Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
AL-KHARAJ: The Journal of Islamic Economics, Finance & Business is a scientific journal published by the Center for Research and Strategic Studies (PRKS) of the Institute of Islamic Religion (IAI) National Laa Roiba Bogor. This journal contains scientific papers from academics, researchers and practitioners in research on Islamic economic, financial and business issues.
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<![CDATA[Pengaruh Brand Ambassador terhadap Keputusan Pembelian pada Produk Luwak White Koffie di Surabaya dengan Citra Merek sebagai Variabel Intervening ]]>
<![CDATA[Haque, Muhammad Hirzal]]>;
<![CDATA[Dermawan, Rizky Dermawan]]>;
<![CDATA[Amriel, Egan Evanzha Yudha]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.4178
<![CDATA[This study aims to determine the effect of brand ambassadors on purchasing decisions on civet white coffee in Surabaya with brand image as an intervening variable. The research method used is a quantitative research method with a sampling technique using non-probability sampling and purposive sampling techniques. The population and sample in this study were people in the city of East Surabaya who had bought and consumed civet white coffee products with a total of 99 respondents. This study uses the Smart-PLS test tool. The results of the study show that: 1) Brand Ambassadors had an effect on Purchasing Decisions, 2) Brand Ambassadors had an effect on Brand Image, 3) Brand Image had an effect on Purchasing Decisions and 4) Brand Ambassadors through Brand Image had an effect on Purchasing Decisions. Keywords: Brand Ambassador; Brand Image; Luwak White Koffie]]>
<![CDATA[Pengaruh Kualitas Produk, Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Smartphone Iphone: ]]>
<![CDATA[Febrianty, Ellinda]]>;
<![CDATA[Pudjoprastyono, Hery]]>;
<![CDATA[Ariescy, Reiga Ritomiea]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.4227
<![CDATA[This study aims to determine the effect of product quality, brand image, and lifestyle on the purchase decision of an Iphone Smartphone. This research method uses quantitative methods. Variable measurement uses a likert scle with a vulnerability scaleof 1-5 through a google form questionnaire distributed to repondents. The population in this study were all 2019. FEB UPN East Java Veterans Students currently using or have used an iPhone. Sampling using proportional stratified random sampling and probability sampling. 100 students have a referee. Partial least squares (PLS) analysis was used to process the data. The results show that factors such as product quality, brand image and lifestyle have a positive and significant influence on the iPhone smartphone purchase decision of the East Java FEB UPN "Veteran" students of the year 2019. Keywords: Product Quality, Brand Image, Lifestyle, Purchase Decision]]>
<![CDATA[Pengaruh Electronic Word Of Mouth Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Lipstik Pixy Cosmetics di Kota Surabaya) ]]>
<![CDATA[Rahmawati, Fauziah Putri Indi]]>;
<![CDATA[Dermawan, Rizky]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.4229
<![CDATA[Dalam memasarkan produk E-WOM di platform online, citra positif produk menjadi satu diantara indikator yang diperhitungkan pelanggan ketika menetapkan keputusan pembelian. Penelitian tersebut bertujuan guna memahami dampak electronic word of mouth bagi brand image, dampak electronic word of mouth bagi keputusan pembelian, dan dampak E-WOM bagi keputusan pembelian lipstik dari Pixy Cosmetics di Kota Surabaya dengan menggunakan brand image sebagai variabel antara. Bentuk riset yang diterapkan ialah penelitian kuantitatif dengan masyarakat Kota Surabaya sebagai populasinya. Sampel berjumlah 100 narasumber yang melengkapi karakteristik pengambilan sampling dan diperhitungkan dengan menggunakan teknik purposive sampling. Analisis informasi dilakukan dengan memakai perangkat lunak SmartPLS. Hasil penelitian membuktikan bahwasanya E-WOM berpengaruh positif terhadap brand image, E-WOM berpengaruh positif terhadap keputusan pembelian, brand image berpengaruh positif terhadap keputusan pembelian, E-WOM berpengaruh positif terhadap keputusan pembelian, dengan brand image sebagai variabel perantara.]]>
<![CDATA[Pengaruh Kualitas Website dan Kepercayaan Konsumen terhadap Minat Beli pada E-Commerce Tokopedia di Surabaya ]]>
<![CDATA[Dahlan, Ahsan Dlonni]]>;
<![CDATA[Dermawan, Rizky]]>;
<![CDATA[Zawawi, Zawawi]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.4234
