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Dr. Wiwiek Mardawiyah Daryanto, SE-Ak., MM
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International Journal of Business Studies
Published by Sekolah Tinggi Manajemen IPMI
ISSN : 25800132     EISSN : 26224585     DOI : https://doi.org/10.32924/ijbs
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Journal of Business Studies (IJBS) is an international open access and peer-reviewed journal published tri-annually in February, June, and October by IPMI Research Center, Sekolah Tinggi Manajemen IPMI. IJBS aimed to provide research articles in order to have a significant implication on the world of business management studies. In addition, IJBS’s primary objective is to bridge the gap between theory and practice in business management. The journal covers a variety of business management topics and original researchers in the following areas such as: Business Economics, Business Ethics, Marketing Management, Finance Management, Operation Management, Strategic Management, Entrepreneurship, Innovation and Competitiveness, Sustainable Development, Human Resource Management, Leadership, Organizational Behavior, Change Management, Risk Management, e-Business, International Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, and Supply Chain Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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ASESSING DEVELOPMENT VALUE CREATION PT MRT JAKARTA IN MANAGING TRANSIT ORIENTED USING STRATEGIC ASSUMPTION AND TESTING AND INTERPRETATIVE STRUCTURAL MODELLING Ardiansyah, Zulfadli; Marimin, Marimin; Indrawan, Dikky; Yurianto, Yurianto
International Journal of Business Studies Vol. 9 No. 2 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i2.373

Abstract

This study aims to conduct an analysis environment business and find out the elements that play the most important role in assessing the development of value creation at PT MRT Jakarta for the creation of TOD. The expert team will identify, assess, and map various strategic assumptions that appear in the SAST strategic assumption quadrant diagram and Interpretative Structural Modeling. The assessment of each expert from the experts will be taken as a team assessment by determining the statistical mode for each factor for each category. The most important elements are the commitment of government leaders in the development of KBT, associations, regulations that are not yet synchronized, clear authority in the development and management of KBT, completeness of related regulations, the DKI provincial government's support in the use of BMD. Integrated Planning Policy: To create a successful transit-based area, a policy is needed that integrates transportation planning with spatial planning. The local government and PT MRT must work together to develop a plan that considers aspects of land use, transportation, and public services.
Beyond Influence: How Influencer Credibility and Self-Congruence Drive Skincare and Bodycare Purchase Intention Among Millenials and Gen Z Maharani, Tazkia Prifa; Aruan, Daniel Tumpal Hamonangan
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.384

Abstract

In today's digital age, beauty influencers play a big role in shaping how people choose skincare and bodycare products. This study looks at how two factors source credibility (how trustworthy an influencer seems) and self-influencer congruence (how similar the influencer feels to the consumer) affect the purchase intentions of Millennials and Gen Z in Indonesia. The research also explores whether parasocial relationships (feelings of closeness with an influencer) and trust help explain this influence. Using survey data from 360 social media users who follow beauty influencers, the study applied statistical analysis (PLS-SEM) to test these relationships. Results show that both credibility and similarity significantly impact purchase intentions—both directly and through trust and parasocial bonds. These psychological connections are key in turning influencer influence into actual buying behavior. This study helps improve our understanding of influencer marketing and gives brands insights on how to create more authentic and effective campaigns by choosing influencers who resonate well with their audience.
The Influence of Live Commerce Platforms on Generation Z Impulse Buying in Java Island: Use and Gratification Theory Approach Purnomo, Dominikus Kresna Widya; Murhadi, Werner R.
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.392

Abstract

This study explored the influence of live commerce platforms on impulsive buying in Java Island using the Use and Gratification Theory approach. The focus of the study was to analyze how variables such as perceived interactivity, perceived information usefulness, perceived affective gratification, perceived enjoyment, and the influence of social media affected positive attitudes towards live commerce and impulsive buying behavior. This study also compared the differences in results between previous studies related to hedonic browsing and utilitarian browsing. Java Island was chosen as the research location because it has the highest internet penetration rate in Indonesia, a significant contribution to online shopping, and the largest number of e-commerce entrepreneurs. A quantitative approach was used in this study with a survey technique through purposive sampling. Data were collected from 359 respondents who had used the live commerce platform at least once a month. The results showed that out of 10 hypotheses, perceived affective gratification and perceived enjoyment influenced attitudes towards live streaming, but not perceived interactivity and perceived information usefulness. Furthermore, attitude towards live streaming influenced hedonic and utilitarian browsing, but did not influence impulsive buying. Other hypotheses that influenced impulsive buying were hedonic browsing and EWOM, while utilitarian browsing was not supported.
The Effect of Brand Color Emotions and Perceived Value on Brand Association (Study on Somethinc Consumers) Alizha, Nabila Nurul; Rufaidah, Popy
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.393

Abstract

A brand is considered successful when it experiences significant growth and development. However, to achieve this, the brand must excel when compared to other brands. Brand association is believed to be one of the important factors in optimizing brand excellence, as it shapes perceptions, images, beliefs, experiences, feelings, and thoughts that consumers associate by a product. Brand associations that are created are generally related to brand color emotions and perceived value. The beauty industry,experiencing rapid growth and competitiveness, requires optimizing the framework of brand color emotions and perceived value to remain resilient in the market, and Somethinc is no exception. The method used is based on quantitative analysis by the PLS-SEM technique, involving 138 respondents. Data collection is conducted through questionnaires using a Likert scale. The results demonstrated a significant influence of brand color emotions and perceived value on brand association. Modeling results show that 73.8% of brand association can be described by brand color emotions and perceived value, by the remainder described by other variables. Data collection is done by questionnaire by relying on a Likert scale. The results revealed a significant influence of brand color emotions and perceived value on brand association. Modeling results show 73.8% of brand association can be described by brand color emotions and perceived value, while the rest can be described by other variables.
Determinants of Consumers' Intention to Use QR Code-Based Intelligent Packaging on Food Products: Evidence from the Indonesian Market Gultom, Rolando; Afiff, Adi Zakaria
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.395

