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Jurnal Ilmiah Edunomika (JIE)
Published by STIE AAS Surakarta
ISSN : -     EISSN : 25981153     DOI : https://dx.doi.org/10.29040/jie
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Jurnal Ilmiah EDUNOMIKA dengan ISSN 2598-1153, diterbitkan 2 (dua) kali setahun (Pebruari dan Agustus) oleh LPPM STIE AAS Surakarta bekerjasama dengan Pusat Kajian Pendidikan dan Ekonomi (PUSKAPE), Yayasan Keluarga Muslim Al Azarul Ulum Sukoharjo. Terbit pertama pada bulan Pebruari 2017. Redaksi mengundang para guru, akademisi (dosen atau peneliti) dan praktisi terkait (Sekolah, Perguruan Tinggi, Pemerintahan, LSM, dan lain-lain) untuk dapat mengirimkan artikel dengan kajian ekonomi dan pendidikan ke Jurnal Ilmiah Edunomika (JIE).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 60 Documents
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Search results for , issue "Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022" : 60 Documents clear
KEPUTUSAN PEMBELIAN MEREK SEPEDA POLYGON DITINJAU DARI, GAYA HIDUP SEHAT, KUALITAS PRODUK DAN BRAND IMAGE (STUDI KASUS DI SURAKARTA) Edy Parwanto Wasito Jati; Bambang Mursito; Fithri Setya Marwarti
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4631

Abstract

Keputusan pembelian merupakan langkah atau tahap awal dalam menetukan pengambilan suatu keputusan dimana konsumen benar-benar melakukan pembelian. Beberapa yang menjadi faktor yang mempengaruhi keputusan pembelian diantaranya yaitu, gaya hidup sehat, kualitas produk dan brand image. Telah terjadi penigkatan penjulan sepada pada awal tahun 2020 hingga hampir pertengahan tahun 2021 yang disebabkan meningkatnya permintaan konsumen akan kebutuhan bersepeda dalam menyikapi pola hidup bersih dan sehat (PHBS) di masa Covid-19. Peningkatan tersebut memberikan dampak besar bagi perusahaan sepeda yang mana sangat antusias dan berlomba-lomba dalam memberikan kulaitas produk sepeda terbaiknya mengingat kebutuhan dan keinginan konsumen yang bervariasi. Penelitian ini bertujuan untuk mengetahui gaya hidup sehat, kualitas produk dan brand image terhadap keputusan pembelian sepeda merek polygon di Surakarta. penelitian ini menggukan sampel sebanyak 100 responden dengan menggunakan rumus dari Ferdinand. Teknik analisis data menggunakan analisis regresi linear berganda yang sebeleumnya telah melalui uji asumsi klasik. Hasil uji t menunjukan bahwa gaya hidup sehat berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda merek polygon di Kota Surakarta. Kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda merek polygon di Kota Surakarta. Brand image berpengaruh positif dan signifikan terhadap keputusan pembelian sepeda merek polygon di Kota Surakarta. Hasil Koefisien determinasi menunjukan variabel gaya hidup sehat, kualitas produk dan brand image memiliki pengaruh sebesar 75% terhadap variabel keputusan pembelian sepeda merek polygon di Kota Surakarta. Kata kunci : Gaya Hidup Sehat, Kualitas Produk, Band Image, Keputusan Pembelian Abstract The purchase decision is the first step or stage in determining making a decision where consumers actually make a purchase. Some of the factors that influence purchasing decisions include a healthy lifestyle, product quality and brand image. There has been an increase in bicycle sales in early 2020 until almost mid 2021 due to increasing consumer demand for cycling needs in response to a clean and healthy lifestyle (PHBS) during the Covid-19 period. This increase has had a major impact on bicycle companies, which are very enthusiastic and competing in providing the best quality bicycle products considering the varied needs and desires of consumers. This study aims to determine a healthy lifestyle, product quality and brand image on purchasing decisions for polygon brand bicycles in Surakarta. This study uses a sample of 100 respondents using the formula from Ferdinand. The data analysis technique used multiple linear regression analysis which had previously been through the classical assumption test. The results of the t test show that a healthy lifestyle has a positive and significant effect on purchasing decisions for polygon brand bicycles in Surakarta City. Product quality has a positive and significant effect on purchasing decisions for polygon brand bicycles in Surakarta City. Brand image has a positive and significant effect on purchasing decisions for polygon brand bicycles in the city of Surakarta. The result of the coefficient of determination shows that the variables of a healthy lifestyle, product quality and brand image have an influence of 75% on the variable purchasing decisions of polygon brand bicycles in Surakarta City. Keywords: Healthy Lifestyle, Product Quality, Band Image, Purchase Decision
KUALITAS PRODUK, CITRA MEREK DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN ONLINE (PENGGUNA SHOPEE DI SURAKARTA) Muhammad Irvan; Burhanudin Ahmad Yani; Fithri Setya Marwati
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4538

