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Management Studies and Entrepreneurship Journal (MSEJ)
Published by Yayasan Pendidikan Riset dan Pengembangan Intelektual
ISSN : 27157911     EISSN : 2715792X     DOI : https://doi.org/10.37385/msej
Core Subject : Science,
Decision Sciences, Operations Research & Management
Management Studies and Entrepreneurship Journal (MSEJ) is published by Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) as an information and communication media for practitioners, researchers and academics who are interested in the field of management (Finance, Human Resource, Marketing, Operational, and other management areas) and entrepreneurship. First publish in Januari 2020. The Editorial Team invites scientists, scholars, professionals, and researchers to publish the results of their research after the selection of manuscripts, with the peer review and the editing process.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4,036 Documents
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Pengaruh Fintech, Financial Self-Efficacy, Dan Pengelolaan Dana Kur Terhadap Kinerja Keuangan UMKM Di Kabupaten Buleleng Komang Agus Darmaya; Putu Riesty Masdiantini
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/en3mpv62

Abstract

Kinerja keuangan Usaha Mikro, Kecil, dan Menengah (UMKM) meupakan faktor penting untuk menjaga keberlanjutan dan daya saing usaha. Namun, masih didapati sebagian UMKM di Kabupaten Buleleng masih menghadapi berbagai permasalahan, seperti rendahnya pemanfaatan financial technology (FinTech), kurangnya kepercayaan diri dalam mengelola keuangan (financial self-efficacy), serta belum optimalnya pengelolaan dana Kredit Usaha Rakyat (KUR). Kondisi tersebut berdampak pada kurang maksimalnya kinerja keuangan yang dihasilkan. Tujuan kajian ini adalah untuk mengetahui pengaruh FinTech, financial self-efficacy, dan pengelolaan dana KUR terhadap kinerja keuangan UMKM. Pendekatan yang digunakan adalah kuantitatif dengan memanfaatkan data primer melalui penyebaran kuesioner kepada 153 pelaku UMKM yang telah memanfaatkan FinTech dan memperoleh dana KUR. Hasil yang diperoleh menunjukkan bahwa pemanfaatan FinTech, tingkat financial self-efficacy, dan pengelolaan dana KUR yang baik dapat memberikan pengaruh positif dan signifikan terhadap peningkatan kinerja keuangan UMKM.
Pengaruh Pemahaman Akuntansi, Pemanfaatan Sistem Informasi Akuntansi, Dan Penerapan Sistem Pengendalian Internal Terhadap Kualitas Laporan Keuangan Sekretariat DPRD Kabupaten Buleleng I Gst. Ayu Made Kartika Dwi Utami P.; I Gede Putu Banu Astawa; Made Aristia Prayudi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/yvyyq746

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemahaman akuntansi, pemanfaatan sistem informasi akuntansi, dan penerapan sistem pengendalian internal terhadap kualitas laporan keuangan pada Sekretariat DPRD Kabupaten Buleleng. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan teknik sampling jenuh terhadap seluruh pegawai bagian keuangan. Pengumpulan data dilakukan melalui kuesioner dengan skala Likert, kemudian dianalisis menggunakan uji instrumen, uji asumsi klasik, serta analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa pemahaman akuntansi, pemanfaatan sistem informasi akuntansi, dan penerapan sistem pengendalian internal secara parsial maupun simultan berpengaruh positif dan signifikan terhadap kualitas laporan keuangan. Hal ini menunjukkan bahwa semakin baik pemahaman akuntansi yang dimiliki pegawai, semakin optimal pemanfaatan sistem informasi akuntansi, serta semakin efektif penerapan sistem pengendalian internal, maka kualitas laporan keuangan yang dihasilkan akan semakin meningkat. Kualitas laporan keuangan yang baik mencerminkan informasi yang relevan, andal, dapat dibandingkan, dan mudah dipahami. Oleh karena itu, instansi perlu meningkatkan kompetensi sumber daya manusia, mengoptimalkan penggunaan teknologi, serta memperkuat sistem pengendalian internal guna mendukung transparansi dan akuntabilitas pengelolaan keuangan daerah.
Protean Career Orientation In Tourism Public Service Agency Orientasi Karier Protean Pada Badan Layanan Umum Pariwisata Bisma Jatmika Tisnasasmita; Rangga Adi Wijaya; Joseph Robert Daniel
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.9951

Abstract

Currently, career self-management, also known as a protean career, is a phenomenon that companies must accept, especially since the boundaryless career paradigm has become ingrained in the minds of employees. This study uses career construction theory to prove the relationship between protean career orientation, innovation engagement, learning opportunities, and social contribution. By analyzing the questionnaire answers completed by employees at the Tourism Authority Board within the Ministry of Tourism of the Republic of Indonesia, it was found that learning opportunities and social contributions affected protean career orientation, while innovation involvement had no effect. The findings of this study show that in managing their careers independently, employees will improve their knowledge and skills in accordance with the work context, as well as promoting their reputation through contributions to the surrounding community.
Persepsi Visual Merek Adidas di Feed Instagram Pada Gen Z Tiara Eka Hidayatillah; Istiqomah Istiqomah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 5 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i5.10338

