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Dr. Wiwiek Mardawiyah Daryanto, SE-Ak., MM
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International Journal of Business Studies
Published by Sekolah Tinggi Manajemen IPMI
ISSN : 25800132     EISSN : 26224585     DOI : https://doi.org/10.32924/ijbs
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Business Studies (IJBS) is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. IJBS aimed to provide research articles in order to have a significant implication on the world of business management studies. In addition, IJBS’s primary objective is to bridge the gap between theory and practice in business management. The journal covers a variety of business management topics and original researchers in the following areas such as: Business Economics, Business Ethics, Marketing Management, Finance Management, Operation Management, Strategic Management, Entrepreneurship, Innovation and Competitiveness, Sustainable Development, Human Resource Management, Leadership, Organizational Behavior, Change Management, Risk Management, e-Business, International Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, and Supply Chain Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 180 Documents
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The Effects of Creative Visual Content, Affiliate Marketing, and Influencer Marketing on Consumer Purchase Intention Raehan Ferdian Putra; Erwin Permana
International Journal of Business Studies Vol. 10 No. 1 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i1.419

Abstract

This study aims to examine the influence of creative visual content, affiliate marketing collaboration, and influencer marketing on consumer purchase intention toward the Rucas.co brand. The research adopts a quantitative approach using a survey method with 100 respondents who are active social media users and have been exposed to creative content, affiliate promotions, or influencer endorsements related to the brand. Data were analyzed using multiple linear regression analysis to test both partial and simultaneous effects of the independent variables on purchase intention. The results reveal that creative visual content, affiliate marketing collaboration, and influencer marketing each have a positive and significant effect on consumer purchase intention. Simultaneously, the three variables significantly explain variations in purchase intention, with an Adjusted R² value of 0.781, indicating strong explanatory power. Among the independent variables, influencer marketing has the most dominant effect. These findings suggest that an integrated digital marketing strategy combining visually engaging content, credible influencers, and structured affiliate collaboration plays a crucial role in shaping consumer purchase intention. This study contributes to the digital marketing literature by providing empirical evidence on the effectiveness of social media-based promotional strategies for local fashion brands and offers practical insights for businesses in optimizing their online marketing efforts.
Women Entrepreneurship Orientation and Marketing Capability in Driving SME Performance: Empirical Evidence from Indonesia Nabila Kharimah Vedy
International Journal of Business Studies Vol. 10 No. 1 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i1.413

Abstract

Women entrepreneurs are crucial to economic growth and household poverty reduction. However, the effectiveness of entrepreneurial orientation (EO) in improving SME performance remains inconclusive. This study examines the direct effect of EO on SME performance and the mediating role of marketing capabilities among women entrepreneurs in Indonesia. Using survey data from 131 women-owned food and beverage SMEs and Partial Least Squares Structural Equation Modeling (PLS-SEM), this study analyzes both direct and indirect effects. The results indicate that EO does not have a significant direct effect on business performance. In contrast, marketing capabilities have a positive and significant effect on performance and fully mediate the relationship between EO and performance. Among the EO dimensions, innovation demonstrates the strongest influence. These findings suggest that SME performance is driven not only by entrepreneurial orientation but also by the ability to translate it into effective marketing capabilities, highlighting the critical role of capability-based strategies in women entrepreneurship.
The Effect of Hedonic Shopping Motivation and Fear of Missing Out (FOMO) on Impulsive Buying Behavior: A Study of Tiktok Shop Twin Date Sales Andre Bagus Pramudita; Popy Rufaidah
International Journal of Business Studies Vol. 10 No. 1 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i1.415

Abstract

This study explores how hedonic shopping motivation and fear of missing out influence impulsive buying during the Twin Date TikTok Shop event in Indonesia. Using the adapted dimensions of hedonic shopping motivation and fear of missing out (FOMO), this study examines the behavior of TikTok Shop consumers in Indonesia upon encountering this promotional event. The primary objective is to examine and analyze consumer hedonic shopping motivation and fear of missing out and their impact on impulsive buying during the Twin Date TikTok Shop Indonesia promotion, using a set of indicators adapted from previous research. Data were collected through a survey administered to 114 TikTok Shop consumers participating in the Twin Date event. This study used Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that fear of missing out significantly influences impulsive buying, while hedonic shopping motivation influences the effect, albeit in the opposite direction. However, a limitation of this study is its focus solely on hedonic shopping motivation and fear of missing out on impulsive buying. This study ignores other potential influencing variables, such as price, product quality, and consumer preferences. Therefore, this study shows that Hedonic Shopping Motivation and FOMO contribute to Impulsive Buying during the Twin Date event on TikTok Shop in Indonesia.
Developing a Community-Based Smart Edu-Tourism Model: Integrating Green Marketing and Artificial Intelligence for Urban Sustainability Amelia Naim Indrajaya; Yulita Fairina Susanti; Eka Sri Dana Afriza; Hamid H. Kazeroony
International Journal of Business Studies Vol. 10 No. 1 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i1.420

