Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Articles
432 Documents
<![CDATA[Pengaruh Work Life Balance, Budaya Organisasi dan Motivasi terhadap Kinerja Karyawan PT. Swadaya Graha Rembang ]]>
<![CDATA[Nurul Mu'arifah]]>;
<![CDATA[Ming Ming Lukiarti]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v8i1.3704
<![CDATA[Employee performance is very important to achieve a knowledge based and competitive economy. The form of business and company to improve employee performance is by strengthening work life balance, organizational culture and increasing motivation. Related to this, it is necessarary to conduct research on work life balance, organizational culture and motivation in order to improve employee performance. The research that has been conducted aims to obtain evidence and analysis of the correlation between work life balance, organizational culture and motivation on employee performance. The data collection technique used is the questionnaire method. The data testing, while the data analysis technique uses reliability testing and validity testing, while the data analysis technique uses multiple linier regression analysis using the R² test. The variabel measurement technique uses a likert scale. The population in this study were all employees of PT. Swadaya Graha Rembang totaling 95 employees. The type of data used is subject data. From the results of the study it as known that work life balance has a significant positive effect on performance, organizational culture has a significant positive effect on performance and motivation has a positive but insignificant effect on performance. The results of the determination test show that the variables of work life balance, organizational culture and motivation can explain employee performance by 20,1 %.]]>
<![CDATA[Pengaruh Brand Image Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Sepatu Vans Di E – Commerce ]]>
<![CDATA[Tania Oktavia Lestari]]>;
<![CDATA[Palupi Permata Rahmi]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v8i1.3716
<![CDATA[The purpose of this study was to determine the effect of brand image and product quality on purchasing decisions for Vans shoe products on e-commerce. Multiple linear regression analysis was used with a research population of 100 respondents. Purchasing decisions are the dependent variable, while brand image and product quality are the independent variables. Data collection was carried out using a questionnaire. Various statistical methods such as partial hypothesis testing, simultaneous analysis, and coefficient of determination were used in this study. The results showed that brand image partially had a negative and insignificant effect on purchasing decisions. Meanwhile, product quality has a positive and significant effect on purchasing decisions. Brand image and product quality simultaneously have a positive and significant effect on purchasing decisions.]]>
<![CDATA[Pengaruh Penjualan Bersih dan Total Utang terhadap Laba Bersih: Studi Kasus pada PT. Kalbe Farma Tbk Periode 2014-2023 ]]>
<![CDATA[Eza Rizki Prasetia]]>;
<![CDATA[Palupi Permata Rahmi]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v8i1.3717
<![CDATA[This study aims to determine whether there is an influence of net sales and total debt on net profit at PT. Kalbe Farma Tbk for the 2014-2023 period, both partially and simultaneously. The type of research used in this study is associative research with a quantitative approach. The data collection technique employed is documentation. The sampling technique used in this study is purposive sampling. The sample in this study is the financial report data of PT. Kalbe Farma Tbk for the 2014-2023 period. The independent variables in this study are net sales and total debt. The dependent variable is net profit. The results of this study are: (1) partially, net sales do not have a significant effect on net profit at PT. Kalbe Farma Tbk for the 2014-2023 period; (2) partially, total debt has a significant effect on net profit at PT. Kalbe Farma Tbk for the 2014-2023 period; and (3) simultaneously, net sales and total debt affect net profit by 86,2%, while the remaining 13,8% is influenced by other factors. The results of this study confirm that net sales are a key factor in determining the company’s net profit, while total debt does not have a significant individual impact. Based on these results, it is recommended that the company continue to improve its net sales and properly manage its debt to maintain a positive impact on its financial performance.]]>
<![CDATA[Analisa Strategi Marketing untuk Meningkatkan Profitabilitas UD. Mumani dengan Menggunakan Analisa SWOT di Era Pandemi Covid-19 ]]>
<![CDATA[Eny Setyariningsih]]>;
<![CDATA[M. Syamsul Hidayat]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v7i3.3723
