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INDONESIA
Coverage: Journal of Strategic Communication
Published by Universitas Pancasila
ISSN : 20873352     EISSN : 26861992     DOI : https://doi.org/10.35814/coverage
Core Subject : Education,
Languange, Linguistic, Communication & Media
The manuscript was written for Coverage: Journal of Strategic Communication (Coverage) should be an original research paper either theoretically or empirically which sufficiently contributes novelty to communication studies. This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. Coverage published by Faculty of Communication, Universitas Pancasila.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 96 Documents
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OPINI PUBLIK TERHADAP PENERAPAN NEW NORMAL DI MEDIA SOSIAL TWITTER AWAD BIN MUHAMMAD ALKATIRI; ZHAFIRA NADIAH; ADINDA NADA S. NASUTION
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1728

Abstract

Social media is popular with all ages, people in young and old age groups can access social media. Social media is a place for information and opinion exchange. Twitter is one of the social media that is actively used in Indonesia. The new normal phenomenon that is currently being applied is wanted to be further known by researchers by referring to the hashtag #newnormalindonesia on Twitter. Researchers want to find out how public opinion is formed based on the hashtag #newnormalindonesia on Twitter. This research uses the concept of public opinion which is categorized into positive, negative, and neutral. In the research method, researchers use quantitative content analysis, the analysis unit uses thematic analysis units with the operationalization of concepts using the concept of public opinion. Coding sheets are used as instruments in data collection techniques, then in testing the validity and reliability using inter-coder reliability. The results showed that the twitter posts with the #newnormalindonesia hashtag tendto be negative by not supporting the implementation of new normal.
ANALISIS KOMUNIKASI KRISIS GUBERNUR JAWA TENGAH GANJAR PRANOWO MENGHADAPI PANDEMI COVID-19 ALKOMARI ALKOMARI
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1729

Abstract

Central Java Governor Ganjar Pranowo's communication with the public in the midst of the Covid-19 pandemic crisis faced by the public came under the media spotlight. That is because Ganjar Pranowo issued a program to prevent the spread of Covid-19 which is different from other regions. If other regions such as DKI Jakarta, West Java and East Java choose Large-Scale Social Restrictions, Central Java launches Jogo Tonggo. This research focuses on the problem of how the crisis communication is carried out by the Governor of Central Java Ganjar Pranowo in the midst of the Covid-19 pandemic faced by the community. So the aim is to find out how the communication made by Ganjar Pranowo in the midst of the Covid-19 pandemic crisis experienced by people in Central Java. Researchers used descriptive qualitative research methods with constructivist paradigms. While the analysis used to study the research problem is discourse analysis and is supported by the Situational Crisis Communication Theory (SCCT) Theory. The researcher has three research informants including senior journalist who is also the Chairman of Central Java Indonesian Journalists Association Amir Machmud as the main informant, Chairman of RW X Rejosari Urban Semarang City Widyanto Tri Handoko informant supporting one and social media activist Arty Yuniarto as supporting informant two. The results of the study showed that crisis communication conducted by Ganjar Pranowo was very intensive both face-to-face and through online media. The high intensity of communication shows the high concern and closeness of Ganjar Pranowo to the community. The results of the discourse analysis in this study stated that the communication made by the Governor of Central Java Ganjar Pranowo in the midst of the Covid-19 pandemic crisis had political motives for imaging towards the 2024 Presidential Election. This research concludes that crisis communication conducted by Ganjar Pranowo had a positive impact on Ganjar Pranowo's reputation as Governor of Central Java.
KOMUNIKASI TERAPEUTIK DALAM KONSELING ANTARA KONSELOR DAN PASIEN PENYALAHGUNAAN NARKOBADI KLINIK BADAN NARKOTIKA NASIONAL PROVINSI JAWA BARAT ADRIO KUSMAREZA ADIM; OKI ACHMAD ISMAIL
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1730

Abstract

The purpose of this study was to determine Therapeutic Communication in Counseling between Counselors and Drug Abuse Patients. To answer the research objectives, the four focus of the researcher, namely the pre-interaction phase, the orientation phase, the working phase, and the termination phase of Counselor Therapeutic Communication in Rehabilitating Drug Abuse Patients at the National Narcotics Agency Clinic of West Java Province.This study uses qualitative research methods with descriptive studies. The number of informants in this study were four people, consisting of three key informants and one supporting informant. Data collection techniques used in this study are literature study, internet searching, indepth interviews, non-participant observation and documentation.The results of research conducted by the Clinical Counselor of the National Narcotics Board of West Java Province are the pre-interaction phase where the counselor studies patient data. The orientation phase in which the counselor performs the Screening approach and builds trusting relationships with the patient and the Assessment of the counselor ensures patient safety as well as establishes a counseling service plan, and a termination phase where a drug abuse counseling service has been completed and will be referred to post-rehabilitation
PEMANFAATAN e-WOM DALAM KEGIATAN KOMUNIKASI PEMASARAN PRODUK ES KRIM AICE IRAWATI SRI WULANDARI
CoverAge: Journal of Strategic Communication Vol 11 No 1 (2020)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i1.1731

