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Jurnal Manajemen Bisnis dan Kewirausahaan
ISSN : -     EISSN : 25980289     DOI : http://dx.doi.org/10.24912/jmbk
Core Subject : Economy, Social,
Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.
Articles 958 Documents
Analisis SWOT dalam Menetapkan Strategi Menjalankan BPJS Kesehatan pada Mitra Keluarga Kalideres Martinus Limaku
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 5 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.082 KB) | DOI: 10.24912/jmbk.v3i5.6083

Abstract

This study aims to analyze and determine the best strategy for Mitra Keluarga to be ready to join BPJS Kesehatan. Mitra Keluarga is a place that provides health services. This study used a SWOT analysis to get the best strategy for Family Partners. Data sources come from hospital managerial officers and from government regulations. The SWOT analysis is used to get the best strategy for Mitra Keluarga to find out what are the strengths, weaknesses, opportunities and threats of the company. Alternative strategies will be analyzed with everything that happens in the hospital or from outside the hospital. The conclusion of this study is to implement a strategy in running the Health BPJS on the Kalideres Family Partner in accordance with the company's external and internal conditions.
Faktor Pengaruh Abcd Terhadap Keputusan Pembelian Asuransi Prulink Prudential Bobby Kurniawan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 1 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (773.997 KB) | DOI: 10.24912/jmbk.v2i1.4815

Abstract

The development life insurance company in Indonesia has grown from year to year. In line with the growth of this industry, competition among life insurance companies also increased. As life insurance companies, Prudential need a strategy to achieve the goals which have been determined. Prudential need to know the behavior patterns of consumer when they make decisions to purchase product. This research aims to study the extent to which implementation strategies can influence buying decision of Prulink Term. This research employ descriptive correlation method. In this research descriptive approach is used to give overview of related strategies like marketing communication, product knowledge, survey undertaken by Prudential. Where the correlation approach is used to determine how big the customer purchasing decision.Independent variable of this study is that strategies are divided into several independent variables, among others, advertisement, sales promotion, direct and interactive marketing, personal sales. Whereas for the dependent variable of this study is the consumer purchasing decision of Prulink Term insurance product.
Pengaruh Customer Perceived Value , Service Quality, Dan Physical Environment Terhadap Kepuasan Dan Kesetiaan Pelanggan Shelly Agustina Natawijaya dan Keni
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.912 KB) | DOI: 10.24912/jmbk.v2i2.4831

Abstract

The aim of this study are : First, to explore the effect of customer perceived value , service quality, and physical  environment on customer loyalty. Second, to explore the effect of  customer perceived value , service quality, and physical  environment on customer satisfaction. Third, to explore the effect of customer satisfaction towards customer loyalty. Fourth, to find out if customer satisfaction can mediate  customer perceived value , service quality, and physical  environment towards customer loyalty.  The method of data collection is purposive sampling.  The samples of this research are collected from 326 respondents, who are the customers of  furniture store in Jakarta.  The technique of data analysis used in this study was regression analysis and mediating test to find put the hypotheses. The results are : (a) the relationship between customer perceived value , service quality, and physical  environment have a significant and positive impact toward customer loyalty; (b)  the relationship between customer perceived value , service quality, and physical  environment have a significant and positive impact toward customer satisfaction; (c) customer satisfaction has a positive impact on customer loyalty; (d) customer satisfaction  will mediate the effect of  customer perceived value , service quality, and physical  environment towards customer loyalty.
Analisis Pengaruh Manajemen Laba Terhadap Nilai Perusahaan dengan Good Corporate Governance Sebagai Variabel Moderasi (Studi Kasus Pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2015-2017) Theresia Shirley Tanadi dan Indra Widjaja
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (128.443 KB) | DOI: 10.24912/jmbk.v3i6.6088

