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VCD (Journal of Visual Communication Design)
Published by Universitas Ciputra Surabaya
ISSN : 25485342     EISSN : 25485350     DOI : https://doi.org/10.37715/vcd
Core Subject : Art, Social,
Arts Social Sciences
VCD aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of the creative industry Coverage of VCD includes, but is not limited to issues surrounding: Graphic design Visual Communication Comic and Illustration Advertising Photography Film and Videography Animation Design and Culture Study Game Design
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design" : 10 Documents clear
Semiotic Analysis of Political Symbolism in Shi Lifeng's 'The Puppet Player' Hikmatyar, Aditya Aditama Putri; Fadhiilah, Harun
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.4987

Abstract

This study explores how Shi Lifeng’s painting The Puppet Player constructs and communicates political narratives through visual symbolism. Despite the frequent use of Mao Zedong’s imagery in Chinese contemporary art, limited research examines how Lifeng’s visual language functions as a political statement. Using Roland Barthes’ semiotic framework—denotation, connotation, and myth—this qualitative study analyzes color, spatial composition, object symbolism, and figure gestures in the artwork. The analysis reveals that dominant red hues, hierarchical composition, and theatrical staging signify ideological control and social struggle. These visual strategies expose how authority and manipulation are normalized through aesthetic codes. The findings highlight Lifeng’s critical stance toward power structures and his use of design principles to challenge political memory. This research contributes to the discourse of visual communication by demonstrating how semiotic analysis can decode layered meanings in politically charged imagery, offering insights for designers and researchers in understanding symbolism and narrative construction within visual art.
Beyond Aesthetics in Wall Art: Graphic Mural, Source of Public Health Education on Malaria Parasite Afolabi, Benjamin Eni-itan F.; Falusi, Tolulope Aduke; Adeloye, Abiodun Adebayo; Odewole, Peter Oluwagbenga
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.5519

Abstract

Malaria remains a major public health challenge in Nigeria, contributing significantly to national morbidity and mortality rates. This study explores how graphic murals can function as a non-clinical approach to public health education, using creative visual design to raise awareness about malaria prevention and control. The research specifically investigates the relevance and impact of wall art as a visual communication tool among students of Olabisi Onabanjo University (OOU), Ibogun Campus. Anchored on the diffusion of innovation theory, the study applied a survey method supported by descriptive qualitative analysis to examine students’ frequency of malaria infection, perceptions of visual health communication, and responses to a designed educational mural. The findings revealed a high prevalence of malaria among students and insufficient institutional health interventions. The mural successfully served as an effective educational medium, improving students’ awareness of malaria parasites and prevention measures. These results suggest that graphic murals can serve as accessible, community-based platforms for health communication, extending beyond aesthetic purposes to influence behavior and promote wellbeing. The study recommends broader adoption of creative public health campaigns and institutional support for integrating art-based design strategies into health education initiatives.
Product Effects of Shape Risk Perception on Hand Sanitizer Packaging Huarng, Shy-Peih
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.5587

Abstract

This study examined curved and angular shapes to explore the risk perception of shapes in product design. Risk perception and product effect were analyzed based on three types of hand sanitizer logos and three packaging shapes. The results in Experiment 1 showed that circular and triangular logos were more effective than square logos in increasing consumers' risk perception. In Experiment 2, no difference in risk perception was observed among the curved, curved/angular, and angular package shapes. In Experiment 3, the circular logo had a better product effect than square and triangle logos. Moreover, curved and curved/angular packaging shapes had a better product effect than angular, suggesting that the curved shape did have a better effect. Therefore, when consumers judge hand sanitizer products, curved shapes representing warmth and friendliness were more likely to increase risk perception and product effect than angular shapes that exhibited a sense of power or threat. The results demonstrate people's innate preference for curved shapes, as well as the impression of curved shapes exhibiting a sensation of bubbles or flowing water when scrubbing lotion using hand sanitizer. The findings suggest that the design of a hand sanitizer logo and package should contain non-threatening curved shapes that could convey positive feelings through warm and friendly imagery.
Visual Aesthetics of Batik Cloth in the Mitoni Ritual of Surakarta Wahyuningrum, RA Heryani; Jasjfi, Elda Franzia
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.5690