Abstract

Community-based edu-tourism in urban areas is a promising approach to sustainability, cultural preservation, and community empowerment, but many initiatives struggle with competitiveness and digital adaptation after the pandemic. While green marketing provides an ecological framework and smart tourism highlights the potential of AI and digital tools, their integration remains limited, particularly in urban edu-tourism. This paper proposes a conceptual framework combining the seven dimensions of green marketing with AI-enabled smart tourism to create smart, sustainable, and personalized edu-tourism experiences. The study contributes theoretically by extending sustainability marketing through technological enablers, and practically by offering guidance for policymakers, tourism managers, and communities to design competitive edu-tourism models aligned with the United Nations Sustainable Development Goals (SDGs).
An Analysis of Gamification in Boosting Training Effectiveness: The Mediating Role of Engagement Paula Lukita; Edwin Ibnu Margani; Vitriawaty; Tengku Mohd. Khairal Abdullah
International Journal of Business Studies Vol. 10 No. 1 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i1.421

Abstract

This study explores how gamification influences the effectiveness of training in a corporate middle management program. Based on Social Cognitive Theory (SCT), it aims to fill the mechanistic gap by proposing and empirically testing a mediation model to understand how gamification works, focusing on whether its impact is mediated through participant engagement. The study used a quantitative, explanatory survey design. Data was gathered from 214 participants in the "Leading and Empowering Your Team" module, a key part of the Astra Middle Management Program (AMMP). The proposed mediation model was evaluated using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The model exhibited excellent predictive accuracy, accounting for 68.6% of the variance in Training Effectiveness and 56.4% in Engagement. Path analysis verified that all hypothesized relationships were strong and statistically significant. Gamification had a significant impact on training effectiveness ( β = 0.599, p < 0.001). Additionally, a notable indirect effect was observed (β = 0.209, p = 0.006), indicating that Engagement mediates this relationship (β for GAM -> ENG = 0.751; β for ENG -> TEF = 0.278). This study offers solid empirical evidence for the two main ways gamification functions. It shows that gamification is not merely a gimmick for "fun" (engagement), but also serves as a strong cognitive instrument that enhances learning directly. The research highlights Engagement as a crucial mechanism, providing T&D practitioners with a clearer understanding of how their gamified strategies accomplish their goals.
Sustainability trade theory: institutional pathways to export growth in Sub-Saharan Africa Dare John Olateju
International Journal of Business Studies Vol. 10 No. 2 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i2.432

Abstract

Trade openness is widely regarded as a driver of economic growth, yet its contribution to sustainable development in resource-dependent, climate-vulnerable economies remains ambiguous. In Sub-Saharan Africa (SSA), increased trade integration often coincides with environmental degradation, volatile exports, and weak value creation, highlighting a gap in conventional trade–environment frameworks. This study introduces Sustainability Trade Theory (STT), a novel institutional framework that explicates how environmental sustainability, trade openness, and institutional quality interact to shape long-term export performance. STT identifies three key mechanisms: the green competitiveness mechanism, whereby environmentally efficient firms gain latent export advantages; the policy amplification mechanism, in which institutions translate these latent advantages into realized trade outcomes; and the resilience-to-volatility mechanism, which stabilizes export performance against climatic and market shocks. Using SSA economies as the empirical context, STT generates testable hypotheses linking carbon and energy intensity, forest preservation, sustainability ratings, and trade openness to export value. The theory further highlights feedback loops, including a degradation-trap, through which environmental neglect undermines institutional capacity and export growth. By integrating ecological constraints, institutional endogeneity, and trade dynamics, STT provides a unified explanation for divergent export outcomes and offers actionable insights for policymakers seeking to convert trade liberalization into sustainable, resilient growth. The findings underscore that trade openness alone is insufficient; strategic, sustainability-oriented institutional interventions are essential to achieving environmentally responsible export-led development in SSA.
Hospital Patients towards Sustainable Health and Wellbeing: A Study of Satisfaction & Loyalty Eunice Mareth Querol Areola; Josefina Cano; Fernando Trinidad; Samuel PD Anantadjaya; Amelia Naim Indrajaya
International Journal of Business Studies Vol. 10 No. 2 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i2.437