<![CDATA[his study intends to understand how the impact of website quality and customer trust on purchase intentiom at Tokopedia e-commerce in Surabaya. The technique of this research is quantitative by using a sample of 105 answers which are determined based on a sampling technique based on guidelines according to Cochran. The population taken is Surabaya residents who have visited the Tokopedia website. The sample used was taken through purposive sampling. Sampling uses informants who have visited the Tokopedia online store at least once. The information used in the research is primary and secondary information. The method of analysis applied to this research is (PLS) with Validity Test, Reliability Test and Hypothesis Test. The results prove that Website Quality has a positive and significant influence on purchase intention. Customer trust has a significant positive impact on purchase intention. Keywords: Consumer Trust; Purchase Intention; Website Quality.]]>
<![CDATA[Pengaruh Citra Merek, Ketidakpuasan Pasca Konsumsi dan Persepsi Harga Terhadap Keputusan Perpindahan Merek Produk Indihome ]]>
<![CDATA[Widargo, Sherlina Aliefianti]]>;
<![CDATA[Dermawan, Rizky]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.4246
<![CDATA[Riset berikut bertujuan guna memahami bagaimana dampak citra merek, ketidakpuasan pasca konsumsi, serta persepsi harga pada keputusan perpindahan merek produk indihome di kota Surabaya. Metode riset berikut secara kuantitatif mengambil sampel sejumlah 100 responden. Teknik pemilihan sampel memakai purposive sampling. Sampel terdiri atas pengguna ISP (Internet Service Provider) berusia 17 tahun keatas berdomisili di Kota Surabaya yang pernah melakukan perpindahan merek dan menggunakan indihome dalam kurun waktu minimal satu bulan. Teknik analisis yang dipakai pada riset berikut ialah (PLS) melalui pengujian uji validitas, uji reabilitas dan uji hipotesis. Melalui hasil riset berikut membuktikan bahwasanya Citra Merek berdampak signfikan dan positif terhadap keputusan perpindahan merek. Ketidakpuasan Pasca Konsumsi berdampak signfikan dan positif terhadap keputusan perpindahan merek. Persepsi Harga berdampak signfikan dan positif terhadap keputusan perpindahan merek.]]>
<![CDATA[Pengaruh Brand Ambassador, Brand Image, dan Brand Awareness terhadap Keputusan Pembelian Produk Skincare MS Glow di Kota Surabaya ]]>
<![CDATA[Sulistyana, Anggraheny]]>;
<![CDATA[Aminah, Siti]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.4292
<![CDATA[The high market demand in the category of facial skin care series has resulted in various brands emerging and creating intense competition. The purpose of this study was to determine the effect of brand ambassadors, brand image, and brand awareness on purchasing decisions for MS Glow skincare products in the city of Surabaya. MS Glow is a skincare brand that has achieved success with the 2020 Indonesia Best Brand Award (IBBA). The research method used is a quantitative method by distributing questionnaires. The population of this research is MS Glow female consumers who are domiciled in Surabaya, aged at least 17 years, and have purchased MS Glow skincare. The research sample used accidental sampling technique with a total sample of 80 respondents. Data analysis technique using PLS. The results of the study show that brand ambassadors have a significant positive influence on purchasing decisions. Brand Image has a significant positive influence on purchasing decisions. Brand awareness also has a significant positive influence on purchasing decisions. Keywords: Brand ambassador ; Brand Awareness ; Brand Image ; Purchase Decision]]>
<![CDATA[Aplikasi Kaidah Lâ Dharara Wa Lâ Dhirâr Dalam Hukum Ekonomi Syariah ]]>
<![CDATA[Agus Putra, Panji Adam]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.4391
<![CDATA[There are many legal issues that need to be resolved and answers found, one of which is in the field of muamalah and economic transactions. The scholars have carried out ijtihad in order to determine the legal status of an issue. In addition to the science of ushul fiqh, the science of fiqh rules is a device and tool used by Islamic jurists in carrying out ijtihad. With this rule of fiqh, it will make it easier for the scholars to carry out the process of discovering and establishing law. One of the principles of fiqh that is widely used by scholars in formulating laws is the principle of asahi which reads Lâ Dharar wa lâ Dhirâr, which means that one must not harm oneself and one cannot harm others. This rule has several branch rules. The purpose of this study is to explain the meaning of the principle of principle regarding the prohibition of doing harm and examine its application in sharia economic law activities. The results of the study show that the meaning of the Lâ Dharar wa lâ Dhirâr rule is the prohibition of harming oneself or others, both materially and spiritually. This rule has ten branch rules that can be applied in sharia economic law activities. Keywords: Jurisprudence Rules, Keudaratan, Dharar wa Dhirâr, Sharia Economic Law]]>
