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Dr. Wiwiek Mardawiyah Daryanto, SE-Ak., MM
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International Journal of Business Studies
Published by Sekolah Tinggi Manajemen IPMI
ISSN : 25800132     EISSN : 26224585     DOI : https://doi.org/10.32924/ijbs
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Business Studies (IJBS) is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. IJBS aimed to provide research articles in order to have a significant implication on the world of business management studies. In addition, IJBS’s primary objective is to bridge the gap between theory and practice in business management. The journal covers a variety of business management topics and original researchers in the following areas such as: Business Economics, Business Ethics, Marketing Management, Finance Management, Operation Management, Strategic Management, Entrepreneurship, Innovation and Competitiveness, Sustainable Development, Human Resource Management, Leadership, Organizational Behavior, Change Management, Risk Management, e-Business, International Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, and Supply Chain Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 160 Documents
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The Effect of Tiktok Live Streaming Shopping and Perceived Enjoyment Toward Online Impulsive Buying Behavior with The Moderating Variable of Trust Herlina, Leni
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.293

Abstract

This research studied the effect of social-media influencers, product price, and purchase convenience toward perceived enjoyment to online impulsive buying behavior with the moderating variable of trust on Tiktok live shopping consumers in Indonesia. This research used a quantitative design by developing an online questionnaire to collect data through purposive sampling with the criteria: 1). Age of 17 - 58 years old, 2). Reside in the Jabodetabek area, 3). Use Tiktok in their daily life, 4) Happened to join Tiktok live streaming shopping, and 5). Buy the product during that live streaming. The data was collected on February 2023 and the number of respondents was 105. SPSS 29.0 was used for data preparation and SmartPLS 4.0 was used to analyze the data and the hypothesis accordingly. The result showed that there was a significantly positive effect of social-media influencers, product price, and purchase convenience on perceived enjoyment. In addition, perceived enjoyment also has a positive effect on online impulsive buying behavior. However, trust did not play a moderating role to the effect of perceived enjoyment to online impulsive buying behavior. The findings suggest that stores Tiktok live shopping should collaborate with an influencer who is knowledgeable, understand the product well, and is communicative. Hence, they can create a lively and persuasive shopping experience. On the other hand, the online seller can create special prices or discounts during the special season such as payday, national big day, religious celebration day, or national shopping day.
The Influence of Social Media Instagram Promotion and Hedonic Shopping Motives on Purchase Decision at Shopee Clarandkei with Trust as a Moderating Variable Lintang, Shinta Ayu; Padmalia, Metta
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.295

Abstract

This study aimed to examine the effect of social media Instagram promotion on purchase decisions, hedonic shopping motives on purchase decisions, trust in moderating the effect of social media Instagram promotion on purchase decisions, and trust in moderating the effect of hedonic shopping motives on the purchase decision. The independent variables comprised Instagram promotion (x1) and hedonic purchasing motives (x2); on the other hand, purchase decision served as the dependent variable (y), and trust served as the moderating variable (m). This quantitative research used the Partial Least Square - Structural Equation Modeling (PLS-SEM) analysis method. The data was processed using SmartPLS 4 software. The sampling utilised a purposive sampling method and the instrument questionnaire using a Likert scale. Using Google Form media, the questionnaire was disseminated online. The study’s population consisted of 3.800 Instagram followers of Clarandkei. This study’s sample consisted of 180 respondents who enjoyed online clothing purchasing and had purchased clothing from Shopee Clarandkei at least once. The study’s findings indicated that social media Instagram promotion and hedonic shopping motives significantly and positively affected purchase decisions; trust moderates the effect of social media Instagram promotion on purchase decisions significantly and positively; however, the trust did not moderate the effect of hedonic shopping motives on the purchase decision.
Driving Clicks towards Ecommerce Website: The Effect of Beauty Product Review Article Content Quality on Ecommerce Blog Adhiguna, Hizky Mahar; Aruan, Daniel Tumpal Hamonangan
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.296

