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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Perilaku Penggunaan Dompet Digital pada Generasi Z di Bogor Octavian, Henry Sumurung; Soedargo, Bayu P.
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1727

Abstract

Digital payments have now become a new habit for the most consumer along with the development of non-cash payment innovations. There has been an increase in the use (intensity and value) of digital money in recent years along with the pandemic in the effort of touch-less transactions. Consumer behavior with a demographic background, the age group born in 1997-2021, known as generation Z is the digital native generation to be interesting because they will become a big market in the years ahead. The formulation of the research problem is that service quality, perceived convenience, perceived benefits, and promotions have a positive influence on the use of digital money. The purpose of this study is to find out how much interest and intensity in using digital wallets are among generation Z and to find out the relationship between variables both internal and external to consumers in the use of digital wallets. Research will be conducted using research methods. Primary data will be taken using an e-form survey on generation z respondents in several schools and campuses in the city of Bogor. The collected data will be processed and analyzed using the method of description, cross tabulation, and analytical approach with Technology Acceptance Model (TAM). The results of the study show support for the research hypothesis and also previous research related to the use of digital wallets, except for an insignificant relationship of perceived ease of to use (PEOU) on behavioral intention (BI). From the behavioral patterns of digital wallet users, researchers recommend to explore the factors that exist in each variable Keywords: Financial Technology, Payment Behavior, Digital Wallet, Generation Z, Technology Acceptance Model
Persepsi Konsumen Terhadap Keputusan Pembelian Di Bukalapak Gandhy, Abel; Karmila, Jelin Tria; Pakpahan, Reynaldy; Hardini, Sri Yuniati P.K
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1731

Abstract

The development of information technology is increasing rapidly. The internet is widely used in various ways, one of which is e-commerce applications for online shopping. One of the popular e-commerce in Indonesia is Bukalapak. The purpose of this study was to determine consumer perceptions of purchasing decisions at Bukalapak. The data used in this study were obtained by distributing questionnaires. The number of respondents in this study were 100 people. Data analysis techniques using multiple regression analysis consists of simultaneous tests and partial tests. The results in this study showe that the independent variables consisting of shopping experience, service quality, product perception and perceived risk partially influence purchasing decisions. Simultaneously the consumer perception variable has a significant effect on purchasing decisions. Service quality variable has a strong influence on purchasing decisions. For this reason, Bukalapak companies need to improve online services so consumers can make decisions and buy from Bukalapak. Companies are expected to work with online payment media and delivery services that can be trusted.
Analisis Pengaruh Current Ratio, Total Asset Turnover, Return on Asset dan Debt to Equity Ratio Terhadap Financial Distress: Studi Kasus Pada Perusahaan Otomotif dan Komponen yang Terdaftar di Bursa Efek Indonesia (BEI) Tahun 2018-2021 Karimah, Iffa; Sukarno, Agus
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1733

Abstract

This study aims to determine and analyze the effect of Current Ratio (CR), Total Asset Turnover (TATO), Return on Assets (ROA), and Debt to Equity Ratio (DER) on Financial Distress in Automotive and Component companies listed on the Indonesia Stock Exchange (IDX) 2018-2021. The population in this study are Automotive and Component companies listed on the Indonesia Stock Exchange (IDX) in 2018-2021. The sampling technique used purposive sampling and obtained a sample of 12 companies according to the research criteria. The analysis technique used is multiple regression analysis. The results of hypothesis testing show that the Current Ratio (CR), Total Asset Turnover (TATO) and Return on Assets (ROA) have no effect on Financial Distress, while the Debt to Equity Ratio (DER) has a positive and significant effect on Financial Distress.
Pengaruh Viral Marketing, Brand Ambassador dan Tagline Terhadap Keputusan Pembelian Produk Avoskin Beauty di Denpasar Parasari, Nyoman Sri Manik; Wijaya, Gede Crisna; Purwandari, Delina Putri; Permana, Gusi Putu Lestara
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1740

