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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,667 Documents
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The Effect of Supportive Leadership and Remote Working on Employee Productivity with Work-Life Balance as Intervening Variable Jatmika, Dodik; Nurdin, Muhammad
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5154

Abstract

Flexible working practices and industrial digitalization are leading to trends in human resource management behaviors that have changed due to flexible work patterns, especially for digitalized organizations such as fintech companies. This is when organizations need to balance leadership and work-life in order to keep employees working. The purpose of this article is to study how supportive leadership and remote working affect employee productivity, including work and productivity, with work-life balance as the intervening variable. Quantitative analysis was conducted based on the Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) method. The participants of the study included 100 fintech firms’ employees who were recruited using a purposive sampling method. The findings reveal that supportive leadership and remote working are a potent and significant influence on individual workforce productivity. In addition, both variables are positively correlated with work-life balance, and work-life balance is known to positively influence employee productivity. In addition, work-life balance mediates the relationship between supportive leadership and remote working influence on employee productivity. This research suggests that productivity is a function of leadership support and work-life balance in flexible work systems, not just technical factors.
The Role of Social Media Analytics in Optimizing Consumer Engagement and Digital Advertising Campaigns Heriyana, Heriyana; Setiadi, Hendri; Sulandjari, Rekno; Andita, Andita; Syihab, Faizah
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5156

Abstract

The rapid growth of digital technology has transformed social media into a strategic platform for consumer interaction and digital advertising. Organizations are increasingly required to utilize data-driven approaches to improve marketing effectiveness. This study aims to analyze the role of social media analytics in enhancing consumer engagement and optimizing digital advertising campaign performance in the Indonesian context. A qualitative research design using a systematic literature review was employed. Data were collected from reputable academic databases, including Scopus, Web of Science, Google Scholar, and ScienceDirect. The selected studies were analyzed using content analysis and thematic synthesis to identify key patterns and relationships among variables. The findings indicate that social media analytics significantly improves consumer engagement through content optimization, sentiment analysis, personalization, and influencer evaluation. In addition, analytics enhances advertising effectiveness by enabling precise targeting, real-time performance monitoring, and cross-channel attribution. These mechanisms contribute to higher click-through rates, conversion rates, and return on advertising spend. The study confirms that social media analytics supports evidence-based marketing decisions and strengthens competitive advantage in the digital marketplace. The results provide both theoretical and practical implications for organizations seeking to improve their digital marketing strategies through data-driven approaches.
Training Effectiveness and Work Motivation on Employee Performance: The Mediating Effect of Job Satisfaction Pongtuluran, Althon Karaman; Marewa, Jens Batara
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5161

Abstract

The increasing complexity and volatility of the global extractive industry have made employee performance a critical determinant of organizational sustainability, particularly in technology-intensive mining companies. This study investigates the mechanical influence of training effectiveness and work motivation on employee performance, positioning job satisfaction as a pivotal mediating factor. Utilizing a quantitative approach with Partial Least Squares-Structural Equation Modeling (PLS-SEM), data were garnered from 354 validated respondents across mining and smelting sites via structured questionnaires. Empirical findings demonstrate that both training effectiveness and work motivation exert a positive and significant impact on employee performance. Notably, job satisfaction was identified as the most dominant predictor and a partial mediator that substantively amplifies the impact of managerial interventions on operational outputs. The inner model evaluation confirms a robust predictive power of 72.4%, asserting that production efficiency in the extractive sector depends not merely on technological sophistication but is fundamentally determined by the emotional validation and psychological well-being of the workforce. This study provides strategic implications for organizational leaders to integrate satisfaction metrics into competency development programs to ensure long-term performance resilience.
The Effect of Tourism Event Management on Tourist Loyalty with Visitor Satisfaction as Mediating Variable Silalahi, Sukardi; Mariam, Siti
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5169

