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Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Mojokerto, Indonesia Jl. Raya Jabon, Km. 0,7 Mojokerto, Tlp/Fax (0321) 399474, Gd. Andalusia, Lt.2
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Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Published by Universitas Islam Majapahit
ISSN : 26147734     EISSN : 26146592     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 432 Documents
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Pengaruh Machine Learning dalam Mitigasi Risiko Kredit, Deteksi Fraud dan Mitigasi Kerugian Finansial Perbankan Digital Ermayanti Susilo, Dwi; Sri Sandyawati, Novi; Amalia Hapsari, Farasandya
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 9 No. 1 (2026): Februari
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v9i1.4616

Abstract

This study aims to analyze the effect of Machine Learning (ML) adoption on the effectiveness of credit risk mitigation and fraud detection in the digital banking sector, focusing on Bank Jago for the 2024-2025 period. The increasing digital transaction phenomenon demands a more precise security and risk management system than conventional methods. Using a quantitative approach with simple linear regression analysis through SPSS, this study examines the effect of ML Adoption (X) on three dependent variables: Non-Performing Loan Ratio (Y1), Fraud Detected (Y2), and Prevented Losses (Y3). The results show that ML Adoption has a significant negative effect on the NPL Ratio. Furthermore, ML has a strong positive significant effect on fraud detection and the value of prevented losses. These findings support Stewardship Theory, where management uses intelligent technology as an instrument to protect customer interests and maintain the company's financial stability. This study concludes that ML integration is a key determinant in maintaining the health of assets and the security of the digital banking ecosystem in the future.
The Influence of Sharia-Based Compensation Management and Reward System on Job Satisfaction and Employee Performance Hermawan, Endang; Setiawan, Aris; Adham, Ibnu; Fakih, Choerul
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 9 No. 1 (2026): Februari
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v9i1.4624

Abstract

This research investigates the influence of Sharia-based compensation management and reward systems on employee performance and job satisfaction at Bank Perkreditan Syariah At Taqwa Tangerang. A quantitative approach was employed using the census method, gathering data from all 85 employees across various organizational levels and functional departments through structured questionnaires measured on a five-point Likert scale. Data analysis utilized Structural Equation Modeling with the Partial Least Squares approach to examine direct relationships and mediation effects. The findings reveal that Sharia-based compensation management significantly influences both employee performance and job satisfaction. In contrast, Sharia-based reward systems similarly demonstrate a significant positive impact on both outcome variables. Job satisfaction is an important predictor of employee performance and serves as a partial mediator in the relationships among compensation, reward systems, and performance. The integrated model explains substantial variance in job satisfaction and employee performance, confirming that human resource practices grounded in Islamic principles of justice, transparency, and Sharia compliance constitute fundamental drivers of employee outcomes in Islamic microfinance institutions. The research validates that compensation systems that address both material adequacy and spiritual authenticity, combined with reward mechanisms that integrate material recognition and spiritual development opportunities, generate superior motivational effects compared to conventional approaches that emphasize purely economic considerations.
the Pengaruh Pengaruh Faktor Gaya Hidup dan Status Sosial terhadap Perilaku Pembelian Sepatu Impor di Kota Banda Aceh: Faktor yang Mempengaruhi Perilaku Pembelian Sepatu Impor di Kota Banda Aceh Murni, Mirza; Syawalina, Cut Fitrika; Firdaus, Said
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 9 No. 1 (2026): Februari
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v9i1.4638

Abstract

The development of a modern-oriented lifestyle is very important for some people's lifestyles. Purchasing decisions for imported shoe products in Banda Aceh are still considered low because these products have relatively high prices so that only certain people can afford them. This study aims to examine the influence of lifestyle and social class on the buying behavior of imported shoes in Banda Aceh. The Research method using a quantitative approach.The data source for this study uses primary data. The sample in this study was the people of Banda Aceh who bought imported shoes, totaling 96 people. The data analysis technique used in this study is multiple linear regression. The results of the study indicate the influence of Lifestyle and Social Class simultaneously on the Purchase of Imported Shoe Products in the people of Banda Aceh.
Pengaruh Ekuitas Merek, Kualitas Pelayanan, Dan Kualitas Produk Terhadap Minat Beli Ulang Pada Rumah Makan Rumah Ori Yogyakarta Siti Mutiatun Naziah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.2215

Abstract

This study aims to determine the effect of brand equity, service quality and product quality on repurchase interest at Rumah Ori Restaurant Yogyakarta. This research was conducted in Yogyakarta in September – December 2021. The research method used quantitative, The population in this study were consumers of the Ori restaurant in Yogyakarta totaling 80 people. The sampling technique used was purposive sampling and accidental sampling. Techniques of data analysis with regression analysis significant level 5%. The results of hypothesis 1 obtained a t-count 2.141 > t-tabel, means that there is an influence of brand equity on repurchase interest, with a determinant coefficient of 23.59%. The results of hypothesis 2 t-count 2,119 > t tabel, means that there is an influence of service quality on repurchase interest, with a determinant coefficient of 21.69%. 3) The results of hypothesis 3, the t-count 2,257 > t tabel, means that there is an effect of product quality on repurchase interest, with a determinant coefficient of 15.52%. The results of hypothesis 4 obtained F count of 41.776, it was concluded that there was a significant influence between brand equity, service quality and product quality on repurchase interest, with overall determinant coefficient of 60.8%.
PENGARUH HEDONIC SHOPPING MOTIVATION, MERCHANDISING, DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING KONSUMEN DI ALFAMART SIDOMULYO SLEMAN Angga Setio Putranto
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.2292

