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Jurnal Manajemen Bisnis dan Kewirausahaan
Published by Universitas Tarumanagara
ISSN : -     EISSN : 25980289     DOI : http://dx.doi.org/10.24912/jmbk
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 958 Documents
 8   9   10   11   12 
Perumusan Strategi Bisnis untuk Meningkatkan Daya Saing pada Toko Bangunan XYZ Nianzhi Nianzhi
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 1 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.979 KB) | DOI: 10.24912/jmbk.v4i1.6797

Abstract

This research was conducted to find out what business strategies are the most appropriate for XYZ Building Stores to use to compete with other building retail stores. This study applies a qualitative method, by conducting interviews and observations by directly reviewing the subject of the study. The analytical method carried out consists of input stage, mathcing stage, and decision stage. Data that has been collected from the XYZ Building Shop is included in the input stage which consists of an EFE matrix and an IFE matrix. The matching stage that consisting of SWOT matrix, will focus on creating alternative strategies. The decision stage uses QSPM to determine the most appropriate strategy for XYZ building stores objectively. After analyzing the existing data, it is known that the market penetration strategy is the most appropriate strategy for XYZ building stores, besides that the market development strategy can also be chosen because the scores obtained by the two strategies are not too far apart.
Analisis Pengaruh Rasio Nilai Pasar, Solvabilitas Dan Profitabilitasterhadap Harga Saham Pada Perusahaan Yang Terdaftar Di Indeks Lq-45 Tahun 2013 - 2017 Bode Verry Fair Sitorus
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 1 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (714.18 KB) | DOI: 10.24912/jmbk.v3i1.4922

Abstract

This study aims to help investors or prospective investors in making decisions in investing in the capital market by analyzing the influence of financial ratios, namely market value ratios, solvency and profitability that affect stock prices in companies that are consistently registered in the LQ-45 period 2013-2017 . The market value ratio used is Price to Earning Ratio (PER) and Price to Book Value (PBV), the solvency ratio used is Debt to Assets Ratio (DAR) and Debt to Equity Ratio (DER) while the profitability ratio used is Return On Assets (ROA), Return On Equity (ROE) and Net Profit Margin (NPM). This study uses a purposive sampling technique with a sample of 24 LQ45 issuers who meet the research criteria for the period 2013-2017 from 45 existing issuers. The results of this study that stock prices can be explained as much as 24.68% by Price to Book Value (PBV), Debt to Assets Ratio (DAR), Debt to Equity Ratio (DER), Return On Assets (ROA), Return On Equity ( ROE) and Net Profit Margin (NPM. Simultaneously all independent variables have an effect on stock prices while from the seven variables, only the Price to Book Value (PBV) variable has an effect on stock prices. Therefore investors or potential investors should pay attention to the Price ratio. to Book Value (PBV) as a reference in investing.
Pengaruh Service Quality dan Staff Behaviour terhadap Brand Loyalty TIKI di Jakarta Utara: Customer Satisfaction sebagai Variabel Mediasi Rendy Surya
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.399 KB) | DOI: 10.24912/jmbk.v1i1.4764

Abstract

The purposes of this study are: First, to explore the effect among service quality on brand loyalty. Second, to explore the effect among staff behaviour on brand loyalty. Third, to explore the effect among service quality on customer satisfaction. Fourth, to explore the effect of customer satisfaction on brand loyalty. Fifth, to find out if customer satisfaction is able to mediate service quality toward brand loyalty. The populations of this research are all TIKI’s customer in Jakarta. The samples of this research are collected from TIKI’s customer in North Jakarta. The method of data collection was conducted by distributing questionnaires 200 respondents. The technique of data analysis used in this study was Partial Least Square and indirect effect test for mediation variable to example the hypotheses. The result are: first, the relationship between service quality have a significant and positive effect toward brand loyalty; second, the relationship between staff behaviour have a significant and positive effect toward brand loyalty; third, the relationship between service quality have a significant and positive effect toward customer satisfaction; forth, customer satisfaction have a significant and positive effect toward brand loyalty; fifth, customer satisfaction will mediate the effect between service quality on brand loyalty.
Pengaruh Service Quality, Brand Image Terhadap Brand Loyalty Dengan Brand Trust Sebagai Mediasi Sammy Natanael
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 3 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (660.298 KB) | DOI: 10.24912/jmbk.v3i3.4975

Abstract

The purpose of this paper is to explore the direct and indirect influence of service quality and brand image on consumer’s brand loyalty with brand Trust as the mediation variable. Data were collected from 189 respondents and 187 responses had been used in this paper. “Service quality” measure used nine-item scale, “brand image” measured used six-item scale, “brand Trust” and “brand loyalty” measure used five-item scale. All measurement items were measured on five point Linkert-type scales. The four hypotheses in this paper have been tested. Service quality significantly gives positive influence to brand loyalty through brand Trust although service quality doesn’t significantly give positive influence to brand loyalty directly. Brand image significantly gives positive influences to brand loyalty directly and through the brand Trust. Brand Trust gives positive influences to brand loyalty.
Pengaruh Motivasi Karyawan Terhadap Kinerja Karyawan Di Pt. Xyz Inriana Tiara Agnesia
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 4 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (833.4 KB) | DOI: 10.24912/jmbk.v2i4.4857

