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INDONESIA
Jurnal Informatika Ekonomi Bisnis
Published by Universitas Putra Indonesia YPTK Padang
ISSN : 27148491     EISSN : -     DOI : https://doi.org/10.37034/infeb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Informatika Ekonomi Bisnis adalah Jurnal Nasional, yang didedikasikan untuk publikasi hasil penelitian yang berkualitas dalam bidang Informatika Ekonomi dan Bisnis, namun tak terbatas secara implisit. Jurnal Informatika Ekonomi Bisnis menerbitkan artikel secara berkala 4 (empat) kali setahun yaitu pada bulan Maret, Juni, September, dan Desember. Semua publikasi di jurnal ini bersifat terbuka yang memungkinkan artikel tersedia secara bebas online tanpa berlangganan. Jurnal Informatika Ekonomi Bisnis sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis-kritis dalam bidang informatika ekonomi dan bisnis. Sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas, serta sebagai sumber referensi akademisi dalam bidang informatika ekonomi dan bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 69 Documents
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Search results for , issue "Vol. 5, No. 4 (December 2023)" : 69 Documents clear
Pengaruh Produk Halal terhadap Pilihan Konsumen dalam Berbelanja di Indonesia Meirita Sita Dewi; Fendy Cuandra
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i3.578

Abstract

Halal is an essential factor for Muslim consumers in choosing products and services. Indonesia is a country with the largest Muslim population in the world. Producers must understand the factors that influence consumer buying behavior towards halal products. Sales of halal products are increasing, especially demand from Muslim consumers. This study aims to determine consumer buying behavior when buying halal products in Indonesia. This study involves the variables of halal awareness, halal logo, attitude, halal marketing, and halal image as independent variables, and buying behavior as the dependent variable. This study uses quantitative research methodology. The research data used primary data. Primary data was collected through a survey using a structured questionnaire. The questionnaire was created using Google Forms and distributed online to respondents. The data collection technique uses a probability sampling technique. The samples are selected randomly. The sample data was 320 respondents. The data analysis method uses SEM (Structural Equation Modeling) to predict the effect of independent variables on the dependent variable. The results of this study indicate that halal attitudes and images influence consumer behavior when buying halal products. Halal awareness, halal logo, and halal marketing do not influence consumer buying behavior when buying halal products. The findings of this study have implications for marketers and manufacturers in developing marketing strategies for halal products in Indonesia. Marketers need to understand the needs and preferences of Muslim consumers by building a positive attitude and halal image on the products sold. The availability of halal products in the market can help drive more buying behavior toward halal products.
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Keputusan Pembelian Produk iPhone Rizki Maulana Harris; Anita Silvianita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.584

Abstract

In an increasingly digitally connected world, technology products such as the iPhone have become a popular choice among consumers; Service quality and customer satisfaction play an important role in consumer purchasing decisions. The research method used is a survey distributed to participants who are iPhone product users. The collected data were analyzed using regression analysis and descriptive statistics to evaluate how the studied variables relate to one another. This study aims to analyze the effect of service quality and customer satisfaction on purchasing decisions for Iphone products. The number in this study are customers who use Iphone products with a total of 100 respondents. Based on the results of the study indicate that service quality has a positive and significant effect on purchasing decisions. Consumer trust has a positive and significant effect on purchasing decisions. Service quality and consumer trust have a positive and significant effect on purchasing decisions. Better understanding of how service quality and customer satisfaction influence consumer decisions to buy iPhone products allows companies to develop more efficient marketing strategies and increase customer loyalty. Further research can be conducted to explore other components that can influence consumer purchasing decisions for technology products.
Pengaruh Penerapan Total Quality Management terhadap Kinerja Inovasi Dimediasi Knowledge Sharing Jostein Frandelli; Anita Silvianita
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.598

