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Jurnal Manajemen Bisnis dan Kewirausahaan

jmbk
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Published by Universitas Tarumanagara

ISSN : - EISSN : 25980289 DOI : http://dx.doi.org/10.24912/jmbk

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Jurnal Manajemen Bisnis dan Kewirausahaan (E-ISSN: 2598-0289) is a peer-reviewed journal, which provides a forum for publishing scientific articles in management and business field, including genuine research result, novel scientific review, and critics or comments about management nowadays. Jurnal Manajemen Bisnis dan Kewirausahaan published by Magister Manajemen Universitas Tarumanagara. Jurnal Manajemen Bisnis dan Kewirausahaan accepts articles or manuscript in the management and business field from various source, academics and researchers, both national and international.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)

Articles 958 Documents

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Pengaruh Orientasi Pasar Terhadap Kinerja Perusahaan Dengan Komitmen Organisasi Dan Kemampuan Pemasaran Sebagai Variabel Mediasi (Studi Empiris Pada Perusahaan Sektor Ritel Di DKI Jakarta) Ongky Alex Sander
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 3 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This research aims to determine the impact of market orientation and company performance with organisational commitment and marketing capabilities as a mediation variables. This research is conducted in retail business sector in DKI Jakarta. The researcher collect the data by using questionnaire technique with 95 respondents which have position at least as a supervisors. In collectiong the sample, the researcher uses purposive sampling and SMARTPLS 2.0 M3 as a statistical tool for processing the data. The results of data processing to explain the significant effect between market orientation to organisational commitment, marketing capabilities, and company performance. Organisational commitment and marketing capabilities has significant impact to company performance. As well as organisational commitment and marketing capabilities have a mediating role on corporate performance but both of the as partial mediation.

Jurnal Manajemen Bisnis Dan Kewirausahaan Magister Manajemen
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 4 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

JURNAL MANAJEMEN BISNISDAN KEWIRAUSAHAAN Volume 02/No.4/Juli/2018 e-ISSN 2598-0289 Terbit enam kali dalam setahun. Berisi tulisan yang diangkat dari hasil penelitian di bidang Ilmu Manajemen dan Kewirausahaan. Ketua Dewan PenyuntingProf. Ir. Carunia Mulya Firdausy, MA, Ph.D – Universitas Tarumanagara Wakil Ketua Dewan PenyuntingDr. Eko Harry Susanto – Universitas Tarumanagara Anggota Dewan Penyunting Dr. Ir. Agus Zainul Arifin, MM – Universitas TarumanagaraDr. Eddy Supriyatna MZ, M.HUM – Universitas TarumanagaraDr. Anas Lutfi, MM, MKN – Universitas IndonesiaDr. Hardius Usman, M.Si – Universitas IndonesiaDr. Indra Widjaja, SE, MM – Universitas TarumanagaraDr. Hetty Karunia Tunjung Sari – Universitas Tarumanagara SekretariatMaria Benedicta, SEStephanie Pane, SE, MM Alamat Penyunting dan Tata Usaha: Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14, Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440. Telp. (62-21) 5655806 dan Fax. (62-21) 5655808. Email: mmuntar@tarumanagara.ac.id JURNAL MANAJEMEN BISNIS & KEWIRAUSAHAAN Juli 2018, Volume 02, No.4 e-ISSN 2598-0289Halaman 1-126 ANALISIS PENGARUH MOTIVASI KARYAWAN TERHADAP KINERJA KARYAWAN DI XYZInriana Tiara Agnesia 01-10 PENGARUH KEPEMIMPINAN DAN KEINOVATIFAN TERHADAP KINERJA PERUSAHAAN PADAPT. PELAYARAN NASIONAL BAHTERA BESTARI SHIPPINGKwari Kristiani 11-17 STRATEGI PENGEMBANGAN BISNIS AIR MINERAL PT XYZEvan Sulistyo Gunawan 18-24 PENGARUH BI RATE, INFLASI, FLUKTUATIF KURS DAN VOLUME PERDAGANGAN SAHAM TERHADAPINDEKS HARGA SAHAM GABUNGAN PERIODE 2009-2017Herlina dan Indra Widjaja 25-32 PENGARUH KEPEMIMPINAN, KOMITMEN ORGANISASI, KEPUASAN KERJA, DAN BALANCE SCORECARDTERHADAP KINERJA KARYAWAN PT XYZ DI JAKARTARizki Oktaviani 33-42 FAKTOR-FAKTOR YANG MEMENGARUHI SUSTAINABLE ENTREPRENEURSHIP PADA USAHAKECIL MENENGAH DI JAKARTAMichael Kianto 43-51 ANALISIS DAYA SAING EKSPOR KOPI INDONESIA DI PASAR INTERNASIONALFelicitas Parnadi dan Riris Loisa 52-61 PENGARUH TRUST, PERCEIVED VALUE, BRAND IMAGE DAN SATISFACTION TERHADAPREPURCHASE INTENTION BATIK AIR DI JAKARTA DAN TANGERANGAdeline Felicia Lianto 62-68 FAKTOR-FAKTOR YANG MEMPENGARUHI RETURN SAHAM PADA PERUSAHAAN MANUFAKTURYANG TERDAFTAR DI BURSA EFEK INDONESIAHenny Damayanti Pradrwati 69-77 PENGARUH BRAND IMAGE, PRICE DAN TRUST TERHADAP PURCHASE INTENTION PEMESANAN KAMARDI HOTEL IBIS SECARA ONLINESelvi Agustin 78-84 EKUITAS MEREK PRODUK CAP KAKI TIGA: PENGUJIAN MODEL CONSUMER-BASED BRAND EQUITYJoko Pramono 85-91 STRATEGI ENTREPRENEURIAL MARKETING GOCAMPUS.CO.ID DALAM MEMASARKAN PERGURUAN TINGGI SWASTAPermadi 92-98 ANALISIS MANAJEMEN STRATEGI BERSAING DENGAN MATRIKS IE, MATRIKS SWOT DAN MATRIKS QSPM PADA PT. XYZEvelyn 99-105 PENGARUH GREEN PERCEIVED VALUE, GREEN PERCEIVED RISK, GREEN CONSUMER CONSFUSION, GREEN TRUST, CONSUMER GUILT, SELF MONITORING, PRIDE DAN PERCEIVED CONSUMER EFFECTIVENESS TERHADAPGREEN PURCHASE INTENTION (KASUS STARBUCKS JAKARTA)Feliks Antonius 106-111 CITRA PRODUK NEGARA DALAM MEMPENGARUHI PILIHAN KONSUMEN TERHADAP PRODUK DENGANVARIABEL MODERASI HARGARendy Ramadhiansa 112-119 PENGARUH WAKTU TUNGGU, HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADAMASKAPAI GARUDA INDONESIA DI TERMINAL 3 BANDARA SOEKARNO HATTABunga Ayu Lestari 120-126

