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Dr. Wiwiek Mardawiyah Daryanto, SE-Ak., MM
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International Journal of Business Studies
Published by Sekolah Tinggi Manajemen IPMI
ISSN : 25800132     EISSN : 26224585     DOI : https://doi.org/10.32924/ijbs
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Business Studies (IJBS) is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. IJBS aimed to provide research articles in order to have a significant implication on the world of business management studies. In addition, IJBS’s primary objective is to bridge the gap between theory and practice in business management. The journal covers a variety of business management topics and original researchers in the following areas such as: Business Economics, Business Ethics, Marketing Management, Finance Management, Operation Management, Strategic Management, Entrepreneurship, Innovation and Competitiveness, Sustainable Development, Human Resource Management, Leadership, Organizational Behavior, Change Management, Risk Management, e-Business, International Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, and Supply Chain Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 160 Documents
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The Impact of Fear of Missing Out on Impulsive Buying: A Study on the Twin Date Shopee Event in Indonesia Ghaniyah, Salmaa Hasna
International Journal of Business Studies Vol. 8 No. 3 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i3.342

Abstract

This study explores how the Fear of Missing Out (FOMO) affects impulsive buying during Shopee's Twin Date event in Indonesia. Employing the dimensions of a modified FOMO instrument, it scrutinizes the behavior of Shopee consumers in Indonesia when encountering this promotional event. The primary objective is to dissect customers' FOMO and its repercussions on impulsive purchases within Shopee Indonesia's twin date event, utilizing a modified set of indicators derived from prior research. Data was gathered through a well-organized survey given to 260 Shopee customers who participated in the Twin Date event. The study utilized Partial Least Squares Structural Equation Modeling (PLS-SEM). The result of this study reveals that FOMO significantly influences impulsive buying. However, this study's limitation is its exclusive focus on the impact of FOMO on impulsive buying. It overlooks other variables like price, product quality, brand trust, and consumer preferences, which also play pivotal roles in influencing consumer purchasing behavior. These factors must be revised to ensure a comprehensive understanding of consumer behavior on e-commerce platforms. Thus, the study underscores that alongside technical and functional aspects, FOMO reflects its contribution to impulsive buying during promotional events such as Shopee's twin date event.
Branding Strategy of PDI Perjuangan in Regional Election 2024: A Qualitative Approach Niazi, Hakam Ali
International Journal of Business Studies Vol. 8 No. 3 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i3.344

Abstract

Political branding strategies are key in attracting voters' attention and building a strong positive image. Honest and intelligent messages, as well as the use of positive symbolism, are considered effective in building voter trust and support. While social media offers opportunities, challenges in its use remain significant, including how candidates convey messages that are consistent and relevant to voter expectations, as well as the risk of misinformation and fake news that can damage a candidate's image. The research also highlights the importance of a deep understanding of voters' values ​​and expectations in forming an effective branding strategy that is in line with political ideology. This research design uses a qualitative case study approach on the election of the Governor of NTB Province by the PDI Perjuangan. This approach can explore in depth the branding strategies of prospective candidates, political ideology and social media management as a means of promotion and communication. The method applied was in-depth interviews conducted with the NTB Pilkada winning team, consisting of five informants from PDI Perjuangan, conducted in May-June 2024 and visualized using NVIVO software. The results of the interview show that PDI Perjuangan was able to successfully form a personal brand that was relevant to the expectations of the community by implementing a focused and integrated strategy. Through an in-depth approach to political values ​​and candidate vision, PDI Perjuangan can build a strong and trustworthy candidate image in the eyes of voters. The importance of consistency in conveying relevant and authentic messages through various communication platforms, such as social media, direct campaigns and community events, is key in strengthening effective personal branding. Social media management strategies by potential candidates from the PDI Perjuangan are an important key in influencing public opinion and strengthening the support base.
The Effect of Good Corporate Governance and Intellectual Capital on Financial Performance Faeni, Dewi Puspaningtyas
International Journal of Business Studies Vol. 8 No. 3 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i3.346