Abstract

This research was conduted with the aim to analyze the influence of product quality, brand image and brand equity on online purchasing descisions (shopee users in Surakarta). This study uses quantitative deskritive sampling techniques using saltdental sampling methods. Data collection is done with observas, and kuisoner techniques. The population in this study is infinite. The sample in the study was 100 peoples. Data analysis uses classical assumptions and multiple linear regression analysis. The results showed that product quality, brand image and brand equity influence postively and significantly on online purchasing decisions (shopee users in Surakarta). Keywords: Purchasing Decisions, Product Quality, Brand Image and Brand Equity
RELIGIUSITAS, NORMA SUBJEKTIF DAN KONTROL PERILAKU DIPERSEPSIKAN TERHADAP KEPATUHAN WAJIB PAJAK KOTA PATI TAHUN 2020 Estiningtyastuti Estiningtyastuti; Nuradi Karhananto
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4689

Abstract

This study aims to determine how much influence religiosity, subjective norms and perceptions of behavioral control have on individual taxpayer compliance. This study uses quantitative methods, namely by presenting research results in the form of numbers which are then explained and interpreted in a description, in order to test hypotheses. The subjects of this research are taxpayers who register their business with the Cooperatives and SMEs Service in Pati Regency. The data used in this study is primary data obtained from respondents who filled out the questionnaire. The sample in this study were 150 responden business taxpayers in Pati Regency who were registered in 2020 as many as 8472 SMEs. Results statistic explained that religious attitudes affect taxpayer compliance, subjective norms and behavioral control have no effect on SMEs taxpayer compliance in Pati Regency. Subsequent research in order to be able to conduct research again in the future by adding other research variables that can affect taxpayer compliance. For example, adding taxpayer knowledge variables, fines, trust in the government and others.
ANALISIS WAKAF UANG DAN IMPLEMENTASINYA DI INDONESIA Ahmad Ulil Albab Al Umar; Hikmah Endraswati; Yeyen Novita; Anava Salsa Nur Savitri
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4371

Abstract

Cash waqf has become a new trend in waqf recently. Cash waqf itself can be done by anyone without a minimum limit on the amount of money in waqf right. This study aims to determine the concept, as well as views on cash waqf in Indonesia. The method used is descriptive analysis with a qualitative approach. The data in this study were obtained from secondary data sourced from journal articles, books, and other data. The results of this study indicate that cash waqf is currently a trend in society for waqf. The convenience and many choices provided by waqf institutions make it attractive and easier for waqifs who want to be waqf. According to the majority of scholars, cash waqf itself is permissible according to Islam. The implications of cash waqf can be expected as a new breakthrough for waqif who want waqf easily, then cash waqf itself is expected to overcome poverty and encourage the economy in Indonesia.
LOYALITAS PELANGGAN DITINJAU DARI PELAYANAN, KEPUASAN DAN KEPERCAYAAN PADA CV CIPTA KIMIA SUKOHARJO Vidya Dara Oktavia; Sarsono Sarsono; Fithri Setya Marwati
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4656

