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Jurnal Ilmiah Manajemen Kesatuan
Published by Institut Bisnis dan Informatika Kesatuan
ISSN : 23377860     EISSN : 2721169X     DOI : https://doi.org/10.37641/
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal Ilmiah Manajemen Kesatuan (JIMKES) dikelola dan diterbitkan oleh Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Institut Bisnis dan Informatika Kesatuan bekerjasama dengan Fakultas Bisnis dan Fakultas Vokasional IBI Kesatuan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 1,619 Documents
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Persepsi Konsumen Terhadap Keputusan Pembelian Di Bukalapak Abel Gandhy; Jelin Tria Karmila; Reynaldy Pakpahan; Sri Yuniati P.K Hardini
Jurnal Ilmiah Manajemen Kesatuan Vol 11 No 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1731

Abstract

The development of information technology is increasing rapidly. The internet is widely used in various ways, one of which is e-commerce applications for online shopping. One of the popular e-commerce in Indonesia is Bukalapak. The purpose of this study was to determine consumer perceptions of purchasing decisions at Bukalapak. The data used in this study were obtained by distributing questionnaires. The number of respondents in this study were 100 people. Data analysis techniques using multiple regression analysis consists of simultaneous tests and partial tests. The results in this study showe that the independent variables consisting of shopping experience, service quality, product perception and perceived risk partially influence purchasing decisions. Simultaneously the consumer perception variable has a significant effect on purchasing decisions. Service quality variable has a strong influence on purchasing decisions. For this reason, Bukalapak companies need to improve online services so consumers can make decisions and buy from Bukalapak. Companies are expected to work with online payment media and delivery services that can be trusted.
Analisis Pengaruh Current Ratio, Total Asset Turnover, Return on Asset dan Debt to Equity Ratio Terhadap Financial Distress Iffa Karimah; Agus Sukarno
Jurnal Ilmiah Manajemen Kesatuan Vol 11 No 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1733

Abstract

This study aims to determine and analyze the effect of Current Ratio (CR), Total Asset Turnover (TATO), Return on Assets (ROA), and Debt to Equity Ratio (DER) on Financial Distress in Automotive and Component companies listed on the Indonesia Stock Exchange (IDX) 2018-2021. The population in this study are Automotive and Component companies listed on the Indonesia Stock Exchange (IDX) in 2018-2021. The sampling technique used purposive sampling and obtained a sample of 12 companies according to the research criteria. The analysis technique used is multiple regression analysis. The results of hypothesis testing show that the Current Ratio (CR), Total Asset Turnover (TATO) and Return on Assets (ROA) have no effect on Financial Distress, while the Debt to Equity Ratio (DER) has a positive and significant effect on Financial Distress.
Pengaruh Viral Marketing, Brand Ambassador dan Tagline Terhadap Keputusan Pembelian Produk Avoskin Beauty di Denpasar Nyoman Sri Manik Parasari; Gede Crisna Wijaya; Delina Putri Purwandari; Gusi Putu Lestara Permana
Jurnal Ilmiah Manajemen Kesatuan Vol 11 No 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1740

Abstract

The purpose of this study was to determine the effect of viral marketing, brand ambassadors, and taglines on purchasing decisions for Avoskin beauty products in Denpasar. The type of data in this study was quantitative with a sampling technique using purposive sampling, 70 respondents who were consumers of Avoskin beauty products in Denpasar were analyzed through multiple linear regression analysis. The results obtained through the t-test show that partially viral marketing, brand ambassadors, and taglines have a positive and significant influence on purchasing decisions. The results of the study through the F test also show the effect of viral marketing, brand ambassadors, and taglines on purchasing decisions simultaneously. This shows that the better the viral marketing is done, the better the celebrity’s ability as a brand ambassador, and the better the tagline message delivered, higher the consumer purchasing decision in buying Avoskin beauty products. Keywords: Viral Marketing, Brand Ambassador, Tagline, Purchase Decision
Tantangan Technopreneur Bagi Umkm Di Kota Bogor Sebagai Strategi Bertahan Di Era Pandemi Covid-19 Mekaniwati, Ani; Nurendah, Yulia; Maulina, Dwi; Hanifah, Nadia Sabila
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.797