Abstract

The purpose of this study was to determine the effect of viral marketing, brand ambassadors, and taglines on purchasing decisions for Avoskin beauty products in Denpasar. The type of data in this study was quantitative with a sampling technique using purposive sampling, 70 respondents who were consumers of Avoskin beauty products in Denpasar were analyzed through multiple linear regression analysis. The results obtained through the t-test show that partially viral marketing, brand ambassadors, and taglines have a positive and significant influence on purchasing decisions. The results of the study through the F test also show the effect of viral marketing, brand ambassadors, and taglines on purchasing decisions simultaneously. This shows that the better the viral marketing is done, the better the celebrity’s ability as a brand ambassador, and the better the tagline message delivered, higher the consumer purchasing decision in buying Avoskin beauty products. Keywords: Viral Marketing, Brand Ambassador, Tagline, Purchase Decision
Pengaruh Intellectual Capital, Leverage, Audit Tenure dan Profitabilitas Terhadap Integritas Laporan Keuangan Purba, Jamian; Fuadi, Agus
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1746

Abstract

Financial reports are a means for shareholders, creditors, goverments agencies and other parties to find out the condition and performance of the company.Thus the integrity of financial reports become very important in making decisions for the parties as mentioned above. The porpose of this study was to determine the effect of intellect capital, leverage, audit tenure and profitability on the integrity of the financial statements of companies listed in the food and beverage sector on the Indonesia Stock Exchange for the period 2017-2021. This study uses a quantitative method. The data source used comes from the website www.idx.co.id. The data analysis technique used is multiple linier regression analysis using SPSS 22. The results of this study indicate that intellectual capital and returned on assets have significant and positive effect. Leverave and audit tenure has no significant effect to integrity of financial statement of the companies listed in the food and beverage sector in Indonesia Stck Exchange Year 2017-2021
Pengaruh E-Service Quality Terhadap E-loyalty dengan Brand Image dan E-Satisfcation Sebagai Variabel Mediasi Saputro, Anggoro Wisnu; Utomo, Hadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1750

Abstract

This study aims to analyze the effect of e-service quality on e-loyalty with brand image and e-satisfaction as mediating variables for student customers using Livin' by Mandiri mobile banking in Sleman Regency. The sampling technique uses a non-probability sampling technique with purposive sampling. Data was obtained using a questionnaire technique in the form of a Google form which was distributed online to 100 respondents. The data analysis method in this study used the Structural Equation Modeling-Partial Least Square (SEM-PLS) method with the Smart PLS 4.0 data processing program. The results of this study indicate that e-service quality has a positive and significant effect on e-loyalty, e-service quality has a positive and significant effect on brand image, e-service quality has a positive and significant effect on e-satisfaction, brand image has a positive and significant on e-loyalty, electronic e-satisfaction has a positive and significant effect on e-loyalty, brand image mediates the effect of e-service quality on e-loyalty, e-satisfaction mediates the effect of e-service quality on e-loyalty.
Analisis Minat Penggunaan Aplikasi Investasi Digital pada Investor Milenial Melalui Pendekatan Theory of Planned Behavior Nugraheni, Titin; Mahardhika, Arya Samudra
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1767

Abstract

This research aims to empirically test the interest of millennial generation investors to use the Profits Anywhere investment application by using Theory of Planned Behavior to explain and analyze how behavior is formed through attitude toward behavior, subjective norms and perceived behavior control in making decisions. This research used a quantitative research with primary data as the data source. Using purposive sampling as the sampling technique, the number of respondents in this research were 140 respondents in total. All the datas were analyzed using SEM-PLS with WarpPLS 8.0 as the test tool. The results in this study indicate that attitude toward behavior and perceived behavior control have a positive influence on the intention. On the other hand, subjective norms do not affect Intention. Based on the value of R-Square the variables magnitude attitude toward behavior, subjective norm dan perceived behavior control to intention is 0.646 or 64,6%. The remaining 35,4% influenced by other variables outside the other outside the research. Keywords: Attitude toward Behavior; Subjective Norm; Perceived Behavior Control; Intention
Pengaruh Green Perceived Value dan Green Perceived Risk terhadap Green Purchase Intention yang dimediasi Green Trust Wicaksono, Riko Adi; Darpito, Surpiko Hapsoro
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1775