Abstract

Tujuan penelitian dalam penelitian ini adalah untuk mengetahui pengaruh pelayanan, kepuasan, dan kepercayaan terhadap loyalitas pelanggan CV Cipta Kimia Sukoharjo. Penelitian ini termasuk jenis penelitian deskriptif. Metodologi penelitian dengan menggunakan pendekatan kuantitatif, berupa kuesioner. Sampel dalam penelitian ini berjumlah 75 responden yang dibagi kepada pelanggan CV Cipta Kimia Sukoharjo. Data yang dipergunakan dalam penelitian ini adalah data primer yang berupa hasil kuesioner yang diisi oleh responden. Metode analisis yang digunakan adalah analisis kuantitatif, uji validitas dan reliabilitas, regresi linier berganda dan uji t (uji parsial). Hasil penelitian menggunakan regresi linier berganda ada pengaruh antara kualitas pelayanan terhadap kepuasan pelanggan. Uji t (uji parsial) pelayanan, kepuasan dan kepercayaan berpengaruh signifikan terhadap loyalitas pelanggan. Hasil uji koefisien determinasi diperoleh nilai Adjusted R2 sebesar 0,237 atau sebesar 23,7% menunjukkan bahwa loyalitas pelanggan CV Cipta Kimia Sukoharjo dipengaruhi oleh variable pelayanan, kepuasan dan kepercayaan sedangkan sisanya 76,3% dijelaskan oleh variabel lain. Kata kunci: pelayanan, kepuasan, kepercayaan, loyalitas pelanggan. Abstract The purpose of research in this study was to determine the effect of service, satisfaction, and trust on customer loyalty CV Cipta Kimia Sukoharjo. This research belongs to the type of descriptive research.The research methodology uses a quantitative approach, in the form of a questionnaire. The sample in this study amounted to 75 respondents who were divided into CV Cipta Kimia Sukoharjo customers. The data used in this study is primary data in the form of the results of questionnaires filled out by respondents. The analytical method used is quantitative analysis, validity and reliability test, multiple linear regression and t test (partial test). The results of the study using multiple linear regression there is an influence between service quality and customer satisfaction. T test (partial test) service, satisfaction and trust have a significant effect on customer loyalty. The results of the coefficient of determination test obtained the Adjusted R2 value of 0.237 or 23.7%, indicating that customer loyalty at CV Cipta Kimia Sukoharjo is influenced by service, satisfaction and trust variables, while the remaining 76.3% is explained by other variables Keywords: service, satisfaction, trust, customer loyalty.
Analisis Celebrity Endorsment, Persepsi Harga Dan Electronic Word Of Mouth Terhadap Minat Beli Pada Aplikasi Shopee Mutiara Sandesta; Budi Istiyanto
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4454

Abstract

The convenience that consumers get while purchasing products or services through Shopee app has to consider many factors, so any company involved in the sale will always pay attention to these different factors, hoping that consumers will be interested or take advantage of them. The purposeaof this study was to analyze the effect of celebrity endorsements, price perception, and electronicaword of mouth on purchase interest in the Shopee app. This research uses hypothesis testing, which assesses the accuracy of the proposed hypothesis and is tested using statistical tests. The samplingatechnique used in this study is targeted sampling. The data analysis techniqueaused multiple linear analysis.The test is calculated using SPSS 26.0 for Windows. Data processing consists of validity and reliability testing, normality testing, descriptive analysis, calculation of the coefficient of determination, and simultaneous (FTest) and partial (TTest) performance of hypothesis tests. This result is available for 100 respondents, whereby the results of the variables celebrity, price perception and electronic word of mouth have a positive effect on the purchase interest of partial and simultaneous calculations. The effect is 73.9% on the purchase interest. Keywords: Celebrity Endorsment, Price Perception, Electronic Word Of Mouth, Buying Interest
Keputusan Pembelian Ditinjau Dari Brand Image , Desain Produk Dan Celebrity Endorser (Studi Kasus Penggunaan ERIGO di Surakarta) Ririn Winarsih; Sudarwati Sudarwati; Raisa Aribatul Hamidah
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4620

Abstract

The research was conducted to analyze the effect of brand image , product design and celebrity endorser on purchasing decisions of Erigo users in Surakarta . using quantitative research. This research uses primary data sources and sampling technique with purposive sampling technique. Data was collected by distributing questionnaires to Erigo users in Surakarta. The population in this study is infinite . The sample of this research is 100 people . Data analysis used classical assumptions and multiple linear regression. For the results of the research, brand image, product design and celebrity endorser together have a positive and significant effect on purchasing decisions of Erigo users in Surakarta. . Keywords: Purchase decision, brand image, product design and celebrity endorser Abstrak Penelitian dilakukan untuk menganalisis pengaruh brand image , desain produkk dan celebrity endorser terhadap keputusan pembelian pengguna Erigo di Surakarta . menggunakan penelitian kuantitatif . Penelitian ini menggunakan sumber data primer serta teknik pengambilan sampel dengan teknik Sampling Purposive. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada pengguna Erigo di Surakarta . Populasi dalam penelitian ini berjumlah tak terhingga . Sampel penelitian ini berjumlah 100 orang . Analisis data yang digunakan asumsi klasik serta regresi linier berganda . Untuk hasil penelitian brand image , desain produk dan celebrity endorser secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian pengguna Erigo di Surakarta. . Kata kunci : Keputusan pembelian , brand image , desain produk dan celebrity endorser
PENGARUH WORK-LIFE BALANCE TERHADAP TURNOVER INTENTION DENGAN EMPLOYE ENGAGEMENT SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN PO JAYA PONOROGO) Innes Ardian Novitasari; Robby Sandhi Dessyarti
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4350