Abstract

The creation of entrepreneurs (entrepreneurs) is an alternative solution to various problems in society such as poverty and social inequality, increasing unemployment of productive age and depletion of energy supply reserves, all of which require creative and innovative actions. Technopreneur, one part of the development of entrepreneurship (entrepreneur) provides an overview of entrepreneurship by using technology-based innovation. With the technopreneurship development model, it can provide benefits or impacts, both economically, socially and environmentally. Technopreneurs can be interpreted as job creators who will actively encourage Indonesia to have a strong and competitive economic foundation. Inclusive economic growth and sustainable development need to continue to receive attention and support from various groups, namely the support of the government, the private sector, the community and of course support from academics in achieving the Sustainable Development Goals (SDGs). The economic impact is increasing efficiency and productivity, increasing income, creating new jobs and moving other economic sectors. Keywords: Entrepreneur, Technopreneur, MSME
Pengaruh Kualitas Produk, Citra Merek, Kepercayaan Konsumen Terhadap Keputusan Pembelian Motor Yamaha Mio Pambudi, Arde Lindung; Sulistianti, Ina; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.798

Abstract

This study aims to determine whether the effect of Product Quality, Brand Image, and Consumer Trust partially and simultaneously influence the Purchase Decision. The population in this study are consumers who use or have used Yamaha Mio in Bogor City with a total sample of 170 people. Data testing is done using SPSS 23 software. The results of this study are as follows: (1) Product quality partially influences purchasing decisions with a t count value greater than t table (2,996 > 1.65). (2) Brand Image partially influences purchasing decisions with the t-count value greater than t-table (2.892 < 1.65). (3) Consumer Confidence partially influences purchasing decisions with a t-count value greater than t-table (3.903 > 1.65). (4) Product Quality, Brand Image, and Consumer Trust simultaneously have a positive and significant effect on Purchase Decisions with a calculated F value greater than F table (45.189 > 2.66) and a significance value of 0.000. Keywords : Effect of Product Quality, Brand Image, Consumer Trust and Purchase Decision.
Pengaruh Persepsi Harga, Kualitas Produk, dan Promosi Penjualan Terhadap Keputusan Pembelian Motor Honda Vario Stefani, Stefani; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.799

Abstract

The purpose of this study is to analyze the effect of price perception, product quality,and sales promotion on purchasing decisions for Honda Vario (Case Study on Consumersin Bogor). Price Perception, Product Quality, and Sales Promotion have an important rolefor the creation of Purchase Decisions. The purposes of this study are (1) to determine theeffect of price perception on purchasing decisions, (2) to determine product quality onpurchasing decisions. (3) To find out sales promotion on purchasing decisions. (4). Todetermine the effect of perception of price, product quality, and sales promotion togetheraffect purchasing decisions, the number of respondents in this study were 220 respondentswho were taken from those who knew and had bought a Honda Vario motorcycle in BogorCity. The research data was processed using SPSS version 22 . The results of this studyare as follows: (1) Price Perception partially affects purchasing decisions with a t-countvalue greater than t-table ( 4.053 > 1.65 ) and a significant value of 0.000 < 0.05; H0 isrejected H1 is accepted. (2) Product quality partially influences purchasing decisions witha t-count value greater than t-table (3.324 > 1.65) and a significant value of 0.001 <0.05;H0 is rejected H2 is accepted. (3) Sales Promotion partially affects the Purchase Decisionwith a t-count value greater than t-table ( 4.099 > 1.65 ) and a significant value of 0.000 <0.05; H0 is rejected H3 is accepted. (4) Perception of Price, Product Quality, and SalesPromotion simultaneously have a positive and significant effect on Purchase Decisions witha calculated F value greater than F table (518.425 > 2.65) and with a significance value of0.000 and less than (α = 5%) = 0.05. (5) The three independent variables (Price Perception,Product Quality, and Sales Promotion) are able to explain the variation in the dependentvariable (Purchase Decision) by 87.8%, while 12.2% Purchase Decision is influenced byother independent variables.Keywords: Price Perception, Product Quality, Sales Promotion, and Purchase Decision
Kinerja Layanan dan Kepuasan Nasabah Masa Pandemi Covid-19 Pada Bank BNI Cabang Bogor Prasetya, Syarief Gerald; Wardhani, Yustiana
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.886