Abstract

The study aim to analzye the effect of Green perceived value and Green perceived risk on Green Purchase Intention mediated through Green trust. Green perceived value and green perceived risk are the independent variables considered. Green purchase intention is the dependent variable. Green Trust as a moderator. This research was a survey research with the data collection is a questionnaire. The population in this study are potential consumers of Le Minerale disposable gallons in Yogyakarta, The data used in this study is primary data obtained from the answers of 100 respondents with purposive sampling method. The data analysis method used is PLS (Partial Least Square) with the help of the SmartPLS version 3.2.9. The results showed that green perceived value has a positive and significant influence on green trust. Green perceived risk has a negative and significant impact on Green trust. Green trust has a positive and significant impact on Green purchase intention. Green perceived value influence Green purchase intention positive and significant. Green perceived risk has a negative and significant impact on Green purchase intention. Green trust mediates a positive and significant influence on Green perceived value and Green purchase intention. Green trust mediates a negative and significant influence on the relationship between Green perceived and Green purchase intention. Keywords:Green perceived value,Green perceived risk, Green trust, Green pruchase intention
Pengaruh Likuiditas, Solvabilitas Dan Aktivitas Terhadap Profitabilitas: Studi Empiris pada Perusahaan Subsektor Kabel yang terdaftar di Bursa Efek Indonesia Tahun 2015-2020 Argoputro, Stanislaus Bandung; Agustiani, Sabrina; Purba, Jan Horas Veryady
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1778

Abstract

The conditions of competition in the business world experienced by companies are increasingly competitive in the era of globalization, including for companies in the cable sub-sector, thus requiring companies to be smarter in managing the ratios of financial statements in order to realize growing corporate profits. This industry contributes to the country's economy, one of which is the Indonesian capital market. Since 1990 the cable sub-sector has joined the Indonesian capital market with the aim of increasing the company's development by providing investment facilities. However, there were obstacles and a decline due to the Covid-19 pandemic in 2020, although the cable industry players were still able to operate after obtaining a Permit in accordance with the Circular Letter of the Minister of Industry. This study aims to analysis and obtain empirical evidence of the effect of current ratio, debt to asset ratio and working capital turnover on return on assets in cable sub-sector companies listed on the Indonesia Stock Exchange in 2015-2020. The data is taken through the financial statements of each cable sub-sektor company, as many as 36 samples are the criteria in this study. The data processing technique in this study used the EViews version 12 program. The result of the coefficient of determination shows the number 0.334240 or 33.42% the influence of the current ratio, debt to asset ratio and working capital turnover on return on assets. Simultaneously all independent variables used in this study have an influence on Return on Assets. Meanwhile, the partial test results show that the current ratio and debt to asset ratio have no significant effect on return on assets, while working capital turnover has a significant effect on return on assets. Keywords: Liquidity (CR), Solvency (DAR), Activity (WCT) and Profitability (ROA).
Pengaruh Kualitas Produk, Persepsi Harga, dan Citra Merek Terhadap Minat Beli: Studi Kasus pada Smartphone I Phone di Kota Bogor Mahali, Jalaludin Al
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 2 (2023): JIMKES Edisi Agustus 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i2.1780

Abstract

The purpose of this study was to analyze the effect of product quality, price perception, and brand image on purchase intention. Case Study on I Phone Smartphone in Bogor City. The influence of product quality, price perception, and brand image have an important role in creating buying interest. The purpose of this study was (1) to determine the effect of product quality on consumer buying interest on I Phone smartphones. (2) To determine the effect of price perception on consumer buying interest in I Phone smartphones. (3) To determine the effect of brand image on consumer buying interest on I Phone smartphones. (4) To determine the effect of product quality, price perception, and brand image together have an effect on consumer buying interest in I Phone smartphones. The number of respondents in this study were 200 respondents, taken from those who know I Phone Smartphones, both those who have never bought or who have bought and are domiciled in the city of Bogor. The research data was processed using SPSS version 22 . The results of this study are as follows: (1) Product Quality (X1) partially affects Purchase Interest (Y) with a t-count value greater than t-table (2.063 >1.972), thus H0 is rejected and H1 is accepted; (2) Price Perception (X2) partially affects Purchase Interest (Y) with t-count value greater than t-table (2.292 > 1.972), thus H0 is rejected and H2 is accepted; (3) Brand Image partially affects Purchase Interest (Y) with a t value greater than t table (11,154 > 1,972), thus H0 is rejected and H3 is accepted; Product Quality, Price Perception, and Brand Image simultaneously have a positive and significant effect on Purchase Interest with the calculated F value greater than F table (296,158 > 2.65), thus H0 is rejected and H4 is accepted. So it can be said that in this study the variables of Product Quality, Price Perception, and Brand Image play a role or contribute to Purchase Interest with an R-Square Value of 81.9%, while the rest is provided by other variables. Keywords: Product Quality, Price Perception, Brand Image, Buying Interest

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