Abstract

The main objective of this research is to collect the empirical evidence of the influence of earnings management to the Firms’ value, with good corporate governance as the moderating variable, for Manufacturing Firms that are registered to the Indonesian Stock Exchange as of 2015 – 2017. Manufacturing Firms as the research subject, with Consumer Goods Industry and Basic Industry & Chemical sector. The research variables are (1) profit management, with proxy discretionary accruals modified jones; (2) Firm’s value, with proxy price to book value; and (3) good corporate governance, with proxy independent commissioner proportion and audit committee. This research used simple and moderated regression analysis method. The result indicates that earnings management has an impact on the Firms’ value and audit committee moderates the influence of earnings management to Firms’ value, whereas independent commissioner does not.
Jurnal Manajemen Bisnis Dan Kewirausahaan Magister Manajemen
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.102 KB) | DOI: 10.24912/jmbk.v2i2.4821

Abstract

  JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN   Volume 02/No.2/Maret /2018                                                                 e-ISSN 2598-0289  Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.   Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara  Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara  Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara   SekretariatMaria Benedicta, SEStephanie Pane, SE, MM    Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: mmuntar@tarumanagara.ac.id    JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        Maret 2018, Volume  02, No.2                                                                                                        ISSN 2598-0289Halaman 1-126   ANALISIS PENERAPAN BALANCED SCORECARD  UNTUK MENGUKUR KINERJA PERUSAHAAN  PADA PT. XYZ TBK.Sudiman                                                                                                                                                                                   01-07 DO POLICY MAKER CREATES FINANCIAL INNOVATION AND SUPPORT GROWTH?Suwinto Johan                                                                                                                                                                          08-15 PENGARUH GROWTH OPPORTUNITY, PROFITABILITAS, TINGKAT LIKUIDITAS TERHADAP STRUKTUR MODAL PADAPERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN  YANG TERDAFTAR DI BURSA EFEK INDONESIA .Elvina Kurniawati Hadiyanto dan Indra Widjaja                                                                                                                       16-23 KINERJA REKSA DANA SAHAM DENGAN MENGGUNAKAN METODE SHARPE, TRENYOR DAN JENSEN PADAPERIODE JANUARI 2014 SAMPAI DESEMBER 2015Methirana                dan Indra Widjaja                                                                                                                                                     24-32 STRATEGI PEMASARAN MELALUI PESAN DALAM IKLAN ROKOK SAMPOERNA HIJAU DI TELEVISIVERSI DATANG KONDANGANYehuda                                                                                                                                                                                    33-41 PENGARUH ACTIVITY RATIO, WORKING CAPITAL MANAGEMENT, FIRM SIZE DAN LEVERAGE RATIO TERHADAPPROFITABILITY PADA PERUSAHAAN SUB SEKTOR PROPERTY DAN REAL ESTATE YANG TERDAFTAR DALAMBURSA EFEK INDONESIANadia Lionardi                                                                                                                                                                         42-49 FAKTOR-FAKTOR PREDIKTOR INVESTMENT OPPORTUNITY SET DAN FIRM VALUE PADA PERUSAHAAN PROPERTY DAN REAL ESTATE YANG TERDAFTAR DI BEIRita Amelinda dan Indra Widjaja                                                                                                                                              50-56 PENGARUH WORKING CAPITAL TURNOVER, TOTAL ASSET TURNOVER, ASSET GROWTH  DAN SALES GROWTHTERHADAP KINERJA KEUANGAN PERUSAHAAN CONSUMER GOODS YANG TERDAFTAR DI BURSA EFEK INDONESIASELAMA TAHUN 2013-2016Shelly Andelline dan Indra Widjaja                                                                                                                                             57-65 STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN BENQ INTERACTIVE FLAT PANELMike Avelinus Thendry dan Anas Lutfi                                                                                                                                      66-73 PENGARUH CUSTOMER PERCEIVED VALUE , SERVICE QUALITY, DAN PHYSICAL  ENVIRONMENTTERHADAP KEPUASAN DAN KESETIAAN PELANGGANShelly Agustina Natawijaya dan Keni                                                                                                                                        74-81 ANALISA MANAJEMEN STRATEGIK PT FONDACO JAYATAMA DALAM BERSAINGMauren Astria dan Eko Harry Susanto                                                                                                                                     82-90 PENGARUH KEPUASAN KONSUMEN, HARGA, KUALITAS PRODUK, DAN PROMOSI TERHADAP LOYALITASMEREK ALAT ANGKAT / CRANE XYZ PADA PT.ABCTommy                                                                                                                                                                                    91-96 PENGARUH PROMOSI MELALUI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DI FOOD COURTElin Lininati                                                                                                                                                                              97-102 PENGARUH CITRA PERUSAHAAN DAN REPUTASI TERHADAP KUALITAS PELAYANAN DAN DAMPAKNYAPADA KEPUASAN PELANGGAN (Pada Nasabah Tabungan Bank Artha Graha)Kevin dan Mukti Rahardjo                                                                                                                                                       103-109 FAKTOR-FAKTOR YANG MEMPENGARUHI PRICE EARNING RATIO SAHAM LQ45 DI INDONESIATaruna dan Carunia Mulya Firdausy                                                                                                                                        110-119 ANALISIS STRATEGI SOAR PT. XYZ DALAM  MENINGKATKAN PENJUALAN BAHAN BAKU KIMIA UNTUKINDUSTRI TEKSTIL, KAYU, PAKAIAN DAN DETERJENCalvin Chiu                                                                                                                                                                              120-126       
Faktor-Faktor Yang Mempengaruhi Price Earning Ratio Saham Lq45 Di Indonesia Taruna dan Carunia Mulya Firdausy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (717.927 KB) | DOI: 10.24912/jmbk.v2i2.4836