Abstract

This study examines the factors influencing consumers’ intention to use intelligent packaging based on QR Code technology for product authenticity verification in the Indonesian food sector, using the Value-based Adoption Model (VAM). The proposed model integrates seven core constructs: perceived usefulness, perceived enjoyment, perceived informativeness, perceived technicality, perceived fee, perceived privacy risk, and perceived value as a key mediating variable influencing intention to use. Data were collected from 263 respondents through an online questionnaire, with 249 valid responses analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The study supports five out of seven hypotheses, with perceived informativeness having the strongest indirect effect on adoption intention through perceived value. Perceived technicality and usefulness also positively influenced value, while perceived enjoyment and privacy risk were not supported by the data. A slight price increase negatively affected perceived value. Overall, perceived value mediated the relationship between technology benefits, costs, and adoption intention. The study extends the VAM framework in intelligent packaging and suggests directions for future research.
The Influence of Perceived Ease of Use and Perceived Benefits on the Interest in Using Shopeepay Among Accounting Education Students at Muhammadiyah University Surakarta Adi Krisnanto, Muhammad; Efita Sari, Dhany
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.398

Abstract

This study aims to examine the influence of perceived ease of use and perceived usefulness on the interest in using Shopeepay among accounting education students. This study uses a quantitative approach with a comparative causal design. The study population consists of students of the Accounting Education Study Program at the Faculty of Teacher Education and Training, Muhammadiyah University Surakarta, who use ShopeePay. This study used a sample size of 111 student respondents. The sample was obtained using random sampling techniques. The tool used in this study was a questionnaire distributed through Google Forms. The findings of this study indicate that both the simultaneous F test, regression coefficient, and partial t-test show that the perception of ease of use has a negative and insignificant effect on the interest in using ShopeePay, while the perception of benefits has a positive and significant effect on the interest in using ShopeePay. Both variables together have a significant influence on the interest in using ShopeePay, contributing 63.5% to that interest. The data shows that service benefits are the main method of generating interest in using ShopeePay.
TikTok, Instagram and Facebook Impact to the Hotels in the United Kingdom, Ireland and Spain Racmat, Timotius A; Nawangwulan, Irma M; Anantadjaya, Samuel PD; Borosi, Deby C; Muqaddasah, Pikat AR; Samuel, DC Ethan; Samuel, Daniella CE; McNerney, Brian
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.407

Abstract

This study examines the influence of 3 major social media platforms—TikTok, Instagram, and Facebook—on hotel selection among Zennial travelers (Millennials and Gen Z) across the UK, Ireland, and Spain. As tourism in these regions becomes increasingly shaped by digital engagement, social media has evolved into a central driver of travel inspiration, evaluation, and booking behavior. Using the Theory of Planned Behavior (TPB), this study explores how attitudes (shaped by visual appeal and influencer credibility), subjective norms (driven by peer interactions, likes, shares, and group discussions), and perceived behavioral control (influenced by accessible booking links, price transparency, and informational clarity) contribute to travelers’ booking intentions. The findings reveal that TikTok primarily drives initial desire and discovery, Instagram strengthens emotional connection and expectation-setting, and Facebook provides informational security that supports final booking decisions. Collectively, these platforms form an interconnected digital pathway that guides travelers from inspiration to confirmation across the UK, Ireland, and Spain. The research underscores the need for hospitality marketers to adopt cross-platform strategies that integrate authenticity, visual storytelling, and community-based trust to effectively influence the modern travel consumer.
Reframing the Role of Social Media in Enhancing Product Awareness in Indonesia’s Crop Protection Rahayu, Mindy; Ong, Leonnard
International Journal of Business Studies Vol. 9 No. 3 (2025): International Journal of Business Studies
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/ijbs.v9i3.416

Abstract

This study investigates how social media is revolutionizing marketing strategies and raising consumer awareness of products in Indonesia's crop protection sector. Building on earlier studies, the current study tackles the subject from the standpoint of market-driven innovation, highlighting the ways in which farmers' and retailers' decision-making is impacted by digital involvement. 33 farmers who were chosen by purposive sampling participated in the quantitative study. To assess the suggested hypotheses, data were first subjected to validity and reliability testing, and then correlation and regression analysis. According to the findings, all three constructs—social media usage, marketing campaign efficacy, and product awareness—showed strong validity (r-values above the r-table threshold) and excellent reliability (Cronbach's Alpha > 0.60). According to hypothesis testing, social media use significantly increases marketing campaign efficacy and product awareness, bolstering the idea that digital involvement may either replace or enhance traditional marketing channels. The report offers practical advice for agribusiness players, such as the necessity of relationshipdriven marketing efforts, farmer education initiatives, and localized content strategies. Geographic coverage and the omission of new digital platforms like short-form video applications are two examples of practical limits that are acknowledged. It is advised that future studies look into cross-platform tactics and the incorporation of e commerce into the distribution of agricultural inputs.

Page 17 of 17 | Total Record : 168

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