Abstract

The growth of the ice cream industry in Indonesia is experiencing rapid progress since the last four years. Aice as a new producer in the Indonesian ice cream industry began to circulate in Indonesia since 2015. A number of certificates and awards obtained by Aice show that Aice is able to pursue and even surpass other brands that have long been circulating in the community.The purpose of this study is to describe the e-WOM activities conducted by Aice ice cream. This study uses a qualitative descriptive approach to describe how e-WOM activities carried out by Aice in an effort to gain consumer trust so that Aice is able to get the TOP Brand in 2019. This study found that the marketing communication strategy carried out by Aice ice cream uses e-WOM through Instagram @ aiceindonesia is done to fulfill the five general objectives of social media marketing, namely relationship building, brand building, publicity, promotions, and market research.
BINGKAI KEHIDUPAN JANDA MENEROPONG DARI KACAMATA DRAMATURGI Santi Delliana
CoverAge: Journal of Strategic Communication Vol 11 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i2.1818

Abstract

Perilaku seksual legal dilakukan dalam ikatan perkawinan. Namun perilaku seksual di luar nikah oleh janda juga menarik untuk diteliti. Karena sebagai manusia normal, hasrat seksual tetap ada meski pernikahan tidak terikat. Pertanyaan penelitian ini adalah bagaimana bingkai kehidupan seorang janda dilihat dari perspektif dramaturgi. Peneliti berusaha menemukan bahwa para janda yang berpartisipasi dalam penelitian ini, melakukan hubungan seksual di luar nikah, juga memainkan peran depan dan belakang dalam kehidupan komunitas. Pendekatan yang digunakan adalah kualitatif analitik dengan teknik pengumpulan data observasi dan wawancara dengan tiga informan. Temuan studi ini menunjukkan bahwa saat ini, informan tampaknya memiliki detail dalam bermain peran (1). Informan muncul dalam keluarga dan hubungan sosialnya menjadi perempuan yang baik dan berpendidikan, menekankan nilai-nilai agama. Informan tampak lebih terhormat dan berpendidikan. (2). Informan tidak mengisolasi diri dari publik. Mereka memiliki banyak pasangan, tetapi mereka tetap menyendiri untuk berbagi perilaku seksual mereka. (3). Perasaan informan perlu lebih dikendalikan secara sosial dan untuk menciptakan pengalaman interaksi sosial asosiatif. (4). Ada dunia ketiga / dunia luar untuk menyaksikan aktor menjaga rahasia ini. (5). Perbedaan posisi informan dan perasaan menyesal dan berdosa terhadap Tuhan, keluarga, dan teman. perasaan perlu lebih dikendalikan secara sosial dan untuk menciptakan pengalaman interaksi sosial asosiatif. (4). Ada dunia ketiga / dunia luar untuk menyaksikan aktor menjaga rahasia ini. (5). Perbedaan posisi informan dan perasaan menyesal dan berdosa terhadap Tuhan, keluarga, dan teman. perasaan perlu lebih dikendalikan secara sosial dan untuk menciptakan pengalaman interaksi sosial asosiatif. (4). Ada dunia ketiga / dunia luar untuk menyaksikan aktor menjaga rahasia ini. (5). Perbedaan posisi informan dan perasaan menyesal dan berdosa terhadap Tuhan, keluarga, dan teman.
Faktor-Faktor Keberhasilan Program Promosi Kesehatan “Gempur Stunting” Dalam Penanganan Stunting di Puskesmas Rancakalong Sumedang Tatang Manggala; Jenny Ratna Suminar; Hanny Hafiar
CoverAge: Journal of Strategic Communication Vol 11 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i2.2016

Abstract

The Indonesian government has set 60 priority districts/cities for stunting handling. Based on this determination, Sumedang is included in the priority district because in 2018 the stunting prevalence rate reached 32%. The selection conducted by Bappeda Sumedang contained 10 villages where the prevalence rate of stunting was high and three of them were villages in Rancakalong. To overcome this, the Rancakalong Community Health Center initiated the “Gempur Stunting” Health promotion Program which has succeeded in reducing the prevalence of stunting from 27.7% to 19.8%, making it an exemplary health promotion program. This research was conducted to determine the success factors of the "Gempur Stunting" health promotion. The results showed that reducing the highest stunting prevalence rate in Sumedang was due to the following supporting factors: (1) variations in community-based activities; (2) Good collaboration and coordination between related sectors, and (3) Reliability of the stunting-fighting health promotion program.
Implementasi Excellence Public Relations dalam Pengelolaan Konflik oleh Energi Mega Persada Bentu Limited Genny Gustina Sari; Gasela Hardianti
CoverAge: Journal of Strategic Communication Vol 11 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i2.2017