Abstract

The purpose of this study was to investigate and assess the impact of Intellectual Capital and Good Corporate Governance on the Financial Performance of Banking Companies (Board of Directors, Audit Committee, and Independent Commissioners). 43 companies that were all banking companies were listed on the Indonesian Stock Exchange from 2019 to 2021, making up the study's population. The sample for this study, which consists of six banking organizations with the LQ45 index over the 2019–2021 research period, was chosen using a purposeful sampling technique. This research makes use of secondary data from the company's annual report. The GCG variable represented by the board of directors has a positive impact on return on assets (ROA), and intellectual capital also affects financial performance, according to the validity and reliability tests employed in this study.
The Mediating Impact of Service Quality Towards Improving Sustainable Organizational Performance Private University in Indonesia Ramaditya, Muhammad; Chandra, Galviano; Prasetyaningtyas, Sekar Wulan
International Journal of Business Studies Vol. 8 No. 3 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i3.348

Abstract

This study aims to determine the challenges of dynamics in the turmoil of sustainable transitions in the context of Organizational Performance at LLDIKTI 3 Jakarta Private University The independent variables used in this research are Organizational Change, Risk Management, Good University Governance, and ICT Competencies while the dependent variable used is Organizational Performance and also the mediating variable used is Service Quality. The methodology used in this study uses quantitative methods, implementation questionnaires via Google form, then the output data is collected for further protection. The population in this study is Private University with a total of 283 institutions, in the context of the University cluster there are 68 institutions. The sample in this study were 376 respondents. Instrument analysis applied to SmartPLS 3.0 with stratified random sampling method technique. .In order for higher education institutions to be managed effectively, openly, accountably, and able to implement their learning and research objectives, good university governance is very important. Here are some suggestions for effective Good University Governance such as continuous improvement is necessary for good governance, and this requires regular assessment of policies, practices, and procedures to ensure they remain relevant, efficient, and aligned with the agency's mission and goals.
ANALYSIS SMART SUPPLY CHAIN (SSC) AND SUPPLY CHAIN RESILIENCE IN SUPPORTING SMART TECHNOLOGY AND ITS IMPACT ON OPERATIONAL PERFORMANCE ON A GEOTHERMAL COMPANY Ismail, Ismail; Surjasa, Dadang
International Journal of Business Studies Vol. 8 No. 3 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i3.349

Abstract

This research aims to analyze the influence smart supply chain to operational performance, supply chain resilience and smart technologies as well as roles smart technologies in mediating influence smart supply chain to operational performance and moderate supply chain resilience to operational performance at a geothermal company. The sampling design used in this research is non-probability sampling with technique purposive sampling. The processed data came from 242 respondents and then analyzed using Structural Equation Modelling (SEM) method. The research found that smart supply chain positive influence on operational performance, supply chain resilience and smart technologies, Supply chain resilience has positive influence on smart technologies and operational performance and smart technologies has positive influence on operational performance. The research results found smart technologies able to mediate the influence of smart supply chain to operational performance but not able to moderate the influence supply chain reselience to operational performance. This study shows that operational performance can be maximized and optimized using smart supply chain technologies to support implementation smart technology. .
Talent Measurement Model of Islamic Banking: Theoretical and Practice Perspectives Samidi, Sudarmawan
International Journal of Business Studies Vol. 8 No. 3 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i3.355

Abstract

Talent measurement is a crucial component of talent management (TM). It involves the application of various measurement methodologies to assess the current and long-term potential, competencies, and contributions of employees in their roles. This study explores and integrates the theory of talent measurement from previous research with the practice of talent measurement model in Islamic banking. This study uses personal interview with the experts from selected Islamic banking in Indonesia, provides insights into how the traditional nine-box grid model is adapted within the context of Islamic banking, incorporating the principles of Maqāṣid al-Sharīʿah to ensure alignment with Islamic values. The findings suggest that integrating ethical dimensions into talent evaluation enhances fairness, employee engagement, and long-term organizational sustainability. Furthermore, the study highlights the importance of addressing talent risk factors and suggest strategies to improve talent retention in Islamic banking. This research offers valuable contribution to both theory and practice, proposing a more holistic and values-driven approach to talent management in the Islamic financial sector.
The Leadership Style Effect on Telecommunication Industries: A Systematic Review M, Misbahudddin; Maarif, Mohammad Syamsul; Suroso, Arif Imam; Triyonggo, Yunus
International Journal of Business Studies Vol. 9 No. 1 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i1.366

