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Business Management Journal Program Studi Manajemen
Published by Universitas Bunda Mulia
ISSN : 19070896     EISSN : 25986775     DOI : -
Core Subject : Economy, Humanities, Science, Social, Engineering,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences
Business Management Journal (BMJ) is a scientific journal managed by the Bunda Mulia University Management Study Program. BMJ is published twice a year. BMJ publishes scientific articles resulting from empirical research in the field of management science. BMJ accepts scientific papers written by lecturers, researchers or students in the fields of financial management, marketing management, human resource management and strategic and operational management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 9, No 1 (2013): Business Management Journal" : 6 Documents clear
ANALISIS KEPUTUSAN KONSUMEN DALAM MELAKUKAN RESERVASI HOTEL SECARA ONLINE Hendra Handes Sariyanto; Lelly Christin
Business Management Journal Vol 9, No 1 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2558.862 KB) | DOI: 10.30813/bmj.v9i1.684

Abstract

Hotels improved their services such as online reservation. Therefore, these study objectives are to identify the factors that encourage consumers decision to make an online reservation, and which is the most dominant factor in influencing the consumer’s decision to make reservations online. This study used 300 respondents. From the results of interviews with 150 respondents, found five factors that encourage consumers make an online reservation. And the results of questionnaires to 150 respondents known that the dominant factor is the factor of Easy and Practice, which is efficient in time. Key Words- Reservation, Online, Hotel 
ANALISIS RISK DAN RETURN REKSADANA SAHAM DIBANDINGKAN DENGAN PORTFOLIO SAHAM SECARA ACAK Mirna Mirna; Oktafalia Marisa Muzammil
Business Management Journal Vol 9, No 1 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5979.505 KB) | DOI: 10.30813/bmj.v9i1.685

Abstract

The research was conducted on the data listed in Indonesia Stock Exchange (BEI) in 2008-2010. This research aims to determine the risk and return’s difference between Mutual Funds Risk and Portfolio shares listed on the Stock Exchange. The research method used in this research is descriptive method using Kolmogorov Smirnov normality test and Non parametric: Mann Whitney. The results obtained by SPSS output is there is no difference between the shares of the Mutual Fund Return Portfolio randomly selected stocks, meanwhile there is a difference between the risk of stock mutual funds with random stock portfolio. Key Words- Mutual Funds Risk, Mutual Funds Return, Stock Exchange
THE IMPACT OF SERVICE QUALITY ON BRAND LOYALTY OF DTAC SELULER SERVICE USERS Debby Arisandi
Business Management Journal Vol 9, No 1 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4538.16 KB) | DOI: 10.30813/bmj.v9i1.686

Abstract

Purpose- In the GSM seluler telephony sector, the main condition for protecting the subscriber base is to win customer to be loyalty, a key necessity for the maintenance of a brand loyalty in the long term. To achieve this aim, service quality must be measured and identified. This paper’s aim is to measure the effects of service quality towards brand loyalty on DTAC seluler service provider. This study will explore the relationship between service quality and brand loyalty in the seluler service industry.Design/methodology/approach- The main research target sample covered 200 seluler phone users in Prince of Songka University, Hatyai campus. Field research was conducted. The questionnaire was formed by a synthesis of existing constructs in relevant literature. Reliability tests, descriptive statistic, and regressions analyses were performed to both confirm scale reliability and answer the research questions. The data were analysed by moderated regression analysis to test the hypotheses.Findings- The findings of this study show that an overall service quality directly affects brand loyalty. Network quality, customer service, pricing structure and billing system are the service quality dimensions that have significant positive influence on brand loyalty, which in turn has a significant positive impact on brand loyalty 43,5%. Therefore, it plays a crucial role in winning customer loyalty.Originality/value- It is of great importance for seluler operators in a mature market such as that of Thailand, to understand what the drivers of brand loyalty are. The present study produced useful findings, which can be utilized by seluler service provider managers, in their effort to develop and implement successful brand loyalty strategies. With respect to the findings, pricing structure has the most importance than others dimensions of service quality which provides positive outcomes on brand loyalty, not only in the present but also in the future. So, the effect of pricing structure on brand loyalty becomes greater than the effect of others dimenstions of service quality. Therefore, any GSM operator who wishes to preserve its existing subscriber base should concentrate on winning its subscribers’ loyalty, especially for DTAC.Keywords- Seluler Services, Brand Loyalty, Service Quality
SEGMENTASI DAN PERSEPSI MAHASISWA PROGRAM STUDI MANAJEMEN TERHADAP PROSES PEMBELAJARAN UNIVERSITAS BUNDA MULIA DENGAN METODE CLUSTER ANALYSIS Rudy Santosa Sudirga
Business Management Journal Vol 9, No 1 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9311.839 KB) | DOI: 10.30813/bmj.v9i1.682