Abstract

Increasing tourism competition requires effective event management strategies. This study aims to analyze the influence of tourism event management on tourist loyalty through the mediation of visitor satisfaction. A quantitative approach was employed, surveying 200 tourists who visited Lake Toba between November and December 2025. Data were collected using a structured five-point Likert scale questionnaire and analyzed through SEM-PLS. The results of the study indicate that tourism event management has a positive and significant effect on visitor satisfaction. Furthermore, visitor satisfaction is proven to have a positive and significant effect on tourist loyalty. In addition, visitor satisfaction acts as a significant mediating variable in the relationship between tourism event management and tourist loyalty. These findings indicate that the quality of professional event planning, organization, implementation, promotion, and evaluation can create memorable tourism experiences, increase satisfaction, and build sustainable tourist loyalty. In addition to practical implications for local governments, destination managers, and event organizers in creating integrated, creative, and experience-oriented tourism event management strategies to boost Lake Toba’s competitiveness as a top national and international tourism destination, this study makes theoretical contributions to the development of event management studies and tourist behavior.
The Influence of Employee Experience on Workforce Retention in Hybrid Work with Digital Leadership as Moderating Variable Syaraswati, Pungki; Puspitasari, Lisa; Purwanto, Sayugo Adi
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5182

Abstract

In the wake of widespread adoption of hybrid work arrangements, organizations face challenges in retaining talent. This study investigates the influence of employee experience on workforce retention within a hybrid work environment while examining the moderating effect of digital leadership. Using a quantitative approach and Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from employees working under hybrid arrangements. The findings reveal that employee experience has a positive and statistically significant effect on workforce retention. Digital leadership also demonstrates a direct positive influence on retention outcomes. The interaction analysis confirms that digital leadership strengthens the relationship between employee experience and workforce retention, indicating an amplifying effect. These results suggest that retention in hybrid settings is not solely driven by flexible work policies or technological infrastructure, but by the capacity of leaders to orchestrate digital collaboration, maintain trust, and provide strategic clarity. The study contributes to contemporary human resource management literature by highlighting the integrative role of digital leadership in transforming work experience into sustained employee commitment. Practical implications emphasize the need for organizations to align hybrid work design with leadership capability development.
Analyzing the Effect of Work-Life Balance and Work Stress on Employee Engagement in MSMEs: A Mediation Approach Purba, Mardaus; Sitanggang, Mery Sulianty H; Tarigan, Lennaria L
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5189

Abstract

In the context of increasingly competitive business environments, maintaining employee well-being has become a critical concern for organizational success. This study examines the structural relationships among work-life balance, work stress, and employee engagement in MSMEs. Employing a quantitative approach, we analyzed data from 250 respondents using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with bootstrapping for robust parameter estimation. The findings reveal that work-life balance exerts a positive yet relatively weak influence on work stress. The direct effect of work-life balance on employee engagement is negative and statistically limited, indicating that balance alone does not automatically foster stronger involvement at work. In contrast, work stress demonstrates a positive association with employee engagement, suggesting that certain levels of stress may function as constructive challenges that stimulate dedication and focus. Mediation analysis confirms that work stress serves as an intervening mechanism linking work-life balance to employee engagement. Although the model explains a modest proportion of variance, its predictive relevance remains statistically meaningful. These results highlight the nuanced psychological dynamics shaping engagement in resource-constrained organizational environments.
The Effect of Digital Leadership on MSME Performance through Digital Transformation Readiness Mukhlis, Ahmad; Khaeruman, Khaeruman
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5195

Abstract

Businesses increasingly face pressure to adopt digital technologies to remain competitive. This study aims to examine the effects of digital leadership and digital transformation readiness on MSME performance, with digital transformation readiness as a mediating variable in MSMEs in Serang City. The study employed a quantitative survey approach. Data were collected from 120 MSMEs using structured questionnaires and analyzed with SEM-PLS. The results showed that digital leadership positively and significantly affects MSME performance and digital transformation readiness. Digital transformation readiness also has a positive and significant effect on MSME performance and serves as a significant mediator between digital leadership and performance. This indicates that enhancing MSME performance depends not only on leaders’ ability to utilize digital technology but also on organizational readiness to integrate it across business processes. The study contributes theoretically to understanding digital leadership and transformation in MSMEs and offers practical guidance for policymakers and business actors to strengthen digital capacity, supporting adaptive and competitive MSME development in the digital economy era.

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