<![CDATA[Marketing Strategy is the right strategy to increase sales volume at UD. Numani. So the aim of this research is to find out the marketing strategy implemented by UD. Numani is able to influence the profitability of its income, by carrying out internal and external analysis, as well as finding out the right strategy to increase sales by using SWOT analysis. This type of research is descriptive qualitative research located at UD. Numani Mojokerto. The data collection technique involves conducting interviews with the owner, observing and documenting. Then the data is analyzed through SWOT analysis by identifying internal and external factors, then calculating the IFAS (Internal Factor Analysis Strategic) matrix and EFAS (External Factor Analysis Strategic) matrix, as well as providing recommendations for strategies through the results of calculating the SWOT matrix. The results of this research found that UD. Numani is in Kwadran II position and is very likely to be able to implement marketing development strategies and product development strategies. This research also identifies internal and external factors which will then be analyzed using the SWOT matrix to produce a strength value of 3.67, weakness 1 .49, opportunity 2.49, and threat 3.73 from the results show that UD. Numani is in quadrant II or what is usually called the progressive quadrant. This position indicates that an organization is in prime and stable condition so that it is possible to continue developing various aspects, especially marketing and product development, increasing marketing reach by using and implementing online marketing strategies.]]>
<![CDATA[Pengaruh Profitabilitas, Struktur Modal dan Ukuran Perusahaan terhadap Nilai Perusahaan ]]>
<![CDATA[Lia Dwi Lestari]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v7i3.3724
<![CDATA[The company's value reflects the market's assessment of the company's business prospects and ability to generate profits in the future. This value is often linked to the stock price and is the basis for investors to evaluate the company's performance. This study aims to determine the influence of profitability, capital structure, and company size on the value of companies in the food and beverage sector listed on the Indonesia Stock Exchange in the period 2019-2023. This study uses a quantitative method. There were 95 companies in the study population, and a sample of 24 companies was selected by the purposive sampling method. Data analysis was carried out by multiple linear regression using SPSS version 25. This study shows that profitability has a positive and significant influence on company value, while company capital structure and size have no effect on company value.]]>
<![CDATA[Pengaruh Profitabilitas, Ukuran Perusahaan dan Pertumbuhan Penjualan terhadap Struktur Modal pada Perusahaan Telekomunikasi Tahun 2020-2023 ]]>
<![CDATA[Erlin Priscila Ariyani]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v7i3.3725
<![CDATA[The growth of sales in the information and telecommunications sector has decelerated, which can impact a company's capital structure. A decline in company sales or revenue tends to negatively affect profitability. As revenue decreases due to slower sales growth, companies often resort to increased debt usage, ultimately altering their capital structure. This study aims to determine the influence of profitability, company size, and sales growth on the capital structure of telecommunications companies listed on the Indonesia Stock Exchange from 2020 to 2023. Purposive sampling was employed to select 48 telecommunications companies meeting specific criteria. Data analysis was conducted using multiple linear regression analysis with statistical software. The results indicate that profitability has a negative and significant impact on capital structure, while company size and sales growth both have positive and significant effects on capital structure.]]>
<![CDATA[Pengaruh Pertumbuhan Penjualan, Umur Perusahaan dan Risiko Bisnis terhadap Struktur Modal pada Perusahaan Property dan Real Estate yang Terdaftar di Bursa Efek Indonesia Tahun 2020-2023 ]]>
<![CDATA[Rena Yuliana Nur Aini]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v7i3.3726
<![CDATA[This study aims to determine the influence of sales growth, company age, and business risk on the capital structure of property and real estate companies listed on the Indonesia Stock Exchange from 2020-2023. This research uses a quantitative approach with descriptive statistical methods. The population in this study consists of property and real estate companies listed on the Indonesia Stock Exchange from 2020-2023. The sample was selected using purposive sampling, resulting in 28 financial report data samples. The study used SPSS version 25 for analysis. The findings indicate that sales growth does not affect the capital structure, company age affects the capital structure, business risk does not affect the capital structure, and simultaneously, sales growth, company age, and business risk do not affect the capital structure.]]>
