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All Journal Jurnal Riset Pendidikan Ekonomi SEIKO : Journal of Management & Business Inovasi: Jurnal Ilmiah Ilmu Manajemen Dinasti International Journal of Education Management and Social Science Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Peduli Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Kepada Masyarakat Patikala Batara Wisnu : Indonesian Journal of Community Services Bussman Journal : Indonesian Journal of Business and Management East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Al-Khidmah Jurnal Pengabdian Masyarakat International Journal of Economics (IJEC) Business and Investment Review Jurnal Pengabdian Masyarakat Berkarya IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah As-Syirkah: Islamic Economic & Financial Journal Balance: Jurnal Ekonomi
Dermawan, Rizky
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Social Sciences Transportation Other

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The Influence of Experiential Marketing and Emotional Marketing on Customer Loyalty at Starbucks Jemursari Asyhari, Muhammad Daffa; Dermawan, Rizky
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.727

Abstract

Experiential Marketing is a way of providing customers with experience regarding the services or products they use so as to influence customer loyalty. Emotional Marketing aspects build emotional relationships beyond the experiences experienced by customers, warm emotional relationships build customer attachment to products or services. This research aims to determine the influence of Experiential Marketing and Emotional Marketing on customer loyalty at Starbucks Jemursari. This research method uses quantitative research. The population in this research is Starbucks Jemursari customers with a total of 103 respondents. The sampling technique uses a non-probability sampling method with purposive sampling technique. The analysis technique for this research uses the partial least squares (PLS) method. The research results show that Experiential Marketing has an effective influence on customer loyalty at Starbucks Jemursari and Emotional Marketing has an effective influence on customer loyalty at Starbucks Jemursari.
Pengaruh Electronic Word Of Mouth Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening (Studi Kasus Pada Konsumen Lipstik Pixy Cosmetics di Kota Surabaya) Rahmawati, Fauziah Putri Indi; Dermawan, Rizky
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4229

Abstract

Dalam memasarkan produk E-WOM di platform online, citra positif produk menjadi satu diantara indikator yang diperhitungkan pelanggan ketika menetapkan keputusan pembelian. Penelitian tersebut bertujuan guna memahami dampak electronic word of mouth bagi brand image, dampak electronic word of mouth bagi keputusan pembelian, dan dampak E-WOM bagi keputusan pembelian lipstik dari Pixy Cosmetics di Kota Surabaya dengan menggunakan brand image sebagai variabel antara. Bentuk riset yang diterapkan ialah penelitian kuantitatif dengan masyarakat Kota Surabaya sebagai populasinya. Sampel berjumlah 100 narasumber yang melengkapi karakteristik pengambilan sampling dan diperhitungkan dengan menggunakan teknik purposive sampling. Analisis informasi dilakukan dengan memakai perangkat lunak SmartPLS. Hasil penelitian membuktikan bahwasanya E-WOM berpengaruh positif terhadap brand image, E-WOM berpengaruh positif terhadap keputusan pembelian, brand image berpengaruh positif terhadap keputusan pembelian, E-WOM berpengaruh positif terhadap keputusan pembelian, dengan brand image sebagai variabel perantara.
Pengaruh Kualitas Website  dan Kepercayaan Konsumen terhadap Minat Beli pada E-Commerce Tokopedia di Surabaya Dahlan, Ahsan Dlonni; Dermawan, Rizky; Zawawi, Zawawi
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4234

Abstract

his study intends to understand how the impact of website quality and customer trust on purchase intentiom at Tokopedia e-commerce in Surabaya. The technique of this research is quantitative by using a sample of 105 answers which are determined based on a sampling technique based on guidelines according to Cochran. The population taken is Surabaya residents who have visited the Tokopedia website. The sample used was taken through purposive sampling. Sampling uses informants who have visited the Tokopedia online store at least once. The information used in the research is primary and secondary information. The method of analysis applied to this research is (PLS) with Validity Test, Reliability Test and Hypothesis Test. The results prove that Website Quality has a positive and significant influence on purchase intention. Customer trust has a significant positive impact on purchase intention. Keywords: Consumer Trust; Purchase Intention; Website Quality.
Pengaruh Citra Merek, Ketidakpuasan Pasca Konsumsi dan Persepsi Harga Terhadap Keputusan Perpindahan Merek Produk Indihome Widargo, Sherlina Aliefianti; Dermawan, Rizky
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 2 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i2.4246