Perencanaan Bisnis Penukaran Mata Uang Asing “Forrency” Denis Wijaya
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Foreign exchange is a service to exchange foreign currency, given to people or company who wants to buy or sell a currency by money changer. Jakarta as the capital city of Indonesia is one of the promising regions to build a foreign exchange business because many companies used foreign currencies for transactions, large numbers of foreign currencies need in similar companies, Jakarta has many tourist destinations, and local residents’ activity that travel to other country. Also, development in technology encourages companies to innovate in improving services. To prove that this business is feasible, a business feasibility analysis is needed to selected aspects, which is environmental aspect, legal aspect, technical and technological aspect, HR (Human Resources) aspect, marketing aspect, and financial aspect. Environmental aspect is feasible because of its strategic and promising location. Legal aspect is feasible because the needs of documents and licensing requirements that are met. The technical and technological aspect is feasible because of the innovation in service. HR aspect is feasible because of the organizational structure and readiness of skilled workforces. Marketing aspect is feasible because of the market of the business. Financial aspect is feasible because of indications of valuation to produce a foreign exchange business.

Citra Produk Negara Dalam Mempengaruhi Pilihan Konsumen Terhadap Produk Dengan Variabel Moderasi Harga Rendy Ramadhiansa
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 4 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This research aims to test consumers' perception towards products produced in developing countries similar to products produced in developed countries. In particular, this research will focus on the role of price moderation as moderator variable in the relation between country's image and product preference by consumers in Indonesia. The framework in this research would be using country product image as independent variable, price as moderating variable, which both would affect product preference as dependent variable. Method used in this research is multiple linear analysis. The outcome of this research is that both country product image and price positively affects product selection.

Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Sepatu Nike Di Jakarta Juliana Juliana
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 4 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The aim of this study are: First, to explore the effect of brand awareness towards brand equity. Second, to explore the effect of brand image towards brand equity. Third, to explore brand loyalty towards brand equity. The method of data collection is convenience sampling. The samples of this research are collected from 165 respondent, who used Nike shoes in Jakarta. The technique of data analysis used in this study was multiple regression analysis via the Statistical Package for Social Sciences computer programme version 18. The result are: (1) brand awareness has a positive impact toward brand equity; (2) brand image has a positive impact towards brand equity; (3) brand loyalty is the main impact towards brand equity.

Analisis Overreaction Pada Saham-Saham Lq-45 Di Bursa Efek Indonesia Joshua Duta Wacana dan Carunia Mulya Firdausy
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Behavior of investors as individuals in taking attitudes and actions there are different in addressing an information. Market participants do not all consist of rational and emotional people. In some cases, there are investors who behave excessively in response to information by spontaneously selling stocks when the market moves beyond expectations or buys newly profitable stocks regardless of the fundamental valuation of the stock price. Such deviations include the phenomenon of January Effect, the phenomenon of size effect and day of the week. Overreaction hypothesis is one of the deviations that occur in the capital market. The results showed LQ-45 stocks on the Indonesia Stock Exchange despite several overreaction symptoms but showed less significant results. Based on this, it can be concluded that there is no overreaction anomaly in the stock market in Indonesia Stock Exchange especially on LQ-45 stocks in the period of 2013-2015. The results also show that contrarian strategies can not be performed to obtain an abnormal return.