Abstract

This study undertakes a comprehensive and systematic review of the influence of different leadership approaches within the telecommunication industry, a critical factor for organizational success. Using systematic literature review methods, it analyzed 51 articles from four databases across 24 countries. Among 27 leadership styles, there are two of the most studied leadership styles namely transformational and transactional leadership. In addition, newer leadership styles like strategic, agile, ambidextrous, level five, ethical, directive, participative, democratic, and smart leadership have gained attention. The research rigorously assesses how each style influences variables positively or negatively, focusing on the top five crucial aspects; organizational performance, employee creativity, organizational citizenship behavior, organizational culture, and employee performance. The telecommunications industry was chosen because of its rapid expansion, focus on technology, worldwide reach, and substantial economic influence. The industry's traits are closely associated with different styles of leadership. The study offers valuable insights into leadership style adoption in telecommunications and recommendations for further research.
LEVERAGING INFLUENCER MARKETING IN HIGHER EDUCATION: KEY ROLES, SECTORS, PLATFORMS, AND INFLUENCER TYPES FOR INSTITUTIONAL BRANDING Pratama, Sasotya; Nelloh, Liza Agustina
International Journal of Business Studies Vol 9 No 1 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The concept and strategies of Influencers marketing are often for tangible product or digital products over the years. However, the implementation of influencer marketing within service, especially the higher education (HE) sector remains underexplored, despite its success in other industries such as beauty, fashion, and e-commerce. This study aims to bridge the research gap by investigating the key roles, sectors, platforms, and types of influencers suitable for HE institutions. The objectives include identifying the roles of influencers in shaping perceptions and decision-making processes, determining the most effective sectors and platforms for influencer marketing in HE, and exploring the types of influencers best suited for promoting HE institutions. Findings indicate that credibility, trustworthiness, engagement, and social proof are critical influencer roles. The most relevant sectors are fashion, e-commerce, and health, while Instagram, TikTok, and YouTube emerge as the dominant platforms. Virtual influencers, micro-influencers, and niche influencers are identified as the most effective for HE campaigns. These insights provide actionable recommendations for HE institutions to strategically adopt influencer marketing, enhancing engagement with prospective students and strengthening institutional branding.Keywords: Influencer for Higher Education, Credibility, Social Proof, Social Media Platforms, Virtual Influencers, Micro Influencers, Niche Influencers
The Role of Innovation Capability and Social Media Marketing Capability to Improve SME’s Social Media Performance: English Sabandar, Michelle Clysia
International Journal of Business Studies Vol. 9 No. 1 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i1.285

Abstract

Many Florists in Indonesia use Social. This quantitative research uses a purposive sampling technique that analyses 98 respondents who were collected using an online questionnaire. The theory used is Resource-Based Theory (RBT), where an analysis technique using SMART-PLS. Social Media Marketing Communication Capability, Social Media Product Development, and Innovation Capability are the variables studied to determine whether they will produce Social Media Performance for SME's Florist in Java. The results showed that Innovation Capability did not produce Social Media Performance with a t-value of 0.618 and a p-value of 0.537. Furthermore, social Media Marketing Communication Capability can also not produce Social Media Performance with a t-value of 1.085 and a p-value of 0.278. Meanwhile, Social Media Product Development Capability has a big role in producing Social Media Performance. Of the three variables, only Social Media Product Development has a significant role in producing Social Media Performance.
Innovation Through AI Integration: A Study Of AI Technology Adoption For The Maritime Inspection And Consulting Sector Using Soft System Metodology Suprajeni, M Raihan
International Journal of Business Studies Vol. 9 No. 1 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i1.337

Abstract

The maritime industry, a global powerhouse for trade and transportation, is on the cusp of a transformative era driven by Artificial Intelligence (AI). This paper explores the potential of AI to revolutionize various aspects of the maritime sector, from navigation and route optimization to predictive maintenance and enhanced safety. In this paper, AI implementation in inspection and consulting industry will be studied, this AI will help fasten regulatory compliance process and maintenance services in maritime Industry. The study showed that there are four main stakeholders in AI implementation, which are Operational expert, Managers, Clients, and AI team. Each stakeholder has a crucial part to play in the successful implementation of AI in this industry. This study will map out the interest of each stakeholder using SSM, therefore giving a clear picture of what each stakeholder wants and their apprehensions. The result of this study is some conditions that need to be met by each stakeholder for the implementation of AI in this sector to be successful.

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