Abstract

Riset berikut bertujuan guna memahami bagaimana dampak citra merek, ketidakpuasan pasca konsumsi, serta persepsi harga pada keputusan perpindahan merek produk indihome di kota Surabaya. Metode riset berikut secara kuantitatif mengambil sampel sejumlah 100 responden. Teknik pemilihan sampel memakai purposive sampling. Sampel terdiri atas pengguna ISP (Internet Service Provider) berusia 17 tahun keatas berdomisili di Kota Surabaya yang pernah melakukan perpindahan merek dan menggunakan indihome dalam kurun waktu minimal satu bulan. Teknik analisis yang dipakai pada riset berikut ialah (PLS) melalui pengujian uji validitas, uji reabilitas dan uji hipotesis. Melalui hasil riset berikut membuktikan bahwasanya Citra Merek berdampak signfikan dan positif terhadap keputusan perpindahan merek. Ketidakpuasan Pasca Konsumsi berdampak signfikan dan positif terhadap keputusan perpindahan merek. Persepsi Harga berdampak signfikan dan positif terhadap keputusan perpindahan merek.
PENGEMBANGAN UMKM MELALUI OPTIMALISASI BRANDING PADA “BILA CATERING” DESA TEGALREJO, PROBOLINGGO Dieva, Diknastiya Putri; Dermawan, Rizky
Jurnal Pengabdian Masyarakat Berkarya Vol. 2 No. 03 (2023): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v2i03.643

Abstract

Dalam dunia bisnis khususnya Usaha Mikro Kecil Dan Menengah (UMKM), branding merupakan hal yang sangat penting apalagi di era teknologi yang serba digital seperti saat ini, dimana setiap individu perlu meningkatkan daya saing melalui keunikan dan keterampilan yang dimilikinya. Maka dalam hal ini diperlukan kemampuan dalam memanfaatkan teknologi dengan baik, khususnya bagi para pelaku UMKM di Desa Tegalrejo, kecamatan Dringu, Probolinggo untuk lebih mengembangkan usaha atau bisnisnya melalui branding agar dapat meningkatkan product knowledge konsumen. Brand (merk) adalah nama, tanda, istilah, yang tujuannya adalah untuk mengidentifikasi dan membedakan suatu produk atau layanan dari yang lain. Branding adalah proses merencanakan, merancang, dan mengkomunikasikan nama serta identitas dengan tujuan membangun atau mempertahankan reputasi (Anholt, 2003:5). Peran teknologi digital memberikan dampak yang signifikan bagi UMKM. Model teknologi baru memanfaatkan potensi UMKM yang lebih kuat dan berkelanjutan. Namun kenyataannya, branding dan pemanfaatan media digital pada UMKM „?Bila Catering?? di Desa Tegalrejo masih belum optimal dan terdapat beberapa kendala yang terjadi pada UMKM tersebut, seperti belum memiliki brand yang optimal dan pemasaran yang dilakukan masih secara konvensional atau apa adanya. Hal ini disebabkan karena masih belum adanya pengetahuan para pelaku usaha tentang peran branding dan media sosial dalam mengembangkan usaha. Berdasarkan keterbatasan tersebut, dapat dilakukan analisis peluang dan keterbatasan UMKM melalui lingkungan bisnis internal dan eksternal. serta optimalisasi branding dengan mengadakan sosialisasi dan pendampingan. Kegiatan pengabdian masyarakat terkait branding dilaksanakan pada bulan Mei 2023. Pelaksanaan kegiatan dilakukan melalui sosialisasi pada pelaku UMKM mitra yakni „? Bila Catering?? juga kegiatan pendampingan branding logo, foto produk serta media sosial. Tujuan branding tersebut adalah agar UMKM memahami pentingnya kesadaran merek dan memberikan solusi atas kendala dan kurangnya pemahaman terkait branding. Dalam hal ini, pelaku UMKM mendapatkan manfaat dan kemudahan dalam meningkatkan pengetahuan serta keterampilan untuk mengembangkan usahanya di kemudian hari.
STRATEGI PROMOSI MELALUI FEEDS INSTAGRAM DAN PAMFLET UNTUK MENINGKATKAN BRAND AWARENESS UMKM MOM’S DESY KITCHEN Darmawan, Adhicandra; Dermawan, Rizky
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.268

