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ADE IRMA ANGGRAENI
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INDONESIA
JOURNAL OF RESEARCH IN MANAGEMENT
ISSN : 26545365     EISSN : 26545373     DOI : 10.32424
Core Subject : Economy, Science,
Journal of Research in Management aims to accomodate research articles related to management studies. We invite articles in all functional area of management, which mainly about (but not exclusive to) : 1. Human Resource 2. Marketing 3. Financial 4. Operational 5. Strategic Management Our main purpose is presenting current issues in management fields to wide-ranging readers such as academicians, graduate students, and business practitione
Articles 5 Documents
Search results for , issue "Vol. 1 No. 1 2018" : 5 Documents clear
THE INFLUENCE OF FOOD & BEVERAGE QUALITY, SERVICE QUALITY, PLACE, AND PERCEIVED PRICE TO CUSTOMER SATISFACTION AND REPURCHASE INTENTION BERLIANSYAH, REZHA ARLANDA; SUROSO, AGUS
JOURNAL OF RESEARCH IN MANAGEMENT Vol. 1 No. 1 2018
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i1.18

Abstract

This type of the research is case study with survey method by using questionnaire as a toolof data collection. The study was conducted in Purwokerto area. There are many varioustype of culinary business, such as cafe, restaurant, foodstreet, foodcourt, etc. But one of themost popular in the society now is cafe and restaurant. One of the new cafe and resto thathad been just found in Purwokerto is Level Up. As a new arrival, Level Up have a uniqueconcept, place, foods and beverages, and also the services that can attract young adult inPurwokerto to visit Level Up. But, there was a decrease in the customers who visited LevelUp after a year of standing and the problem that faced by Level Up become a businessphenomenon. Based on the problems above, this research was conducted to analyze thefood and beverage quality, service quality, place, and perceived price to customersatisfaction and repurchase intention. Respondents of this research are 165 respondentscame from consumers in Purwokerto who have been visited Level Up Purwokerto. Thisresearch uses SEM (Structural Equation Model) as analysis tools technique. Statisticalsoftware SPSS is used to analyze the data. The result of hypothesis testing using T-test is inthe following: (1) Food and beverage quality has positive effect on customer satisfaction. (2)Service quality has positive effect on customer satisfaction. (3) Place has a positive but nosignificant effect on customer satisfaction. (4) Perceived price has a positive effect oncustomer satisfaction. (5) Customer satisfaction has a positive effect on repurchaseintention.
THE INFLUENCE OF SERVICESCAPE AND SERVICE ENCOUNTER ON CONSUMER EMOTION, PERCEIVED SERVICE QUALITY, AND CONSUMER SATISFACTION SUSANTO, FADLY FERDHIAN; SETYANTO, REFIUS PRADIPTA
JOURNAL OF RESEARCH IN MANAGEMENT Vol. 1 No. 1 2018
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i1.17

Abstract

The emergence of the restaurant allows people to not have to cook for themselves. Inrestaurant, consumer enable to get some food and baverage to full fill their needs. Recently,many kind of restaurant that offer pleasant service include the interior decoration as well asthe exterior are attractive and also put forward the good service by relying on a qualitywaiter. This kind of service is called as service environment (servicescape and serviceencounter) where the restaurant offer pleasant servicescape and service encounter toinfluence positive consumer emotion for satisfying consumer for satisfying consumerbecause of the consumer perceived service quality will increase. This new way of pleasantservice environment has the potential for greater impact on consumer. Therefore, the aim ofthis research is to know the effect that servicescape and service encounter in restaurant onconsumers? emotion (pelasure and arousal), perceived service quality, and consumersatisfaction. The research methodology used for this study is a case study with surveyresearch method. Convenience sampling technique derived from non-probability samplingtechniques are used for sample selection. The sample of this research is 257, from peoplewho have visited Warunk Upnormal Purwokerto. Statistical software SPSS and AMOS isused to analyze the data. The findings in this area will help Warunk Upnormal Purwokertoand other marketers to reach out its potential customers and align their marketing effort inefficient way by pay attention on the marketing policies about Servicescape and serviceencounter. The limitations of the research is some respondents not read and answer thequestion clearly and made it not represent their exact perception
THE INFLUENCE CUSTOMER TRUST, SERVICE QUALITY, AND PERCEIVED PRICE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY MANDIRA, DARA AJENG; SULIYANTO, SULIYANTO; NAWARINI, ALISA TRI
JOURNAL OF RESEARCH IN MANAGEMENT Vol. 1 No. 1 2018
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i1.16

