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Ary Bakhtiar
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Gedung GKB 1 Lantai 5, Program Studi Agribisnis, Fakultas Pertanian-Peternakan, Universitas Muhammadiyah Malang Jl. Raya Tlogomas 246, Kota Malang, Jawa Timur Phone: 0341-464318 (116) - 082140841550
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Agriecobis : Journal of Agricultural Socioeconomics and Business
Published by Universitas Muhammadiyah Malang
ISSN : 26226154     EISSN : 26213974     DOI : https://doi.org/10.22219/agriecobis.Vol1.No2.1-10
Core Subject : Economy, Social,
Economics, Econometrics & Finance Environmental Science Social Sciences
Agriecobis diterbitkan dalam kurun waktu dua kali setahun pada bulan Maret dan Oktober yang berisi artikel hasil pemikiran dan penelitian di bidang sosial, ekonomi, penyuluhan dan kebijakan pertanian. Jurnal ini mencakup artikel hasil penelitian termasuk bidang Agribisnis, Sosial Pertanian, Ekonomi Pertanian, Penyuluhan, Pembangunan Pedesaan, Sosiologi Pedesaan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, dan Kewirausahaan.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 149 Documents
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Utilization and Effectiveness of Agro-industrial Digital Marketing in Malang Raya Putra, Ida Bagus Damar; Djelantik, A.A.A. Wulandira Sawitri; Sudarma, I Made; Bakhtiar, Ary
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 02 (2024): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i02.35208

Abstract

In the digital era, the agro-industrial sector has transitioned from conventional marketing to digital marketing. One of the agro-industry companies in Malang Raya, ALE, focuses on processing fruits and vegetables into healthy snack chips. The company engages in various digital marketing activities, including sales through e-commerce platforms such as Shopee, Tokopedia, and Lazada, and promotional efforts on social media platforms like TikTok and Instagram. This research aims to analyze (1) the utilization of digital marketing, and (2) the effectiveness of social media promotion based on engagement rates. The study employs both primary and secondary data, incorporating qualitative and quantitative forms, which are analyzed descriptively using a case study approach. Data collection methods include interviews, observation, and content analysis. The findings highlight the advantages of e-commerce channels, sales strategies like bundling and live streaming on e-commerce platforms, and storytelling and sales promotion strategies on social media. Additionally, the engagement rates on ALE's TikTok (12.71%) and Instagram (4.50%) indicate a high engagement rate level, with values exceeding the 2.72% benchmark, demonstrating the strong effectiveness of these platforms as promotional tools for the company.
An Analysis of Alternative Strategy Model for Agroindustry Business Development of Crystal Guava in Malang Raya Tirta, I Komang Wahyu Utama; Sudarma, I Made; Djelantik, A. A. Ayu Wulandira Sawitri
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 02 (2024): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i02.35239

Abstract

PT. Kreasi Tani Bumiaji is agroindustry company located in Banaran, Bumiaji Village, Bumiaji District, Batu City, East Java. This company focuses on processing agricultural products in the form of crystal guava and becomes a superior local product. This study aimed at analyzing alternative strategy of agroindustry business development of crystal guava as a product in PT. Kreasi Tani Bumiaji. Descriptive-quantitative method was used to collect the primary data from interviews and questionnaire items. Eight participants from the company were selected by using purposive sampling technique. The secondary data were obtained from academic articles. The data were analyzed by using SWOT analysis, Internal Factor Evaluation (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Internal-External (IE) Matrix, and QSPM. The results of analysis showed that main internal factor is diversification of processed products with the score 0.277. Meanwhile, external factor is internship collaboration with the score 0.418. The position of company in IE matrix lies on the fifth cell which showed that stable growth with coordinate scores 2.930; 2.594. According to 15 alternative strategies identified using SWOT analysis, prioritized strategy based on QSPM analysis refers to business partnership with investors for the development of production facilities, business concept, and marketing with the highest score 7.23.
Consumers’ Willingness to Pay for Gamy Salt in Jabodetabek Halimah, Khalda Tsaniaty; Putri, Tursina Andita
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 02 (2024): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i02.35261

Abstract

Seaweed, being an abundant resource, has the potential to be processed into raw material for salt. This potential is supported by the high demand for salt consumption and the serious problem of hypertension in Indonesia. Consuming salt made from seaweed can be an alternative with low sodium content, which can help manage hypertension. Currently, the salt made from seaweed that is available to be purchased is Gamy salt. However, Gamy salt is more expensive than other low-sodium salts. This research aims to estimate the amount of consumers’ willingness to pay for Gamy salt and identify factors that influence their willingness to pay. The analytical methods used in this research include descriptive analysis, Contingent Valuation Method, and logistic regression. The research involved 103 respondents aged 30 years and above, residing in Jabodetabek, and having a history or risk of hypertension. The results indicate that the average willingness to pay for Gamy salt is Rp17,873.79 per 100 grams. Factors that significantly influence consumers to pay an extra price for Gamy salt are income, knowledge regarding seaweed salt, and health awareness.
Performance Analysis of the Village Unit Cooperative (KUD) “Suka Makmur” Using the Balanced Score Card Siahaan, Herlyna Novasari; Varwasih, Mia Wananda; Nofitasari, Rahmi
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 02 (2024): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i02.35333