Abstract

This study aims to analyze and understand how visual elements in the @adidasindonesia Instagram feed shape Adidas brand perception among Generation Z. This study uses Charles Morris's visual perception theory framework which includes three main aspects, namely syntactic, semantic, and pragmatic, to examine visual structure, meaning, and visual impact on the audience. The research method used is qualitative with a descriptive approach, which focuses on an in-depth understanding of the audience's visual perception without involving hypothesis testing or statistical measurements. The object of the study is the visual content on the @adidasindonesia Instagram feed during the period 2023 to 2025. Data were obtained through in-depth interviews with five Generation Z informants selected using a purposive sampling technique, and supported by observations of the visual characteristics of Instagram posts. The results of the study indicate that the visual feed of @adidasindonesia Instagram has a strategic role in shaping the perception of the Adidas brand among Generation Z. Syntactically, the consistency of design, visual composition, and the use of Adidas's distinctive identity elements are considered capable of creating strong visual readability and brand recognition. Semantically, Adidas's Instagram visuals are interpreted not only as a means of product promotion, but also as a representation of an active lifestyle, community values, inclusivity, modernity, and sustainability. Meanwhile, pragmatically, Adidas's Instagram visual feed has a real impact on audience interest, the formation of emotional closeness and trust in the brand, as well as encouraging product information searches and strengthening brand loyalty. Based on these findings, it can be concluded that the visual strategy of Instagram @adidasindonesia is effective in building positive perceptions and maintaining the relevance of the Adidas brand amidst the dynamics of Generation Z's digital culture.
Penerapan Green Accounting: Strategi Keberlanjutan Dan Implikasinya Terhadap Kinerja Keuangan Ni Luh De Erik Trisnawati; Komang Aryasa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/5j9agq72

Abstract

This study aims to analyze the implementation of green accounting as a sustainability strategy in the villa industry and its implications for financial performance, as measured by the profitability ratios of Return on Assets (ROA) and Return on Equity (ROE). The research adopts a descriptive quantitative approach, with data collected through interviews, direct observations, and documentation of Villa Sanglung’s financial reports for the period 2021–2024. The green accounting indicators examined include energy efficiency, water management, waste management, environmental costs, and environmental reporting. The findings indicate that the implementation of green accounting contributes to a more systematic identification and management of environmental costs, thereby supporting improvements in operational efficiency and asset utilization. Although the average ROA and ROE remain relatively low, each at 0.96%, this condition is influenced by seasonal factors such as the low season and the suboptimal management of environmental costs. Nevertheless, the integration of green accounting practices demonstrates the potential to enhance profitability and overall financial performance in the long term. Therefore, this study recommends strengthening the implementation of green accounting as a sustainability-oriented strategy to improve competitiveness and ensure business continuity within the villa industry.
Pengaruh Audit Tenure, Audit Delay, Ukuran Perusahaan, Dan Independensi Terhadap Kualitas Audit Pada Perusahaan Manufaktur Sub Sektor Pabrik Kelapa Sawit Yang Terdaftar Di Bursa Efek Indonesia Periode 2022-2024 Enjelika Enjelika; Mahmuddin Syah Lubis; Yusneni Afrita Nasution
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10515

Abstract

The researchers sought to answer the question, "What aspects impact audit quality?" by looking at aspects such as the duration of auditor involvement, audit delays, company size, and independence. Using quantitative research methods, the study surveyed 66 organizations over three years, with 22 of them meeting the requirements for inclusion in the sample. The multiple linear regression method was applied to the data of this study. Targeted sampling, which seeks to establish the sample size according to predetermined standards, is the sampling method used. The duration of auditor involvement and independence had no effect on audit quality, but audit delays and company size had an effect.
Beyond Parental Income: The Crucial Role Of Lifestyle And Literacy In Gen Z Financial Habits Ni Made Sri Ayuni; Ni Wayan Novi Budiasni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10569

Abstract

This study aims to examine the influence of financial literacy and parental income on financial management behavior, with lifestyle as a mediating variable among Generation Z in Temukus Village. A quantitative approach was employed, using questionnaires distributed via Google Forms as the data collection method, with a Likert scale as the measurement tool. The respondents consisted of 94 individuals from Generation Z, aged between 17 and 28 years. The data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach through the SmartPLS application. The findings reveal that financial literacy has a positive and significant effect on both financial management behavior and individuals’ lifestyles. On the other hand, parental income significantly influences lifestyle but does not have a direct significant effect on financial management behavior. Lifestyle also has a positive and significant effect on financial management behavior and serves as a partial mediator in the relationship between financial literacy and parental income with financial management behavior.
Pengaruh Supply Chain Management Practices dan Logistic Capabilities Dimediasi dengan Logistic Integration Terhadap Competitive Advantages pada Perusahaan Manufaktur di Surabaya Angelina Leony Sonbay; Timotius F. C. W. Sutrisno
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10604