Abstract

Instagram and flyers have become effective promotional tools in increasing brand awareness, especially for Micro, Small, and Medium Enterprises (MSMEs) like Mom’s Desy Kitchen, a home- based culinary business offering a variety of dishes. This article aims to analyze how promotional strategies through Instagram feeds and the use of flyers can enhance brand awareness for Mom’s Desy Kitchen in the local market. The research method involves a case study approach anddirect observation, focusing on visual content, user interaction on social media, and the distribution of flyers within local communities. The results show that regular use of Instagram feeds increases engagement with the audience, while flyers help reach markets with less internet exposure. Both strategies contribute to expanding Mom’s Desy Kitchen’s reach and strengthening its brand image. In conclusion, promotions through Instagram and flyers can help MSMEs increase their brand awareness
The Effect of Brand Image and Electronic Word of Mouth (E-Wom) on Buying Interest of Mixue Consumers in Generation Z in Surabaya City Syakban, Medi Hendika; Dermawan, Rizky
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1204

Abstract

This study aims to analyse the effect of brand image and electronic word-of-mouth (e-WOM) on the purchase intention of Mixue consumers in Generation Z in Surabaya City, using a quantitative approach. The research population comprises Mixue consumers in Generation Z in Surabaya City. The sample consists of 100 Mixue consumer respondents born between 1997 and 2012 and domiciled in Surabaya City, selected using the accidental sampling technique. The data were analysed using descriptive statistics and partial least squares (PLS) with the SmartPLS application. The results demonstrated that brand image has a positive and significant effect on purchase intention. Similarly, e-WOM was found to have a positive and significant effect on purchase intention.
PENDAMPINGAN PEMBUATAN NOMOR INDUK BERUSAHA (NIB) SEBAGAI UPAYA PENINGKATAN LEGALITAS UMKM “CELLO CAKE & BAKERY” DI KELURAHAN BENOWO, SURABAYA Prasetyo Pambudhi, Kukuh; Dermawan, Rizky
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 3 (2024): Batara Wisnu | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i3.284

Abstract

Business Identification Number (NIB) is the identity of a business actor, whether business entity, individual business or business entity, which is issued by Online Single Submission (OSS). Meanwhile, the micro and small business permit, hereinafter abbreviated as (IUMK), is a one-sheet letter in the form of a micro-small business permit. This has not yet been applied to the "Cello Cake & Bakery" MSME. This Village Development Program is carried out in the Surabaya City Area, specifically in Benowo Village. And carried out at the UMKM "Cello Cake & Bakery". The result of this activity is to increase knowledge for UMKM regarding the legality of a business by creating a Business Identification Number through OSS, and the main objective is to issue a Business Identification Number certificate for UMKM Cello Cake & Bakery. This can also help UMKM players increase their knowledge for future business development.
“I CAN’T RESIST TIKTOK”: EXPLORING THE INFLUENCE OF CELEBRITY ENDORSEMENT, PARASOCIAL INTERACTION, AND FOMO ON GEN-Z PURCHASE INTENTION Oktavian, Rizal Boy; Dermawan, Rizky; Majid, Nurkholish
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.17243