Abstract

Energi Mega Persada (EMP) Bentu Ltd is a national oil and gas company that operates the Bentu Block located in Riau Province. The increasing number of EMP Bentu Ltd consumers is directly proportional to the increasing number of gas wells, which causes EMP Bentu Ltd to often come into conflict with the community around the well. This study aims to determine the implementation of excellence public relations in conflict management by Public Relations Energi Mega Persada Bentu Limited in Muara Sakal District. Pelalawan 2019 through conflict management in carrying out the direction of communication, maintaining a balance of interests, running communication channels and considering the level of ethnicity. This study used qualitative research methods. Determination of informants using snowball sampling technique with 3 (three) informants at EMP Bentu Ltd and 7 (seven) people involved in Focus Group Discussion (FGP) in Muara Sakal Hamlet. The results of this study indicate PR EMP Bentu Ltd in managing conflict in Muara Sakal implements public relations excellence put forward by James E. Grunig and Hunt through implementation in carrying out the direction of conflict communication, maintaining a balance of interests, running communication channels and considering the level of ethnicity through conflict management. . Although unable to apply the 10 principles of excellent PR perfectly due to overlapping division of tasks, the conflict management in Muara Sakal Hamlet can be resolved.
Persepsi Gamers tentang Aktivitas Microtransactions di Virtual Goods Marketplace Itemku.com Vikry Abdullah Rahiem; Charisma Asri Fitrananda
CoverAge: Journal of Strategic Communication Vol 11 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i2.2018

Abstract

The growth of games as a fast growing industry in Indonesia has made online gaming business lines increasingly developed, so that a business market for buying and selling virtual goods (virtual items in games) is formed in several virtual goods marketplaces such as itemku.com. The formation of the business market on the virtual goods marketplace has created various perceptions to support their gaming activities. This study uses qualitative methods, observation techniques, in-depth interviews and documentation. The theory used is perception. This study will discuss how variables such as sensation, anticipation and interpretation are formed from gamers about how microtransactions are carried out and also associated with CMC (Computer Mediated Communcations) to find out how communication patterns occur in these mictrotransactions. As a result, the majority of gamers have the same perception of microtransactions. Gamers who make virtual goods transactions aim to get satisfaction as well as actualization, virtual items that have more value in the game also trigger to perform microtransactions as part of the pride, and factor of self-existence when doing gaming activities using CMC.
Strategi Komunikasi Pemasaran dalam Mempertahankan Customer Loyalty pada Hotel Salak Bogor, Indonesia Farida Hariyati; Rina Sovianti
CoverAge: Journal of Strategic Communication Vol 11 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i2.2019

Abstract

Hospitality industry is an integral part of the tourism sector in Indonesia. This study aims to examine the marketing communication strategy of Hotel Salak The Heritage in maintaining customer loyalty in the city of Bogor, as one of the major tourism cities in Indonesia, amidst the presence of new hotels that have increased significantly. This study used a qualitative approach with descriptive methods. Data analysis was carried out with triangulation techniques to confirm the results of in-depth interviews related to findings in the field. The results of this study reveal that marketing communication strategies in maintaining customer loyalty are carried out in harmony with the cultural identity inherent in this hotel. HSTH was designated as a cultural preserve by the local government of Bogor. The use of technology becomes the concern for the public relations and marketing division of HSTH to design and process messages through various social media, non-media promotions, and artificial intelligent.
Strategic Communication dalam Perspektif Ilmu Komunikasi B. Helpris Estaswara
CoverAge: Journal of Strategic Communication Vol 11 No 2 (2021)
Publisher : Fakultas Ilmu Komunikasi Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/coverage.v11i2.2028

Abstract

Strategic communication is a new study and beginning to develop and it is concern to many parties. However, many writings in international journals have not been identified as including communication concepts and theories. This article attempts to explain strategic communication from the perspective of communication science. The method used in this research is literature review, considering that many strategic communication thinkers have initiated their writings using literature reviews. The result, from the four definitions, found that strategic communication is built on actors, then action, interaction and negotiation, and the last is meaning. Actors in strategic communication are not only single actors, but multiple actors. With multiple actors, strategic communication will be more important and relevant. Whereas action, interaction and negotiation, in strategic communication, it is not only action, but interaction and negotiation are the discussion. Finally, meaning in strategic communication is a process from multiple actors, where they simultaneously carry out actions, interactions and negotiations.

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