Abstract

This research examines the visual aesthetics and symbolic meaning of batik cloth used in the Javanese Mitoni ritual in Surakarta, a traditional ceremony held during the seventh month of pregnancy to pray for the safety of the mother and child. The study employs a qualitative iconographic approach to analyze the form, motif, and symbolism of batik cloth selected for the ritual. Data were collected through direct observation and interviews with ritual practitioners and families who conducted the ceremony. The analysis reveals that each batik motif carries philosophical meanings representing prayers for protection, fertility, and harmony. The cloth used within the Surakarta Palace tradition demonstrates strong ties between visual art and spiritual belief, functioning as both aesthetic expression and cultural identity. The findings highlight the importance of preserving batik as part of Indonesia’s intangible heritage and its role as a visual language of hope and continuity in Javanese culture.
Character Design For Educational Board Game “Kreasi Bento Bersama Teman Sehat” To Prevent Picky Eater Behavior In Preschool Children Anwar, Putri Anindita; Aji, Restu Ismoyo; Yani, Aditya Rahman
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.5705

Abstract

Preschool children often display picky eating behavior due to their growth stage and independence in choosing food, which can lead to unbalanced nutrition. This research focuses on developing character designs for an educational board game that introduces various nutritious foods in an engaging way. Using a qualitative method, primary data were collected through Focus Group Discussions (FGD), interviews, and observation, while secondary data came from literature studies. The data were analyzed descriptively to identify behavioral and visual patterns suitable for early childhood audiences. The analysis produced the concept “Active and Independent Behavior” as the foundation for character design. The resulting visual outcomes include five characters: four main figures called Teman Sehat and one antagonist, Monster Manis si Tetangga Menyebalkan. Each character was designed in an anthropomorphic style using simple shapes and bright colors to emphasize friendliness and emotional connection. The findings are expected to inform future design practices for educational media that promote healthy eating habits through visual storytelling and interactive play.
Co-Designing Cultural Heritage: Case Studies of Chinese-Indonesian Identity Chaysalina, Inne; Dharmada, Glary
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.5784

Abstract

The preservation of Chinese-Indonesian culture is increasingly challenged by urban development, generational shifts, and fragmented top-down policies. This study investigates how a collaborative design approach—grounded in participatory planning, stakeholder co-creation, and visual communication—can foster sustainable and inclusive cultural preservation. Using a qualitative multi-case study method, four culturally significant urban centers—Singkawang, Jambi, Surabaya, and Glodok—were analyzed. Data were collected from academic literature, government reports, and media sources, then thematically triangulated to reveal patterns of stakeholder-driven preservation. The findings show that Visual Communication Design plays a vital role in shaping cultural identity, amplifying narratives, and facilitating community dialogue through visual storytelling, media engagement, and identity design. A co-design framework is proposed to integrate cultural heritage into tourism, education, and urban revitalization. This research contributes practical strategies for inclusive heritage policies and supports the role of design in advancing Sustainable Development Goals related to culture and community.
High School Student’s Perceptions of Augmented Reality Technology in Animaxtion Art Exhibition Pratama, Tito Ari; Pranindyasari, Chelsia
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.5945