<![CDATA[Pengaruh Viral Markketing, Influencer, User Generated Content terhadap Purchase Intention Produk Skincare Skintific pada Media Sosial Tiktok di Mojokerto ]]>
<![CDATA[Fita Paramita]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v7i3.3727
<![CDATA[This study aims to analyze the effect of viral marketing, influencers, user generated content on the purchase intention of skintific skincare products on tiktok social media in Mojokerto. This study applies a non-probability sampling method with a purposive sampling approach. The research population consists of active TikTok users who know skincare skintific products and are at least 17 years old, with a total sample of 96 respondents obtained from an online questionnaire via Google Form. The collected data were analyzed using multiple linear regression with the support of SPSS 22 software. The results of this study indicate that viral marketing, influencers, and user generated content have a positive and significant influence on the purchase intention of skintific products in Mojokerto.]]>
<![CDATA[Pengaruh Digital Marketing dan Brand Image terhadap Keputusan Pembelian melalui Minat Beli sebagai Intervening ]]>
<![CDATA[Berlianda Tusamma Salsabila]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v7i3.3728
<![CDATA[This research examines the influence of digital marketing and brand image on purchasing decisions through purchase interest as an intervening variable. The research focused on consumers of CMB skincare products at the Keyvalla Jombang Salon. The aim is to analyze the influence of digital marketing and brand image on purchasing interest and purchasing decisions. Using a quantitative approach, this research was conducted by distributing questionnaires to 200 respondents who had purchased CMB skin care products more than once. Data were analyzed using PLS-SEM to assess the relationship between variables. The findings reveal that digital marketing and brand image significantly influence purchasing interest and purchasing decisions. Apart from that, digital marketing and brand image have a direct impact on purchasing decisions and purchase intention which plays a mediating role. The results show that effective digital marketing and a strong brand image are critical to increasing consumer purchasing behavior in the skin care industry.]]>
<![CDATA[Analisis SWOT untuk Peningkatan Jumlah Santri Baru: Studi di Yayasan Pesantren Darut Taqwa Mojokerto ]]>
<![CDATA[Layyinul Qulub]]>
<![CDATA[ Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024 ]]>
Publisher : <![CDATA[Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia ]]>
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DOI: 10.36815/bisman.v7i3.3729
<![CDATA[The purpose of this research is to describe marketing strategies in increasing the quantity of new students at the Darut Taqwa Islamic Boarding School Foundation. The informants in the study were divided into two, namely the head of the foundation as the representative of the caretaker of the Darut Taqwa Islamic boarding school to H. Agus Sutikno, 40 years old, who lives in Ds. Ngembeh, Dlanggu, Mojokerto and as the head of the Darut Taqwa Islamic boarding school to ustadzh Muhammad Jakfar who is 26 years old residing in the islamic boarding school. Data analysis was performed by SWOT analysis. The results showed that the marketing strategy in increasing the quantity of new students at the Darut Taqwa Islamic Boarding School Foundation is to: a) Continue to promote both manually and by utilizing social media. This is done considering the coverage of students of the Darut Taqwa Islamic Boarding School Foundation, not only the area around the Darut Taqwa and Mojokerto Pesantren Foundations; b) Increase response on the website, social media or contact person of the Darut Taqwa Islamic Boarding School Foundation. This is done so that prospective students or parents of prospective students feel valued and get a good impression from the Darut Taqwa Islamic Boarding School Foundation; c) Increase activities in both religious and extracurricular fields at the Darut Taqwa Islamic Boarding School Foundation; and d) Increase the study of the yellow book and other books considering that the Darut Taqwa Islamic Boarding School Foundation has many competent ustazd/ustadzah as well as religious experts. This is done to attract prospective students and parents of prospective students so that their parties are interested in entering or including their children in competent ustazd / ustadzah.]]>