Abstract

This study intends to find the impact of hedonic shopping motivation, merchandising, and store environment on consumer impulse buying at Alfamart Sidomoyo Sleman either partially or simultaneously. This research is a quantitative research with multiple linear regression analysis technique which is carried out using the SPSS program. Collecting data using a questionnaire, a sample of 100 respondents from Alfamart Sidomoyo Sleman consumers. The results of this study concluded that partially hedonic shopping motivation, merchandising, and store environment have a positive impact on impulse buying. Simultaneously the impact of hedonic shopping motivation, merchandising, and store environment has a significant impact on impulse buying, with a calculated F value of 22.885 and a sig value. 0.000 <0.05, while the adjusted R square is 39.9%.
Meningkatkan Brand Image melalui Kualitas Produk dan Gaya Hidup Hedonis Hamdi Sarimaryoni; M.A.S Sridjoko Darodjatun; Bono Prambudi; Moch Imron; Nurul Huda; Ahmad Mubais
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3281

Abstract

This study aims to analyze the influence of Product Quality and Hedonic Lifestyle on the Brand Image of Wuling-branded vehicles in the Jepara region. The research employs a survey method with an accidental sampling technique, involving 100 respondents. Data collected includes both primary and secondary sources, analyzed using multiple linear regression. The findings reveal that an improvement in product quality significantly contributes to Wuling's brand image, with a regression coefficient of 0.386, indicating that a 1% increase in product quality enhances the brand image by 0.386%. Additionally, hedonic lifestyle positively impacts brand image, with a coefficient of 0.210. These results underline the importance of product quality and engaging marketing strategies in attracting consumer interest. The uniqueness of this research lies in its focus on the interaction between product quality and hedonic lifestyle within the context of the automotive market in Jepara, a topic rarely explored in existing literature. This study provides new insights for Wuling manufacturers to formulate more effective marketing strategies while emphasizing continuous attention to product quality to maintain customer loyalty in a competitive market. Consequently, this research not only contributes to marketing theory development but also offers practical implications for Indonesia's automotive industry.
Transformasi Digital Akuntansi Manajemen pada UMKM di Kabupaten Tuban dalam Meningkatkan Daya Saing Bisnis Hariyanti Hariyanti; Martha Laila Arisandra; Siti Shoimah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 3 (2025): November 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i3.3323

Abstract

Pengembangan Potensi IKM Kreatif Berbasis Teknologi di Kabupaten Mojokerto Fitra Ria Silvida; Luki Ardiantoro; Meila Sari; Aulia Zanuarisma
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 2 (2025): Juli 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i2.3325

Abstract

Creative small and medium industries (SMEs) have an important role in regional economic growth, including in Mojokerto Regency. However, challenges such as limited access to technology, digital marketing, and product innovation are still major obstacles to the development of creative SMEs. This study aims to identify the potential of creative SMEs in Mojokerto Regency and develop technology-based strategies to improve their sustainable competitiveness. The research method used is a qualitative approach through surveys and interviews. The results of the study show that the use of technology in digital marketing production, and business management contributes significantly to increasing the efficiency and market reach of Creative SMEs. Thus, the development of technology-based creative SME potential is expected to be a strategic solution in encouraging regional economic growth and improving the welfare of SME business actors in Mojokerto Regency.
A Pengaruh Program Kemitraan dan Endorsement terhadap Efektivitas Digital Marketing: Peran Mediasi Kesadaran Merek pada UMKM Elly Joenarni; Mokhammad Ridha; Anna Kridaningsih; Rachmad Sholeh
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3462

Abstract

This study aims to identify factors influencing the effectiveness of digital marketing among SMEs in Mojokerto City through a quantitative survey. The sample consists of 95 randomly selected SME owners from a population of 1,625, using the Henry King nomograph with a 5% margin of error. Data were collected through a questionnaire measuring partnership programs, celebrity endorsements, brand awareness, and digital marketing effectiveness, analyzed using PLS-SEM and Ordinary Least Squares (OLS). Key findings indicate that both partnership programs and celebrity endorsements significantly impact digital marketing effectiveness through increased brand awareness. Partnership programs directly enhance brand awareness, while endorsements positively influence brand perception. The analysis shows that brand awareness serves as a significant mediator linking partnership programs and endorsements with digital marketing effectiveness, supporting Keller’s (2001) brand equity theory, which positions brand awareness as the foundation of consumer-brand relationships. In a digital context, strategic collaborations with influencers and well-planned partnerships emerge as critical for effective marketing, suggesting the importance of a holistic strategy that integrates partnerships and endorsements. This research demonstrates that integrating partnership programs and endorsements into digital marketing strategies effectively enhances brand awareness, which, in turn, improves campaign effectiveness. Looking ahead, SMEs need to strategically engage with partners and celebrities aligned with their brand values to achieve maximum impact. The practical implications highlight the importance of establishing brand awareness as an initial step in digital strategies, while socially and ethically, this study emphasizes the necessity of transparency and authenticity in selecting endorsers and partners to avoid consumer manipulation.
Financial Knowledge, Financial Attitude, Self-Efficacy, Mathematical Anxiety and Financial Literacy Latifah Putranti; Putri Sriariani Tabun
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3501

Abstract

Financial literacy is knowledge, skills, and beliefs that influence attitudes and behaviors to improve the quality of decision-making and financial management that not only knows and understands financial institutions but also community behavior that can be changed and enhanced regarding financial products and services. Financial literacy is needed to manage financial resources to achieve financial well-being successfully. This study aims to determine financial knowledge, attitudes, self-efficacy, and mathematical anxiety towards financial literacy. This study uses a quantitative method. The Population in this study consisted of all students in the Special Region of Yogyakarta. A sample of 100 respondents was selected based on specific criteria. The data collection technique for this study used a questionnaire. The study's results showed that financial knowledge, financial attitudes, and self-efficacy influenced financial literacy, while mathematical anxiety did not affect financial literacy.

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