Abstract

This study uses a quantitative approach with a Structural Equation Modeling (SEM) model using a Partial Least Square (PLS) approach. The study population was all employees of PO JAYA Ponorogo during the study period, amounting to 55 people. Determination of the number of samples using the census method or the saturated sampling technique. The research instrument is a questionnaire that has been tested for validity and reliability. The data analysis technique used the Partial Least Square (PLS) method with SmartPLS version 3.0 software. The results of the study prove that: (1) Work-life balance has no significant effect on turnover intention of PO JAYA Ponorogo employees, (2) Work-life balance has a significant effect on employee engagement in PO JAYA Ponorogo employees, (3) Employee engagement has a significant effect on turnover intention of PO JAYA Ponorogo employees, and (4) Work-life balance has a significant effect on turnover intention of PO JAYA Ponorogo employees through employee engagement as an intervening variable.
PERAN BRAND AMBASSADOR, BRAND IMAGE, DAN HARGA TERHADAP MINAT BELI KONSUMEN (STUDI KASUS CO-BRANDING SAMSUNG X BTS) Agnes Arum Kusuma Wardani; Budi Istiyanto
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4645

Abstract

The purpose of this study aims to determine whether Brand Ambassador, Brand Image and Price affect the purchase intention of Samsung products. The method used by the author is a quantitative method. The sample used in this study is a purposive sampling method with an unlimited population. Samsung and ARMY users (BTS fans) who are 15-50 years old and domiciled in Solo Raya are the criteria in this study. The data analysis technique used is validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, T test, R test and R2 test. Based on the data processing, it was found that the Brand Ambassador variable had a positive and insignificant effect on buying interest. And the Brand Image and Price variables have a positive and significant influence on buying interest.Suggestions from the results of this research, Samsung should consider more about the Brand Ambassador that you want to partner with to increase sales and be consistent in considering Samsung's brand image and price according to the quality and features available. Keyword : Brand Ambassador, Brand Image, and Price
KINERJA PEMASARAN DITINJAU DARI KEUNGGULAN BERSAING, ORIENTASI PASAR DAN KEWIRAUSAHAAN (STUDI PADA SENTRA INDUSTRI SHUTTLECOCK KABUPATEN SUKOHARJO) Rendy Irawan; Istiatin Istiatin; Supawi Pawenang
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4637

Abstract

Along with the development of the economy and increasingly advanced technology, companies are required to further increase production yields and product quality. The purpose of this study was to determine the effect of Competitive Advantage, Market Orientation and Entrepreneurship Orientation on Marketing Performance at the shuttlecock industry center in Sukoharjo Regency. This research is a quantitative research. The approach method in this study uses a quantitative survey approach, namely survey research that has the nature of pairing and is generally used to draw conclusions on the population so that it uses hypotheses and statistical tools in data analysis. The population and sample in this study were 37 players in the shuttlecock industry, data taken from the Central Bureau of Statistics of Gadingan village. The sampling technique used is the census method, which is a sampling technique when all members of the population are used as samples. The results in this study are Competitive Advantage, Market Orientation, Entrepreneurship Orientation affect the Marketing Performance of the Shuttlecock Industrial Center in Sukoharjo Regency. Keywords: Competitive Advantage, Market Orientation, Entrepreneurship Orientation, Marketing Performance. ABSTRAK Seiring perkembangan perekonomian dan teknologi yang semakin maju, perusahaan dituntut agar lebih meningkatkan hasil produksi dan mutu produk yang dihasilkan. Tujuan penelitian ini adalah untuk mengetahui pengaruh Keunggulan Bersaing, Orientasi Pasar dan Orientasi Kewirausahaan terhadap Kinerja Pemasaran pada sentra industri shuttlecock di Kabupaten Sukoharjo. Penelitian ini merupakan penelitian kuantitatif. Metode pendekatan dalam penelitian ini menggunakan pendekatan kuantitatif survei, yaitu penelitian survei yang memiliki sifat pemairan dan umumnya digunakan untuk menarik kesimpulan terhadap populasi sehingga menggunakan hipotesis dan alat statistik dalam analisis data. Populasi dan sampel dalam penelitian ini adalah 37 pelaku industri shuttlecock, data diambil dari Badan Pusat Statistik desa Gadingan. Teknik pengambilan sampel dengan menggunakan metode sensus, yaitu teknik penentuan sampel bila semua anggota populsi digunakan sebagai sampel. Hasil dalam penelitian ini adalah Keunggulan Bersaing, Orientasi Pasar, Orientasi Kewirausahaan berpengaruh terhadap Kinerja Pemasaran Sentra Industri Shuttlecock di Kabupaten Sukoharjo. Kata Kunci : Keunggulan Bersaing, Orientasi Pasar, Orientasi Kewirausahaan, Kinerja Pemasaran.

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