Abstract

The purpose of this research is to analyze factors that influence price earning ratio of  LQ45 index  in Indonesia for the year 2013-2016. Sample was collected by using purposive sampling method. Based on the type of data and analysis, this research is called quantitative research and data used is secondary data. The results of this study indicate that dividend payout ratio and price book value affected the price earning ratio of LQ45, while return on equity, earnings per share growth and financial leverage have no effect on PER of LQ45 stock. Simultaneously, all the independent variables significantly influence the PER stock of LQ45. Based on the coefficient of determination can be concluded that all the independent variables affect the price earning ratio of LQ45 stock by 25.46%.
Pengaruh Customer Relationship Management (CRM) Terhadap Loyalitas Pelanggan pada Maskapai Penerbangan Garuda Indonesia Melalui Program Frequent Flyer Eva Dwi Sundari
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 6 (2019): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.992 KB) | DOI: 10.24912/jmbk.v3i6.6093

Abstract

The aim of this study is to examine the effect of Customer Relationship Management (CRM) on customer loyalty on Garuda Indonesia airlines through frequent flyer programs. The study sample was taken from Garuda Indonesia passengers over the age of 18 years. Primary data was collected through convenience sampling. Regression analysis is used to test hypothese. There is the influence of Customer Relationship Management on Customer Loyalty on Garuda Indonesia airlines, there is a Frequent Flyer influence on customer loyalty on Garuda Indonesia airlines, there is a frequent flyer influence to moderate Customer Relationship Management to Garuda Indonesia Customer Loyalty, there is the effect of Customer Relationship Management, Frequent Flyer for Garuda Indonesia airlines. It is better if further research is conducted in the long term, so that Garuda Indonesia CRM can be explored more far. While Garuda Indonesia's services cover almost all of Indonesia and several other countries. The literature that discusses CRM is still not much so that the dimensions of dimension elaboration are still limited. Research findings reveal the need and importance of a company to continuously improve Customer Relationship Management. This study shows the need to emphasize the use of critical customer loyalty and to recognize the nature and importance of frequent flyer moderation effects. The value of this research is a combined and practical theory and finds four management implications and three practical implications.
Analisis Penerapan Balanced Scorecard Untuk Mengukur Kinerja Perusahaan Pada Pt. Xyz Tbk. Sudiman Sudiman
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 2 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (741.415 KB) | DOI: 10.24912/jmbk.v2i2.4822

