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Bisman (Bisnis dan Manajemen): The Journal of Business and Management
Published by Universitas Islam Majapahit
ISSN : 26147734     EISSN : 26146592     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Bisman (Bisnis dan Manajemen): The Journal of Business and Management, is an electronic scientific journal published online twice per year or once per semester in February and August. Bisman (Bisnis dan Manajemen): The Journal of Business and Management has been rewarded e-ISSN 2614-6592 since 2018, otherwise printed ISSN 2614-7734. Bisman (Bisnis dan Manajemen): The Journal of Business and Management aims to improve the quality of science and channel the interest of sharing and dissemination of knowledge and business for scholars, students, practitioners, and the observer of science in Management. Bisman (Bisnis dan Manajemen): The Journal of Business and Management accepts the results of studies and research articles which have not been published in other media. Bisman (Bisnis dan Manajemen): The Journal of Business and Management is published by The Management Department of Economic Faculty in Universitas Islam Majapahit in collaboration with Aliansi Pengelola Jurnal Ekonomi dan Bisnis Indonesia (ALJEBI).
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 432 Documents
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Pengaruh Brand Image Dan Digital Marketing Terhadap Keputusan Pembelian Pada Produk Pakaian Merek Sylvia di Marketplace Tiktok Shop Muhammad Naufal Mushaddaq
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3730

Abstract

This study is motivated by the significant decline in sales experienced by the Sylvia brand on the TikTok Shop platform during the July-August 2024 period when not using paid advertising, as well as a large sales gap compared to major competitors where Sylvia's flagship product only achieved sales of 2,945 units compared to competitors who reached more than 10,000 units as of December 2024. This study aims to analyze the effect of brand image and digital marketing on purchasing decisions for Sylvia brand Muslim clothing products at TikTok Shop. The research uses quantitative methods with descriptive approaches and verification analysis. Sampling using purposive sampling technique with the Slovin formula, resulting in 100 respondents. Data were collected through questionnaires. Data analysis using multiple linear regression. The results showed that brand image and digital marketing have a significant positive effect on purchasing decisions, with digital marketing having a greater influence (0.652) than brand image (0.291). The findings imply that Sylvia needs to prioritize digital marketing strategies while still building a strong brand image to increase consumer purchasing decisions.
Analisis Pengaruh Implementasi Talent Management Terhadap Kinerja Laporan Keuangan Pada Penatausahaan Aset Negara Di Kementerian Agama Ilham Mahatir; Dewi Haryani; Iu Rusliana
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3736

Abstract

This study examines the impact of talent management implementation on the performance of financial reporting in the administration of state assets at the Ministry of Religious Affairs. Employing a quantitative research approach, the study investigates the relationship between talent management encompassing planning, development, and talent placement and the quality of financial reporting, evaluated through accuracy, completeness, and timeliness. Data were gathered through Likert-scale questionnaires and financial report documentation, followed by analysis using simple linear regression and t-tests. The findings reveal that talent management significantly enhances financial reporting performance, with an R-squared value of 0.72, indicating that 72% of the variance in financial reporting performance is attributable to effective talent management. The remaining 28% is influenced by external factors. These results highlight the critical role of consistent and integrated talent management practices in driving organizational efficiency and accountability, particularly in the context of state asset administration.
Intervensi Reputasi Perusahaan Pada Keputusan Pembelian: Konsekwensi Dari Influencer Instagram Dan Islamic Branding Maman Sulaeman; Rika Nurhidayah; Nur Azis; Desi Ratnasari; Miftahul Ulum; Ulya Wahdah
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3742

Abstract

This study aims to analyze the influence of Instagram influencers and Islamic branding on company reputation and consumer purchase decisions. In the digital age, companies increasingly rely on influencers to build reputation and influence consumer purchase decisions, while value-based branding, especially rooted in religious principles, is becoming more popular, particularly among Muslim consumers. This research uses a survey method with a quantitative approach, where data is collected through a questionnaire distributed to 92 Rabbani product consumers. Data analysis is performed using Structural Equation Modeling (SEM) to examine the relationships between variables. The results show that Instagram influencers have a significant impact on company reputation, which in turn affects consumer purchase decisions. Islamic branding also proves to enhance company reputation, especially among Muslim consumers, which ultimately drives purchase decisions. Additionally, company reputation acts as a mediator in the relationship between Instagram influencers and purchase decisions, as well as between Islamic branding and purchase decisions. These findings indicate that companies can leverage influencers and Islamic branding to build a strong reputation and increase sales. The implications of this research highlight the importance of companies selecting the right influencers and incorporating religious values into their branding to attract consumers.
Pengaruh Motivasi Kerja, Disiplin Kerja dan Lingkungan Kerja terhadap Kinerja Karyawan: Studi Kasus RSUD Dr. Wahidn Sudiro Husodo Kota Mojokerto Febriyanie Mitha Hapsari
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 7 No. 3 (2024): November 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v7i3.3745

