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Faisal Ifzaldi
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Academic Research and Community Service, Swiss German University Jalan Jalur Sutera Barat Kav.15, Alam Sutera, Kota Tangerang, Banten, 15143
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Emerging Markets : Business and Management Studies Journal
Published by Swiss German University
ISSN : 23388854     EISSN : 26209918     DOI : 10.33555
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
This journal is particularly interested in publishing scholarly empirical and theoretical research in various topics in the fields management, accounting, finance, and service industry, such as; Entrepreneurship, marketing, consumer behaviour, organizational behaviour, strategic management, leadership, financial/managerial accounting, auditing, control systems, taxation, valuation, securities analysis, corporate governance, corporate finance, behavioural finance/accounting, including global topics in management, accounting, finance, service industry, and various topics on emerging management issues.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
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Search results for , issue "Vol. 9 No. 1 (2021)" : 5 Documents clear
Analyzing Technical Competency, Relational Capabilities and Cognitive Abilities on Customer Satisfaction at Distributor Companies in Indonesia Mohamad Firdaus; Krisnawati, Nila; Basbeth, Firdaus
Emerging Markets : Business and Management Studies Journal Vol. 9 No. 1 (2021)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v9i1.188

Abstract

In the current era of globalization, business competition is getting tougher and as a market leader, companies must always maintain their performance and improve their performance, so that customer satisfaction is always maintained. Especially the performance of mechanical services to customers whose performance must be maintained. Main problem faced by PT United Tractors heavy equipment service division is a decrease in customer satisfaction. The decrease in satisfaction is thought to be caused by a decrease in mechanics technical competence, the lack of mechanical ability to maintain good relationships (relational capability) with customers and the ability to identify problems (cognitive abilities) faced by customers. The purpose of this research is to analyze the impact of technical competency, relational capability and cognitive ability toward customer satisfaction and to analyse the impact of customer satisfaction toward customer loyalty. As a quantitative research, the study distributed questionnaires to 200 respondents who are customers who used mechanics services, so that it can be seen what variables have a significant impact on customer satisfaction. The findings of this study are that cognitive ability and technical competency have a significant impact on customer satisfaction, while relational capability has no significant impact on customer satisfaction. The influence of customer satisfaction on customer loyalty has a significant impact.
Implementasi Digital Marketing PT. Taman Wisata Candi Selama Pandemik Covid-19 Khenresta, Tsanaa; Salasa, Yonaz; Oktaviani, Rani Chandra
Emerging Markets : Business and Management Studies Journal Vol. 9 No. 1 (2021)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v9i1.191

Abstract

This study discusses how the implementation of the marketing communication strategy of PT. TWC on social media during the Covid-19 pandemic. This study aims to understand the marketing communication strategy of PT. TWC on social media and understand the tactics and alternative promos of PT. TWC during the Covid-19 pandemic. The research was conducted in a qualitative descriptive manner by conducting interviews with internal informants, external informants, and expert informants. In addition, literature review and observations were carried out. This study shows that there is a digitalization trend carried out by PT. TWC. In addition, PT. TWC is also using virtual tours as an alternative tactic to its marketing communication strategy Keywords: Covid-19 pandemic, social media, marketing communication strategy, virtual tour
The Effect of Customer Experience and Customer Engagement Through Customer Loyalty on Sales Revenue Achievement at PT United Tractors Permadi, Andrie; Silalahi, Sukardi
Emerging Markets : Business and Management Studies Journal Vol. 9 No. 1 (2021)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v9i1.194

Abstract

This study aims to examine and discuss the influence of the quality of Customer Experience and Customer Engagement with the mediation of Customer Loyalty which is thought to affect repurchase intention or in other words the achievement of sales revenue as a company performance. The variables in this study were measured through the dimensions of accessibility, service competence, customer recognition, commitment, customer value, thrust, personalization, consistency, perceived quality and customer certainty to make repeat purchases. The number of respondents involved in this study were 200 respondents, all respondents were United Tractors consumers who had purchased products and services from PT United Tractors. This research is a quantitative approach that uses an instrument in the form of a questionnaire. Research data were analyzed using SEM (Structural Equation Modeling) analysis strategy with the help of SPSS and AMOS programs and the results of the analysis in this study also show that customer loyalty can mediate the effect of Customer Experience and Customer Engagement on Repurchase Intention
Turnover Intention Analysis in Digitalization Era Within Covid-19 Pandemic Situation Gunadi, Lie; Siahaan, Antonius; Adji, Ardi
Emerging Markets : Business and Management Studies Journal Vol. 9 No. 1 (2021)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v9i1.196

Abstract

The phenomenon of the digitalization era has an impact on high employee turnover. On the other hand, the Covid-19 pandemic impacted a lockdown in many countries and regions which in turn, in many businesses and employees being affected (reducing costs, reducing working hours, and even laying off work relations). Taking a sample of various organizations in Indonesia, this study analyzed the factors that cause employee turnover intention (dependent variable) such as employee satisfaction (moderating variable), also remuneration & promotion, fringe benefit, working environment, and perceived external employment as independent variables. The research study was conducted based on 219 respondents who are in various industries. The results showed that working environment and fringe benefits have a positive impact to job satisfaction, job satisfaction has a negative impact to turnover intention and perceived alternate external employment has a positive impact to turnover intention inline with the predictions on the hypothesis. Meanwhile remuneration and perceived alternate external employment didn't have a significant impact on job satisfaction, as well as working environment, remuneration & promotion, and fringe benefits to turnover intention.
Exploration of Multi Meeting, Multitasking and Meeting Fatigue to Productivity Maharani, Anita; Marlika, Selvia; Triyanti, Triyanti; Pandu, Thenry Linda Sharron
Emerging Markets : Business and Management Studies Journal Vol. 9 No. 1 (2021)
Publisher : Directorate of Academic Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33555/embm.v9i1.201

Abstract

This study aimed to see the effect of multi-meeting, multitasking, and meeting fatigue on productivity. The context of this study is during the Covid-19 pandemic, where phenomena related to multi-meeting, multitasking, and meeting fatigue were entirely natural. The literature used is related to multi-meeting, multitasking, and meeting fatigue, as well as productivity. We elaborate on several pieces of literature before the pandemic, and this study emerges from the results of studies during the pandemic. This research method refers to a quantitative approach, which wants to see the relationship between variables; SMART PLS a test tool. The researcher conducts a reliability test by looking at CR and AVE, a validity test by looking at discriminant validity, and finally, conducting a path analysis by looking at the results of P-Values. This study indicates that meeting fatigue does not negatively affect productivity; multitasking has a positive effect on productivity, meeting fatigue can affect productivity when there are multi meetings as moderators, and multitasking affects productivity when there are multi meetings as moderators.

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