Abstract

Although universities are increasingly competing for accepting huge number of students, little has been written about a popular alternative to the lecture-oriented approach to teaching the students at the universities. This paper sees how educational philosophies that underlie lecture and case methods of teaching are related to how faculty perform their teaching to their students. Differences between the underlying world of views of lecture and case methods of teaching similarly lead to differences in many other aspects of the teaching and learning process. The findings of this paper are that each educational philosophy favors a certain instructional methodology, which in turn determine not only the way the instruction is performed but also how faculty perform their teaching, which will be accepted as the most favourable teaching method by the students. These studies investigate the values of students’ perception in accepting the teaching methods as well as the most favourable teaching methods for both qualitative subject and quantitative subject lectures. The way segmentation of the students analyses are performed, reflecting the perception of similarity and difference of the segmentation groups.A new development in segmentation analysis is the cluster analysis method. This method defines segment on the basis of their similarity and difference of response. The K-means cluster analysis algorithm has been a widely applied clustering technique, especially in the area of marketing research. In spite of its popularity and ability to deal with large volumes of data quickly and efficiently, K-means cluster analysis to yield improved performance in terms of solution quality and robustness. Among the algorithms, K-means is one of the most popularly used in the area of marketing research to partition objects into different clusters, due to its ability to deal with large-sized problems that often characterize many marketing research studies. Although K-means is iterative in nature and requires a large amount of computation time to converge, it is more efficient than most other methods in forming clusters, and therefore makes the computational problem more manageable.Key Words: Segmentasi, Persepsi dan Proses Pembelajaran 
ANALISIS PERSEPSI DAN MOTIVASI KERJA FRESH GRADUATED TERHADAP DUNIA KERJA Leo Alexander Tambunan
Business Management Journal Vol 9, No 1 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4553.092 KB) | DOI: 10.30813/bmj.v9i1.687

Abstract

This research discuss about perception and working of motivation analysis for fresh graduated at private university in Jakarta, Results this research is process Questioner from 67 respondent, and SPSS 26. 10 items statement talk about perception and working of motivation for fresh graduated. Respondent fill the questioner use the likert scale. For 10 items statement, salary, bonus, style, location, security, opportunity promotion, environment of work, independent, Team work. This research based on the descriptive statistic. Key Words- Perception, Motivation work, Fresh Graduated 
PENGARUH IKLIM ORGANISASI DAN PENGEMBANGAN KARIR TERHADAP KEPUASAN KERJA KARYAWAN OPERASIONAL PADA PTS X DI JAKARTA Yustinus Yuniarto
Business Management Journal Vol 9, No 1 (2013): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6397.313 KB) | DOI: 10.30813/bmj.v9i1.683

Abstract

This research would conducted in the Operational employee at a X private university in Jakarta, partially have a significant variable between organizational climate with job satisfaction, meanwhile the development of a career with no job satisfaction have no significant variable. Key Words- Organizational Climate, Development of career, Job Satisfaction

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