Abstract

The purpose of this research is to know and analyze the influence customer trust, servicequality, and perceive price of expedition company towards customer satisfaction, effectedtoo on customer loyalty. The sample in this study there are 100 respondents.Conveniencesampling method is used in the determination of this research sample. Data were analyzedusing Structural Equational Modeling (SEM) with SPSS and AMOS statistical software.Theresults of this study show that cusotmer trust, customer satisfaction, service quality,perceived price has a positive effect on Customer Satisfaction. Thus, customer satisfactionhas a positive effect on customer loyalty.
THE CONTRIBUTION OF COMPENSATION AND TRAINING AND EMPLOYEE DEVELOPMENT ON NET OPERATING INCOME AT PT ANGKASA PURA I (PERSERO) PUTRI, AUDINA NUR AMALIA; ADI, PRAMONO HARI; AFIF, NUR CHOIRUL
JOURNAL OF RESEARCH IN MANAGEMENT Vol. 1 No. 1 2018
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i1.15

Abstract

Human resource management becomes a important aspect for an organization's, because it is the human who built up and develop the organization, to achieve its objectives. Achieving a goals for the company depends not only on modern equipment, facilities and complete infrastructure, but depends on the people who carry out the work. The success of an organization is influenced by the performance of individual employees. Amongs the important functions of human resource management, one of the most important in achieving optimal performance in terms of operational revenue of an airport is the improvement of the quality of Human Resources. The improvement of human resources can be done with the provision of education and training. PT Angkasa Pura I (PERSERO) is a State Owned Enterprise (BUMN) that engaged an airports services that manage 13 airports in the Central Region to Eastern Indonesia. In a human resource management,compensation satisfaction also become an important aspect because satisfaction of compensation can influence employee's behavior to work more excited and high performance. This study is more focused on whether the cost that has been spent so far can really contributes to get a better in net operating income or in fact there is no significant linkage. The purpose of this research is to know and analyze the contribution of compensation and training and employee development on net operating income. The sample in this study are PT Angkasa Pura I annual report on the year 2017 with 13 branches airport. Data were analyzed using IBM SPSS software or PASW (Predictive Analytics SoftWare). The limitation in this study actually the data for training and employee development still minim. There is no detail about how much each training and development that company spend for that. so because of that we can really have a detail information about it.
THE EFFECT OF ELECTRONIC WORD-OF-MOUTH IN SOCIAL MEDIA TOWARD CONSUMER PURCHASE DECISION WITH BRAND IMAGE AS MODERATING VARIABLE PRAMESTIARA, ANINDYA; RAHAB, RAHAB
JOURNAL OF RESEARCH IN MANAGEMENT Vol. 1 No. 1 2018
Publisher : INDONESIAN RESEARCH SOCIETY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/jorim.v1i1.14

Abstract

Social media has made it possible for users to exchange information and discuss theiropinions and experiences about products or services through online on their social mediaplatform with their peers. This kind of communication is called as electronic word-of-mouth(e-WOM) where the information can be spread faster and has the potential for greaterimpact on consumers purchase decision. Therefore, the aim of this research is to know theeffect of e-WOM (including quality and quantity of e-WOM as well as sender?s expertise) insocial media on consumers? purchase decisions moderated by brand image. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non-probability sampling techniques are used for sampleselection. The sample of this research is 175, from people who have purchased and usedEtude House product. Statistical software SPSS and AMOS is used to analyze the data. Thefindings in this area will help Etude House and other marketers to reach out its potentialcustomers and align their marketing effort in efficient way by pay attention on the marketingpolicies about eWOM. The limitations of the research is some respondents not read andanswer the question clearly and made it not represent their exact perception.

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