Abstract

Ecommerce blogs are increasingly popular for providing product information, reviews and driving traffic to ecommerce websites. Recent study reported 76% of ecommerce users trust online reviews as much as recommendations from family or friends. This indicates that the content found in product reviews blog plays a crucial role in driving users to ecommerce websites. This study examines the impact of content quality in beauty product review articles on click intention towards ecommerce websites. Content quality is evaluated based on Substance, Writing and Language, Presentation of Content, References, Authorship, Audience, and Advertisements. Semi-experimental and logistic regression analyses were conducted on survey data from 225 female respondents who evaluated 126 beauty product review articles. Findings indicate a positive association between Substance, Presentation of Content, and Authorship with Click Intention, while Writing and Language, References, and Advertisement show no significant correlation. Furthermore, a negative relationship exists between Audience and Click Intention. This research addresses the literature gap by identifying significant factors of content quality that influence click intention, emphasizing the importance of content quality assessment and providing strategies for improvement. The study offers valuable insights for ecommerce companies to optimize marketing expenses and achieve key performance indicators.
Application of Technology Adoption Through Value Co-Creation in UT Connect Marketing Program Nugraha, Raditya Dwi; Marsasi, Endy Gunanto
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.300

Abstract

Researchers examined a company engaged in the heavy equipment industry where some marketing has been through digital. This study aims to evaluate the marketing used by companies regarding UT Connect marketing media and UT clicks to support online sales of company products and make it easier for users to access available systems. The study used descriptive qualitative research with observation, in-depth interviews, secondary company data, and documentation collection. This research resulted in an evaluation of UT Connect and UT click to facilitate information transactions to online purchases using the theory of Technology Adoption with the concept of Value Co-Creation, which will be implemented to support the marketing media of PT. United Tractors Tbk in the evaluation of a program called UT Connect.
Factors Affecting MSMEs in Using QRIS and Electronic Data Capture (EDC) as a Cashless Payment Method: Evidence from Sorong City, Southwest Papua Hidayah, Nurul; Ridwan, Akmal; Prihandoko, Nugroho Dwi; Nurhani, Nurhani
International Journal of Business Studies Vol. 7 No. 3 (2023): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v7i3.309

Abstract

Rapid progress has been made in the development of cashless payment systems. As can be seen from the positive level of public acceptance of this payment method development standard, moreover this trend has become necessary for rural communities. QRIS and debit card payment via EDC are the non-cash methods that MSMEs players in Sorong city utilize the most frequently. Sorong city is quite developed province of Southwest Papua Indonesia, which is well regarded as a commercial and industrial hub. According to reports as of January 2022, the use of QRIS by merchants in the Sorong city itself has not met the target set by Bank Indonesia. This research aims to examine the variables that affect MSMEs players decision to use QRIS and EDC for cashless transactions. In this quantitative research, the variables predictor used are the extended Technology Acceptance Model (TAM) by Davis, with are perceived risk as X1, perceived ease of use as X2, and perceived usefulness as X3. Convenience sampling was the sampling technique utilized, with questionnaires distributed to the 60 MSMEs players throughout Sorong city. Multiple linear regression analysis is used to determine the significance relationship between predictor variables and response variable. The findings demonstrate that there is significant relationship between perceived ease of use and perceived usefulness on the decision of MSMEs players to use QRIS and EDC for cashless payments in their businesses, while the usage decision not significantly affected by the variable of perceived risk. The research's empirical evidences are expected to increase local business literacy and provide a reference for the government and policymakers who make rules about cashless payment systems.
The Impact of Service Quality, Product Quality, and Innovation on Customer Satisfaction through Advocacy Model for SMEs Baby Shops in Jabodetabek: The Impact of Service Quality, Product Quality, and Innovation on Customer Satisfaction through Advocacy Model for SMEs Baby Shops in Jabodetabek Mulyadi, Maria Novena
International Journal of Business Studies Vol. 8 No. 2 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i2.290

Abstract

The infant and maternity market in Indonesia is expected to expand in the coming years as a result of rising purchasing power. This study aims to examine the effect of service quality, product quality, and innovation on customer satisfaction, as well as the influence of advocacy on SMEs baby shop customers in Indonesia. Purposive sampling was utilized to collect a total sample of 112 responses from Jabodetabek customers. The data used to test the hypotheses were obtained through a questionnaire and processed quantitatively using SPSS and SEM PLS. The study find that there are positive effect on service quality, product quality and innovation to customer satisfaction. Also there is positive effect on product quality, innovation, customer satisfaction to advocacy. Just one hypothesis that rejected, that is no effect for service quality to advocacy. This study focus on examine which variable impacted the most to customer satisfaction and advocacy trait toward SMEs baby shop business in Jabodetabek. Through discussion and finding of this research, SMEs business owner can optimize their capital spending more effective yet efficient by defining which priority they had to make for expanding business.
A Digitalization in Banking Industry: Impact of Interface Design on Customer Loyalty of Mobile Banking in Indonesia Anita, Dwi Anita
International Journal of Business Studies Vol. 8 No. 1 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i1.301