Abstract

The research is aimed at describing service quality and customer satisfaction with PT Bank BNI services during the COVID-19 pandemic. The study used 60 customers to be selected randomly as samples. The analysis method uses Importance Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results of the analysis found that the performance of services provided by PT Bank BNI Bogor Branch has been able to meet the interests of customers by 83.07%. Then it is known that several attributes are the main priority because their performance is still below the interests of customers, namely the queuing system during the Covid-19 pandemic, the speed of customer service during the Covid-19 pandemic, bank operational schedules during the Covid-19 pandemic, guarantees of getting quality service. the Covid-19 pandemic, the completeness of the facilities/equipment provided, the alertness to customer complaints during the Covid-19 pandemic, the speed in resolving the Covid-19 pandemic problems, the readiness to overcome queues during the Covid-19 pandemic and the readiness of officers when needed. From the results of the CSI analysis, it is known that the level of customer satisfaction is 77.61% which is included in the satisfied category. Thus the services provided by PT Bank BNI Bogor Branch during the Covid-19 pandemic can be said to be good but they still have to continue to make improvements so that their service performance is getting better.
Penerapan Hukum Bisnis Sebagai Upaya Menstimulus Kinerja UMKM Dari Perspektif Marketing Noor, Tubagus Dicky Faldy Syahid; Nurendah, Yulia; Suardy, Weman
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.921

Abstract

Micro, Small, and Medium Enterprises are business activities that are able to expand employment opportunities and provide broad economic services to the community, and can play a role in the process of equity and increase people's income, encourage economic growth and play a role in realizing national stability. MSMEs need knowledge related to the legalization of designs, packaging, for example the procedures for registering products for Trademarks, Copyrights, Industrial Designs and brand disputes. Keywords: Legality, Micro, Small, and Medium Enterprises, SWOT
Pengaruh Kualitas Produk, Kualitas Layanan dan Persepsi Harga Terhadap Kepuasan Pelanggan Produk Smartphone Samsung di Bogor Hermawan, Yanto; Maylani, Dina; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol. 9 No. 3 (2021): JIMKES Edisi Desember 2021
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v9i3.1256

Abstract

The purpose of the research is to know the influence of product quality, service quality and perceived price on customer satisfaction (case study of smartphone Samsung in Bogor). this research used eksogen variable (product quality, service quality and perceived price) and endogen variable (customer satisfaction). This research used non probability sampling sample method and the total of respondents is 200, the respondents chosen were respondents who had used or were wearing smartphone Samsung. Research data was processed using SPSS AMOS 21. The result of this research is product quality has a positive and significant influence to customer satisfaction with CR (3,312 > 1,96) or P value (*** < 0,05), therefore hypothesis 1 was accepted. Service quality has a positive and significant influence to customer satisfaction with CR (2,750 > 1,96) or P value (0,006 < 0,05), therefore hypothesis 2 was accepted. Perceived price has a positive and significant influence to customer satisfaction with CR (2,076 > 1,96) or P value (0,004 < 0,05), therefore hypothesis 3 was accepted. Product quality, service quality and perceived price has a positive and significant influence on customer satisfaction with R Square value in the amount 0.841 or 84.1%, therefore hypothesis 4 was accepted. Keywords : product quality, service quality, perceived price, customer satisfaction
Strategi Pengembangan Bisnis Jasa Layanan Logistik J&T Express Dengan Pendekatan Business Model Canvas (BMC) Prasetya, Syarief Gerald; Maria, Maya
Jurnal Ilmiah Manajemen Kesatuan Vol. 11 No. 1 (2023): JIMKES Edisi April 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v11i1.1565

Abstract

This study was aimed to explore the logistics service business strategy of J&T Express using the Business Model Canvas (BMC). The research locus was chosen at J&T Express as an innovative logistics service company. This research was compiled based on a qualitative descriptive method. The time of the study was conducted in April 2022, located in Bogor City and the analytical technique used was Miles and Huberman's qualitative interactive. Based on the use of nine dimensions of BMC, with the possibility of making managerial contributions that are included in tactical and strategic approaches, the J&T Express business model approach is in accordance with BMC. The contribution of this research emphasizes that the canvas business model (BMC) can be used as a role model in a comprehensive logistics service business development strategy.

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