Abstract

This study investigates high school students’ perceptions of Augmented Reality (AR) technology in the Animaxtion art exhibition organized by Multimedia Nusantara Polytechnic. AR has transformed animated art exhibitions by offering interactive and immersive experiences, yet its acceptance among young visitors remains underexplored. Employing a quantitative approach based on the Technology Acceptance Model (TAM), data were collected through surveys distributed to exhibition visitors. The study examined perceived usefulness and ease of use as factors influencing visitors’ intention to engage with AR-based artworks. Descriptive and regression analyses revealed that both factors significantly affected visitor acceptance, with most respondents perceiving AR as enjoyable and helpful for appreciating animation. However, several participants reported hesitation due to limited device compatibility and inconsistent performance. The findings highlight AR’s potential as an engaging educational and artistic medium while emphasizing the need for improved implementation strategies. This research contributes insights into design and technology integration within interactive exhibitions.
The Impact of Visual Design on Impulse Buying in Shopee's Instagram Ads Fricillia, Michelle; Julianto, I Nyoman Larry; Maharani, Ida Ayu Dyah
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.5975

Abstract

This research examines how visual design elements in Shopee’s Instagram advertisements influence consumers’ impulsive buying behavior. With the growing prevalence of online shopping among users aged 18 to 34, brands increasingly rely on visual strategies such as bright colors, countdown timers, and expressive illustrations to attract immediate attention. The study applies a qualitative approach using content and semiotic analysis of Shopee’s “6.6 Campaign” advertisements. The analysis focuses on color schemes, typography, illustration style, layout, and motion effects. The findings reveal that warm orange tones, bold typography, and cheerful character illustrations effectively capture attention and create a sense of urgency, which encourages spontaneous purchases. Structured layouts and balanced visual rhythm further strengthen clarity and brand recall. The results suggest that combining emotional triggers with consistent visual identity enhances user engagement and purchase intention. This study underscores the role of visual communication design as a strategic tool in shaping consumer perception and behavior in digital commerce.
The The Integration of Generative AI in the Creative Industry of Visual Communication Design: An Analysis of Its Impacts, Ethical Challenges, and Work Originality Iswanto, Rendy
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.6072

Abstract

The emergence of Artificial Intelligence (AI) technology, particularly Generative AI, has brought significant changes across various sectors, including the creative industry—especially in the field of Visual Communication Design (VCD), which integrates technology, aesthetics, and communication. This study aims to analyze how Generative AI is integrated into the workflow of creative industry professionals, its impact on productivity and the creative process, as well as the challenges encountered. A qualitative research method was employed using a case study approach and in-depth interviews with creative practitioners in graphic design, photography, and multimedia production. The findings show that Generative AI helps accelerate production processes and opens new spaces for idea exploration yet also raises concerns regarding the originality of works and potential threats to certain creative professions. This study provides recommendations for optimizing the use of AI while maintaining ethical considerations and the essential role of humans in the creative process.
Understanding Interaction Design and Student’s Engagement in Augmented Reality Card for Education Kusumaningtyas, Ester Anggun
VCD: Journal of Visual Communication Design Vol. 10 No. 2 (2025): VCD: Journal of Visual Communication Design
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i2.6126

Abstract

Elementary students often get bored with passive teaching methods, such as listening to the teacher and paying attention to the blackboard, because they prefer playing the game, exploring things, and interacting with peers. Augmented Reality (AR) card games have emerged as an alternative education media, offering interactive 3D visuals that enrich the learning experience. This study explores how the interaction design of an AR card game influences the engagement of second-grade elementary school students in learning animal vocabulary. Using a qualitative case study approach, observation was conducted during one class session, and the collected data were analyze based on learning outcomes and interaction design principles. The findings revealed a dynamic engagement trajectory, with students starting with curiosity and excitement or needing AR guidance, then actively participating, becoming master, and finally becoming bored after repeated the AR card game. From student engagement, this study revealed that the AR interaction design of the card game fostered curiosity, motivation, enjoyment, collaboration, and attention. The study demonstrated that the 3D visualization, animation, gameplay, interaction variations, audio narrative, and text supported vocabulary development, contextual understanding, memory retention, and problem-solving. However, sustained engagement depends on the variety of AR interactivity, so the insights contribute to improve the user interaction and gameplay design.

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