Abstract

The purpose of this research is to determine the effect of work motivation on employee performance, the effect of work discipline on employee performance, the effect of the work environment on employee performance at RSU Dr. Wahidin Sudiro Husodo, Mojokerto City. In this study using multiple linear regression analysis technique with a quantitative approach method. The number of population used in this study was 353 employees with proportional random sampling method so that the sample in this study was 76 employees. The results of the research collected were obtained from the distribution of questionnaires and were further analyzed using SPSS For Windows. The results of the study found that: (1) Work motivation has a t value of 5,093 with a significance probability level of 0.000 so that it is known that tcount > ttable (5,093 > 1.66571) and a significance level of 0.000 < 0.05. Which means Work Motivation (X1) has a significant effect in a positive direction on employee performance at RSU Dr. Wahidin Sudiro Husodo. (2) Work discipline has a t count value of 2.166 with a significance probability level of 0.032 so that it is known that tcount > ttable (2.166 > 1.66571) and a significance level of 0.032 < 0.05. Which means that Work Discipline (X2) has a significant effect in a positive direction on the performance of employees at RSU Dr. Wahidin Sudiro Husodo. (3) The work environment has a t-count value of 2.144 with a significance probability level of 0.034 so that it is known that tcount > ttable (2.144 > 1.66571) and a significance level of 0.034 < 0.05. Which means that the Work Environment (X3) has a significant effect with the direction positive on employee performance at RSU Dr. Wahidin Sudiro Husodo.
Pengaruh Content Marketing, Copywriting dan Free Gift Terhadap Keputusan Pembelian Produk Danolshop Jombang Andin Putri Assakinah; Eny Setyariningsih; M. Syamsul Hidayat
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3750

Abstract

The aim of this study was to examine how content marketing, copywriting, and free gifts impact customers’ decisions to purchase products from Danolshop Jombang. The research utilized a quantitative approach with SPSS software for analysis. The sampling method employed was a non-probability sampling technique with a purposive sampling strategy. Data was gathered from 97 respondents who had made at least one purchase from Danolshop Jombang through a questionnaire. The data analysis methods included validity testing, reliability testing, classical assumption testing, multiple linear regression, and hypothesis testing. The results indicated that content marketing has a significant impact on the decision to purchase Danolshop Jombang products, whereas copywriting and free gifts do not individually influence the purchase decision. However, content marketing, copywriting, and free gifts collectively influence the decision to purchase Danolshop Jombang products.
Pengaruh Pembiayaan Murabahah, Musyarakah dan Mudharabah terhadap Profitabilitas Bank Muamalat Indonesia Periode 2020-2023 Anadila Defayana Putri; Yuliasnita Verlandes
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3751

Abstract

This study is motivated by the importance of bank profitability (ROA) influenced by the financing provided. The Islamic banking industry in Indonesia has grown rapidly, particularly since the establishment of Bank Muamalat Indonesia (BMI) in 1992 as the first Islamic bank in Indonesia. This research aims to determine the effect of Murabahah, Musyarakah, and Mudharabah financing on the profitability of Bank Muamalat Indonesia during the period of 2020–2023. A descriptive quantitative approach is employed, using secondary data from Bank Muamalat's quarterly financial reports for 2020–2023, which were published on BMI's official website. The data analysis includes classical assumption tests, multiple linear regression analysis, T-test, F-test, and the coefficient of determination. The results of this study show that Murabahah financing has a significant partial effect on profitability (ROA) with a significance value of 0.021, while Musyarakah financing does not have a significant effect on profitability (ROA) with a significance value of 0.167. Mudharabah financing has a significant effect on profitability (ROA) with a significance value of 0.036. Furthermore, the analysis of Murabahah, Musyarakah, and Mudharabah financing shows that, simultaneously, these types of financing have a significant effect on profitability (ROA), as evidenced by a significance value of 0.011. The coefficient of determination test results indicate that Murabahah, Musyarakah, and Mudharabah financing contribute 59% to profitability (ROA), while the remaining 41% is influenced by other variables outside of this study.
Pengaruh Profitabilitas, Ukuran Perusahaan dan Financial Leverage terhadap Nilai Perusahaan pada Perusahaan Transportasi di BEI Periode 2020-2023 Febriati Rani Lestari; Rini Armin
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3752