Abstract

The Balanced Scorecard has been shown to be a valuable tool for management control in organization, particulary in the current context where continuous improvement of results and level of quality is demanded in both the private and public spheres. The Balanced Scorecard is a measurement and management system that views a business unit’s performance from four perspectives includes financial, customer, internal business process, and learning and growth.This research was analyzed using Balanced Scorecard Analysis, Liquidity Ratio Analysis, PEST Analysis and SWOT Analysis. The Analysis to explore more detail about the measurement of business performance from four perspectives includes financial, customer, internal business process, and learning and growth at PT. XYZ Tbk. This research concludes that Balanced Scorecard measurement gives the company more detail about its business performance, and enable the company to create strategies which linked in Balanced Scorecard perspectives in term to increase stakeholders value.
Pengaruh Earning Per Share, Debt To Equity Ratio, Price Earning Ratio, Return On Equity Terhadap Harga Saham Perusahaan Makanan Dan Minuman Di Bei Periode 2015-2017 Indrian Trifena Suriadi dan Indra Widjaja
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (725.708 KB) | DOI: 10.24912/jmbk.v3i2.4956

Abstract

This study aims to determine the effect of financial performance on stock returns in food and beverage companies listed on the Indonesia Stock Exchange in 2015 to 2017 simultaneously or partially. The variables used in this study are Earning Per Share (EPS), Debt To Equity Ratio (DER), Price Earning Ratio (PER), Return On Equity (ROE) as independent variables and stock return as the dependent variable.  The data used are financial statements from food and beverage companies published through the website ww.idx.co.id. The results of the study show that the independent variables EPS, DER, PER, ROE do not significantly influence the dependent variable (stock return) simultaneously. While the results of the study are partial, it shows that only EPS and ROE variables have a significant effect on stock returns. Thus it can be concluded that all the independent variables studied cannot be used simultaneously to determine the amount of stock returns. The data analysis method used in this study is a quantitative method by testing classical assumptions, as well as statistical analysis, namely multiple linear regression analysis. The sampling method used was purposive sampling.
Analisis Citra Merek, Kualitas Produk, dan Bauran Promosi Efeknya terhadap Keputusan Pembelian Pasta Gigi Pepsodent (Studi Kasus di Perumahan Ciledug Indah 2 Periode Maret – Mei 2015) Priscilla Loekman; Chairy Chairy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (693.28 KB) | DOI: 10.24912/jmbk.v1i1.4749

Abstract

Increased business development in toothpaste, all businesses strive to attract customers and retain customers in various ways. Pepsodent toothpaste always strive to provide brand image such as quality superior to other brands. Pepsodent toothpaste has a quality product that organizes dental health events and optimizes the promotion mix always informs new products. The purpose of this research is analysis of brand image analysis, product quality, and promotion mix of its effect to purchase decision of Pepsodent toothpaste. In this research is done by literature study, observation, interview, and spreading of questionnaire. This population is the competitor users of Pepsodent Toothpaste in Ciledug Indah Estate 2. The sample used is 67 people and selected using Probability Sampling, precisely using simple random sampling. Simple correlation analysis tool to know the relationship between variables. Multiple linear regression analysis is useful to know the effect of dependent variable. Variables of brand image and quality partially have a significant influence on the public interest using Pepsodent toothpaste. The promotional mix variable partially has no significant effect on the public interest using Pepsodent toothpaste. The regression equation formed is Y = 3.548 + 0.26 (X1) + 0.497 (X2). Brand image variable (X1) has a positive effect on purchasing decisions. Product quality variables (X2) also have a positive effect on purchasing decisions. Brand image variables and product quality simultaneously have a significant influence on the public interest using Pepsodent toothpaste.

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