Strategi Bisnis Pt Xyz Guna Meningkatkan Daya Saing Pada Industri Almunium Wemby Gustiar
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1, No 2 (2017): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

Competitive ability has become very important for a company. This happens because with a good competing ability that is able to make a company a leader in the market. Competitive ability or competitiveness can be formed if the company has the right strategies executed. The purpose of this study is to: 1) know the internal state of PT XYZ seen from the strengths and weaknesses owned by PT XYZ, 2) know the external state of PT XYZ seen from the strengths and weaknesses owned by PT XYZ, 3) exactly which can be recommended to PT XYZ to improve competitiveness. Quantitative Strategic Planning Matrix (QSPM) analysis is used to determine the best strategy. This study found that many competitors make distributors and consumers have many choices. The main strategy derived from the analysis is the market development strategy. By opening new branches in different places with different geography with the intention of acquiring a new market.

Pengaruh Green Percevied Value, Green Product Innovation, Green Self Identitiy, Brand Credibility Terhadap Green Purchase Intention Melalui Green Brand Equity Pada Produk Skin-Care Korea Di Indonesia Alvin Alvin
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 6 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

The purpose of this study was to analyze the influence of Green Perceived Value, Green Product Innovation, Green Self Identity, Brand Credibility to Green Purchase Intention through Green Brand Equity on Skin Care Korean Products in Indonesia. Respondents in this research is done by taking a sampling with purposive judgement selection on Innisfree and Nature Republic customer in Indonesia. The method is carried out in the form of survey method with the dissemination of questionnaires with population numbers 250 people. In conducting this research, the author uses the validity test, reability, , estimation model test, structural model test, classic t test. In conducting this research, the author uses the SPSS application version 17.0 and Lisrel 9. The results of this research show that the Green Perceived has no effect on Green Purchase Intention, Green Perceived Value has no effect on Green Brand Equity, Green Product Innovation has no effect on Green brand Equity, Green Self Identity affect positively on Green Brand Equity, Brand Credibility affect positively on Green Brand Equity, Brand Credibility affect positively on Green Purchase Intention, Green Product Innovation hasn’t indirect effect on Green Purchase Intention, Green Self Identity has indirect effect on Green Purchase Intention

Pengaruh Brand Image, Price Dan Trust Terhadap Purchase Intention Pemesanan Kamar Di Hotel Ibis Secara Online Selvi Agustin
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 2, No 4 (2018): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

This research was conducted to analyze the influence of brand image, price and trust toward purchase intention of room booking at Ibis hotel via online method. Independent variables that were researched are brand image, price and trust. Meanwhile, dependent variables that were researched is purchase intention. The population that was researched is consumers who have stayed at Ibis hotel and used online booking method. Sampling used nonprobability method with non-probability sampling. Data collection method used questionnaires which were distributed to 135 respondents who have stayed at Ibis hotel and used online booking method. Data analysis technique that was used is double regression analysis. The analysis result shows that there is an influence from price and trust toward purchase intention. However there is no influence from brand image toward purchase intention and the impact of brand image it is not significant. This research result is expected to be able to be used as a reference for online hotel booking marketer in Indonesia in order to attract tourists when they use online hotel booking.

Analisis Balanced Scorecard Pada Pabrik Garmen (Kasus:Pt. Handsumtex)“ William William
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 3, No 4 (2019): Jurnal Manajemen Bisnis Dan Kewirausahaan
Publisher : Universitas Tarumanagara

A marketing strategy is a way of introducing a company in a form or service with a competitive advantage over an existing competitor. Marketing strategy is often used as a reference to prepare the company plan, which from the reference can be poured into careful planning to be used as an idea of the company to run business activities. Garment industry is a fast growing industry due to the technology and demand from consumers in accordance with the era of globalization.This research has a purpose to get an idea about marketing strategy to improve competitiveness, and to know how effective execution of marketing strategy that have been done. This research was conducted at PT. Handsumtex, from internal and external factors will be made Balanced Scorecard analysis. Data collection techniques with documentation, interviews and observation, descriptive research. The results of the effectiveness analysis of marketing strategy shows an increase in total sales from year to year and serve as a reference to the effectiveness of marketing strategies in competition between garment factories.

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Editorial Address Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14 Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440

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Contact Name
Maria

Contact Email
-

Phone
+628161961710

Journal Mail Official
jmbkmm@untar.ac.id

Editorial Address
Program Studi MM Untar, Kampus 1, Gedung Utama, Lantai 14 Jl. Let. Jen. S. Parman No. 1 Grogol, Jakarta 11440

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA