well as the during pandemic era due to the   awareness of healthy eating that has been somewhat overshadowed by the abundance of food options in public places like malls, culinary centres, and markets as the offline shopping methods back to normal. Therefore, the objective of this research is to provide a business development strategy for Asinan Niekting to be sustain in the post-pandemic era. The method used is qualitative descriptive, including in-depth interviews, observation, and performance analysis through internal sales data. Data were collected through structured interviews with the business owner and customers of Asinan Niekting, as well as online observation to capture daily interactions and operational practices. The collected data analyzed using two tools, the value proposition canvas and the business model canvas. To create the business model canvas, we start with the customer segment and value proposition that we formulated in the proposition map of the value proposition canvas. The research findings indicate that there are customer pains that have not been addressed by the product’s value as a pain reliever, such as not knowing where to buy the product, the distance of the seller, and the lack of freshness. The product also still needs gain creators for customer gains that being easily accessible and enjoyable with family. From these findings, it can be concluded that there are rooms for improvement in current Business Model Canvas Asinan Niekting. specifically in the areas of channel, key partnership, key resources, and cost structure. Therefore, the recommended strategy for Asinan Niekting includes expanding sales through offline stores, retail outlets, food delivery apps like GoFood, GrabFood, ShopeeFood, and Maxim, as well as through e-commerce platforms like Shopee and Tokopedia.
Individual Investment: How Financial Literacy and Self-Monitoring Drive Investment Decisions Bustani Bustani
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1553

Abstract

Investment decision-making has undergone significant evolution with a focus on financial literacy and self-monitoring in the modern context. From early theories rooted in rationality and psychology, such as utility theory and consumer behavior theory, to a concentration on grasping financial concepts like inflation and risk, this journey is characterized by an increasing awareness of individual financial competence. This study explores the crucial roles of financial literacy and self-monitoring in shaping investment decisions in Banjarmasin, a city experiencing rapid economic growth in Indonesia. Using the theoretical framework of Behavioral Finance, the research identifies that individuals with higher financial literacy tend to make more informed, goal-oriented investment decisions while self-monitoring influences investment behavior towards more disciplined and adaptive choices. Employing a quantitative approach based on Partial Least Squares Structural Equation Modeling (PLS-SEM), data was collected through surveys using questionnaires developed from pertinent literature and validated instruments involving 100 individual investors in Banjarmasin who participated voluntarily as respondents. The study's findings reveal that financial literacy and self-monitoring significantly impact individual investment decisions, offering critical insights for developing more effective financial education and supportive investment policies applicable in Banjarmasin and globally. Despite limitations in generalizing to a specific sample, this research contributes to a literature that remains sparse in the context of local investors, advocating for further longitudinal, comparative, and technologically enhanced studies in financial literacy and investment decision-making.
Pengaruh Citra Perusahaan, Kualitas Pelayanan, dan Word of Mouth Terhadap Minat Menggunakan JNE Sebagai Jasa Pengiriman Austin Alexander Parhusip; Tika Nirmala Sari
eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v7i1.1567

Abstract

This research aims to evaluate how company image, service quality, and word of mouth influence customer decisions in choosing JNE delivery services at the Medan branch.  Purchase intention, in this context, refers to the desire to use the service. The research used quantitative methods with Ordinary Least Square (OLS) and involved primary and secondary data from 100 respondents selected by chance. Analysis was carried out using SPSS 23. Based on the description of the respondent profiles, there were 38 men (38%) and 62 women (62%). In terms of age, there were 11 respondents under 20 years of age, while the 20-25 year age group was the largest with 45 people. The 26-30 year age group consists of 30 people, and those aged over 30 years consist of 14 people. The main occupation of respondents who use JNE Medan Marelan Branch services is dominated by 40 employees, followed by 30 students, 11 self-employed people, and 19 others (including those who have not worked, not working, domestic workers) of the total number of respondents, 65 people have used JNE Medan Marelan services more than 5 times, while 35 people have used these services less than 5 times. Findings show that individual company image does not have a significant effect on intention to use, while service quality and word of mouth has a significant positive influence. Overall, these three factors have a significant impact on interest in using services. The Adjusted R Square value is 0.517, indicating that 51.7% of interest in using JNE is influenced by these three variables, while 48.3% is influenced by other factors not studied.

Page 40 of 59 | Total Record : 590

 38   39   40   41   42 

Filter by Year

2018 2025


Reset
Filter By Issues
All Issue Vol. 8 No. 1 (2025): eCo-Buss Vol. 7 No. 3 (2025): eCo-Buss Vol. 7 No. 2 (2024): eCo-Buss Vol. 7 No. 1 (2024): eCo-Buss Vol. 6 No. 3 (2024): eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss Vol. 5 No. 3 (2023): eCo-Buss Vol. 5 No. 2 (2022): eCo-Buss Vol. 5 No. 1 (2022): eCo-Buss Vol. 4 No. 3 (2022): eCo-Buss Vol. 4 No. 2 (2021): eCo-Buss Vol. 4 No. 1 (2021): Employee Motivation Vol. 3 No. 3 (2021): Worklife Vol. 3 No. 2 (2021): Decision Making Vol. 3 No. 1 (2020): Pandemic Economy Vol. 2 No. 3 (2020): Social distancing Vol. 2 No. 2 (2020): Building a Customer-Centric Service Culture Vol. 2 No. 1 (2019): Smart Customer Vol. 1 No. 3 (2019): Global Competition Vol. 1 No. 2 (2018): Emerging Industries Vol. 1 No. 1 (2018): New Business Concept More Issue