Abstract

To be able to compete and survive in all conditions, every company pays great attention to the maintenance of human resources as a company effort to obtain an effective strategy that aims to support the company's success in achieving its goals. This research was conducted to determine the effect of implementing total quality management (TQM) on innovation performance through knowledge sharing as an intervening variable at Auto 2000 Soekarno Hatta 145 Bandung. This research uses a quantitative method with a descriptive-causality research type. As for sampling, it was carried out using the saturated sampling technique method, with a total of 70 respondents. The data analysis technique used in this study is descriptive analysis and the Partial Least Square-Structural Equation Model (PLS-SEM) assisted by the Smart PLS 3.0 analysis tool. The results of this research indicate that there is a positive and significant relationship between total quality management (TQM) and innovation performance, total quality management (TQM) and knowledge sharing, knowledge sharing and innovation performance, as well as an indirect relationship between total quality management (TQM) on innovation performance through knowledge sharing. So that in an effort to improve employee innovation performance, the application of total quality management (TQM) and knowledge sharing needs to be evaluated and improved at Auto 2000 Soekarno Hatta 145 Bandung.
Strategi Diplomasi Ekonomi Republik Indonesia terhadap Persatuan Emirat Arab tahun 2020-2022 Muhammad Fadhil Ahadiat Tajudin; Junet Kaswoto
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.596

Abstract

Economic diplomacy plays a central role for Indonesia in facing inter-state contests at the global level, particularly in political and economic interests. Economic diplomacy in Indonesia garners special attention from the Government of the RI and stands as one of the 4+1 Priorities of Foreign Policy. The Government of RI places emphasis on market expansion in potential non-traditional countries, notably the United Arab Emirates (UAE), with the aim of advancing national interests in the trade, tourism, and investment sectors, alongside optimizing the domestic market at hand. This research focuses on the economic diplomacy strategies employed by the Government of RI concerning the UAE from 2020 to 2022, utilizing insights from the economic diplomacy strategies of developing countries presented by Kishan S. Rana. The methodology employed in this study is qualitative, with primary data acquired through interviews and secondary data garnered through literature review. The research findings demonstrate that the economic diplomacy strategies pursued by the Government of RI towards the UAE align with Rana's conceptual framework, encompassing 4 stages, namely economic salesmanship, networking and advocacy, image building, and regulatory management. The most prominent stage within Indonesia’s economic diplomacy strategy is economic salesmanship, particularly evident through the World Expo 2020 Dubai. Conversely, the stage that exhibits suboptimal perfomance is regulatory management concerning the IUAE-CEPA, which as of the present, has not been ratified by the Government of RI.
Pengaruh Kualitas Produk, Citra Merek dan Harga terhadap Keputusan Pembelian Produk Frozen Food Merek Golden Farm di Masyarakat Kota Bekasi Afifah Khoiriyah; Primaraga Sumantri Indra Wicaksana
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.605

Abstract

This study aims to determine the effect of product quality, brand image, and price on purchasing decisions on Golden Farm brand frozen food products in the people of Bekasi City. This type of research uses quantitative methods with data collection methods using questionnaire data collection techniques, data analysis used in this study are validity and reliability tests, classical assumption tests, multiple regression analysis, partial tests, and R2 tests. The results of this study are product quality has a positive and significant influence on purchasing decisions, brand image has no influence on purchasing decisions, and price has an influence on purchasing decisions.
Pengaruh Perceived Risk, Perceived Reputation, dan Trust Online terhadap Minat Beli Online Konsumen Shopee Anisa Martiah; Heditia Umi Ismulyani; Saddam Hussein Inonu
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.616

Abstract

This study aims to analyze the influence of perceived risk, perceived reputation, and online trust on shopper's online purchase intention. The population in this study is the city of Bandar Lampung as many as 300 respondents. The sampling technique is Purposive Sampling. Data analysis using SEM (Structural Equation Model) with the PLS 3 program. The results of this study indicate that Perceived Risk has a significant positive effect on online trust, perceived reputation has a significant positive effect on online trust, online trust has a significant positive effect on purchase intention, Perceived Risk has a positive effect significant to purchase intention, Perceived reputation has a significant positive effect on purchase intention.
Survival Analisis Jenis Pendidikan terhadap Durasi Menganggur di Sumatera Tahun 2020 Ramadhana Aulia Wisdawati; Endrizal Ridwan; Elvina Primayesa
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.640