Abstract

This study aims to analyse the performance of the village unit cooperative (KUD) “Suka Makmur” using the Balanced Scorecard instrument because cooperatives must be run with good management by implementing Good Corporate Governance (GCG). Therefore, it is necessary to measure the performance of cooperatives that focus on financial and non-financial performance. This research was conducted from July to October 2023 at the KUD “Suka Makmur”. Mixed methods are used for primary and secondary data. According to the results of research on customer and membership perspectives, it shows that the existing membership at the KUD “Suka Makmur” totals 1,978 people, where the 2021-2022 membership comparison has no cooperative members who have resigned. Second, the financial aspect shows that the results of financial ratios (liquidity, solvency, and profitability) of the KUD “Suka Makmur” are in good condition, the third aspect of the cooperative business is related to the business of buying and selling FFB, UKM Mart, agricultural production facilities unit and savings and loan unit. According to the fourth learning and growth perspective, there are efforts made by cooperatives aimed at improving the ability of cooperative human resources through cooperative training and education, as well as assistance from the Ministry of Cooperatives and the West Tanjung Jabung Cooperative Office.
Level of Consumer Satisfaction Towards Brown Rice in Malang District: A Customer Satisfaction Index (CSI) Analysis Ra'if, Faishal Rafli; Ariadi, Bambang Yudi; Mufriantie, Fithri
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 02 (2024): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i02.35341

Abstract

In general, the current demand for brown rice does not receive the same attention from the public as white rice. So, it is important to further understand consumer behavior related to consuming brown rice because this has an impact on consumer satisfaction and has an impact on the strategies formulated by producers. Thus, this study aims to assess the level of consumer satisfaction with brown rice and evaluate the performance and importance of certain attributes. The variables analyzed include product quality, price, and benefits. This study applied a quantitative approach with Accidental Sampling technique, involving 100 respondents who were analyzed using the Customers Satisfaction Index (CSI) technique. The results of these findings indicate that the product quality variable (Taste) has the highest level of importance and performance, with values of 4.56 and 4.49, respectively. The level of satisfaction of brown rice consumers in Pakis District, Malang Regency, reached 74.53%, which is classified as satisfied (range 60.1% - 80.0%). The suggestions given are that producers need to improve the quality of brown rice in terms of taste, color, and texture, while marketers are advised to utilize social media and creative campaigns to attract young consumers and offer discounts for large purchases to increase customer satisfaction.
Staying Happy During COVID-19: Analyzing Happiness Indicators Among Poultry Farmers in Malang Regency Ta'in, Anas; Nurahmi, Sutraning; Damat
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 02 (2024): October
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/agriecobis.v7i02.35751

Abstract

This study aims to examine the contribution of each happiness indicator, assess the overall happiness levels among laying hen and broiler chicken farmers, and analyze variations in happiness based on farm scale during the COVID-19 pandemic in Malang Regency. The research site was chosen through purposive sampling, as Malang Regency is a key center for poultry farming in East Java. Accidental sampling yielded 75 respondents, comprising 36 farmers with less than 5,000 livestock and 39 with more than 5,000. Results identified 16 valid indicators out of the 21 used in the study. The roles of each happiness indicator were as follows: education and skills (0.782), employment (0.780), health (0.632), family harmony (0.735), leisure availability (0.757), social relations (0.754), security conditions (0.584), happiness (0.716), absence of depression (0.793), optimism (0.867), empathy (0.570), independence (0.828), environmental mastery (0.815), self-development (0.598), positive relationships (0.615), and life goals (0.605). The overall happiness score for poultry farmers was 4.37, with laying hen farmers at 4.33 and broiler chicken farmers at 4.39, placing them in the "happy" category. No significant difference was observed in happiness levels between farmers with business scales below and above 5,000 livestock.
Front Matter Vol. 7 No. 02 October 2024 Agriecobis, Jurnal
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 02 (2024): October
Publisher : Universitas Muhammadiyah Malang

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Front Matter Vol. 7 No. 02 October 2024
Back Matter Vol. 7 No. 02 October 2024 Agriecobis, Jurnal
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 02 (2024): October
Publisher : Universitas Muhammadiyah Malang

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Back Matter Vol. 7 No. 02 October 2024
Full Paper Vol. 7 No. 02 October 2024 Agriecobis, Jurnal
Agriecobis : Journal of Agricultural Socioeconomics and Business Vol. 7 No. 02 (2024): October
Publisher : Universitas Muhammadiyah Malang

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Full Paper Vol. 7 No. 02 October 2024

Page 15 of 15 | Total Record : 149

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