Abstract

This research aims to analyze the influence of Profitability, Company Size and Financial Leverage on company value in transportation companies listed on the Indonesia Stock Exchange (BEI) during the 2020-2023 period. Profitability is measured using Return on Assets (ROA), company size is measured by total assets, and Financial Leverage is measured by Debt to Equity Ratio (DER). The data used in this research is secondary data obtained from the annual financial reports of companies listed on the IDX. The analytical method used in this research is multiple linear regression to test the relationship between the independent variables (Profitability, Company Size and Financial Leverage) and the dependent variable (company value) which is measured using Price to Book Value (PBV). The research results show that profitability has a negative and significant influence on company value, indicating that companies with good financial performance tend to have a higher value in the eyes of investors. Company size has no influence on company value. Financial leverage does not have a significant influence on company value, indicating that the company's debt level does not directly affect the company's value in the capital market.
Pengaruh Struktur Modal, Ukuran Perusahaan dan Pertumbuhan Penjualan terhadap Nilai Perusahaan pada Perusahaan Farmasi Anisa Retno Ayu Deyandra; Toto Heru Dwihandoko
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3753

Abstract

The company has the main goal of increasing the value of the company as much as possible because maximizing shareholder value is the same as maximizing shareholder wealth. There are several aspects that can affect a company's value, such as capital structure, profitability, company size, dividend policy, leverage, and company growth. The purpose of the study is to identify the influence of capital structure, company size, and sales growth on company value. The population in this study is pharmaceutical companies that have been listed on the Indonesia Stock Exchange (IDX) for the 2020-2023 period and 7 samples of pharmaceutical companies were obtained. The type of data used is secondary data that is quantitative. The source of data comes from the annual financial statements. The data analysis in this study used the Multiple Linear Regression Analysis test with the help of the SPSS software application. The results of this study show that the capital structure has a negative and significant influence on the company's value, the size of the company does not affect the company's value, the company's sales growth does not affect the company's value.
Pengaruh Likuiditas, Profitabilitas dan Ukuran Perusahaan terhadap Nilai Perusahaan Sub Sektor Perkebunan Sufi Roseliany Dewi; Hartono Hartono
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3754

Abstract

The success of a company is reflected in its company value. Increasing market value of company performance due to high stock prices will make the market believe in the company's performance and its prospects in the future. Increasing company profits, maximizing shareholder value are interrelated business goals to achieve goals and to improve shareholder welfare. Price Book Value (PBV) is a measure of value creation to explain stock investment decisions. The purpose of this study is to determine the effect of liquidity, profitability and company size on the value of plantation sub-sector companies listed on the Indonesia Stock Exchange (IDX). The research period is 3 years, namely 2021-2023. The sampling technique uses purposive sampling technique based on the established criteria obtained 7 companies. The data analysis technique used descriptive statistical analysis, classical assumption tests and multiple linear regression analysis processed using SPSS 25 software. Overall, the results of the classical assumption test in this study indicate that it has been fulfilled, among others 1) The residuals of the regression model are normally distributed. 2) The regression model is free from multicollinearity. 3) There is no heteroscedasticity. The research show that 1) Liquidity has no significant effect on company value 2) Profitability has no significant effect on company value 3) Company size has a significant effect on company value 4) Liquidity, Profitability and Company Size simultaneously have a significant effect on company value.
Pengaruh Return On Asset, Return on Equity dan Non Performing Financing terhadap Pembiayaan Mudharabah Pada PT. Bank Syariah Indoensia Eka Qurrotul ‘Aini
Bisman (Bisnis dan Manajemen): The Journal of Business and Management Vol. 8 No. 1 (2025): Februari 2025
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Islam Majapahit, Jawa Timur, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36815/bisman.v8i1.3755

Abstract

The purpose of this research is to determine the influence of Return on Asset (ROA), Return on Equity (ROE) and Non-Performing (NPF) on Mudharabah financing at PT. Bank Syariah Indonesia. The research method used is a quantitative method with secondary data obtained from BSI’s quarterly financial reports accessed on the official BSI website. The analysis technique employs multiple linear regression analysis processed using SPSS version 25. The research results indicate that the ROA and ROE variables do not have a partial influence, while NPF shows a positive and significant influence on Mudharabah financing at PT. Bank Syariah Indonesia TBK for the period 2021-2023.

Page 37 of 44 | Total Record : 432

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