Abstract

The duration of unemployment is the time it takes for workers to search for and find a job that best matches their skills and preferences. This research aims to analyze the duration of unemployment in Sumatra. The analytical technique used in this study is survival analysis using Cox regression. The data used in this research are secondary data sourced from the National Labor Force Survey in August 2020. The total number of observation units used in this study is 5,936 individuals. The research findings show that, on average, the duration of long-term unemployment in Sumatra is 2.95 months. The test results indicate that education, experience, and regional classification variables have a significant effect on the duration of unemployment in Sumatra.
The Influence of Brand Characteristic on Customer Brand Relationship Through Consumer Engagement as Mediator Yasmine Putri Gustano; Nurafni Rubiyanti
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.643

Abstract

KRB.ID a knitwear business located in the Binong Jati knitting industry area, Indonesia. KRB.ID was established at the beginning of the COVID-19 pandemic and witnessed significant growth during this challenging period. Leveraging the expanding popularity of TikTok during the pandemic, KRB.ID used video content to raise brand awareness among TikTok users. Many of their videos gained visibility on TikTok's "For You Page" (FYP), leading to increased recognition and a growing TikTok following. Understanding the importance of engagement on social media platforms, KRB.ID actively interacted with their customers by responding to comments through video replies and various other means. One notable video featured four women wearing KRB.ID's skirt products, showcasing their versatility across different body sizes (ranging from 47kg to 80kg), positioning the brand as inclusive and big-size friendly. The video garnered 3,600,000 views, 61,300 likes, and received 729 comments from TikTok users. Currently, KRB.ID's TikTok account boasts 58,800 followers. However, in mid-2022, a decline in engagement was observed on KRB.ID's TikTok account, prompting the researcher to investigate this phenomenon using theories of brand characteristics, customer brand relationships, and consumer engagement.
Efektivitas Program Indonesia Pintar terhadap Partisipasi Sekolah di Kawasan Barat dan Timur Indonesia Fitri Mulyani; Endrizal Ridwan; M. Nazer
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.652

Abstract

Smart Indonesia Program (PIP) is a government program that aims to make the 12-year compulsory education program a success. The PIP program has been running since 2015. However, the Badan Pusat Statistik (BPS) notes that there are still school-age residents who are not attending school, even though the percentage of children not attending school has decreased. This study aims to measure the implementation of PIP and other factors on school participation in two regions, namely the West Indonesia Region (KBI) and the East Indonesia Region (KTI) in 2021. This research uses data from the 2021 National Socio-Economic Survey (Susenas) in the Indonesian Region West (KBI) and Eastern Indonesia Region (KTI). Data analysis used logistic regression method. The results showed that all independent variables, PIP, gender, marital status of head of household, classification of area of residence, per capita expenditure, other social assistance had a significant effect on school enrollment in the Western Regions of Indonesia (KBI) and Eastern Indonesia (KTI). . The biggest tendency for children to participate in school is the PIP.
Remitansi Internal dan Konsumsi: Implikasi bagi Kesejahteraan Rumah Tangga di Indonesia Heru Setiawan; Hefrizal Handra; Edi Ariyanto
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.654

Abstract

This research aims to examine the impact of internal remittances on household welfare in Indonesia. The focus of this study is not only to identify the direct influence of remittances on welfare but also to investigate how internal remittances affect household welfare through consumptive expenditures. The analytical tool used is Partial Least Squares-Structural Equation Modeling (PLS-SEM). The data used in this study is derived from the Indonesian Family Life Survey (IFLS) for the years 2007 and 2014. The research sample consists of 772 households with members who are internal migrant workers. The results of the study indicate that the improvement in household welfare is not only directly influenced by internal remittances but also by how these remittances are managed, particularly when used for consumptive spending. Other factors, such as the number of household members, also play a significant role in enhancing household welfare.

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