Jurnal Riset Bisnis dan Manajemen
The journal’s aim is to foster greater understanding of advancements in all areas of business and management by providing a platform to the scholars for disseminating their research works. The journal’s welcomes empirical and theoretical research papers and literature reviews from academicians, practicing managers, and research scholars on issues of current interest in all sub-areas of business and management.
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EFFECT OF FINANCIAL LITERACY, FINANCIAL ATTITUDE, AND FINANCIAL INCLUSION ON FINANCIAL BEHAVIOR
Sjahmagri Priatama Sukma;
Mahir Pradana
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan
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DOI: 10.23969/jrbm.v15i01.5163
Students who are financially dependent on parents and financial-independent students are affected by Covid-19. Preventing financial problems can be carried out by good financial literacy. Based on precedent studies, financial literacy in Telkom University students was good; however, in reality, a protest emerged regarding tuition fees, generating a gap between the theory and reality. This study aimed to test a financial literacy argument of Telkom University students and the reality during pandemic. The study employed a quantitative method, verificative description, and purposive non-probability sampling technique. The study respondents amounted to 100 students of Business Administration undergraduate study. Data were analyzed using path analysis. From the hypothesis testing results, the financial literacy variable affected financial attitude, financial inclusion, and financial behavior. The inclusion variable affected and mediated the effect of financial literacy on financial behavior. Meanwhile, financial attitude did not affect and mediate the effect of financial literacy on financial behavior. Keywords: Financial; Financial Literacy, Financial Attitude; Financial Inclusion; Financial Behavior; Students
THE INFLUENCE OF ADVERTISING, DIRECT MARKETING AND EVENT EXPERIENCE ON BRAND AWARENESS AND THEIR IMPACT ON PURCHASE DECISION
Dicki Prayudi;
Rusli Nugraha
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan
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DOI: 10.23969/jrbm.v15i01.4668
The new model of business selling dried flower in Sukabumi has become an interesting research object to test its marketing variables. In this study, the variables used to determine the extent to which the Brand Awareness variable is formed from the Advertising variable, the direct marketing variable and the Event & Experience variable, impacted on purchasing decisions. The method used is descriptive quantitative. The model was analyzed by structural equation modeling (Structural Equation Modeling) based on components or variants (component bases) which is popular with Partial Least Square (PLS). The results show that the three variables tested significantly affect Brand Awareness, namely the Total Effect value of 0.028 for Advertising, 0.096 for Direct Marketing, and 0.0558 for Event & Experience. The conclusion in this study describes the variables that strongly support the creation of Brand Awareness in a product between Advertising, Direct Marketing and Ecent & Experience; a strengthened Event & Experience has a significant influence
EARNING PER SHARE AND DEBT TO EQUITY RATIO ON STOCK RETURN OF INDUSTRIAL SECTOR MANUFACTURE CABLE COMPANIES IN INDONESIA
Unggul Prayoga Ningtyas;
Faizal Ridwan Zamzany;
Ummu Salma Alazizah
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan
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DOI: 10.23969/jrbm.v15i01.5059
This study aims to determine and analyze The Effect of Earning Per Share and Debt to Equity Ratio on Stock Return of Industrial sector manufacture cable companies in Indonesia. This research uses a case study method, because the nature and types of data are secondary. This means that the researcher acts as a second party because it is not obtained directly. Secondary data was obtained from the company's financial statements which were downloaded from www.idx.co.id. The results of the studied show that the Earning Per Share (EPS) and Debt to Equity Ratio (DER) variables as the X variable simultaneously affect the Stock Return as the Y variable. The test results of multiple correlation coefficient analysis (R) stated that there was a very strong relationship between the independent variable and the dependent variables. Simultaneous test results show that the Earning Per Sahre (EPS) and Debt to Equity Ratio (DER) variables simultaneously affect Stock Return. These results are shown through f arithmetic 4.982264 > f table (2;27) = 2.08 with a probability value of 0.014398
THE EFFECT OF SECURITY, EASY OF TRANSACTION ON PURCHASE DECISIONS at JD.ID
Popo Suryana
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan
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DOI: 10.23969/jrbm.v15i01.4511
The development of the internet facilitates human activities, especially in buying and selling transactions. This study aims to determine the effect of shopping safety and shopping convenience on purchasing decisions at JD.ID for students in Bandung students. The research method used is descriptive and verification with a sample size of 100 respondents. The analysis method uses multiple regression and coefficient of determination. The results of the descriptive analysis show that the shopping security variable is still not safe, the ease of shopping variable is still not easy, and the purchasing decision variable is still not good. The results showed that security and convenience had a positive and significant effect on purchasing decisions of 77.9%. The magnitude of the partial effect of shopping security is 59.76%, ease of shopping is 18.14%.
WORK CULTURE AND JOB SATISFACTION ON PERFORMANCE WITH MOTIVATION AS INTERVENING VARIABLE
Desratri Nisa Romadhani;
Kusuma Chandra Kirana;
E. Didik Subiyanto
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan
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DOI: 10.23969/jrbm.v15i01.5164
This study aims to determine the effect of work culture and job satisfaction on employee performance with work motivation as an intervening variable in Badan Pertanahan Nasional (BPN) Kulon Progo. This study uses the Accidental Sampling method with a research sample of 61 employees. Based on this research the work culture had no effect on work motivation meanwhile job satisfaction had positive effect on work motivation. Work motivation and work culture had a significant and positive on performance. Job satisfaction had no significant effect on performance. Work motivation did not have an impact to work culture on employee performance but it had a significant impact to job satisfaction on employee performance.