Abstract

This research is a study to analyze the effect of Interface Design on customer loyalty in mobile banking applications in Indonesia. This research methodology uses a questionnaire distribution technique for millennial generation respondents who use mobile banking in Indonesia, using the Likert Scale method, and data processing techniques using the Structural Equation Modeling (SEM) method. This research aims to examine the significant influence of Interface Design on customer loyalty in mobile banking applications in Indonesia. This digital transformation in the banking industry provides benefits for both banks and their customers. Banking digitalization can provide benefits for accelerating customer transactions, avoiding human errors for manual transactions at offline branches, and increasing banks’ efficiency because it reduces manual processes in serving customer transactions. For customers, mobile banking applications accelerate transactions, time efficiency without having to come to an offline branch, and flexibility to create transactions. The hypothesis indicates that interface design significantly impacts loyalty customers using mobile banking applications. This research is useful for the banking industry to accommodate a user-friendly interface design to increase the competitive advantage for banks that provide mobile banking applications.
Competencies Increase the Value of Job Seekers: a Case for Fresh Graduates Istikomah, Kartini; Suhartono, Suahrtono; Wahyudi, Widi
International Journal of Business Studies Vol. 8 No. 1 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i1.303

Abstract

The purpose of this study was to determine the direct and indirect effects of formal education and salary variables on time looking for jobs with competence as the intervening variable. This study uses prime data in the form of questionnaires which are distributed to fresh graduate students who have gotten jobs. This study used the intervening regression method with R Studio software to process the data. The research results formal education cannot directly affect the competence of fresh graduate students and can indirectly influence formal education through competence on time looking for jobs. Meanwhile, salary can affect competence directly and have an indirect effect between salary through competence on time looking for fresh graduate student jobs.
SMI Influence On Co-Branding Purchase Andini, Ariesa Putri; Hadiprawoto, Triana Rahajeng
International Journal of Business Studies Vol. 8 No. 1 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i1.304

Abstract

This study aims to determine what co-branding factors can influence consumer purchases of local fashion brand collaboration products with social media influencers. There are four co-brand factors that we want to see influence consumer purchases, namely brand coolness, product involvement, and the relationship between the brand itself and influencers. Data collection was carried out through an online survey of 206 female respondents who live in the 10 largest cities in Indonesia and know nine collaboration products of local fashion brands with influencers from various backgrounds. The collected data then will be analyzed using the structural equation partial least squares (SEM-PLS) method to measure the relationship between brand coolness, self-brand connection with influencers, product involvement, influencer expertise, perceived suitability, attitudes towards co-brands, purchase probability considering self -brand connection with fashion brands and a tendency towards novelty seeking, Based on the research concluded that brand coolness has positive influence but no significant effect on perceived fit. Self-brand connection with influencers is unable to moderate the relationship between brand coolness with perceived fit, product involvement has a negative effect but not a significant effect on perceived fit. This study shows that there is a relationship between SMI expertise with perceived fit. Meanwhile, SMI expertise has positive effect but not significant on attitude towards co-brand and expertise has a negative and insignificant effect on purchase probability, perceived fit has positive and significant effect on attitude towards co-brand, noted that attitude towards co-brand positively and significantly has an effect on purchase probability.
An Empirical Analysis of Financial Literacy As Mediator For Stock Investment Intention Among University Students Sembel, Jacquelinda Sandra; Widjaja, Anton Wachidin; Antonio, Ferdi
International Journal of Business Studies Vol. 8 No. 1 (2024): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v8i1.307

Abstract

The participation of generations Y (millennials) and Z in the stock market is the lowest in terms of capital invested. There is an urgency to involve the young generation in stock investment. Therefore, the aim of this study is to analyze the influencing factors of stock investment intention in university students. Four variables were included: financial literacy, risk tolerance, internal locus of control, and the stock investment intention of university students. The study also examines the mediating role of financial literacy. This quantitative study involved 153 students from a private university in Tangerang, using purposive sampling. Data collection was done using a survey questionnaire, distributed online. Partial Least Square Structural Equation Modeling (PLS-SEM) was used for data analysis. The study discovered internal locus of control is not found to positively influence stock investment intention, but financial literacy and risk tolerance, respectively, have a positive influence on stock investment intention. The study also demonstrated that Internal Locus of Control and Risk Tolerance have a substantial impact on Financial Literacy. Finally, this study confirmed the mediating function of financial literacy in the interaction between Risk tolerance and Stock Investment Intention, as well as between Internal Locus of Control and Stock Investment Intention. Keywords: Stock Investment Intentions, Internal Locus of Control, Risk Tolerance, Financial Literacy, mediation

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