Abstract

This mixed methods case study, the factors behind patient satisfaction and patient loyalty in a Level 3 private hospital located in Ermita, Manila, Philippines. The study draws from Wu’s (2011) integrated model and Parasuraman’s SERVQUAL framework, and looks at how Hospital Image, Service Quality (Tangibles, Reliability, Responsiveness, Assurance, Empathy) connect to Patient Satisfaction and Patient Loyalty. Insights were taken from both patients and hospital workers, so the interrelationships are seen from more than one side, not just one perspective. For the data, the researchers used an adapted 34 item questionnaire with 377 valid respondents (189 patients and 230 hospital workers) and it was complemented with in depth interviews. The statistical analysis, included descriptive statistics, Pearson correlation, independent samples t test, and Partial Least Squares Structural Equation Modeling (PLS-SEM). Overall, results showed very high ratings for all constructs. Patients also tended to rate things higher than hospital workers. In addition, all six relationship hypotheses (H01–H06) were supported strongly, with very strong positive correlations and significant path coefficients. Service Quality and Patient Satisfaction were found to partly mediate the relationship between Hospital Image and Patient Loyalty. The study also found perceptual gaps between patients and hospital workers (p = 0.001) and, to a smaller extent, between healthcare professionals and management (H07). The PLS-SEM model itself indicated an acceptable to good fit. The findings can help improve healthcare service quality, increase patient loyalty, and support sustainable health outcomes, consistent with SDG #3.
Influence of Corporate Governance and Accounting Mechanisms on Aggressive Revenue Recognition in Chevron Oil and Gas Industries in Nigeria (2010–2024) emmanuel okporo; Moses Agashi Aloh; Sylvanus Nwosulor Ugamah
International Journal of Business Studies Vol. 10 No. 2 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i2.402

Abstract

This study examines the influence of corporate governance accounting mechanisms on aggressive revenue recognition in Chevron Nigeria Limited (CNL) and its subsidiaries. Adequate Administrative Performance served as the non-predictable variable representing corporate governance accounting mechanisms, while Socio-Economic Growth and Development was used as the predictable variable representing aggressive revenue recognition. The study focused on four dimensions: audit committee, staffers’ skill, monitoring technique, and evaluation exercise. A retrospective (ex-post facto) research design was employed using panel data from nine Chevron subsidiaries, including the parent company, covering the period 2010–2024. Data were analyzed using EViews 12 with Ordinary Least Squares (OLS) regression and the Hausman test to determine the most appropriate estimation model. The random effects model was selected for hypothesis testing. The findings indicate that audit committee effectiveness, staffers’ skill, and monitoring technique have significant positive effects on adequate administrative performance, while evaluation exercise has a positive but statistically insignificant effect. The study concludes that effective corporate governance accounting mechanisms enhance administrative effectiveness and efficiency in Chevron Nigeria Limited and its subsidiaries. It recommends strengthening monitoring techniques to improve operational performance and facilitate the timely identification of deficiencies and best practices.
The Impact of Experience and Trust on Loyalty through Satisfaction as an Intervening Variable in Generation Z Saputra; Irwan Christanto Edy
International Journal of Business Studies Vol. 10 No. 2 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i2.429

Abstract

The purpose of this study is to determine the effect of experience and trust on Generation Z user loyalty through satisfaction as a mediating variable, in a study comparing two digital platforms: Shopee and TikTok Shop. This study used a quantitative approach with a Likert-scale questionnaire distributed to active users of both platforms in Karanganyar Indonesia Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that experience has a positive and significant effect on satisfaction. Experience also has a positive and significant effect on loyalty. Trust has a positive and significant effect on user satisfaction. Trust also has a positive and significant effect on loyalty. Conversely, user satisfaction has no significant effect on loyalty. Experience has no significant effect on loyalty mediated by satisfaction. Similarly, trust has no significant effect on loyalty mediated by satisfaction. These findings indicate that experience and trust directly have a positive and significant effect on user loyalty. Meanwhile, the influence through satisfaction as a mediating variable was insignificant, confirming that the primary factors in building loyalty are direct experience and trust.
Breaking the Commodity Trap: Exploring Consumers Paying More for Soto in Premium Local Restaurants in the Jabodetabek Area, A Means-End Chain Study derry rinaldi; Tengku Ezni Balqiah
International Journal of Business Studies Vol. 10 No. 2 (2026): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v10i2.434

Abstract

This study examined the cognitive structures underlying consumers' willingness to pay premium prices for traditional Indonesian soto in premium casual dining restaurants. Using Means-End Chain (MEC) methodology, in-depth laddering interviews were conducted with 10 urban professionals aged 25-45 at Assistant Manager level and above in Jabodetabek. NVivo 12 analysis identified 104 unique codes with 12 core codes appearing in ≥90% of respondents. The findings revealed four dominant cognitive pathways: (1) Comfort-Security-Occasion route, (2) Quality-Authenticity-Price Boundary route, (3) Service-Family Care route, and (4) Value-Fairness-Price Boundary route. Security emerged as the central terminal value, appearing in three of four pathways, challenging Western MEC literature where happiness or status typically dominate. The study introduced the concept of "Authenticity-Constrained Premiumization," wherein consumers accepted premium modifications only when traditional spice profiles remained dominant. A category-specific price anchor of Rp 100,000-150,000 was identified, distinct from general premium dining anchors. Family occasion emerged as the primary willingness-to-pay trigger, reflecting collectivist decision-making culture. This research contributes to emerging market consumer behavior literature by demonstrating that premium local food consumption is fundamentally collective and security-driven rather than individualistic and status-oriented. Managerial implications include prioritizing broth consistency, tender protein, anticipatory service, and family-inclusive features while communicating "premium but authentic" positioning.

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