DETERMINANTS OF INDONESIAN BANKING PROFITABILITY
Sholikha Oktavi Khalifaturofi'ah;
Achmad Saiful Ulum
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan
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DOI: 10.23969/jrbm.v15i01.5008
This study aims to investigate determinants of Indonesian banking profitability. The determinants of banking profitability are bank specifics and macroeconomic indicators. This study uses balanced panel data involving 18 banks in Indonesia for the period 2009-2019. The research method used is panel regression method. Empirical findings indicate that bank specifics, such as bank liquidity and capital, have a positive and significant effect on banking profitability, while the cost-to-income ratio and leverage has a negative and significant effect on banking profitability. The results of this study have considerable implications for policy. The government needs to regulate inflation, exchange rates, and interest rates. The results of this study can help policy makers, governments, bankers, and bank managers to better understand the various determinants of bank profitability.
DO FINANCIAL RATIO PREDICTING FINANCIAL DISTRESS IN LOCAL GOVERNMENT
Melati Tegari Islamiyah;
Ifa Ratifah;
Firdaus Firdaus
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan
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DOI: 10.23969/jrbm.v15i01.4797
This study was conducted with the aim of testing and analyzing the effect of financial independence and the degree of decentralization on financial distress in districts and cities in West Java province for the 2015-2019 period. The sampling technique used is non-probability sampling with sampling the sample is saturated sampling. The method used in this research is descriptive and verification method. The data collection technique used was secondary data obtained from the Supreme Audit Agency (BPK). The population of this study is all districts and cities in West Java Province in the 2015-2019 Fiscal Year. The number of regencies and cities in West Java Province in the 2015-2019 Fiscal Year is 27. The results of data analysis show that financial independence has a negative effect on financial distress and the degree of decentralization has a positive effect on financial distress
COST OVERRUNS ON RAILWAY SIGNALLING PROJECT: QUALITATIVE CASE STUDY ON LRS COMPANY
Rustandi Rustandi;
Ali Muktiyanto;
Ceacilia Srimindarti
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan
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DOI: 10.23969/jrbm.v15i01.5183
Railway is a mode of transportation that provides several advantages over other modes in terms of punctuality, capacity and energy efficiency. The signalling system is the main element of the railway which functions to ensure the safety of train travel. Several signalling construction projects carried out by LRS experienced cost overruns. It is necessary to conduct research to determine the causes of cost overruns, as the basis for the improvement process of Project Cost Management. The research was conducted using a qualitative case study method referring to the Miles & Huberman interactive model, with descriptive analysis. Data collection was carried out by triangulation including in-depth interviews, documentation, and FGDs. The selection of informants was carried out using purposive sampling method combined with snowball sampling method. Triangulation of data collection methods and triangulation of sources was carried out to increase the reliability of the research. The study found that the four factors most frequently mentioned by informants as the main causes of cost overruns, namely: Changes in scope; Extension of time; Weak of internal planning and Increase in material prices.
THE EFFECT OF PRODUCT MIX AND COMPANY IMAGE ON PURCHASE DECISIONS ON E-COMMERCE SHOPEE
Yudhi Koesworodjati;
Muhammad Insan Fadillah
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan
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DOI: 10.23969/jrbm.v15i01.5325
This study aims to determine the effect of product mix and company image on purchasing decisions at Shopee e-commerce. The research method used is descriptive and verification methods with a total sample of 95 respondents. The results showed that there was a positive and significant influence between product mix and company image on purchasing decisions. The amount of influence of product mix and company image on purchasing decisions simultaneously is 70.6%, and the remaining 29.4% is influenced by other variables not examined. Partially, the effect of product mix on purchasing decisions is 54.3%, and the influence of company image on purchasing decisions is 16.3%, so it can be concluded that product mix has the greatest influence on purchasing decisions.
THE EFFECT OF DISCOUNT AND POSITIVE AFFECT ON FINANCIAL PLANNING THROUGH IMPULSIVE BUYING
Rinwantin Rinwantin;
Yanti Pujiastuti
Jurnal Riset Bisnis dan Manajemen Vol. 15 No. 01 (2022): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan
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DOI: 10.23969/jrbm.v15i01.4765
Financial planning arrangements, can be seen from financial preparedness for emergencies, the community must be able to survive and anticipate unexpected needs. The Harbolnas phenomenon with the existence of free shipping and cashback in the marketplace can increase impulsive buying behavior and can affect emergency fund preparedness. This study aims to determine the effect of discounts and positive affect on financial planning mediated by impulsive buying variables. Respondents in this study amounted to 100 respondents. The results of the research processed using SPSS contain the conclusion that the positive affect variable has a Sig value of less than 0.05 (0.002 < 0.05), which means that the hypothesis is accepted. The positive affect variable has a Sig value of less than 0.05 (0.000 < 0.05). which means the hypothesis is accepted.