<![CDATA[Pengaruh Gaya Hidup, Citra Merek, dan Kualitas Produk terhadap Minat Beli Smartphone Iphone ]]>
<![CDATA[Hidayah, Munirotul Aina Bin Nur]]>;
<![CDATA[Soebiantoro, Ugy]]>;
<![CDATA[Zawawi, Zawawi]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.4456
<![CDATA[Competition in the industrial world that is increasingly developing makes companies vying to optimally increase their resources. As well as social changes in Indonesian society towards perusahaan berjuang untuk meningkatkan kualitas sumber daya mereka sementara dunia teknologi dan informasi maju dengan sangat cepat. Bisnis dapat menggunakan segmentasi pasar sebagai salah satu teknik pemasarannya. Dengan penelitian ini, it analyzes related to iPhone smartphone products, which are well-known brands throughout the world so that they are familiar to consumers' minds, but the market share of these brands has decreased. This research was conducted to examine evaluated the external and internal models with Smart PLS 4.0 software to determine the impact of lifestyle, brand image, and product quality on iPhone purchase intentions through the use of Partial Least Square (PLS) Structural Equation Modeling (SEM). The method used to collect data is known as proportional stratified random sampling. Respondents were 90 samples of economics and business faculties who know iPhone products. These results indicate that lifestyle, brand image, and product quality can influence the intention to buy an iPhone smartphone Keywords: Lifestyle, BrandImage, QualityProduct, PurchaseIntention]]>
<![CDATA[Pengaruh E-WOM dan Inovasi Produk terhadap Keputusan Pembelian Produk Revlon di Kabupaten Jombang ]]>
<![CDATA[Anggraeni, Ratna Fransiska]]>;
<![CDATA[Aminah, Siti]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.4509
<![CDATA[Revlon is a cosmetic company from the United States which was founded in 1932 by Charles Revson and Joseph Revson with a chemist Charles Lachman. For this reason, so that the product remains in demand by consumers, the purpose of this study is to determine and analyze the effect of E-WOM and product innovation on purchasing decisions for Revlon products in Jombang Regency. The research method used is a quantitative method by distributing questionnaires. The population in this study are female consumers who use Revlon products who live in Jombang Regency. The sample in this study used a purposive sampling technique with a total sample of 96 respondents. Data analysis technique uses PLS with SmartPLS 3.0 software. The results of this study indicate that E-WOM has a positive and significant influence on purchasing decisions and product innovation has a positive and significant influence on purchasing decisions. Keywords: E-WOM; Product Innovation; Buying decision]]>
<![CDATA[Manajemen Operasional Perusahaan Syariah: Studi Kasus Laznas Lembaga Manajemen Infaq Bangkalan ]]>
<![CDATA[Suffahurrohman, M Nur]]>;
<![CDATA[Qadariyah, Lailatul]]>
<![CDATA[ Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah ]]>
Publisher : <![CDATA[Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba ]]>
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DOI: 10.47467/alkharaj.v6i2.5002
<![CDATA[The Bangkalan Infaq Management Institute is one of the institutions that has managed to collect ZIS funds and distribute them to mustahiq and programs. This can happen because the operational management implemented by the institution is running well so that the distribution of funds and the implementation of programs are obtained optimally. This research uses qualitative methods and case study methods. Data was collected through in-depth interviews with management and related staff as well as through analysis of documents and 2 financial reports of the Bangkalan Infaq Management Institute. The results of this study indicate that: 1) Planning in operational management implemented by LMI Bangkalan is very good, one of which is: (a) long-term strategic program plans; (b) Design goals and objectives; (c) Building a broadcast fund-based collection scenario. 2) In implementing the management of fundraising by the Bangkalan Infaq Management Institute (LMI), two methods are used, namely the method of direct fundraising through outreach, publishing magazines, and offering programs to partners in collaboration with institutions. While the indirect fundraising method is carried out using various social media and the use of social media. 3) The Bangkalan Infaq Management Institute (LMI) controls 3 things: (a) Development program; (b) fund development; (c) Coordinating the constraints faced both internally and externally to the institution.]]>