Abstract

Tujuan penelitian ini adalah untuk menguji pengaruh dari praktik manajemen rantai pasok dan kapabilitas logistik terhadap keunggulan bersaing yang dimediasi dengan integrasi logistik pada perusahaan manufaktur di Surabaya. Variabel dalam penelitian ini meliputi praktik manajemen rantai pasok (X1), kapabilitas logistik (X2), integrasi logistik (M), dan keunggulan bersaing (Y). Analisis data dalam penelitian ini menggunakan SmartPLS dengan metode pengumpulan data melalui kuesioner. Responden yang terlibat dalam penelitian ini berjumlah 140 responden. Hasil penelitian ini menunjukkan bahwa praktik manajemen rantai pasok dan kapabilitas logistik memiliki pengaruh positif dan signifikan terhadap keunggulan bersaing baik secara langsung, maupun dimediasi dengan integrasi logistik. Selain itu, praktik manajemen rantai pasok dan kapabilitas logistik memiliki pengaruh positif dan signifikan terhadap integrasi logistik.
Pengaruh Supervisor Support Terhadap Human Errors dan Kualitas Pelayanan di Kantor POS Kuningan dengan Kompetensi Karyawan sebagai Variabel Moderasi Indra Abdurrahman; Dikdik Harjadi; Yaneri Elfa Kiswara Rahmantya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10605

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dari supervisor support terhadap human errors dan kualitas pelayanan di Kantor Pos Kuningan dengan kompetensi karyawan sebagai variabel moderasi. Subjek penelitiannya adalah seluruh karyawan Kantor Pos Kuningan yang berjumlah 156 orang. Dari data yang dihimpun jumlah retur kiriman/gagal kirim dengan tujuan luar negeri di Kantor Pos Kuningan pada tahun 2024 menunjukan angka yang cukup tinggi yaitu sekitar 10% dari total jumlah kiriman luar negeri serta banyaknya kasus keterlambatan kiriman pada tahun tersebut, sehingga membutuhkan kajian yang lebih mendalam terhadap faktor-faktor apa saja yang mempengaruhinya. Metode penelitian yang digunakan adalah deskriptif dan verifikatif dengan pendekatan kuantitatif. Teknik pengumpulan datanya menggunakan kuesioner, dengan skala interval 1-10 dari masing-masing indikator variabel. Data yang diperoleh dianalisis menggunakan Moderated Regression Analysis (MRA), untuk mengetahui pengaruh langsung dan interaksi antar variabel. Hasil penelitian menunjukkan bahwa supervisor support berpengaruh negatif terhadap human errors. Supervisor support berpengaruh positif dan signifikan terhadap kualitas pelayanan. Kompetensi karyawan berpengaruh negatif terhadap human errors. Kompetensi karyawan berpengaruh positif terhadap kualitas pelayanan. Kompetensi Karyawan memoderasi pengaruh supervisor support terhadap human errors. Kompetensi karyawan memoderasi pengaruh supervisor support terhadap kualitas pelayanan.
Pengaruh Pemberian Insentif dan Pelatihan Kerja Terhadap Produktifitas Kerja Pegawai di Kantor Dinas Sosial Provinsi Sumatra Utara Dina Fadilla Nurdin; Delima Manalu; Feliks Haposan Girsang; Roy Dedi Ansarika; Tika Arizona Febriani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10616

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemberian insentif dan pelatihan kerja terhadap produktivitas kerja pegawai di Dinas Sosial Provinsi Sumatera Utara. Peningkatan produktivitas ASN menjadi bagian penting dalam mendukung kualitas pelayanan publik sehingga diperlukan pengelolaan sumber daya manusia yang efektif. Penelitian ini menggunakan pendekatan kuantitatif dengan desain kausal-komparatif. Populasi penelitian adalah seluruh ASN di Dinas Sosial Provinsi Sumatera Utara sebanyak 70 orang dengan teknik sampling jenuh. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa secara parsial pemberian insentif (thitung = 3,300; sig = 0,002) dan pelatihan kerja (thitung = 3,694; sig = 0,000) berpengaruh positif dan signifikan terhadap produktivitas kerja. Secara simultan, kedua variabel berpengaruh signifikan (Fhitung = 33,601; sig = 0,000). Nilai Adjusted R² sebesar 0,486 menunjukkan bahwa 48,6% produktivitas kerja dijelaskan oleh insentif dan pelatihan kerja. Disimpulkan bahwa peningkatan sistem insentif yang adil serta pelatihan kerja yang berkelanjutan dapat meningkatkan produktivitas kerja pegawai.

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