Abstract

The purpose of this research is to find out the variables that affect the employee performances in PT. XYZ. The population consist of employee  of PT. XYZ using probability sampling method that of 127 respondents, 85 (67%) were male and 42 (33%) were women.. Data analysis using multiple regression analysis technique. The results of the testing of hypotheses shows that physical work environment, remuneration, status, social work environment, recognition, supervision, work itself, achievement has significant influence to employee performances.
Analisis Kinerja Bank-Bank Jepang Versus Bank-Bank Asing Non Jepang di Indonesia Andreas dan Suwinto Johan
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 4, No 1 (2020): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (146.283 KB) | DOI: 10.24912/jmbk.v4i1.6804

Abstract

Analisa kinerja Bank-Bank Jepang versus Bank-Bank Asing Non Jepang di Indonesia was method how people realize when placed their money. This research was important to be studied to find out performance of Japanese Banking beside foreign banking in Indonesia in 5 years form period 2013-2019. This research studies based on liquidity ratios, leverage ratios, activity ratios, profitability ratios, and managerial implications. researcher using t-test, sign test, and wilocoxon test for supported this research. This research can be conclusion about cause of difference and raised financial performance between Japan Bank and foreign Bank because, there are factors that infulnce Japanese banks' capital adequacy which pay great attention to lending in Indonesia. than non-Japanese foreign banks in Indonesia.
Jurnal Manajemen Bisnis Dan Kewirausahaan Magister Manajemen
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 1 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.922 KB) | DOI: 10.24912/jmbk.v3i1.4917

Abstract

  JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN   Volume 03/No.1/Januari /2019                                                               e-ISSN 2598-0289  Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan.   Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara  Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara  Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara   SekretariatMaria Benedicta, SEStephanie Pane, SE, MM    Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: mmuntar@tarumanagara.ac.id         JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN        Januari 2019, Volume  03, No 1                                                               e-ISSN 2598-0289Halaman 1-108 ANALISIS STRATEGI BISNIS PADA PT. XYZFelicia Verdiana Wibisono                                                                                                                                                      01-07 STRATEGI PENGEMBANGAN PELABUHAN SUNDA KELAPA SEBAGAI GERBANG WISATASEJARAH DI JAKARTANovi Handayani                                                                                                                                                                    08-14 PENTINGNYA STRATEGI BISNIS YANG TEPAT DALAM MEMPERTAHANKAN EKSISTENSI SUATU USAHA(STUDI KASUS: PENUTUPAN SEVEL)Ari Yuliani dan Eko Harry Susanto                                                                                                                                       15-22 PENGARUH PRODUCT INVOLVEMENT, MILK KNOWLEDGE DAN PERCEIVED VALUE TERHADAPPURCHASE INTENTION (KASUS : PRODUK SUSU ULTRAMILK)Ricky dan Chairy                                                                                                                                                                    23-28 ANALISIS PENGARUH  RASIO NILAI PASAR, SOLVABILITAS DAN PROFITABILITASTERHADAPHARGA SAHAM PADA PERUSAHAAN YANG TERDAFTAR DI INDEKS LQ-45  TAHUN 2013 - 2017Bode Verry Fair Sitorus                                                                                                                                                          29-36 PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP KEPUASAN PELANGGANZefanya                                                                                                                                                                                  37-44 PENGARUH NET PROFIT MARGIN, EARNING PER SHARE, DAN RETURN ON ASSET TERHADAPHARGA SAHAM PERUSAHAAN PROPERTI DI BEIKenny                                                                                                                                                                                      45-50 PENGARUH GREEN MARKETING MIX TERHADAP GREEN PRODUCT PURCHASE INTENTION PADAPRODUK INNISFREE DI JAKARTA DENGAN CONSUMER’S ATTITUDE SEBAGAI VARIABEL MEDIASIStevany Febriani                                                                                                                                                                    46-57 ANALISIS KINERJA KEUANGAN PT CIPUTRA DEVELOPMENT TBK (CTRA)SETELAH PENERBITAN DANA INVESTASI REAL ESTAT (DIRE)Martin Teguh Wibowo                                                                                                                                                           58-64 PENGARUH CUSTOMER PERCEIVED VALUE, CUSTOMER SATISFACTION,DAN PRODUCT INNOVATION TERHADAP CUSTOMER LOYALTY(STUDI KASUS REBRANDING ALL NEW SOUR SALLY)Faranita Amelia dan Keni                                                                                                                                                     65-70 STRATEGI PEMASARAN PT. HUAWEI DALAM MENINGKATKAN PANGSA PASARNicolas Septian dan Chairy                                                                                                                                                   71-77 ANALISIS PENGARUH E-SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP KEPUASAN PELANGGANDAN LOYALITAS PELANGGAN LAYANAN INTERNET INDIHOMELia Arisyanti Ndun                                                                                                                                                                 78-84 STRATEGI DIFERENSIASI PADA PT MATAHARI DEPARTMENT STORE TBKShieni                                                                                                                                                                                       85-89 ANALISIS PENGEMBANGAN BUSINESS MODEL CANVAS DALAM UPAYA MENINGKATKANKEUNGGULAN BERSAING PT. XYZBudiarto                                                                                                                                                                                 90-95      ANALISIS PREDIKSI POTENSI KEBANGKRUTAN PT INDO ASIA SUKSES DENGANMODEL ZMIJEWSKI DAN MODEL SPRINGATEWilly                                                                                                                                                                                        96-101 PENGARUH PERSEPSI KEMUDAHAN BERBELANJA, REPUTASI WEBSITE, DAN KUALITAS WEBSITETERHADAPMINAT BELI ONLINE: KEPERCAYAAN SEBAGAI VARIABEL MEDIASIWiendy Deborah dan Keni                                                                                                                                                    102-108    
Faktor-Faktor Yang Mempengaruhi Kinerja Perusahaan Michael Hidayat
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 5 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.467 KB) | DOI: 10.24912/jmbk.v2i5.4877

Abstract

The Purpose Of This Research Is To Analyze Determinants Of Firm Performance In Non-Financial Companies Listed On Indonesia Stock Exchange. Determinants That Are Tested In This Research Include: Board Independence, Board Size, Firm Size, Firm Age, Liquidity, Leverage, Managerial Ownership, Female Board Members. The Object In This Research Is Non-Financial Companies Listed From 2011 Until 2014. The Population Of This Research Is 378 Non-Financial Companies. Sampling Techniques That Used In This Research Is Purposive Sampling. There Are 30 Non-Financial Companies Listed From 2011 To 2014 Which Met The Criterion Used As Sample. The Data Used Is Secondary Data That Collected From Financial Statement Of The Company. Analysis Method Of This Research Is Multiple Linier Regressions. The Result Of This Research Conclude That Board Independence, Leverage, And Female Board Members Have Influence Toward Firm Performance. Other Variable Such As Board Size, Managerial Ownership, Firm Size, Liquidity, And Age Firm Don’t Have Influence To Firm Performance. 
Pengaruh Brand Loyalty, Word Of Mouth, Dan Celebrity Endorsement Terhadap Repurchase Intention Leonardo Charles Ferdinands
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 3 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.675 KB) | DOI: 10.24912/jmbk.v3i3.4980

Abstract

Repurchase intention is something that must be noticed by companies that provide products or services. Due to the repurchase intention of a customer, the sales level of a product or service will continue and the company will get its sales again. The purpose of this study was to determine the effect of brand loyalty, word of mouth and celebrity endorsement on repurchase intention, one of the sports product brands. The research method that been used in this study is multiple linear regression and data collection techniques used are using questionnaires distributed online through help from Google Form. The population and sample in this study were all people who knew and had bought a product from one of the sports brands, and the total number of respondents collected was 150 people. The results of this study are that brand loyalty, word of mouth and celebrity endorsement have a positive influence on repurchase intention.
Pengaruh Pengetahuan Merek, Hubungan Merek, Familiaritas Merek, Kepercayaan Merek Dan Fit Merek Terhadap Minat Beli Air Mineral Aqua Ronny Reginaldo dan Chairy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (563.654 KB) | DOI: 10.24912/jmbk.v1i2.4783

Abstract

This study aims to determine the influence of brand knowledge, brand relationships, brand familiarity, brand trust, brand fit and purchase intention on Air Mineral Aqua. There are five variables of brand knowledge, brand relationship, brand familiarity, brand trust, brand fit as independent variable and purchase intention as dependent variable. The samples in this research is Aqua mineral water consumer in Jakarta. Samples were taken based on sampling method. This study examines 150 respondents. The method of analysis using multiple regression analysis method, classical assumption test and hypothesis test such as t test, F test, and coefficient of determination or R square. Tests in this study using SPSS software version 23. There are some results,. Based on the t test statistic test, brand knowledge, brand relationships, brand familiarity and brand trust have a significant influence on purchase intention with a significance value of less than 0.05, but the brand fit has no significant effect on purchase intention with a significance value of more than 0.05. Meanwhile, based on F test statistical tests indicate that brand knowledge, brand relationships, brand familiarity, brand trust and brand fit simultaneously affect purchase intention. The results of the coefficient of determination indicate that brand knowledge, brand relationships, brand familiarity, brand trust and brand fit are able to explain 26.50% of purchase intention. While the rest of 73.50% is explained by other variables outside of the study.

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