Abstract

This research aimed to examine the influence of celebrity trustworthiness, celebrity attractiveness, parasocial interaction, and fear of missing out (FOMO) on purchase intention among TikTok users in the management student community. The population consisted of active undergraduate management students at the Universitas Pembangunan Nasional "Veteran" Jawa Timur who use TikTok. The sampling technique employed was purposive sampling based on specific criteria. The study utilized a quantitative approach, and data was collected through a survey questionnaire. The key findings revealed that celebrity attractiveness and FOMO had a significant positive influence on purchase intention, while celebrity trustworthiness and parasocial interaction did not contribute to purchase intention. In conclusion, marketers should focus on leveraging celebrity attractiveness and creating a FOMO effect to effectively target the Generation Z consumer segment on the TikTok platform. Keywords: Celebrity Endorsement; Parasocial Interaction; FOMO; Purchase Intention; Generation Z
Pengaruh Brand Positioning Dan Brand Personality Terhadap Purchase Intention Pada Restoran Mie Gacoan Cabang Merr Kota Surabaya Mansur, Muhammad Yogi Zifari; Dermawan, Rizky
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6724

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh brand positioning dan brand personality terhadap purchase intention pada restoran mie gacoan cabang merr kota surabaya. Metode penelitian ini ialah kuantitatif. Populasi yang digunakan dalam penelitian ini adalah populasi dari seluruh konsumen secara umum di kota Surabaya, yang dimana jumlahnya tidak diketahui. Jenis sampling yang sakan digunakan dalam penelitian ini adalah Non probability sampling dengan teknik purposive sampling. Jumlah sampel yang digunakan penelitian ini yaitu sebanyak 90 responden. Jenis data penelitian ini ialah data primer dan data sekunder. Data diperoleh melalui distribusi kuesioner yang disusun menggunakan platform Google Form. Penelitian ini menerapkan metode analisis kuantitatif dengan menggunakan alat Partial Least Square (PLS). Hasil penelitian ini ialah bahwa Terdapat korelasi antara ketiga variabel di Mie Gacoan, seperti yang ditunjukkan oleh hasil penelitian, yang mengindikasikan bahwa Brand Positioning dan Brand Personality memiliki efek yang positif terhadap Purchase Intention pada restoran Mie Gacoan cabang Merr kota Surabaya.
Co-Authors Aditiansa, Jovan Fitrianto Ardhana, Satria Ardiansyah, Feri Arifinda, Della Aulia Riskha Asyhari, Muhammad Daffa Banis , Achniatuzzahra Cordelia Izaak, Wilma Dahlan, Ahsan Dlonni Darmawan, Adhicandra Dieva, Diknastiya Putri Handoko, Jetendra Adli Hermawan, Tomy Huzaema, Maharani Izaak, Wilma Cordelia Kusmawati, Deasy Fitria Leony Puspitasari, Cindy Maghfiratul Layli, Rani Mamlu'ah, Nailatul Mansur, Muhammad Yogi Zifari Mutiara Asa, Anastasya Puspa Nabila Nurkholish Majid Nurul Hasanah Oktavian, Rizal Boy Prasetyo Pambudhi, Kukuh Puteri Haiza Nurisnadiah Putri, Dinda Audelia Sabina Rahmawati, Eka Putri Rahmawati, Fauziah Putri Indi Ratih Mukti Azhar Rohmah, Nila Fatihatur Samudro, Firmansyah Putra Sari, Adinda Nila Puspita Setianti, Ikko Ukumi Puteri Siska Amelia, Siska Siwi, Aurizka Fadia Soleha, Rizky Bayu Susanti, Hany Syahputra, Denny Syakban, Medi Hendika Varian Timothy, Yerrica Betrin Wahyuaqil, Dias Widargo, Sherlina Aliefianti Zawawi Zawawi, Zawawi Zulfansyah, Mohammad Kahfi